Aspen France

What Aspen France does

Aspen France SAS is the French distribution subsidiary of Aspen, a Swedish-origin specialty fuel company founded in 1988 by Roland Elmäng to produce alkylate fuel for small combustion engines. The company's core technology is the alkylation process, a rare chemical refining method that liquefies petroleum refining gases and combines them with butane to produce fuel that is up to 99% cleaner than regular gasoline, with virtually no benzene or aromatic hydrocarbons. Aspen France distributes this product range — Aspen 2 (pre-mixed 2-stroke fuel), Aspen 4 (4-stroke fuel), Aspen D (renewable diesel), Aspen+ (high-octane), Aspen R (motorsport racing fuel with RON 102), and Aspen Classic Vehicle Fuel — alongside complementary engine oils, lubricants, cleaning products, and fuel-handling accessories (drum pumps, taps, autofillers) through authorized resellers including DIY stores, motoculture specialists, marina/ports, and professional machine dealers in France, with regional sales representatives supporting B2B relationships and one branded service station in Dordogne.

The company targets a fragmented base of professional and consumer end-users across five primary segments: forestry professionals, gardening/home owners, construction industry, marine/boating, and motorsport enthusiasts. Aspen generates revenue primarily through hardware sales of fuel and accessory products sold in container sizes from 1L to 200L drums, with no pricing publicly disclosed and all transactions flowing through third-party resellers rather than direct e-commerce. The business is event-driven in motorsport (Porsche Carrera Cup Scandinavia, STCC, Formula Nordic official fuel deals) and channel-driven in core verticals.

Aspen France is privately held, operating as a wholly owned subsidiary of Aspen AB (Sweden), which has been owned since 2006 by Lantmännen, a Swedish agricultural cooperative owned by 18,000 farmers. The French entity is headquartered in Brières-les-Scellés, Île-de-France, with approximately 8 employees focused on sales, marketing, and distribution coordination rather than production, as all Aspen alkylate fuel is manufactured at the parent company's Hindås (Sweden) facility. Revenue is not publicly disclosed and the French subsidiary operates as a regional sales arm within Aspen's broader 18+ country international footprint.

Name

Aspen France

Legal name

Aspen SAS

Website

https://aspenfrance.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspen France SAS distributes proprietary alkylate fuel for small engines (2-stroke, 4-stroke, diesel, and racing variants) and complementary lubricants and accessories across France, serving forestry, gardening, marine, construction, and motorsport professionals and consumers through resellers and a branded service station.

Ownership category

akta.pro rank

Product category

Specialty Alkylate Fuels and Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Coal Products Manufacturing (3241), Fuel Dealers (4572)

SIC

Petroleum Refining (2911), Industrial Organic Chemicals (2860)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Marine Fueling & Engine Fluids Retail (Oil, Additives, Lubricants) (CRAMAIAK), Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Alkylate fuels
• Small engine fuel
• Two-stroke fuel
• Four-stroke fuel
• Motorsport racing fuel

Headquarters

HQ city

Brières-les-Scellés

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Alkylate Fuel Sales: Sale of alkylate fuel products for small engines including Aspen 2 (2-stroke), Aspen 4 (4-stroke), Aspen D (diesel), Aspen+ (high-octane), and Aspen R (racing). Products sold in various container sizes from 1L to 200L drums.
2. Specialty Engine Oils and Lubricants: Sale of complementary products including chain oils, transmission oils, engine oils (2-stroke and 4-stroke), and maintenance products like cleaning sprays and lubricant greases.
3. Fuel Accessories: Sale of fuel handling equipment including professional pumps for 200L drums, plastic barrel pumps, 25L and 5L container accessories (keys, taps, filler nozzles), and autofiller systems.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Aspen France manufactures and distributes alkylate fuels for small combustion engines, sold under the Aspen 2 (pre-mixed 2-stroke), Aspen 4 (4-stroke), Aspen D (renewable diesel), Aspen+, Aspen R (motorsport) and Classic Vehicle Fuel lines, packaged in 1L to 200L containers and complemented by branded engine oils, chain lubricants, cleaning sprays, and fuel-handling accessories. Products are marketed to forestry, gardening, marine, construction and motorsport users for their up to 99% lower harmful-hydrocarbon content, longer storage life, and reduced engine wear versus conventional gasoline.

