ASKIA Assurances

What ASKIA Assurances does

ASKIA Assurances is a Senegalese multi-line insurance company founded in 2007 and headquartered in Dakar, operating under the CIMA Insurance Code with oversight from Senegal's Direction des Assurances. The company serves both individual consumers (Particuliers) and businesses (Pros & Entreprises) through a portfolio of 17+ products spanning health, auto, home, travel, Takaful (Sharia-compliant insurance), professional liability, construction, fleet auto, cargo, group health, and surety. Its products are delivered through a hybrid distribution model combining a physical agency network, an authorized-agent (mandataires) program, direct digital self-serve channels, and strategic co-distribution partnerships with Ecobank, Auchan, Sonatel, Canal+, Samsung, and Weebi.

The technology backbone is a digital insurance platform that supports online quote generation, digital subscription with mobile money and card payment, a customer portal (Espace Assuré) for policy management, and a claims declaration portal with real-time tracking and 24/7 assistance backed by a sub-2-hour response commitment. The company is strategically backed by Groupe CARTE, a Tunisian insurance group with 40+ years of regional experience, and is audited by KPMG and GARECGO. With 115 employees, 250,000+ cumulative clients served, 500+ enterprise agreements, and a stated 94% client satisfaction rate, ASKIA positions itself as one of the digitally-oriented leaders in the Senegalese insurance market.

ASKIA generates revenue through recurring insurance premiums across personal and commercial lines, with annual billing cycles and flexible payment scheduling. Pricing is quote-based and not publicly disclosed; customers obtain personalized quotes online or through sales advisors who respond within 24 hours. The company also operates a sales-assisted inside-sales channel and a partner referral channel, and is developing its authorized-agent network to extend geographic coverage within Senegal.

Name

ASKIA Assurances

Legal name

ASKIA Assurances

Website

https://askiaassurances.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

ASKIA Assurances is a Senegalese CIMA-licensed multi-line insurer serving individuals and businesses through a digital platform, physical agency network, and co-distribution partnerships, offering auto, health, home, travel, Takaful, and commercial coverage.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)

akta.pro primary industry

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

akta.pro secondary industries

Guaranteed Issue & Simplified Issue Critical Illness/Hospital Indemnity (FSAIAKAG), Embedded Travel Insurance Distribution & APIs (THALALAA)

Keywords

• Property casualty insurance
• Individual insurance products
• Commercial insurance coverage
• Digital insurance platform
• Sharia-compliant insurance

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums - Property & Casualty: Core revenue from collecting recurring insurance premiums across auto, home, travel, health, and professional lines. Premiums are collected annually or on a per-contract basis, with flexible payment options including digital payment schedules.
2. Group/Enterprise Health Plans: Modular group health plans sold to businesses for employee social protection. Enterprise plans are customized and deployed across organizations, generating recurring premiums.
3. Takaful (Islamic Insurance): Sharia-compliant insurance product operating on solidarity principles, contributing to revenue from Muslim customers seeking Charia-compliant coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ASKIA Assurances is a Senegalese multi-line insurance company that designs, prices, and underwrites personal insurance (health, auto, home, travel, Takaful) and commercial insurance (professional liability, multi-risk business, construction, fleet auto, group health, credit, cargo, surety bonds) for individuals, professionals, and enterprises. Insurance coverage is sold through a hybrid digital and physical channel, with online quoting, 100% digital subscription, a centralized customer portal (Espace Assuré), and 24/7 claims assistance guaranteeing response in under 2 hours and indemnification within 48 hours.

Product overview

ASKIA Assurances operates as a multi-line insurance company offering a broad portfolio of insurance products across two main segments: Particuliers (individuals) and Pros & Entreprises (businesses). The product portfolio includes 5 personal insurance lines — Health, Auto Digitale, Multirisque Habitation, Voyage, and Takaful — plus 12 commercial/business coverages including Professional Liability, Construction, Fleet Auto, Group Health, Credit, and Cargo insurance. These are delivered through a unified digital platform offering online quote, digital subscription, a customer portal (Espace Assuré) for document access, payment tracking, and claims management. The company holds CIMA regulatory approval and is controlled by Senegal's Direction des Assurances.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Santé (Particuliers) Health insurance for individual policyholders providing comprehensive coverage for medical care, hospitalizations, and emergencies.
• Assurance Auto Digitale (Particuliers) Digital auto insurance for vehicle owners allowing fully online subscription with fast, flexible, and accessible coverage.
• Assurance Multirisque Habitation (Particuliers) Multi-risk home insurance protecting residential properties against fire, water damage, theft, and other household perils.
• Assurance Voyage (Particuliers) Travel insurance covering medical expenses abroad, trip disruptions, delays, and international assistance for travelers.
• Assurance Takaful (Particuliers) Sharia-compliant solidarity-based insurance product for Muslim customers that respects Islamic finance principles.
• Responsabilité Civile Professionnelle (Pros & Entreprises) Professional liability insurance protecting businesses against damages caused to third parties during their professional activities.
• Responsabilité Civile Exploitation (Pros & Entreprises) Operational liability insurance covering bodily, material, and immaterial damages caused to third parties during business operations.
• Responsabilité Civile Scolaire (Pros & Entreprises) School liability insurance covering children against accidents occurring at school or during the school commute.
• Multirisque Professionnelle (Pros & Entreprises) Business multi-risk insurance covering premises, equipment, inventory, and operations against major peril categories.
• Perte d'Exploitation (Pros & Entreprises) Business interruption insurance compensating for revenue shortfalls and fixed costs following a covered loss event.
• Construction (Pros & Entreprises) Construction insurance securing projects against technical, material, and financial risks during the building phase.
• Tous Risques Chantier (Pros & Entreprises) All-risk construction site insurance covering damage to works, equipment, and ongoing structures at the construction site.
• Caution (Pros & Entreprises) Surety bond insurance guaranteeing contractual and financial commitments made to partners and counterparties.
• Crédit (Pros & Entreprises) Credit insurance protecting businesses against the risk of non-payment by their debtors.
• Transport de Marchandises (Pros & Entreprises) Cargo insurance covering goods during maritime, air, or land transport against loss and damage.
• Flotte Automobile (Pros & Entreprises) Fleet auto insurance program enabling businesses to efficiently cover all company vehicles under a single policy.
• Santé Groupe (Pros & Entreprises) Group health insurance providing collective coverage to employees of organizations, with modular plan options for flexible deployment.
• Espace Assuré (Customer Portal) Digital customer portal enabling policyholders to access contracts, download attestations, track payments, manage personal information, and file claims online.

