Askarasoft
Askarasoft is an Indonesian enterprise software solutions provider and authorized partner for Bitrix24, iSpring, Acunetix, and 1C ERP, serving enterprise and government clients across banking, manufacturing, telecom, and energy with CRM, ERP, e-learning, and proprietary add-on modules.
- Company typePrivate
- Founded-
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Askarasoft does
Askarasoft is an Indonesian enterprise software solutions provider founded in 2018 and headquartered in Surabaya, East Java, with additional offices in Jakarta and Kuala Lumpur. The company operates as an authorized partner and systems integrator for multiple international enterprise platforms — Bitrix24 (Gold Partner), iSpring, Acunetix, 1C ERP, and Yellow.ai — reselling licenses and providing implementation, customization, training, and ongoing support to enterprise clients across Indonesia. Its portfolio centers on digital workspace solutions encompassing CRM, project management, document management, contact center, e-learning, web security, and ERP, augmented by proprietary add-on modules built on top of these platforms, including Field Service Management, R&D Management System (for cosmetics, pharmaceutical, and food manufacturing), Helpdesk, Risk Management, Buyer Portal, e-Procurement, Contract Lifecycle Management, and Audit/Document Control. A dedicated subsidiary, AskaraERP.id, focuses specifically on 1C ERP implementations.
The company serves enterprise and government clients across banking, manufacturing, telecommunications, transportation, energy, insurance, retail, and the public sector — including BCA, Bank BRI, Bank Mandiri, Telkomsel, Toyota Motor Manufacturing Indonesia, PT Astra International, PLN, Pertamina, MRT Jakarta, and the Indonesian Ministry of Finance — and reports a customer base of 150+ businesses. Go-to-market combines direct enterprise field sales through its three offices with channel partner activity, including a Bitrix Partner Training program that trains sub-partners on sales, deployment, and integration. Marketing is content-driven via an SEO-optimized blog of 479 articles targeting Indonesian decision-makers.
Revenue derives from two streams: (1) software licensing resale (subscription/recurring) of Bitrix24, iSpring, Acunetix, and other partner platforms, and (2) professional services for implementation, customization, training, and support. Pricing is not publicly disclosed and is offered through consultation, demos, and free trials; Bitrix24 plans are sold on annual billing with promotional discounts for longer terms. The company is privately held with no disclosed funding rounds, and Askarasoft has earned repeated 'Best Partner' recognition across Bitrix24, iSpring, and 1Ci in 2020, 2021, 2023, and 2024.
Askarasoft firmographics
Firmographics- Name
- Askarasoft
- Legal name
- Askarasoft
- Website
- https://askarasoft.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Askarasoft is an Indonesian enterprise software solutions provider and authorized partner for Bitrix24, iSpring, Acunetix, and 1C ERP, serving enterprise and government clients across banking, manufacturing, telecom, and energy with CRM, ERP, e-learning, and proprietary add-on modules.
- Ownership category
- akta.pro rank
Askarasoft industry classification
Industry- Product category
- Enterprise Software Solutions
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Askarasoft is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
Askarasoft business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Software Implementation Services: Implementation, customization, and consulting services for Bitrix24, iSpring, Acunetix, and other enterprise software solutions. Includes requirement analysis, process management, documentation, design and development, user acceptance testing, training, and ongoing support.
- Software Licensing: Resale and distribution of Bitrix24 (CRM, Project Management, Contact Center, Document Management), iSpring Suite (e-learning authoring tool), Acunetix (web security), and Yellow.ai platforms as authorized partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bitrix24 CRM - Cloud and On-Premise editions available with various feature tiers |
| Subscription | Annual | iSpring Suite - E-learning authoring tool |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Askarasoft product offering
Product offeringCore offering
Askarasoft is an Indonesian enterprise software solutions provider and authorized partner/reseller of multiple platforms including Bitrix24 (CRM, project management, contact center, document management), iSpring Suite (e-learning authoring and LMS), Acunetix (web security and penetration testing), Yellow.ai (conversational AI), and 1C ERP. The company delivers implementation, customization, training, and ongoing support, and also builds proprietary applications such as Field Service Management and an R&D Management System for regulated industries (cosmetics, pharmaceutical, food manufacturing).
Product overview
Askarasoft is a digital workspace solutions provider and authorized reseller/integrator of multiple enterprise software platforms. The core portfolio centers on Bitrix24 (CRM platform with contact center, document management, and workflow capabilities) resold alongside complementary third-party products including iSpring Suite (e-learning authoring and LMS), Acunetix (web security/vulnerability scanning), Yellow.ai (conversational AI), and 1C ERP. Beyond third-party resale, Askarasoft offers proprietary applications built on or integrated with these platforms, including Field Service Management, R&D Management System (for cosmetics, pharma, and food manufacturing), Helpdesk, Risk Management, Buyer Portal, e-Procurement, Project Management, Audit/Document Control, Contract Lifecycle Management, and specialized hospitality e-learning. The company also provides Bitrix Partner Training programs and ROI calculator tools. The offering operates as a platform-plus-modules architecture where Bitrix24 serves as the primary CRM/collaboration backbone, augmented by add-on applications and third-party integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Bitrix24: CRM solution partner for digital collaboration and sales automation
- iSpring
- Acunetix
- Yellow.ai
- AskaraEdu
- AskaraERP
Products and services
- Bitrix24 CRM Platform
Quantifiable outcome
- Companies report +43% increase in prospect conversion rates after implementing Askarasoft CRM solutions
- +3 more outcomes
Companies that use Askarasoft
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles5 records
Askarasoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Askarasoft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Bitrix24coreBitrix24 is the primary technology platform partner for Askarasoft's CRM, project management, contact center, document management, and intranet solutions. Askarasoft is a Gold Partner providing implementation, customization, training, and ongoing support for Bitrix24 cloud and on-premise editions.
