A.S. Monaco Rugby

What A.S. Monaco Rugby does

A.S. Monaco Rugby (legal name: Association Sportive A.S. Monaco Rugby) is a private sports association founded on September 21, 1964, operating under the ASM Omnisports umbrella in the Principality of Monaco. The club fields competitive rugby XV teams across the French rugby federation pyramid, currently promoted to Fédérale 1 for the 2025-2026 season after finishing first in Fédérale 2 with 92 points from 21 matches (18 wins). It runs a comprehensive multi-team structure spanning the senior first team and Espoirs reserve team, a women's rugby program (touch/Rugby 5 and Rugby 7), and a full youth academy from Baby Rugby (age 3) through U19, with 400+ licensed members across seven categories overseen by 20 qualified educators. The club's infrastructure centers on the Stade Prince Héréditaire Jacques in Beausoleil (inaugurated 2020) supplemented by training venues in Saint-Laurent-du-Var and Nice, and a Casa Di Rugby retail store, Fan Zone, and Club House hospitality facility.

Revenue is generated through five distinct streams: annual player license fees (€300 standard, €250 for U6 and second-child siblings), match-day ticket sales and season subscriptions, merchandise sales via the stadium store and an Ekinsport-powered online boutique, corporate hospitality packages, and a multi-tiered sponsorship program (Major, Premium, Official, Supplier, Institutional). Major commercial partners include J.B. Pastor & Fils and Spribe-Vibrant Entertainment as Partenaires Majeurs, Adidas by Ekinsport as official apparel supplier, and Thérascience, Centre Cardio-Thoracique de Monaco, and COMETH Energie as Premium partners. The club's go-to-market is community- and event-driven: growth is sourced from grassroots youth programs (Rugby Scolaire), the annual Kids Cup tournament, the Monaco Water Games (water-based rugby event launched July 2023), and institutional backing from the Gouvernement Princier de Monaco, Mairie de Monaco, and Fondation Princesse Charlène. Distribution extends beyond Monaco through highway retail at Aire d'Autoroute de la Riviera Française and a global e-commerce storefront.

The organization is governed by an executive board led by Président Exécutif and Medical Director Thomas Riqué, Vice Presidents Christian Baldacchino and Florian Sestini, with Jean-Pierre Rives serving as Président d'Honneur. Operational leadership includes Directeur Général des Services Christelle Brunel, Sporting Director/Head Coach David Bolgashvili, and department heads across youth, women's, refereeing, communications, commercial, and volunteer functions. The club has no disclosed parent company, no funding rounds, and no private equity or public-market ownership.

Name

A.S. Monaco Rugby

Legal name

Association Sportive A.S. Monaco Rugby

Website

https://asmonacorugby.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

A.S. Monaco Rugby is a Monaco-based rugby club founded in 1964, recently promoted to Fédérale 1 in the French rugby pyramid, serving 400+ licensed members across youth, senior, and women's teams with revenue from membership fees, ticketing, merchandise, hospitality, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Rugby Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Rugby Equipment Retail (CRAMAEAI)

Keywords

• Rugby club membership
• Youth rugby academy
• Rugby merchandise retail
• Rugby tournament hosting
• Rugby hospitality services

Headquarters

HQ city

Monaco

HQ country

Monaco

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership/License Fees: Annual licensing fees charged to players across all age categories, from Baby Rugby (U6) through Seniors. Fee structure: 300€ per license for most categories, 250€ for U6, with sibling discounts of 250€ for second child.
2. Ticket Sales and Season Passes: Match day ticket sales and season subscription packages for home games at Stade Prince Héréditaire Jacques. Options include Club House access, Tribunes, and general admission.
3. Merchandise Sales: Official merchandise including Adidas training apparel, accessories, and club-branded products sold through Casa Di Rugby (stadium store), online boutique via Ekinsport partner, and at aire d'autoroute de la Riviera Française.
4. Hospitality Services: Corporate hospitality packages offering match access, networking events, partner evenings, and VIP experiences for clients, prospects, and collaborators.
5. Sponsorship and Partnerships: Multi-tiered sponsorship program including Major Partners (Partenaires Majeurs), Premium Partners, Official Partners, Official Suppliers, and Institutional Partners. Provides visibility through digital platforms, match equipment, and event participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

A.S. Monaco Rugby is a private rugby club that fields competitive senior men's and women's teams in French rugby championships, operates an extensive youth rugby academy (École de Rugby) spanning U6 through senior age grades, and sells ancillary offerings including official merchandise through the Casa Di Rugby boutique, match-day hospitality packages, ticketing and season subscriptions, and recurring community and recreational events such as Kids Cup, Monaco Water Games, and Monaco Sevens.

