Aspect Hotel Park West

What Aspect Hotel Park West does

Aspect Hotel Park West is a four-star hotel located inside Park West Business Campus on Nangor Road, Dublin 12, approximately 6 km from Dublin city centre and within easy reach of the M50 motorway. The property is operated as part of the PREM Hospitality group and is affiliated with Trinity Hotel Groups. Its core physical product consists of 141 guest rooms, 5 serviced apartments designed for extended stays, and 6 meeting rooms accommodating 2 to 80 delegates, supported by an on-site Willow Restaurant and Bar offering breakfast, lunch, dinner and Sky Sports viewing, plus room service and a click-and-collect menu. The hotel provides free secure parking and EV charging, and is a two-minute walk from Park West & Cherry Orchard train station, with an 8-minute journey to central Dublin.

The business model is asset-light hospitality with four revenue streams: nightly room and apartment rentals (the core), meeting and event hire priced from €99 per session, food and beverage from Willow, and corporate rates negotiated through a dedicated sales manager. Pricing is per-night for accommodation, with package structures including the Linger Longer For Less multi-night discount (5% for 2 nights, 10% for 3+) and the Best Rate Guarantee, which prices direct website bookings at least €10 below OTA rates and adds a complimentary dining drink. Distribution is concentrated in direct channels: the hotel's own booking website, phone reservations, a corporate sales function, and active presence on Facebook, LinkedIn and Instagram, supplemented by an email newsletter funnel.

The customer base is anchored on business and corporate travelers visiting the surrounding business parks (Park West Business Campus, Centerpoint and adjacent industrial areas), with named enterprise travelers from Amazon, Google, Microsoft, Pfizer, Takeda, Aryzta, Interxion and Grifols indicating demand from the technology, pharmaceutical, healthcare and food-and-beverage verticals. Secondary segments are leisure and family visitors to Dublin attractions (Dublin Zoo, Phoenix Park, Liffey Valley) and solo travelers. Technology is standard property management with a direct booking platform, and the hotel holds a portfolio of accreditations including Green Tourism Gold, Great Place to Work 2025-2026, Fáilte Ireland Employer Excellence, Outstanding Employer Gold and Travel Proud.

Name

Aspect Hotel Park West

Legal name

Aspect Hotel Park West

Website

https://aspecthotelparkwest.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aspect Hotel Park West is a four-star Dublin hotel operating 141 guest rooms, 5 serviced apartments, 6 meeting rooms, and on-site dining under PREM Hospitality. It primarily serves corporate business travelers from technology and pharmaceutical firms, plus leisure visitors to Dublin.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAC

Suburban Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAG

Conference Retreat Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation
• Serviced apartments
• Meeting room rentals
• Corporate hotel stays
• Hospitality services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals across 141 guest rooms and 5 serviced apartments, offering nightly stays with various room types and apartment options for extended business or leisure visits
2. Meeting & Event Facilities: 6 meeting rooms with space for up to 80 delegates, available from €99 per session
3. Food & Beverage: On-site Willow Restaurant and Bar serving breakfast, lunch, dinner with Sky Sports viewing; room service and click and collect menu available
4. Long Stay Accommodations: Extended stay rates in rooms and apartments for business travelers requiring longer Dublin stays

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aspect Hotel Park West is a four-star hotel in Dublin's Park West Business Campus offering 141 guest rooms, 5 serviced apartments, 6 meeting rooms for up to 80 delegates, and on-site dining through Willow Restaurant and Bar. The hotel serves both corporate business travelers (with packages, Corporate Club loyalty program, and long-stay rates) and leisure/family visitors, supported by a direct booking platform with Best Rate Guarantee.

Product overview

Aspect Hotel Park West is a four-star hotel offering a portfolio of accommodation and hospitality services including 141 guest rooms, 5 serviced apartments, and 6 meeting rooms. The hotel provides on-site dining through Willow Restaurant and Bar, along with various package offerings including stay packages (Linger Longer For Less), corporate packages (Corporate Stays, Corporate Club), and leisure packages (Besties & Bubbles). Additional services include free parking, Best Rate Guarantee direct booking benefits, and meeting room facilities for up to 80 delegates.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Rooms

Quantifiable outcome

• 8 minutes by train to Dublin city centre
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PREM HospitalitycoreStrategic or Co-development PartnerPart of PREM Hospitality group of hotels, providing centralized brand standards, operational support, and marketing across the hotel portfolio
• Trinity Hotel GroupsminorStrategic or Co-development PartnerAffiliated with Trinity Hotel Groups, a collection of Irish hotels offering cross-promotion and loyalty benefits

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Clayton Hotel Dublin Airport: Mid-scale Dublin airport-area hotel serving corporate travelers and groups with on-site F&B and meeting rooms. Comparable four-star positioning, corporate traveler focus, and F&B/meetings revenue mix.
• Ashling Hotel Dublin: Mid-scale Dublin hotel near Heuston Station serving corporate guests, meetings, and leisure visitors. Comparable four-star positioning, F&B offerings, and meeting/event facilities.
• Castleknock Hotel: Suburban west-Dublin hotel located between Blanchardstown and the M50, serving corporate clients, meetings, and leisure visitors. Comparable suburban location, mid-tier scale, and meeting/event facilities.
• Travelodge Dublin Airport: Budget hotel serving Dublin airport/transport corridor. Competes for price-sensitive corporate and leisure travelers in the same catchment as Aspect Hotel Park West.
• The Gibson Hotel: Dublin Docklands mid-scale hotel with strong corporate and meeting/event focus. Comparable four-star positioning and emphasis on business traveler and event-driven revenue.
• Carlton Hotel Blanchardstown: Suburban Dublin 15 hotel catering primarily to business travelers and groups near Blanchardstown Corporate Park. Directly comparable suburban west-Dublin location, corporate client base, and mid-tier room count.
• Premier Inn Dublin Airport: Limited-service budget-friendly hotel chain in the Dublin airport/transport corridor. Comparable customer profile of cost-conscious business and leisure travelers seeking free parking and motorway access.
• Maldron Hotel Dublin Airport: Mid-scale Dublin airport-area hotel with corporate rates, F&B, and meeting facilities. Comparable business-traveler target market and revenue model in the greater Dublin catchment.

Broad incumbents

• Hilton Garden Inn Dublin Custom House: Upscale brand hotel in Dublin serving corporate and leisure travelers with full amenities. Comparable four-star positioning and corporate client overlap, though larger and more centrally located.
• Radisson Blu Hotel Dublin Airport: Larger upscale brand hotel near Dublin Airport with full F&B, meetings, and corporate amenities. Overlapping corporate and transient business travel demand in Dublin, though at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aspecthotelparkwest
• LinkedInlinkedin.com/company/aspect-hotel-park-west
• Instagraminstagram.com/aspectparkwestdublinhotel

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspect Hotel Park West