ASRA Club

What ASRA Club does

ASRA Club is a UK-based non-profit community organization founded in 2019 by Sahra-Isha Muhammad-Jones, headquartered in London, with the stated mission of acting as a safe space centering Muslim women in sports, wellness, and sisterhood. The organization's core product is a network of community running clubs operating weekly sessions in East London (Fridays), South London (Saturdays), and The Gambia (Sundays), supplemented by Park Walk and Talks outdoor wellness walks, online programming, workshops and training sessions, and creative/media projects. Sign-ups are centralized via Linktr.ee and the organization maintains active social channels on Instagram, Twitter, and LinkedIn.

The business operates without any proprietary technology platform, mobile app, or API surface; the website is hosted on Squarespace. ASRA's business model is two-pronged: (1) a free, community-led member engagement function that has scaled to 800+ runners across the UK and The Gambia, and (2) a brand and corporate consulting service line through which ASRA advises companies on research and community engagement to make sports more inclusive. Named media and campaign partners include Nike ('Until We All Win'), Runners World, ITV, Vogue, Refinery29, Red Bull, Evening Standard, Amaliah, and Islam Channel. The team consists of approximately 10 women in named lead roles covering operations, design, run club programming, Park Walk and Talks, race and welfare, and social strategy.

ASRA is privately held, founder-led, and shows no evidence of external institutional investment or parent ownership in the available data. It is registered as a non-profit community organization and operates with no publicly disclosed pricing, no app-store presence, and no disclosed revenue or funding figures. Its principal assets are community trust, earned media, and a specialist niche positioning around faith-aligned, inclusive sports programming for Muslim women.

Name

ASRA Club

Legal name

ASRA Club

Website

https://asraclub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ASRA Club is a UK-based non-profit community organization founded in 2019 that runs faith-aligned running clubs, wellness walks, and brand consulting services to create safe sports spaces for Muslim women across the UK and The Gambia.

Ownership category

akta.pro rank

Product category

Community Fitness & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Women's running clubs
• Community fitness services
• Inclusive wellness programs
• Brand consulting services
• Faith-based sports community

Headquarters

HQ city

East London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Community Programs and Services: ASRA Club appears to operate as a non-profit community organization. Revenue generation is not explicitly disclosed in available sources. The organization offers online programming, Park Walk and Talks, workshops, training sessions, and acts as consultants to brands and companies for research and community engagement.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ASRA Club is a community-led organization that runs free-to-join group running sessions for Muslim women in East London, South London, and The Gambia, alongside Park Walk and Talks, online wellness programming, workshops, and brand consulting services. Founded in 2019, the organization has grown to over 800 runners and centers its mission on ensuring Muslim women do not have to compromise on their faith to participate in sports and wellness.

Product overview

ASRA Club is a community organization offering a unified suite of programs centered on Muslim women in sports, wellness, and sisterhood. The core offering is a running club with over 800 members across the UK and The Gambia, supplemented by online programming, Park Walk and Talks, and workshops. The organization also provides brand consulting and creative media services, acting as an inclusive sports consultancy that centers Muslim women's experiences in the wellness industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Club A community running club offering regular group runs for Muslim women in multiple locations including East London (Fridays, 7:30-8:30 pm), South London (Saturdays, 11:30-12:30 pm), and The Gambia (Sundays, 2:00-3:00 pm), with over 800 runners since founding in 2019.
• Online Programming Virtual programming and digital community engagement offerings that expand access to ASRA's wellness and sports programming beyond physical locations.
• Park Walk and Talks Outdoor wellness walks combining gentle exercise with guided discussions, led by designated team member Faizah, providing an accessible entry point to physical activity.
• Workshops and Training Sessions Skill-building and educational workshops designed to challenge limitations and support personal development within a safe community space.
• Brand Consulting Services Consulting services for brands and companies seeking to create more inclusive sports and wellness offerings, including research, community engagement, and expertise on Muslim women's participation in sports.
• Creative and Media Projects Media and creative projects including campaigns and content creation that center the validity of Muslim women's existence in sports and wellness.

