ASK - Akademie für Systemische Kompetenz

What ASK - Akademie für Systemische Kompetenz does

ASK - Akademie für Systemische Kompetenz GmbH is an Austrian private educational institution headquartered in Salzburg-Aigen with a secondary delivery site in Innsbruck (via partner venue LFI Tirol). Founded in 2013 and operating with approximately 9 employees, ASK delivers certified professional education programs in systemic coaching, organizational constellation work, leadership development, supervision, conflict resolution, and life/social counseling. All programs are grounded in the proprietary Open System Model® (OSM®) developed by DI Kambiz Poostchi and the related ASOS® (Aufstellung von Strukturen offener Systeme) and SyKon® (Systemische Konfliktlösung) methodologies, which are trademark-registered and used exclusively across the curriculum.

The academy runs multi-module certification Lehrgänge (€2,800–€5,800 per program, VAT-exempt) alongside shorter seminars and workshops (€250–€550 per participant) and a third-party room-rental stream (€80–€240 per day). Programs operate in small cohorts of 8–16 participants with mandatory co-trainers from 12+, supporting high-touch in-person delivery. Graduates receive accreditations recognized across Austria, Switzerland, and the EU (Ö-Cert, SQS, ECA, and a BMJ-accredited mediator designation). The customer base comprises two principal segments: working professionals seeking advanced certification (coaches, HR professionals, counselors) and Austrian/Swiss organizations procuring leadership, team, and conflict-resolution training. Distribution is sales-led through direct enrollment, with free informational evenings and an annual printed/digital catalog as the principal demand-generation tools.

ASK monetizes its physical assets by renting seminar rooms to external facilitators (€180–€240/day for seminar spaces), and pursues geographic reach within Austria through Ö-Cert's nationwide funding eligibility rather than active multi-country expansion. The business is operated as a Gesellschaft mit beschränkter Haftung (GmbH) with no disclosed external funding, ownership transfers, or M&A activity; ownership commentary identifies Angelika Preston, MSc, as Managing Director and Claire Hudak-Preston, BA, MBA, as Deputy Managing Director.

Name

ASK - Akademie für Systemische Kompetenz

Legal name

Akademie für Systemische Kompetenz GmbH

Website

https://ask-akademie.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASK - Akademie für Systemische Kompetenz is an Austrian private educational academy in Salzburg and Innsbruck that delivers certified, in-person professional programs in systemic coaching, organizational constellation work (OSM®/ASOS®), leadership, supervision, mediation, and life/social counseling to working professionals and organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Education Programs (Lehrgänge): Multi-module certification programs ranging from 7 to 12 months (e.g., Dipl. Systemischer Coach at €4,800, ASOS© Aufstellungslehrgang at €4,500, Supervision at €2,800, Lebens- und Sozialberater Aufbaulehrgang at €5,800). Programs include examination fees, project supervision fees, and are VAT-exempt. Installment payment plans are offered.
2. Seminar and Workshop Fees: Shorter-format seminars and workshops with per-person pricing (e.g., Systemisches Business Branding €550, Traumata überwinden €480, Vertiefende Aufstellungsarbeit €250). Also includes room rental revenue from external parties (large seminar room €240/day, small seminar room €180/day, coaching room €80/day).
3. Space Rental: Rental of academy seminar rooms and coaching spaces to external seminar leaders, workshop facilitators, and coaches. Pricing tiers: large seminar room ~90m² at €240/day, small seminar room ~45m² at €180/day, coaching room ~15m² at €80/day full-day, €40 half-day, €25 per 1.5-hour session.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ASK Akademie delivers accredited professional certification Lehrgänge (multi-module programs) and shorter workshops in systemic coaching, constellation work (ASOS©), systemic leadership, supervision, team coaching, life and social counseling, and mediation. Programs are grounded in the proprietary Open System Model® (OSM®) framework and delivered in person at the academy's own facilities in Salzburg and Innsbruck, with recognition from Ö-Cert, SQS, ECA, and the Austrian Federal Ministry of Justice (BMJ).

