Aspen Peak Cellars, Inc.

Winery & Hospitalityaspenpeakcellars.com

Aspen Peak Cellars is a family-owned winery and full-service bistro in Bailey, Colorado, producing award-winning handcrafted wines and serving Tuscan-style lunch and dinner alongside weekend live music, two wine clubs, private events, and DTC shipping to 40+ states.

Company typePrivate
Founded2009
HeadquartersBailey, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Aspen Peak Cellars, Inc. does

Aspen Peak Cellars, Inc. is a family-owned winery and bistro headquartered at 60750 US Highway 285 in Bailey, Colorado, founded by Marcel and Julie Flukiger in 2008 (with the winery opening in 2009 at the Clifton House Inn in Conifer before relocating to Bailey in 2012 and reopening in January 2018 after a 2016 building loss). The company produces award-winning handcrafted wines in Colorado using fruit sourced from Colorado, California, and Washington state vineyards, and pairs them with a Mediterranean-inspired full-service lunch and dinner bistro in a Tuscan-style dining room, covered deck, and seasonal riverside patio along the North Fork of the South Platte River. It monetizes through four revenue streams: wine sales (glasses $11–$15, bottles $26–$45, multi-pack discounts up to 20% off cases), food and bistro service ($6–$52 menu), two wine club memberships (Dining and Shipping) via Vinoshipper with home delivery to 40+ states, and private event and group reservations. Go-to-market is direct-to-consumer and event-driven, supported by weekend live music, weekly promotions (Thursday Local's Night, 6-Pack Fridays), email and SMS marketing, and organic social on Facebook, Instagram, and Yelp.

The operation is small (5 employees including ownership) with no external funding, no subsidiaries, and no enterprise customers; the team includes an Executive Chef (Kevin Shmaefsky), Executive Sous Chef (Alyssa, formerly owner of UnWined), Front of House Manager (Tracie, WSET I, since 2014), and a Winemaker hired in July 2025 (Rachel, Cal Poly SLO Wine and Viticulture). Technology is standard commercial hospitality tooling — SpotHopper for website and reservations, Square for payments, gift cards, cabana and event bookings, and Vinoshipper for DTC shipping and wine club management — with no proprietary AI or technology components. Brand and recognition assets include the 2025 Colorado Winery of the Year from CAVE and 17 years of continuous operation despite two catastrophic facility losses (2011 lightning fire, 2016 truck destruction).

Aspen Peak Cellars, Inc. firmographics

Firmographics

Name: Aspen Peak Cellars, Inc.
Legal name: Aspen Peak Cellars, Inc.
Website: https://aspenpeakcellars.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Short description: Aspen Peak Cellars is a family-owned winery and full-service bistro in Bailey, Colorado, producing award-winning handcrafted wines and serving Tuscan-style lunch and dinner alongside weekend live music, two wine clubs, private events, and DTC shipping to 40+ states.
Ownership category
akta.pro rank

Aspen Peak Cellars, Inc. industry classification

Industry

Product category: Winery & Hospitality
NAICS: Wineries (31213), Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
akta.pro primary industry: Wineries & Vineyards (Tasting Rooms) (THAFALAE)
akta.pro secondary industries: Wine Bars (THAFAEAF), Wine Bars (CRANACAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

Winery and tasting
Wine club membership
Bistro dining
Event hosting
Wine retail

Where Aspen Peak Cellars, Inc. is headquartered

Location

Headquarters

HQ city: Bailey
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Aspen Peak Cellars, Inc. business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

Wine Sales: Direct wine sales including tasting flights, glasses, bottles, and to-go orders. Discounts offered on multi-pack purchases (5% 3-Packs, 10% 6-Packs, 20% Cases). Winery direct discounts up to 20% off per case.
Food and Bistro Service: Full service lunch and dinner bistro with tapas, salads, boards, flatbreads, entrees, and desserts. Mediterranean-inspired cuisine with locally sourced ingredients.
Wine Club Memberships: Two wine club options: Dining Wine Club (in-person benefits) and Shipping Wine Club (home delivery). Wine club-exclusive wines available.
Event Hosting and Private Parties: Group reservations, private party hosting, and special event venues. Cabanas and riverside seating available for reservations.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Tasting Paddle
Unit Pricing	Pay-as-you-go	Wine by Glass
Unit Pricing	Pay-as-you-go	Wine by Bottle
Unit Pricing	Pay-as-you-go	To-Go Discounts
Unit Pricing	Pay-as-you-go	Food Menu

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Aspen Peak Cellars, Inc. product offering

Product offering

Core offering

Aspen Peak Cellars, Inc. is a family-owned winery and bistro located in Bailey, Colorado. The company produces and sells its own wines, operates an on-site bistro offering dine-in food and beverage service, hosts private events and gatherings, and runs wine club memberships for recurring customers.