Quantifiable outcome

• 94% client satisfaction rate
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Groupe CARTEcoreStrategic or Co-development Partner · 1 January 2007Groupe CARTE is a major insurance player in Tunisia with over 40 years of experience. The partnership provides ASKIA with technical expertise, financial solidity, and innovation capacity. CARTE's backing supports ASKIA's pan-African ambitions and product development capabilities.
• EcobankcoreChannel Partner/ Reseller/ DistributorEcobank, a major pan-African banking group, distributes ASKIA insurance products to its banking customers, leveraging its extensive branch network across Africa.
• AuchancoreChannel Partner/ Reseller/ DistributorAuchan, the multinational retail group, distributes ASKIA insurance products through its supermarket locations and customer base in Senegal.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung partners with ASKIA to offer insurance solutions, potentially covering electronics and devices sold through Samsung's retail channels.
• SonatelcoreChannel Partner/ Reseller/ DistributorSonatel, the leading telecommunications operator in Senegal (Orange brand), distributes ASKIA insurance products to its large subscriber base.
• Canal+minorChannel Partner/ Reseller/ DistributorCanal+, the pay-TV and media company, serves as a distribution channel for ASKIA insurance products to its subscriber base.
• WeebiminorChannel Partner/ Reseller/ DistributorWeebi, a technology/digital services company in Senegal, distributes ASKIA insurance products through its digital and physical channels.
• KPMGminorOthersKPMG provides financial audit and control services to ASKIA Assurances, ensuring compliance with governance standards and regulatory requirements.
• GARECGOminorOthersGARECGO provides financial audit and control services to ASKIA Assurances, supporting the company's financial governance and regulatory compliance.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Ecobank: Ecobank is a pan-African banking group that distributes ASKIA's insurance products through bancassurance. It is comparable as a strategic distribution partner rather than a direct insurer, but also operates insurance-adjacent activities across Africa.
• Groupe CARTE: Groupe CARTE is ASKIA's parent/strategic partner, a Tunisian insurance group with 40+ years of regional experience. It is comparable as an upstream enabler providing technical expertise and product support, rather than a direct competitor.

Direct peers

• AXA Senegal: AXA Senegal is the Senegalese subsidiary of global insurer AXA, offering motor, home, health, and commercial coverage. It is a direct competitor to ASKIA in the same Senegalese market with overlapping product lines and customer segments.
• CNA Assurances (Senegal): CNA Assurances is a Senegalese multi-line insurance carrier offering personal and commercial products in the local market. It is a direct domestic peer competing with ASKIA on similar Senegalese customer segments.
• SUNU Assurances: SUNU Assurances is a leading pan-African insurance group headquartered in Senegal with multi-line personal and commercial coverage across the CIMA region. It is one of ASKIA's closest direct competitors in Senegal for both individual and enterprise lines.
• Beneficial Insurance Senegal: Beneficial Insurance is a Senegalese insurer offering personal and commercial coverage including auto, home, and health. It is a domestic peer that competes directly with ASKIA in the Senegalese retail and SMB segments.
• Allianz Senegal: Allianz Senegal is the local subsidiary of Allianz, providing personal and commercial P&C and health coverage in Senegal. It is a direct competitor to ASKIA with broader brand reach and similar multi-line offerings.
• NSIA Assurances: NSIA is a major West African insurance group offering life and non-life coverage across multiple CIMA countries. It competes with ASKIA in personal and commercial lines and represents a leading multi-line peer in the regional market.

Regional players

• Saham Assurance (Sanlam): Originally Moroccan and now part of Sanlam, Saham is a pan-African insurance group operating across multiple African markets. Comparable to ASKIA in product breadth, with a regional rather than purely Senegalese footprint.
• Atlanta Assurances: Atlanta is a West African insurance group operating across the CIMA region with multi-line personal and commercial coverage. It is a regional peer to ASKIA with comparable product offerings but broader geographic presence.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/askia-assurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASKIA Assurances