Trinity Hotel Groups

What Trinity Hotel Groups does

Trinity Hotel Groups is a Dublin-based B2B accommodation intermediary that connects tour operators and travel agents with independent hotels across Ireland and the United Kingdom. The company operates as a sales representation and group booking service, managing a portfolio of 40+ partner properties ranging from luxury resorts to budget hotels and student accommodation. Its core function is to provide independent hotels with immediate access to key bookers, tour operators, and travel agents who would otherwise be difficult and time-consuming to reach independently, while simultaneously providing tour operators with a centralized reservations office for accommodation enquiries across multiple properties.

The company's go-to-market is a subscription-based representation model: partner hotels pay a fixed annual fee that covers sales calls, telesales, trade show representation, contracting with tour operators, inclusion in preferred partner programmes, direct mailings, promotional features in tour operator brochures, site visit organization, twice-yearly enquiry reports, and listing in the Trinity Hotel Groups brochure. Trinity places over €9 million in business to its partner hotels each year. The underlying technology is a central reservations system in Dublin that fields all incoming enquiries from tour operators and travel agents, enabling cross-selling across properties when a requested hotel is unavailable.

Trinity Hotel Groups is privately held and operates as a subsidiary of PREM Group, an international hotel and hospitality management company. The company is led by Business Manager Mary Daly (joined 2003) and supported by a small team including Reservations & Relationship Supervisor Ciara Sweeney, Group Reservations Administrator Regina Kelly, and Reservations & Office Support Administrator Eimear Dolan. The team leverages 20+ years of relationships with tour operators across Ireland, UK, Europe, and the US, attending trade shows such as BTTS Birmingham, WTM London, Flavours of Ireland, Tourism Ireland workshops, and Glenton showcase Glasgow. In 2026, the company was recognized as a Best Workplace in Ireland and received a Gold Badge Outstanding Employer designation from Failte Ireland Tourism Ireland.

Name

Trinity Hotel Groups

Legal name

Trinity Hotel Groups

Website

https://trinityhotelgroups.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trinity Hotel Groups is a Dublin-based B2B intermediary connecting tour operators and travel agents with 40+ independent hotels across Ireland and the UK, providing sales representation and centralized group booking services on a fixed annual fee basis.

Ownership category

akta.pro rank

Product category

Hotel Representation Services

NAICS

Tour Operators (561520), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industry

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

Keywords

• Hotel representation services
• Group booking reservations
• Tour operator sales
• Travel trade marketing
• FIT accommodation booking

Headquarters

HQ city

Dublin 2

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Hotel Representation Services: Trinity Hotel Groups charges hotels a fixed annual fee for representation services. The fee covers ongoing sales calls, telesales to tour operators and agents, representation at trade workshops and travel fairs, contracting tour operators, inclusion in preferred partner programmes, direct mailings, promotional offers, securing brochure features, organising site visits, twice-yearly enquiry reports, and listing in the Trinity Hotel Groups brochure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trinity Hotel Groups is a B2B hotel representation company that acts as an intermediary between independent hotels and tour operators/travel agents. For a fixed annual fee, the company represents partner hotels to bookers by handling sales calls, telesales, trade show representation, contracting, brochure features and enquiry management. A central reservations office in Dublin fields incoming group and FIT booking enquiries from tour operators and travel agents across Ireland, the UK, Europe and the US, then allocates them to the right partner hotel within a portfolio of 40+ properties.

Product overview

Trinity Hotel Groups operates as a B2B accommodation booking intermediary that connects tour operators and travel agents with partner hotels across Ireland and the UK. The company provides a central reservations service and sales representation for independent hotels seeking group booking business. Their core offering is a hotel representation and group booking service, matching coach tours and group bookings with properties ranging from luxury resorts to budget hotels and student accommodation. The company places over €9 million in business to hotels annually and works with 40+ properties across the island of Ireland and the United Kingdom. Services include telesales to tour operators, representation at trade workshops and travel fairs, contracting services, and a central reservations office that fields incoming enquiries and facilitates bookings between operators and hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Representation Services Annual-fee B2B representation service for independent hotels covering sales calls, telesales to tour operators and travel agents, trade show and workshop representation, contracting with operators, inclusion in preferred partner programmes, direct mailings, promotional offers, brochure features, site visits, twice-yearly enquiry reports, and listing in the Trinity Hotel Groups brochure. Sold to independent hotel owners and general managers.
• Central Group Reservations Service Dublin-based central reservations office that receives group and FIT booking enquiries from tour operators and travel agents across Ireland, UK, Europe, US and beyond, and allocates bookings across the 40+ hotel partner portfolio. Sold to tour operators and travel agents as a single point of contact for accommodation booking across Ireland and the UK.
• Tour Operator Site Visits and Show-Rounds Coordinated site inspection visits and show-rounds at partner hotels for tour operators and travel agents, enabling operator staff to evaluate properties first-hand before contracting group business.

Quantifiable outcome

• Place over €9 million in business to partner hotels each year
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PREM GroupcoreOthersTrinity Hotel Groups is owned by PREM Group, an International hotel and hospitality management company. PREM Group operates as the parent company providing strategic oversight and ownership of the Trinity Hotel Groups brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Expedia Partner Solutions: B2B arm of Expedia Group providing hotel inventory and booking technology to travel agents, tour operators, and OTAs worldwide. Represents the platform-scale version of Trinity's intermediary role, with overlapping customer segment in tour operators seeking accommodation.
• Hotelbeds: Global B2B hotel distribution platform connecting tour operators, travel agents, and OTAs with hotel inventory. Much larger scale and broader geographic reach than Trinity, but operates on similar intermediary logic - matching accommodation supply with tour operator demand - making it the closest large-scale analog to Trinity's model.
• HRS Group: Hotel booking platform serving corporate and travel trade clients globally, with strong presence in European markets including UK and Ireland. Comparable as a B2B accommodation intermediary, though focused more on corporate travel than group tours.
• WebBeds (Webjet): Major B2B accommodation distribution platform serving tour operators and travel agents worldwide. Operates a similar intermediary model but at global scale with technology-driven distribution, contrasting with Trinity's relationship-led regional approach.

Others

• Tourism Ireland: All-island tourism marketing body promoting Ireland internationally and the source of inbound tour operator leads that Trinity converts into bookings. Ecosystem enabler rather than competitor, but a key participant in Trinity's go-to-market.
• Fáilte Ireland (National Tourism Development Authority): Ireland's national tourism authority, with which Trinity works closely as referenced in their marketing materials and trade workshop partnerships. Not a direct competitor but an ecosystem participant that shapes the inbound tour operator demand Trinity serves.
• PREM Group (parent): Trinity Hotel Groups' parent company, an international hotel and hospitality management group. Listed as OTHERS because it is the parent rather than a peer, but its broader hotel management portfolio gives insight into Trinity's potential expansion pathways and operating context.

Emerging players

• DHISCO (Hotel Booking Solutions): Hotel distribution and connectivity company serving tour operators and travel agents with accommodation inventory. Comparable in serving the same tour operator customer base that Trinity works with, though operates as a technology platform rather than a relationship-led rep firm.
• DerbySoft: Hotel distribution technology company connecting hotel chains with demand partners including OTAs and tour operators. Represents the more technology-led evolution of the hotel intermediary model Trinity operates in, with overlapping customer base of tour operators.
• Tourico Holidays: B2B travel wholesale distributor offering hotel accommodation to tour operators and travel agents. Comparable business model of intermediating between accommodation suppliers and tour operators, though operates at significantly larger scale across multiple destinations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trinity-hotel-groups

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Hotel Groups