Product overview

Aspen France is a fuel and lubricant company specializing in alkylate fuel products for small engines. The product portfolio centers on two core fuel lines: Aspen 2 (premixed 2-stroke fuel with synthetic oil) and Aspen 4 (alkylate fuel for 4-stroke engines), supplemented by Aspen D (renewable diesel), Aspen+ (high-octane fuel for performance vehicles), Aspen R (premium motorsport fuel with RON 102), and Aspen Classic Vehicle Fuel (for vintage vehicles). Supporting the fuel products are various engine oils (Bio Chain Oil, Transmission Oil, Lawn Mower Oils, 2-Stroke and 4-Stroke Engine Oils), cleaning products (Bio Lawn Mower Cleaning Spray), and accessories (drum pumps, keys, taps, pouring spouts, and Autofiller). The company was founded in the early 1980s by Roland Elmäng after discovering that alkylate fuel could protect forestry workers from harmful exhaust fumes, and is now owned by the Lantmännen agricultural cooperative.

Differentiator

Problem solved

Functional benefit

Products and services

• Aspen 2 Alkylate fuel pre-mixed with 2% synthetic 2-stroke oil, designed for air-cooled two-stroke engines in chainsaws, brushcutters, outboard motors, vibratory plates, cut-off machines, hedge trimmers, and mopeds; contains virtually no benzene or aromatic hydrocarbons.
• Aspen 4 Clean-burning alkylate fuel for 4-stroke engines in lawn mowers, rotavators, cultivators, and snow blowers; improves working environment, reduces emissions, and keeps the engine cleaner with up to 5 years of storage stability.
• Aspen D

Quantifiable outcome

• Up to 99% less harmful hydrocarbons in exhaust emissions compared to regular gasoline
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Porsche Sweden / Porsche Carrera Cup ScandinaviaflagshipStrategic or Co-development Partner · 1 January 2024Multi-year agreement for supply of environmentally friendly fuel for Porsche Carrera Cup Scandinavia and Porsche Sprint Challenge Scandinavia racing series. Aspen fuel contains 33% non-fossil blend components with ambition to reach 100%. The partnership includes Porsche 911 GT3 Cup and 718 Cayman GT4 RS Clubsport vehicles.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Castrol (BP): Major specialty lubricants brand under BP, serving automotive, marine, and industrial segments globally. Castrol is a relevant peer to Aspen's complementary engine-oil product line (Aspen 4-Stroke Engine Oil, Bio Chain Oil) with much broader scale and dealer reach.
• TotalEnergies: Global integrated oil major with extensive downstream fuel and lubricant operations in France and Europe. TotalEnergies offers specialty fuels and lubricants (e.g., TotalEnergies Marketing services) and has the refining scale and forecourt reach to compete broadly with Aspen's specialty-fuel positioning.
• Shell: Global oil major with V-Power racing fuel line and a comprehensive lubricants portfolio (Shell Rimula, Helix, Advance). Shell competes with Aspen at the high-performance fuel and specialty lubricant tiers and has substantially larger distribution and R&D resources.

Emerging players

• Liqui Moly: German specialty lubricant and additive maker with a broad engine-oil portfolio (including 2-stroke and small-engine grades). Liqui Moly competes with Aspen's engine-oil and lubricant accessories in the European DIY and professional channel.
• Motul: French-headquartered specialty lubricant and racing-fluid manufacturer with strong motorsport credentials. Motul overlaps with Aspen on racing fuel/lubricants and on the small-engine and 2-stroke categories, and competes for the same enthusiast and professional buyer.
• Oregon (Blount International): Leading aftermarket brand for chainsaw bars, chains, and small-engine accessories, distributed through the same forestry and landscaping channels as Aspen France. Oregon competes indirectly for shelf space and end-customer loyalty in the professional forestry segment Aspen targets.

Direct peers

• Husqvarna: Major outdoor power equipment OEM offering its own alkylate-based XP Power 2 fuel alongside chainsaws, trimmers, and ride-on mowers. Husqvarna competes with Aspen France at both the equipment and fuel levels, particularly in the forestry, gardening, and construction segments.
• VP Racing Fuels: US-based specialist in racing and high-performance fuels, serving grassroots motorsport through professional series. VP Racing is the most direct competitor to Aspen R (high-octane motorsport fuel) and overlaps with Aspen's motorsport sponsorship strategy in racing series globally.
• Sunoco Racing Fuels: Long-established motorsport fuel supplier with deep presence in NASCAR, drag racing, and circle-track series. Sunoco is a direct competitor to Aspen R in the premium racing-fuel category, particularly where Aspen has motorsport partnerships (Porsche Carrera Cup, STCC).
• STIHL: Global leader in chainsaws and outdoor power equipment, also selling its own branded alkylate-based MotoMix pre-mixed 2-stroke fuel. STIHL is both a customer (Aspen has produced fuel for STIHL brands in some markets) and a direct competitive brand in the alkylate 2-stroke fuel category that Aspen France serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aspenfuels_fr
• Facebookfacebook.com/aspenfr
• LinkedInlinkedin.com/company/aspen-fr
• Instagraminstagram.com/aspen_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen France