What Associated Students, Inc. at California State University Long Beach does

Associated Students, Inc. (ASI) is the legally designated nonprofit student government organization for California State University, Long Beach (CSULB), founded in 1957 and operating with approximately 283 employees from its headquarters in the University Student Union on the CSULB campus. Its mission is to represent the student body, administer mandatory student body fees collected under Title 5 of the California Code of Regulations Section 42659, and deliver cultural, educational, recreational, social, governance, and basic-needs programming. ASI runs an integrated platform of service units: Student Government (executive, legislative, judicial branches), the University Student Union (USU, currently undergoing the multi-year "Future U" renovation with reopening in 2028), the Student Recreation & Wellness Center (SRWC), the Lauren Chalmers '83 Beach Pantry (food insecurity program launched 2016), Beach Pride Events (campus programming), Beach Balance (wellness), Sustain U (sustainability and Grow Beach community garden), the Child Development Center, 22West Media (student journalism), and ASI Communications (marketing/multimedia).

ASI's technology stack is built on a web platform integrating the BeachSync/Campus Labs engagement portal, Constant Contact for the Beachfront newsletter, ADP Workforce Now for hiring, Okta SSO, and social channels across Facebook, TikTok, X, Instagram, and YouTube. There is no proprietary AI/ML technology; the platform relies on standard SaaS integrations.

The business model is fundamentally a mandatory-fee-funded nonprofit auxiliary. Per-student fees are collected by CSULB and channeled to ASI to underwrite free or heavily subsidized services for enrolled students. Secondary revenue comes from facility rentals, event ticket sales (e.g., $5 non-student admission for Movies on The House), and grants/donations (notably CalRecycle funding for the Beach Finders program and community donations to the Beach Pantry). The customer base is exclusively CSULB students, making the organization entirely dependent on a single institutional enrollment pool.

Name

Associated Students, Inc. at California State University Long Beach

Legal name

Associated Students, Inc.

Website

https://asicsulb.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Associated Students, Inc. is the nonprofit student government of California State University, Long Beach, funded by mandatory student fees to operate the University Student Union, recreation and wellness facilities, food pantry, sustainability programs, and student governance for CSULB's enrolled student body.

Ownership category

akta.pro rank

Product category

Higher Education Student Services

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Campus Events, Programming & Student Engagement (EDALAHAC)

akta.pro secondary industries

Cultural, Identity & Inclusion Programs (EDALAHAF), University/College Club Sports Programs (MPAKACAK)

Keywords

• Student government services
• Campus recreation facilities
• Student wellness programs
• Basic needs services
• Student media production

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Mandatory Student Fees: Primary funding through mandatory student body organization fees collected per Title 5 California Code of Regulations Section 42659. Fees support cultural, educational, recreational, social programs, student unions, scholarships, athletic programs, student publications, student travel, administration, child development center, campus health services, transportation, and student government operations.
2. Facility and Event Revenue: Revenue generated from facility rentals, event ticket sales (e.g., Movies on The House: $5 for non-students), and various campus services.
3. Donations and Grants: The Beach Pantry receives donations from community partners and grants such as CalRecycle funding for the Beach Finders program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Associated Students, Inc. is the official student government and nonprofit auxiliary organization of California State University, Long Beach, providing student representation, campus facilities, recreational programming, basic-needs services, and student employment. It operates the University Student Union, Student Recreation & Wellness Center, Beach Pantry food assistance, Child Development Center, Beach Pride Events, 22West Media, and student government branches serving enrolled CSULB students.

Product overview

Associated Students, Inc. (ASI) is a student-directed corporation that provides essential programs, services, and facilities for CSULB students. The organization operates as a platform of interconnected departments including Student Government (governance), University Student Union (facilities), Student Recreation & Wellness Center (fitness/wellness), Beach Pantry (food security), Sustain U (sustainability), Beach Pride Events (campus programming), and ASI Communications (media/marketing). These services work together to support student life, advocacy, and campus engagement. Key facilities include the USU (undergoing Future U renovation), SRWC, and the Lauren Chalmers '83 Beach Pantry.

Differentiator

Problem solved

Functional benefit

Brands

• Beach Pride Events: Campus events programming and student activities department within ASI
• 22West Media
• Beachsync
• Beachfront
• Beach Pantry

Products and services

• Student Government Representative body advocating for student needs, managing student fees, and providing governance oversight for ASI through executive, legislative (Senate), and judicial branches serving CSULB students.
• University Student Union (USU) Central campus facility providing study spaces, meeting rooms, food vendors, student organization spaces, and student services; currently undergoing Future U construction with planned reopening in 2028.
• Student Recreation & Wellness Center (SRWC) Fitness and wellness facility offering gym equipment, group classes, Beach Balance services, and recreational programs including the Owen's Condition for Tuition fitness scholarship program.
• Child Development Center Childcare services for children of CSULB students and employees, providing educational programs and development activities.
• Lauren Chalmers '83 Beach Pantry Food pantry providing food assistance to food-insecure students, located in Student Health Services Room 115-A and supported by community donors and a CalRecycle California Climate Investments grant.
• Sustain U Campus sustainability program including the Grow Beach community garden, recycling center, and environmental education workshops promoting eco-friendly practices.
• USU Beach Balance Health and wellness services including massage chairs, blood pressure testing, BMI/body fat testing, and a relaxation station; USU office temporarily closed for Future U construction with services continuing at SRWC.
• Beach Pride Events Campus programming department organizing Week of Welcome, Big Event concerts, Homecoming, Movies on The House, Poet's Lounge, and seasonal celebrations for the CSULB community.
• 22West Media Student-run media organization producing journalism, video content, and programs including Beach Week, Beach Buzz, AS Fit, and ASimpact to inform the LBSU community.
• Campus Events Office Manages campus venues, floor maps, outdoor spaces, and the games area for university events and activities.
• Info & Ticket Center Ticket sales and information services for campus events, attractions, and activities including discounted Aquarium of the Pacific tickets.
• Games Center Gaming facility offering various game options for student recreation and social activities in the USU.

Quantifiable outcome

• Third campus in CSU to establish food pantry addressing 21% food insecurity rate
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Alley Cat DeliveriesminorOthersCommunity supporter of the Lauren Chalmers '83 Beach Pantry food assistance program.
• Bixby Knolls Restaurant AssociationminorOthersLocal restaurant association contributing food donations to support the Beach Pantry.
• CalRecyclecoreOthersCalifornia Department of Resources Recycling and Recovery provides grant funding for the Beach Finders program through California Climate Investments.
• Global Electronic Technology, Inc.minorOthersCorporate sponsor supporting the Beach Pantry food assistance program.
• Grocery Outlet (Spring & Palo Verde)minorOthersLocal grocery store locations donating food items to the Beach Pantry.
• Iranian-Persian American Association of Greater Long Beach (IPAA)minorOthersCommunity organization serving as the Laurén Chalmers '83 Beach Pantry Drive Thru Sponsor.
• Long Beach Community TableminorOthersLocal nonprofit contributing to food security efforts through the Beach Pantry.
• Long Beach OrganicminorOthersLocal organization supporting sustainable food initiatives for the Beach Pantry.
• Long Beach RotaryminorOthersService organization supporting the Beach Pantry through donations.
• Port of Long BeachminorOthersMajor local institution sponsoring the ASI Beach Kitchen 'Grow Beach Community Garden Series' educational programming utilizing pantry staples for culturally inclusive meals.
• Student LunchBoxminorOthersOrganization contributing to student food security through the Beach Pantry program.
• Temple Baptist Church on 10th - Pastor RussellminorOthersReligious organization providing donations to the Beach Pantry.
• U Turn LivesminorOthersOrganization supporting food security efforts for CSULB students.
• 22West MediacoreStrategic or Co-development PartnerMultimedia arm of ASI Communications creating programs including Beach Week, Beach Buzz, AS Fit, and ASimpact to inform Long Beach State students about ASI-governed and sponsored events.
• BeachSynccoreTechnology or IntegrationCampus engagement portal (csulb.campuslabs.com/engage) used for organization management, event registration, and student involvement tracking.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Associated Students, CSU Sacramento: CSU Sacramento's official student government organization operating the University Union and Hornet Bookstore. Comparable CSU auxiliary enterprise model with similar programming scope.
• Cal State Student Association (CSSA): Systemwide student advocacy association representing all CSU students, with a former ASI CSULB President as current Executive Director. Comparable governance, advocacy, and CSU system oversight structure to ASI.
• Associated Students of UC Davis (ASUCD): UC Davis student government operating Unitrans, the Coffee House, and student services. Comparable fee-funded nonprofit student body structure serving a large California public university.
• Associated Students of San Diego State University: Student government and auxiliary services organization for SDSU, operating Aztec Recreation Center, student union facilities, and similar programming. Directly comparable as a CSU campus student body organization with comparable fee-funded service model.
• ASUCLA (Associated Students UCLA): UCLA's student auxiliary organization operating the UCLA Store, restaurants, and student union services. Comparable fee-funded student auxiliary enterprise model serving a large California public university.
• Associated Students, CSU Fullerton: CSU Fullerton's official student government operating Titan Student Union, student recreation center, and similar programming under Title 5. Closely comparable in scope, fee structure, and program portfolio to ASI CSULB.

Others

• Campus Labs (BeachSync vendor): Vendor providing the BeachSync student engagement platform used by ASI and hundreds of other universities. Relevant as an infrastructure/technology partner enabling ASI's digital engagement capabilities.

Regional players

• CSULB Basic Needs Program: Campus-level basic needs program at the same institution (CSULB) addressing food and housing insecurity. Operates alongside ASI's Beach Pantry with overlapping mission but separate institutional reporting line.

Broad incumbents

• University of California Student Association (UCSA): Systemwide advocacy body for UC students. Comparable as a statewide student association structure but with broader UC system scope than ASI's single-campus CSU focus.
• Student Auxiliary Enterprises at Long Beach State: Companion auxiliary enterprise at CSULB (run by a former ASI Commissioner), overseeing broader campus commercial services. Comparable as a CSU student auxiliary but with broader institutional scope beyond student government.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CSULBASI
• YouTubeyoutube.com/c/csulbasi
• Facebookfacebook.com/csulbasi
• Instagraminstagram.com/csulbasi
• TikToktiktok.com/@csulbasi?lang=en
• LinkedInlinkedin.com/company/csulbasi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Students, Inc. at California State University Long Beach