Aspen Leaf Interiors

What Aspen Leaf Interiors does

Aspen Leaf Interiors is a privately held luxury interior design firm founded in 2004 by principal Marcio Decker and headquartered in Reno, Nevada. The firm provides customized interior design, architectural interior design planning, and furnishing procurement services to high-net-worth residential and commercial clients across Lake Tahoe, Reno, Las Vegas, and the San Francisco Bay Area. Its service portfolio spans full interior design, room redesign, decorating services, color consultation, kitchen and bath design, and a dedicated builder services module for speculative and model home developers.

The firm employs approximately 7 people, with creative leadership concentrated in Marcio Decker, who holds Registered & Certified Interior Designer, Accredited Kitchen and Bath Designer, and American Society of Interior Designers credentials. The company has built brand equity through features on HGTV and ElleDecor.com and has won consecutive industry awards including the 2024 NKBA Best Kitchen and Best Powder Room Designs and the 2025 Andyz Awards for Best Individual Space and Best Specialty Kitchen.

Revenue is generated through three streams: professional design fees on a quote-driven project basis, furnishing procurement with wholesale market access plus storage and delivery services, and direct-to-consumer e-commerce sales of the Imprint by Decker sub-brand, a handmade decorative pillow line sold via the company Shopify storefront at unit prices ranging from approximately $88 to $143. The business is founder-owned with no disclosed external funding, and geographic reach remains concentrated in the western United States despite global shipping availability for the retail product line.

Name

Aspen Leaf Interiors

Legal name

Aspen Leaf Interiors

Website

https://aspenleafinteriors.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspen Leaf Interiors is a privately held, founder-led luxury interior design firm offering customized design, planning, and furnishing procurement services to high-net-worth residential, commercial, and builder clients across Lake Tahoe, Reno, Las Vegas, and the San Francisco Bay Area, with a small direct-to-consumer home decor line.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury interior design
• Residential interior design
• Commercial interior design
• Kitchen and bath design
• Decorative home accents

Headquarters

HQ city

Lake Tahoe

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design Services: Comprehensive interior design services including home design, room redesign, decorating services, furniture sourcing, color consultation, and specialized kitchen and bath design for residential and commercial clients.
2. Furnishing Procurement: Procurement service offering access to wholesale markets with storage during construction and delivery services. Manages furnishing storage during projects.
3. E-commerce Product Sales: Direct-to-consumer sales of Imprint by Decker home decor products including decorative pillows and decorative accessories through the company Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aspen Leaf Interiors provides luxury customized interior design and architectural interior design planning for residential and commercial projects, complemented by furnishing procurement with wholesale-market access and storage/delivery coordination. The firm also sells handmade decorative pillows under its Imprint by Decker sub-brand through a Shopify storefront, serving clients across the Lake Tahoe, Reno, Las Vegas, and San Francisco Bay Area markets.

Product overview

Aspen Leaf Interiors is a luxury interior design firm offering a comprehensive suite of services centered around customized interior design, architectural interior design planning, and furnishing procurement for residential and commercial projects. The company operates primarily in Lake Tahoe, Reno, Las Vegas, and the San Francisco Bay Area. Under the creative vision of Marcio Decker, the firm has expanded into a product line through its sub-brand 'Imprint by Decker,' which offers custom decorative pillows including Barcelona, Bliss, Bogota, Buenos Aires, Calm, Cascades, Granada, Iron Horse, Jibboom, Leon, Madrid, Meditation, Mogul Blend, Northstar, Patience, Pioneer Sham, Polaris, Pueblo, Rubicon, Santiago, Serenity, Sierra Grande, Stability, Steadiness, and Tranquility. The decorative pillows are handmade with ethical materials, featuring designs like geometric keys, botanical motifs, and velvet appliqués on various woven blend backgrounds. The company also provides builder services for speculative and model homes, as well as commercial space design focusing on ADA compliance and brand integration.

Differentiator

Problem solved

Functional benefit

Brands

• Imprint by Decker: Home decor line designed by Marcio Decker, featuring custom decorative pillows and home accessories. Products include pillows made with natural materials like hemp, silk, and lyocell blends.

Products and services

• Customized Interior Design Services Top-tier, principal-led interior design services providing personalized creativity, practical and functional selections, and end-to-end attention for residential and commercial clients across Lake Tahoe, Reno, Las Vegas, and the San Francisco Bay Area.
• Architectural Interior Design Planning Detailed interior design plans including schematics and elevations for hospitality, commercial, and residential new construction and renovations, supporting competitive bidding and consistent stakeholder expectations.
• Furnishing Procurement Procurement service offering access to wholesale markets for furniture, fabric, lighting, and artwork, with managed storage during construction and coordinated delivery once projects are finalized.
• Builder Services Design services for builders of speculative or model homes covering blueprint consultations, tile and plumbing selections, appliance and cabinet finishes, hardware selection, and exterior finish consultations, coordinated with contractors and architects.
• Commercial Space Design Commercial design services addressing operational needs, occupant safety, ADA compliance, brand integration, custom element design, facility analysis, office systems, and retail space design.
• Imprint by Decker Decorative Pillows Handmade decorative pillows and home accessories under the Imprint by Decker sub-brand, designed by Marcio Decker using ethical materials including hemp, silk, lyocell blends, velvet, faux leather, and woven blends. Sold direct-to-consumer through the firm's Shopify storefront.

Quantifiable outcome

• Best Individual Space and Best Specialty Kitchen at 2025 Andyz Awards
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Havenly: Online interior design platform offering accessible design services with multiple price tiers. Comparable as an alternative go-to-market in interior design services but targets a more mainstream customer than Aspen Leaf's luxury focus.
• Decorist: Online interior design marketplace connecting customers with vetted designers for room-by-room or full-home projects. Comparable as a digital-native services model competing for interior design spend, though at lower price points than Aspen Leaf.

Direct peers

• Jonathan Adler: Designer-driven home decor brand with retail stores and direct e-commerce for upscale pillows, ceramics, and accessories. Comparable to Aspen Leaf's Imprint by Decker for its designer-attributed, design-forward home products at premium price points.
• Nate Berkus Associates: Nationally recognized luxury interior designer with a namesake product line at major retailers. Comparable for its celebrity-designer positioning, NKBA/media presence, and hybrid services-plus-product business model.
• Caitlin Wilson Design: Portland-based interior design firm offering residential design services plus a branded home decor line (Caitlin Wilson Home). Highly comparable to Aspen Leaf's combination of full-service design with proprietary home products.
• Studio McGee: Salt Lake City-based luxury residential interior design firm with a strong media presence (Netflix's Dream Home Makeover) and a McGee & Co. home product line. Comparable to Aspen Leaf Interiors as a design-led residential services brand that has expanded into branded home goods.
• Bobby Berk Home: Celebrity interior designer (Queer Eye) with residential design services and a home product line. Comparable to Aspen Leaf Interiors for its designer-led services-plus-product model and strong media-driven brand awareness.
• Kelly Wearstler: Celebrity luxury interior designer known for high-end residential and hospitality projects with a signature product line sold globally. Comparable to Aspen Leaf Interiors for its designer-led luxury positioning and product extension strategy.

Broad incumbents

• Restoration Hardware (RH): Large-scale luxury home furnishings retailer with integrated interior design services (RH Interiors). Comparable as a broader incumbent in the high-end home space that competes for the same affluent customer but operates at vastly larger scale.
• West Elm: Williams-Sonoma-owned design-forward home furnishings retailer with West Elm Interiors design service offering. Comparable as a broad incumbent with overlapping interior design services and home decor products targeting design-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aspen-leaf-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen Leaf Interiors