Aspen Recreation Dept

What Aspen Recreation Dept does

The Aspen Parks & Recreation Department operates as a municipal government entity within the City of Aspen, Colorado, managing a multi-facility recreation network that serves Roaring Fork Valley residents, visitors, seniors, and families. Core operations span two recreation centers (the Aspen Recreation Center and Red Brick Recreation Center), two ice facilities (Aspen Ice Garden and Lewis Ice Arena), over 30 parks and playgrounds covering 2,100+ acres, a municipal golf course, and outdoor tennis and pickleball courts. The department runs year-round programming including youth and adult sports leagues, aquatic and fitness classes, private swim lessons ($40 per half-hour), youth camps (Full Day Camp at $55/day, Summer Camp at $55–$68/day, Afterschool Club at $16/day), and senior fitness programs in partnership with SilverSneakers and UnitedHealthcare Renew Active.

Revenue is generated through subscription-based membership passes (1-month $115 adult, 3-month, 6-month, and annual passes up to $1,711 family), unit-priced daily admissions ($35 adult, $32 youth, $14 senior/veteran), facility and ice rentals (ice at $319/hour in winter, dry-floor events at $5,250/day June–Aug 7), and program fees, supplemented by municipal budget appropriations. The technology stack is operational rather than proprietary: WebTrac handles online registration, ePACT Network manages camper health forms, and Mailchimp distributes the monthly newsletter. The Aspen City Camp holds a State of Colorado childcare license through the Department of Human Services, making the department one of the largest licensed childcare providers in the city and a regulated anchor for youth services. Leadership rests with Recreation Director Cory Vander Veen, and operational staffing is small in headcount relative to the scale of facilities managed.

Name

Aspen Recreation Dept

Legal name

Aspen Parks & Recreation Department (APR) of the City of Aspen

Website

https://aspenrecreation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspen Recreation Dept is the municipal Parks & Recreation Department of the City of Aspen, Colorado, operating two recreation centers, two ice facilities, 30+ parks over 2,100 acres, youth camps, and senior fitness programs for Roaring Fork Valley residents and visitors.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Administration of Conservation Programs (92412), Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF), Group Camping & Scout Camps (THAGAOAI), National/State Park Campgrounds & Public Campgrounds (THAMAJAI)

Keywords

• Municipal recreation services
• Public ice rinks
• Community fitness programs
• Youth day camps
• Swim lessons

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Passes: Recreation passes providing access to Aspen Recreation Center and Red Brick facilities including pools, fitness areas, climbing walls, and ice skating. Available in daily, monthly, seasonal, and annual tiers.
2. Ice Facility Access: Ice hockey drop-in passes, freestyle skating passes, and skate sharpening services at Aspen Ice Garden and Lewis Ice Arena.
3. Youth Programs: Fees for Aspen City Camp (afterschool club, full day camp, summer camp), youth sports leagues, and private swim lessons.
4. Private Lessons: Private swim lessons at $40 per half-hour for kids and adults, booked online up to one week in advance.
5. Day Camp Fees: Full day camp at $55/day, summer camp at $55/day (primary resident) or $68/day (non-resident), afterschool club at $16/day.
6. Facility Rentals: Rental revenue from Aspen Ice Garden dry floor events, birthday party rooms, and special event venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Aspen Recreation Dept operates public recreation facilities and programs on behalf of the City of Aspen, Colorado. Offerings include memberships and drop-in access to the Aspen Recreation Center (ARC) and Red Brick Recreation Center, public skating and ice programming at the Lewis Ice Arena and Aspen Ice Garden, swim lessons, day camps, fitness classes, and stewardship of municipal parks and open space. The department functions as a municipal service provider, not a commercial operator.

Product overview

Aspen Parks & Recreation Department operates a multi-facility recreation network providing year-round programs and services to the Aspen, Colorado community. The core offerings include two main recreation centers (Aspen Recreation Center/ARC and Red Brick Recreation Center), two ice facilities (Aspen Ice Garden and Lewis Ice Arena), and outdoor courts. Programs span youth day camps (summer, afterschool, full-day), swim lessons, youth sports, and fitness classes. The department offers tiered membership passes (daily, monthly, seasonal, annual) providing access to all facilities and coordinates with ePACT Network for digital forms management and WebTrac for online registration. Special event permitting and park rentals are also managed through the department.