Quantifiable outcome

• Over 800 runners in UK and The Gambia

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered notable and minor.

• NikenotableGTM or Marketing PartnerASRA was featured in Nike's 'Until We All Win' campaign, showcasing Muslim women in sports and their mission to create inclusive spaces for exercise.
• Runners WorldnotableGTM or Marketing PartnerASRA Club was featured in Runners World UK publication, providing visibility for their running community and mission.
• ITVnotableGTM or Marketing PartnerASRA was featured in ITV London news coverage about a student setting up a running club so other Muslim women feel safe when exercising.
• VoguenotableGTM or Marketing PartnerASRA was featured in Vogue UK's coverage of Future of Sports, highlighting their work with Muslim women in athletics.
• Refinery29minorGTM or Marketing PartnerASRA was featured in Refinery29's International Women's Day 2021 coverage.
• Red BullminorGTM or Marketing PartnerASRA was featured in Red Bull's coverage of best UK running collectives and crews.
• Evening StandardminorGTM or Marketing PartnerASRA was featured in Evening Standard article about Muslim women in sports and A-levels vitality at The Big Half London.
• AmaliahminorGTM or Marketing PartnerASRA was featured in Amaliah's article about creating spaces for Muslim women to exercise and Islam.
• Islam ChannelminorGTM or Marketing PartnerASRA was featured on Islam Channel, a media outlet serving Muslim communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parkrun: Free, weekly, community-organized 5k running events held in public parks worldwide. Closely comparable to ASRA's in-person running-club model — recurring weekly group runs, free participation, and community-led delivery — though without a faith-specific framing.
• Black Girls Run: A US-based running community founded to address the lack of representation of Black women in running, organizing group runs, training programmes, and events. Directly comparable to ASRA in model (community-led running club for an underserved female demographic) and target (women seeking a safe, identity-affirming space to run).
• Muslimah Sports Network: UK-based organization supporting Muslim women's participation in sport through events, advocacy, and community programmes. Directly comparable to ASRA in mission (Muslim women in sports), geography (UK), and programme type (community-led engagement and safe spaces).

Emerging players

• Strava: Subscription fitness and running social platform supporting community clubs, route sharing, and group challenges. Comparable on the technology-enabled running community model and could be a partner platform for ASRA's online programming and a partial competing community destination.

Others

• Fitbit / Google Fitness Coach Programmes: Consumer fitness platform offering guided runs, community challenges, and wellness content. Compares to ASRA's online programming and digital community arm as a broader ecosystem that ASRA's tech-light content could integrate into or partner with.

Broad incumbents

• Sweaty Betty: Women's activewear and fitness community brand organizing in-store events, runs, and workouts. Comparable as a women's fitness brand that has built community around physical activity, and a potential commercial partner or competitor for ASRA's events and brand-sponsored runs.
• Women in Sport (UK): UK charity focused on increasing women's and girls' participation in sport through research, advocacy, and programme partnerships. Comparable as an umbrella organization whose mission-aligned agenda and brand partnerships ASRA could partner with or be benchmarked against.
• Girl Guides / Girlguiding UK Running Initiatives: Large UK girls' and women's membership organization offering physical-activity programmes including running. Comparable on the membership-based, community-facilitated model that engages women in structured physical activity, though with a broader youth and adult remit than ASRA.
• Nike Run Club: Global community running platform offering guided runs, training plans, and in-person clubs. Comparable as a community running offering ASRA's members may join or compare against, and represents the kind of broad-incumbent partner ASRA has already engaged with via Nike's 'Until We All Win' campaign.
• Adidas Runners: Global brand-led running community offering free weekly group runs in major cities. Comparable to ASRA in the group-run format and recurring cadence, and represents the type of well-funded incumbent that could expand into culturally specific sub-communities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asra_club
• LinkedInlinkedin.com/company/asraclub
• Instagraminstagram.com/asra.club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASRA Club