aspaNETCONOMY

What aspaNETCONOMY does

aspaNETCONOMY is a Madrid-headquartered joint venture established in 2017 between ASPA Consulting and NETCONOMY (Netconomy Software & Consulting GmbH, Graz, Austria) to deliver SAP Customer Experience (SAP CX) consulting and implementation services in the Spanish market. The firm provides end-to-end digital transformation services to enterprise brands, organized across four pillars: digital strategy advisory (cloud adoption, digital architecture mapping, organizational agility); software consulting (Design Thinking, e-commerce SEO, UX/UI design); platform creation (SAP Commerce Cloud, SAP Marketing Cloud, SAP Customer Data Cloud, AI/ML integration, cloud-native applications, data analytics); and operational excellence (application support and web operations). The technology stack is anchored on the SAP CX suite — Commerce Cloud, Marketing Cloud, and Customer Data Cloud — with Google Cloud Platform and Microsoft Azure as underlying infrastructure partners.\n\nThe business operates on a professional services / consulting model, generating revenue through implementation, customization, and ongoing support engagements quoted on a project basis; no publicly disclosed pricing exists. Customer targeting is concentrated on international enterprise brands seeking digital ecosystem transformation, with named reference customers including Douglas (retail/beauty) and Blue Tomato (retail/e-commerce). The aspaNETCONOMY entity itself is small — approximately 25 employees of Spanish-certified SAP CX specialists based in Pozuelo de Alarcón, Madrid — and operates as the Spanish-market arm of the broader NETCONOMY group (500+ employees, 60+ global clients, presence in Germany, Austria, Switzerland, Serbia, Spain, and the Netherlands). All ownership, capital, and financial-disclosure signals indicate a private, partnership-funded consulting JV with no external institutional investment identified.

Name

aspaNETCONOMY

Legal name

Netconomy Software & Consulting GmbH

Website

https://aspanetconomy.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

aspaNETCONOMY is a Madrid-based 2017 joint venture between ASPA Consulting and NETCONOMY, providing SAP Customer Experience implementation, digital commerce, and AI-enabled marketing automation services to enterprise brands across Spain and broader Europe.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industries

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• SAP CX implementation
• Digital transformation consulting
• Commerce cloud services
• Marketing automation services
• Cloud-native development

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting and Implementation Services: Professional services for SAP CX implementation, digital transformation strategy, and ongoing support

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

aspaNETCONOMY is a consulting and implementation services firm specializing in SAP Customer Experience (SAP CX) solutions. It delivers end-to-end digital transformation services including SAP CX implementation (Commerce Cloud, Marketing Cloud, Customer Data Cloud), digital commerce platform creation, omnichannel marketing automation, AI/ML integration, cloud-native application development, data analytics, digital strategy advisory, and ongoing application support for enterprise brands primarily in the Spanish market.

Product overview

aspaNETCONOMY is a consulting and services firm (Joint Venture between ASPA Consulting and NETCONOMY) specializing in SAP Customer Experience (SAP CX) implementation and digital transformation services. The company operates as a services provider rather than a software product vendor, offering a portfolio of consulting and implementation services organized around: (1) Digital Strategy including digital transformation advisory, cloud adoption, and organizational agility; (2) Software Consulting with Design Thinking, e-commerce SEO, and UX/UI design; (3) Platform Creation covering SAP Commerce Cloud, SAP Marketing Cloud, SAP Customer Data Cloud, AI/ML integration, cloud-native applications, and data analytics; and (4) Operational Excellence including application support and web operations. The company also maintains technology partnerships with SAP Customer Experience, Google Cloud Platform, and Microsoft Azure as underlying infrastructure platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Customer Experience (SAP CX) Implementation Services

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• ASPA ConsultingcoreStrategic or Co-development Partner · 1 January 2017ASPA Consulting and NETCONOMY formed a joint venture in 2017 to create aspaNETCONOMY, a specialized SAP CX implementation partner with presence in the Spanish market.
• SAPcoreTechnology or IntegrationSAP Customer Experience (CX) is the core technology platform. aspaNETCONOMY specializes in implementing SAP CX solutions including Commerce Cloud, Marketing Cloud, and Customer Data Cloud.
• Google Cloud PlatformcoreTechnology or IntegrationTechnology partner providing cloud infrastructure for SAP CX implementations and digital transformation projects.
• Microsoft AzurecoreTechnology or IntegrationTechnology partner providing alternative cloud infrastructure options for SAP CX and digital commerce solutions.
• NETCONOMYcoreStrategic or Co-development PartnerPart of the NETCONOMY group which has 20+ years of experience, 500+ employees, and operations across Germany, Austria, Switzerland, Serbia, Spain, and Netherlands.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Accenture: Largest global SI and SAP partner; competes in SAP CX and broader digital transformation with full-suite consulting, technology, and operations capabilities.
• T-Systems: Deutsche Telekom's enterprise IT arm with strong DACH SAP presence and growing Spanish footprint; overlaps with NETCONOMY group's geographic coverage and SAP CX delivery.
• Cognizant: Global IT services firm with a major SAP practice including SAP CX implementation; competes with aspaNETCONOMY for the same enterprise transformations at larger scale and broader geographic reach.
• Deloitte Digital: Big Four consulting arm with significant SAP CX practice; competes for large Spanish and European transformation mandates end-to-end from strategy through implementation.
• Capgemini: Global SI and a leading SAP global partner with deep SAP CX delivery capability; competes for the same enterprise transformation budgets as aspaNETCONOMY but with a much larger bench.
• NTT Data (incl. everis): Global SI with substantial Spanish operations via the everis acquisition; competes in SAP and digital transformation consulting across Iberia.

Direct peers

• Visión Consulting: Spanish boutique SAP partner focused on SAP CX and customer engagement; closely matches aspaNETCONOMY's niche, size, and Spanish-local delivery model.
• msg systems: Germany-headquartered IT consultancy with strong SAP practice; comparable to NETCONOMY group in scale and DACH/Central European SAP delivery orientation.
• SEIDOR: Spanish-headquartered SAP partner offering SAP CX and ERP implementation across Iberia and LatAm; the closest direct peer to aspaNETCONOMY in terms of SAP focus and Spanish market presence.

Regional players

• Ayesa: Spanish-headquartered IT services and consulting firm with SAP capabilities; directly competitive in the Spanish enterprise transformation market where aspaNETCONOMY operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/netconomy
• Facebookfacebook.com/netconomy
• LinkedInlinkedin.com/company/aspanetconomy
• Instagraminstagram.com/netconomy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aspaNETCONOMY