Product overview

Aspen Peak Cellars is a family-owned winery and bistro offering a unified hospitality experience centered on award-winning handcrafted wines and full-service dining. The core offering combines a wine bar with a Tuscan-style bistro serving lunch and dinner, complemented by wine tasting flights, a wine shop with to-go bottles, two wine club memberships (Dining and Shipping), private event hosting, and live weekend music. The company produces wines from Colorado, California, and Washington state vineyards, with wines available for onsite consumption, retail purchase, and home shipping across 40+ states.

Differentiator

Problem solved

Functional benefit

Products and services

Aspen Peak Cellars Wines
Bistro Dining
Wine Club Membership
Private Event Hosting

Quantifiable outcome

2025 Colorado Winery of the Year

Companies that use Aspen Peak Cellars, Inc.

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Aspen Peak Cellars, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Aspen Peak Cellars, Inc. partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Aspen Peak Cellars, Inc. competitors and assessment

Company assessment

Regional players

Infinite Monkey Theorem: Denver urban winery with DTC canning and broad Colorado distribution; operates in the same state but in a contrasting urban-can model versus Aspen Peak's destination bistro model.
Redstone Meadery: Colorado craft beverage producer with on-site tasting room and bistro; comparable as a Denver-mountain corridor craft beverage destination venue.

Direct peers

Kingman Estates Winery: Colorado family-owned winery producing handcrafted wines with tasting room experience, comparable in scale, ownership profile, and DTC model.
Settembre Cellars: Boulder-based boutique winery with tasting room and small-plate pairings, comparable to Aspen Peak in DTC tasting experience and food-wine pairing model.
BookCliff Vineyards: Boulder-based Colorado winery with tasting room and bistro-style food pairing, comparable in operating a winery-plus-hospitality hybrid venue targeting wine tourists.
Plum Creek Cellars: Colorado winery with tasting room and on-site hospitality offerings, operating a similar DTC + events + wine club model in the Colorado market.
Balistreri Vineyards: Family-owned Colorado winery producing handcrafted wines with on-site tasting room and bistro-style food service, directly comparable in DTC and tasting room model to Aspen Peak Cellars.
Creekside Cellars: Colorado winery featuring on-site wine tasting paired with a full bistro menu, closely aligned with Aspen Peak's wine-bar-plus-restaurant format.
Two Rivers Winery & Chateau: Colorado winery and chateau offering wine tastings, bistro dining, and event hosting, directly comparable as a destination winery-hospitality venue.

Others

Vinoshipper: Third-party DTC wine shipping platform used by Aspen Peak for the Shipping Wine Club; relevant as a key infrastructure/ecosystem partner enabling interstate shipping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Aspen Peak Cellars, Inc. compliance and trust

Trust signal

Compliance1 record

Aspen Peak Cellars, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aspen Peak Cellars, Inc. leadership team

Management profile

Number of profiles

Profiles6 records

Aspen Peak Cellars, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aspen Peak Cellars, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen Peak Cellars, Inc.

What does Aspen Peak Cellars, Inc. do?

Is Aspen Peak Cellars, Inc. a public or private company?

Aspen Peak Cellars, Inc. is a private company. It is classified as family owned and is currently operating.

When was Aspen Peak Cellars, Inc. founded?

Aspen Peak Cellars, Inc. was founded in 2009. It employs 1 to 10 people.

Where is Aspen Peak Cellars, Inc. based?

Aspen Peak Cellars, Inc. is headquartered in Bailey, United States, in the North America region.

How does Aspen Peak Cellars, Inc. make money?

Four revenue lines are on record. Wine Sales are the primary driver. The others are food and Bistro Service, wine Club Memberships and event Hosting and Private Parties.

Who are Aspen Peak Cellars, Inc.'s main competitors?

Regional players on record are Infinite Monkey Theorem and Redstone Meadery. Direct peers are Kingman Estates Winery, Settembre Cellars, BookCliff Vineyards, Plum Creek Cellars, Balistreri Vineyards, Creekside Cellars and Two Rivers Winery & Chateau. Vinoshipper is listed as an others.

Does Aspen Peak Cellars, Inc. have an API?

No public API is recorded for Aspen Peak Cellars, Inc..

What industry is Aspen Peak Cellars, Inc. in?

Aspen Peak Cellars, Inc.'s product category is Winery & Hospitality. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 31213.