- iSpringcoreiSpring is the primary e-learning technology partner providing suite tools for creating mobile-friendly e-learning content and Learning Management System (LMS) capabilities. Askarasoft is an authorized iSpring partner providing implementation and training services in Indonesia.
- AcunetixcoreAcunetix provides automated penetration testing, network vulnerability scanning, and web security solutions integrated by Askarasoft for enterprise clients requiring comprehensive security applications.
- 1C ERPcore1C ERP is the enterprise resource planning platform partner. Askarasoft is a 1Ci Best Partner 2024 Indonesia providing ERP implementations, customization, and consulting services for Indonesian businesses.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Askarasoft competitors and assessment
Company assessmentBroad incumbents
- Tata Consultancy Services Indonesia: Global IT services and consulting major with a significant Indonesian practice serving banks, telcos, and large corporates. Competes for the same digital transformation and enterprise application mandates as Askarasoft, though across a vastly broader portfolio and at global scale.
- Salesforce Indonesia: Global CRM platform with direct enterprise presence in Indonesia and a growing local partner ecosystem. Competes with Askarasoft's Bitrix24-led CRM offering for the same enterprise buyers, but at vastly larger scale and brand recognition.
- NTT Data Indonesia: Global IT services provider with a substantial Indonesia practice offering ERP, CRM, and digital transformation consulting to Indonesian enterprises and government. Comparable in target customers and CRM/ERP application work, but at materially larger scale.
Direct peers
- PT Astra Graphia Information Technology (AGIT): Indonesian IT solutions subsidiary of the Astra Group providing enterprise software implementation, document management, and workflow solutions. Directly comparable as a domestic Indonesian enterprise software partner/implementer.
- PT Metrodata Electronics: Indonesian IT distribution and solutions company with an enterprise software division delivering CRM, ERP, and collaboration implementations. Comparable business model: multi-vendor enterprise software partner with professional services attached.
- PT Multipolar Technology: Indonesian IT distribution and solutions provider serving large enterprises with software resale, implementation, and managed services. Comparable in that it operates a partner/reseller-plus-implementation model targeting the same Indonesian banking, telco, and corporate accounts.
- PT Visionet Data Internasional: Indonesian IT solutions provider specializing in enterprise applications and digital transformation. Comparable as a regional systems integrator competing for similar CRM and enterprise software implementation work.
- PT Mitra Integrasi Informatika: Indonesian IT services and solutions provider focused on enterprise platforms and digital transformation consulting. Comparable as a Jakarta-based enterprise software partner competing for the same mid-to-large enterprise deals.
- PT Phintraco Technology: Indonesian IT solutions and consulting firm with enterprise software integration capabilities. Comparable as a regional Indonesian systems integrator competing for similar CRM/ERP/digital workspace mandates.
- PT Iforte Solusi Infotek: Indonesian IT infrastructure and enterprise software services company. Comparable as a domestic systems integrator pursuing enterprise digital transformation mandates in Indonesia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Askarasoft social profiles
Digital presenceAskarasoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Askarasoft leadership team
Management profileNumber of profiles
Askarasoft subsidiaries and ownership
Company hierarchySubsidiaries1 record
Askarasoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Askarasoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Askarasoft
What does Askarasoft do?
Askarasoft is an Indonesian enterprise software solutions provider and authorized partner/reseller of multiple platforms including Bitrix24 (CRM, project management, contact center, document management), iSpring Suite (e-learning authoring and LMS), Acunetix (web security and penetration testing), Yellow.ai (conversational AI), and 1C ERP. The company delivers implementation, customization, training, and ongoing support, and also builds proprietary applications such as Field Service Management and an R&D Management System for regulated industries (cosmetics, pharmaceutical, food manufacturing).
Is Askarasoft a public or private company?
Askarasoft is a private company. It is classified as unknown and is currently operating.
When was Askarasoft founded?
Askarasoft was founded in -1. It employs 11 to 50 people.
Where is Askarasoft based?
Askarasoft is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Askarasoft make money?
Two revenue lines are on record. Software Implementation Services are the primary driver. The others are software Licensing.
Who are Askarasoft's main competitors?
Broad incumbents on record are Tata Consultancy Services Indonesia, Salesforce Indonesia and NTT Data Indonesia. Direct peers are PT Astra Graphia Information Technology (AGIT), PT Metrodata Electronics, PT Multipolar Technology, PT Visionet Data Internasional, PT Mitra Integrasi Informatika, PT Phintraco Technology and PT Iforte Solusi Infotek.
Does Askarasoft have an API?
Yes. Bitrix24 REST API with outbound and inbound webhooks, authenticated via oAuth. Enables partners to integrate Bitrix applications with third-party systems, retrieve batch data, and create local static and server applications with GUI inside Bitrix.
What industry is Askarasoft in?
Askarasoft's product category is Enterprise Software Solutions. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 541511 and its SIC code is 7370.