Product overview

A.S. Monaco Rugby is a multi-team rugby club competing at the Fédérale 1 level (2025-2026 season), operating as a comprehensive rugby organization with a unified club structure built around its core first team, reserve team, women's team, and extensive youth development pathway. The club's product portfolio centers on competitive rugby participation across all age groups (U6 through Seniors) and gender categories, complemented by flagship tournament events (Kids Cup, Monaco Water Games, Monaco Sevens), hospitality and fan experience services (Club House, Fan Zone, Rugby Social Club), community engagement initiatives (Rugby Solidaire, Rugby Scolaire), and retail operations (Casa Di Rugby boutique). The youth academy and formation system represents a core pillar, feeding talent into competitive teams through structured categories from Baby Rugby (age 3) through Espoirs, supported by 20 qualified educators and a Club Engagé certification. Supplementary services include employment assistance, refereeing academy, and ticketing/subscription offerings, creating an integrated ecosystem spanning sports development, fan engagement, community impact, and commercial operations.

Differentiator

Problem solved

Functional benefit

Products and services

• École de Rugby (Rugby School) Structured paid youth rugby training and development program spanning U6 to senior age groups, with age-specific coaching, licensed coaches, and a documented player pathway feeding into age-grade representative teams and the senior squad. Open to children and adolescents based in Monaco and surrounding region.
• Casa Di Rugby (Official Boutique) Official merchandise retail operation selling replica kits, training wear, accessories, and supporter products of A.S. Monaco Rugby, available in-store at the stadium and via the Ekinsport online boutique, plus selected points of sale including a highway service area retail location.
• Billetterie et Abonnement (Tickets and Season Subscriptions) Match-day ticketing and season subscription packages granting access to home fixtures of A.S. Monaco Rugby at the Stade Prince Héréditaire Jacques. Targeted at local supporters, families, and rugby enthusiasts.
• Hospitalités (Hospitality Packages) Premium hospitality packages combining match access, dining, and Club House experience at the Stade Prince Héréditaire Jacques for individual supporters and corporate guests.
• Rugby Social Club Paid membership-based social club offering supporters exclusive access to social events, match-day experiences, and club gatherings connected to A.S. Monaco Rugby.
• Kids Cup Recurring paid youth rugby tournament hosted by A.S. Monaco Rugby for young players and clubs from across the region, including the 10th edition in 2025.
• Monaco Water Games Ticketed water-based recreational event organized by A.S. Monaco Rugby, introduced in July 2023 as an off-season community and fan-engagement activity.
• Monaco Sevens International rugby sevens tournament scheduled for May 2026, hosted by A.S. Monaco Rugby, with team entries, spectator tickets, and event hospitality.
• École d'Arbitrage (Referee School) Referee training and certification program run by A.S. Monaco Rugby, developing match officials for club and federation competitions.
• Fédération Licence (Club Licensing) Annual FFR federation license and club subscription purchased by every registered player (youth through senior, men and women), tiered by age category with sibling discounts available.