Product overview

ASK - Akademie für Systemische Kompetenz is an educational institution offering a portfolio of systemic coaching and leadership development programs. The core offerings include ASOS© Aufstellungsarbeit (systemic constellation work), Systemischer Coach (ECA-certified coaching), Systemisches Leadership, Supervision, Systemischer Teamcoach, and Lebens- und Sozialberater (life and social counseling). These are complemented by specialized add-on modules such as Systemisches Business Branding, SyKon© conflict resolution, Capacity Building nach OSM®, and mediation training. All programs are grounded in the Open System Model (OSM®) and are offered as in-person training primarily in Salzburg and Innsbruck, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Dipl. Systemischer Coach (Salzburg and Innsbruck)

Quantifiable outcome

• 90%+ positive written evaluations targeting in content, didactics, and learning climate
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Preston & PartnerminorStrategic or Co-development PartnerA consulting and coaching firm associated with Angelika Preston (founder of ASK Academy). Listed as a partner on the academy website under the partners section. Likely involved in joint coaching and consulting assignments and referral of clients to ASK programs.
• Claudia GarstenauerminorOthersIndependent trainer and coach, Mag. Claudia Garstenauer provides training in mediation, NLP, life/social counseling, and ASOS© constellation work for ASK programs. Also listed as a partner on the academy website.
• Coaching PartnerminorOthersCoaching Partner OG — a coaching and consulting firm. Kristina Waltritsch is a partner (Gesellschafterin) at Coaching Partner OG and serves as a trainer for ASK programs. Listed as a partner on the academy website.
• Poostchi SeminarecoreStrategic or Co-development PartnerThe coaching and seminar practice of DI Kambiz Poostchi, the developer of the Open System Model® (OSM©) — the foundational methodology of ASK Academy. Poostchi serves as trainer and program director for Systemisches Leadership and other programs. This is the most strategically significant partnership, as OSM® is the intellectual foundation of ASK's entire curriculum.
• LeadXploreminorGTM or Marketing PartnerListed as a partner on the ASK website. LeadXplore appears to be a lead generation or marketing partner supporting the academy's demand-generation activities.
• LFI Tirol (Ländliches Fortbildungsinstitut Tirol)coreChannel Partner/ Reseller/ DistributorLFI Tirol is a regional agricultural and economic training institute in Innsbruck. Several ASK programs (Dipl. Systemischer Coach Innsbruck, Supervision Innsbruck, Teamberatung, Aufbaulehrgang Lebens- und Sozialberater) are held at LFI Tirol facilities. This partnership enables program delivery in the Tirol region and potentially provides access to LFI's student base.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CoachHub: Large-scale digital coaching platform serving enterprise L&D. Comparable as a buyer/competitor for corporate coaching and leadership development budgets that ASK's Business-Akademie targets.

Direct peers

• Wieslocher Institut für systemische Lösungen: German systemic training institute offering coach, supervisor and team coach certifications. Comparable curriculum structure and target audience of credentialed professionals seeking systemic methodology training.
• SySt-Institut (Systemische Aufstellungsarbeit): Leading German institute for systemic constellation work, directly comparable to ASK's ASOS© Aufstellungslehrgang and systemic coaching methodology. Operates multi-module certification programs with similar cohort structures.
• Heidelberger Institut für Systemische Forschung und Praxis: German institute delivering systemic coaching, supervision and organizational development certification programs. Direct comparator on multi-stream curriculum and small-cohort delivery model.
• ifs (Institut für Systemische Therapie und Beratung): Established German institute offering systemic coaching, therapy and supervision certifications. Comparable in its multi-module diploma programs and systemic methodology focus overlapping ASK's curriculum.
• ISCT (Internationales Zentrum für Systemische Therapie und Beratung, Wien): Vienna-based systemic therapy and coaching training institute offering comparable certification programs in the same Austrian market as ASK. Direct competitor for systemic coach and supervisor credentials.

Others

• European Coaching Association (ECA): Industry body whose quality framework ASK is certified under. Relevant as an ecosystem participant shaping certification standards and member benefits for ASK graduates.

Emerging players

• Metaganza: Constellation work and systemic methodology provider. Partial overlap with ASK's ASOS© constellation training, focused on a narrower set of offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/ask-akademie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASK - Akademie für Systemische Kompetenz