Differentiator

Problem solved

Functional benefit

Products and services

• Aspen Recreation Center (ARC) Indoor recreation facility operated by the City of Aspen offering fitness equipment, group exercise, aquatics, and general drop-in recreation for residents and visitors.
• Red Brick Recreation Center Secondary indoor recreation center operated by Aspen Recreation Dept for community fitness and recreation programming.
• Lewis Ice Arena Public ice rink operated by Aspen Recreation Dept hosting public skating, hockey, figure skating, and learn-to-skate programming.
• Aspen Ice Garden Outdoor public ice facility operated by Aspen Recreation Dept providing open skating and ice programming.
• Youth Day Camps Seasonal supervised day camp programs for children, registered through the department's online system.
• Swim Lessons Group and private swim instruction offered at Aspen Recreation Dept aquatics facilities for children and adults.
• Fitness and Group Exercise Programs Drop-in and registered fitness classes provided at the Aspen Recreation Center and Red Brick Recreation Center.
• Ice Sports Programs Ice sports programming including youth and adult hockey leagues, figure skating, and learn-to-skate at Lewis Ice Arena and Aspen Ice Garden.
• City of Aspen Parks and Open Space Municipal parks and open space managed alongside Aspen Recreation Dept providing free outdoor recreation access to residents and visitors.

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SilverSneakerscoreGTM or Marketing PartnerSenior fitness program partnership providing free annual membership to eligible Medicare members. Core amenities include aquatics, cardio, and weight room access. Additional programs (fitness classes, climbing, skating) available for $5 per activity.
• Unitedhealthcare Renew ActivecoreGTM or Marketing PartnerSenior fitness benefit partnership similar to SilverSneakers, providing free membership for eligible Unitedhealthcare plan members with core facility access.
• ePACT NetworkcoreTechnology or IntegrationHealth forms management system used for collecting camper waivers, consents, medical history, and immunization records annually.
• American Red CrosscoreStrategic or Co-development PartnerSwimming lessons taught according to American Red Cross Learn-to-Swim Program specifications.
• Colorado Department of Human ServicescoreStrategic or Co-development PartnerAspen City Camp is a State of Colorado licensed program following all State Regulations for childcare facilities.
• RFTA (Roaring Fork Transportation Authority)minorStrategic or Co-development PartnerPublic bus system used for transporting campers on field trips and around the valley.
• Aspen Elementary SchoolcoreStrategic or Co-development PartnerSchool facility used for afterschool club and day camp programming. Camps held in school cafeteria.
• Aspen Golf ClubminorOthersMunicipal golf course operated as part of the Parks & Recreation system.
• Aspen / Snowmass Nordic TrailsminorOthersRelated outdoor recreation facility linked on the recreation department website.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Telluride Parks and Recreation: Small Colorado mountain town municipal recreation operator offering rec center, ice rink, youth camps, and parks programming to a similar affluent resort community; highly analogous footprint and program mix.
• YMCA of the Roaring Fork Valley: Membership-based nonprofit operating aquatics, fitness, youth sports, and licensed childcare in the same Roaring Fork Valley as Aspen; mirrors Aspen's membership/childcare model from a nonprofit angle.
• Park City (Utah) Municipal Recreation: Mountain resort town municipal recreation provider operating recreation centers, ice facilities, parks, and youth/adult programming for a high-income residential and tourism base; comparable business model and customer profile.
• Boulder Parks and Recreation: City of Boulder department managing recreation centers, pools, ice, parks, trails, and licensed youth programs with tiered passes and program fees; closely mirrors Aspen's municipal recreation operating model.
• Vail Recreation District: Colorado mountain municipal recreation district operating multi-facility recreation centers, ice rink, parks, trails, and youth programming for an affluent resort community; directly comparable scale and service mix to Aspen Recreation Dept.
• Steamboat Springs Parks & Recreation: Colorado ski-town municipal recreation department running an aquatic center, rec center, ice arena, parks, and youth programs; directly comparable to Aspen in facility mix and resort-community service model.

Broad incumbents

• Denver Parks and Recreation: Large metropolitan municipal recreation department offering rec centers, pools, ice rinks, and youth programming; broader scope and urban scale but same public-sector recreation operating model.

Others

• National Recreation and Park Association (NRPA): Industry trade association for U.S. park and recreation agencies; not a competitor but the governing membership body whose standards, certifications, and benchmarking shape how Aspen Recreation operates.

Regional players

• Snowmass Village Recreation: Neighboring Roaring Fork Valley resort community providing recreation facilities and programming within the same tourism ecosystem as Aspen; comparable service type but smaller scale and adjacent geography.
• Eagle County Recreation: County-level recreation provider in the same Colorado mountain corridor serving Vail Valley residents with rec facilities and youth programming; comparable offerings in an adjacent market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aspen-recreation-dept

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen Recreation Dept