Quantifiable outcome

• 400 licensed members
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• J.B. Pastor & FilscoreGTM or Marketing PartnerMajor partner (Partenaire Majeur) and historical Monaco real estate company founded in 1920. Supports club development, infrastructure, youth programs, and visibility. Shares values of excellence, family transmission, and community engagement with the club.
• Spribe-Vibrant EntertainmentcoreGTM or Marketing PartnerMajor partner providing platform and entertainment services. Contributes to club's innovative event initiatives and international brand visibility.
• Thérascience (Laboratoire)coreGTM or Marketing PartnerPremium partner and laboratory specializing in health and sport nutrition. Supports player health and performance through scientific supplements and wellness products.
• Fiduciaire J.F. PissettazminorGTM or Marketing PartnerPremium accounting and fiduciary services partner providing financial expertise to support club operations.
• Centre Imagerie Sport Monaco (CISM)minorGTM or Marketing PartnerPremium partner providing sports imaging and medical diagnostics services supporting player health monitoring.
• Centre Cardio-Thoracique de MonacocoreStrategic or Co-development PartnerInternational reference in cardio-thoracic medicine. Renewed partnership with club emphasizing shared values of excellence, precision, and human commitment. President Thomas Rique serves as emergency physician at facility.
• MOI (Monaco)minorGTM or Marketing PartnerPremium partner from Monaco providing local business support and regional visibility.
• LEVMETminorGTM or Marketing PartnerPremium partner providing specialized services to club operations.
• CCT (Caisse Centrale de Retraite)minorGTM or Marketing PartnerPremium institutional partner supporting club's social and community initiatives.
• COMETH Energie SolutionsminorGTM or Marketing PartnerExpert in sustainable energy solutions. Renewed partnership based on shared values of innovation, performance, and responsibility.
• Gouvernement Princier de MonacocoreStrategic or Co-development PartnerInstitutional partner providing governmental support and legitimacy. Collaboration on Rugby Scolaire program and general club development through Princier recognition.
• Mairie de MonacocoreStrategic or Co-development PartnerInstitutional partner and municipal authority. Co-organizer of Kids Cup 2025 and supporter of community rugby programs.
• Fondation Princesse CharlènecoreStrategic or Co-development PartnerInstitutional partner affiliated with Princess Charlene of Monaco, President of Fédération Monégasque de Rugby. Supports club's social and youth development initiatives.
• Adidas by EkinsportcoreGTM or Marketing PartnerOfficial equipment supplier providing official match and training apparel. Ekinsport operates official online boutique for club merchandise worldwide.
• Carla Marill Seven AssociationminorStrategic or Co-development PartnerPartnership to offer Olympic Rugby 7 discipline at the club, expanding women's rugby programming beyond touch rugby (Rugby 5).

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• SU Agen: Historic French rugby club currently competing around the Pro D2 / Fédérale 1 tier. Comparable to AS Monaco Rugby in scale, regional commercial model, and recent promotion/relegation dynamics.
• USA Perpignan: Historic Catalan rugby club currently competing in France's Pro D2 / Fédérale 1 ecosystem. Comparable to AS Monaco Rugby as a French rugby club recently navigating between lower national divisions and seeking promotion back to elite tiers.
• Nice Rugby: Rugby club in nearby Nice, sharing the same PACA region and overlapping youth catchment as AS Monaco Rugby. Strongest geographic peer for recruitment, sponsorship overlap, and competitive youth rugby.
• Biarritz Olympique: Well-known French rugby club with a strong brand and academy tradition, currently competing at Pro D2 / Fédérale 1 level. Comparable to AS Monaco Rugby for brand-led regional rugby and recent attempts to climb back to elite tiers.
• Blagnac Rugby: Fédérale-level rugby club in the Toulouse region with a similar scale, academy focus, and corporate partnership base. Closest structural comparable to AS Monaco Rugby in terms of operations, budget tier, and member count.

Broad incumbents

• Racing 92: Major Top 14 rugby club based in the Paris region with high commercial sophistication and premium hospitality offerings. Comparable to AS Monaco Rugby in its emphasis on hospitality and corporate partnerships alongside matchday.
• Stade Français Paris: Historic Parisian rugby club competing in France's Top 14 with full professional infrastructure and a much larger fan base. Comparable as a French rugby club competing for spectators, sponsors, and broadcast value, though operating at a vastly larger scale than AS Monaco Rugby.
• ASM Clermont Auvergne: Top 14 French rugby club with a strong academy tradition and substantial corporate partnership base. Useful comparison for AS Monaco Rugby's youth-development and partner-program model, though at much greater scale.
• RC Toulon: Top-tier French rugby club from the Var/PACA region – the same general catchment as AS Monaco Rugby – competing for regional supporters and sponsors. Relevant as a French professional benchmark for what scaled PACA rugby looks like.

Others

• Adidas (Rugby Equipment): Official kit and training apparel supplier to AS Monaco Rugby (and to rugby clubs globally). Relevant as a partner and ecosystem enabler in the club's commercial operations rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asmonacorugby813
• Facebookfacebook.com/asmonacorugby
• LinkedInlinkedin.com/company/a-s-monaco-rugby
• Instagraminstagram.com/asmonaco_rugby/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.S. Monaco Rugby