Asset | Marketing

What Asset | Marketing does

Asset | International Business & Marketing (DBA: Asset IBM) is a non-profit student study association affiliated with Tilburg University in the Netherlands, operating from the Esplanadebuilding on the university's campus. It is one of several department-specific associations under the Asset Tilburg umbrella (alongside Econometrics, Financials, and Operations & Innovation) and serves students enrolled in four specific degree programs: BSc International Business Administration, MSc International Management, MSc Marketing Analytics, and MSc Marketing Management. The organization is governed by a rotating student board of approximately 29 members and is funded primarily through membership fees, nominal charges for study materials, and corporate sponsorship from recruiting partners.

Asset IBM's product and service portfolio centers on five functional areas: academic study support (course summaries priced at €3 for members and €7 for non-members, plus a campus bookstore); career orientation (Career Platform Tilburg, company profiles, recruitment event banners from ~18 corporate partners including Deloitte, KPMG, Valcon, Delaware, Forvis Mazars, BDO, GXO, and Grant Thornton); professional development (the GROW Program extracurricular excellence certificate, Asset Member Card discount program); social engagement (committee participation, events, photo archives through 2026); and merchandise (an online webshop at webshop-ibm.nl). Marketing and distribution are conducted through the website, Instagram, LinkedIn, and on-campus events.

The business model is a two-sided marketplace rather than a typical SaaS or product revenue model. On the student side, revenue comes from membership fees and per-summary charges at very low price points. On the corporate side, revenue (or in-kind value) is generated through banner placement fees and recruiting access to a targeted cohort of Tilburg University students in international business and marketing programs. No external investors, parent corporate ownership, or funding rounds are indicated; the organization is entirely student-controlled with university affiliation.

Name

Asset | Marketing

Legal name

Asset | International Business & Marketing

Website

https://asset-marketing.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Asset | Marketing (Asset IBM) is a non-profit student study association at Tilburg University in the Netherlands, serving students in four international business and marketing degree programs with study support, career orientation via the Career Platform Tilburg, and the GROW professional development program.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Asset | International Business & Marketing (Asset IBM) is a student study association affiliated with Tilburg University that serves students of the BSc International Business Administration, MSc International Management, MSc Marketing Analytics, and MSc Marketing Management programs. It provides study support materials (course summaries), career orientation services through its Career Platform Tilburg, professional development programs (such as the GROW Program), social events, committee participation, and member benefits including discounts via the Asset Member Card.

Product overview

Asset | International Business & Marketing is a student study association serving students of BSc. International Business Administration, MSc. International Management, MSc. Marketing Analytics, and MSc. Marketing Management at Tilburg University. The organization offers a portfolio of services including the Career Platform Tilburg for job opportunities, study summaries and bookstore for academic support, GROW Program for professional development certification, member cards with discounts, social events, committees, and an online webshop. It is not a technology company with products but rather a service-oriented student organization focused on study support, career orientation, and personal development.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Platform Tilburg

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• ValconminorGTM or Marketing PartnerValcon is featured on the Asset IBM website as a recruiting partner, advertising career opportunities to students through banner placement on the association's website.
• DelawareminorGTM or Marketing PartnerDelaware is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• Forvis MazarsminorGTM or Marketing PartnerForvis Mazars is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• GXOminorGTM or Marketing PartnerGXO is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• BDOminorGTM or Marketing PartnerBDO is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• BluefieldminorGTM or Marketing PartnerBluefield is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• BlacktraceminorGTM or Marketing PartnerBlacktrace is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• AevesBenefitminorGTM or Marketing PartnerAevesBenefit is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• CegekaminorGTM or Marketing PartnerCegeka is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• SchaalXminorGTM or Marketing PartnerSchaalX is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• QuintopminorGTM or Marketing PartnerQuintop is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• DeloitteminorGTM or Marketing PartnerDeloitte is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• ImprovenminorGTM or Marketing PartnerImproven is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• Hero BeneluxminorGTM or Marketing PartnerHero Benelux is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• KPMGminorGTM or Marketing PartnerKPMG is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• BoekanierminorGTM or Marketing PartnerBoekanier is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• Grant ThorntonminorGTM or Marketing PartnerGrant Thornton is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.
• Tilburg UniversitycoreStrategic or Co-development PartnerTilburg University is the host institution of Asset IBM. The association is integrated with the university's BSc International Business Administration, MSc International Management, MSc Marketing Analytics, and MSc Marketing Management programs.
• Scherp OnlineminorGTM or Marketing PartnerScherp Online is featured on the Asset IBM website as a recruiting partner advertising career opportunities to students through banner placement.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• LinkedIn (student / early-career products): Broad incumbent in the student-to-employer recruitment funnel that Asset IBM's Career Platform Tilburg competes for partner attention against; relevant as the dominant digital alternative for the recruiting partners Asset IBM relies on.
• Asset Tilburg (umbrella organization): The umbrella organization that houses Asset IBM and its sibling department associations. Provides shared infrastructure (platform, governance templates) and represents the broader incumbent brand Asset IBM sits within.

Regional players

• Study Association Amsterdam (SFA) — Faculty of Economics & Business: Student association at the University of Amsterdam offering comparable academic and career-orientation services to business students; comparable in model but serves a different Dutch university.
• Erasmus Student Association of Rotterdam (ESAA): Comparable Dutch university student study association in international business, providing similar study support, career events, and corporate partner engagement — operating at Erasmus University Rotterdam rather than Tilburg.

Direct peers

• Asset Tilburg — Financials: Sibling study association under Asset Tilburg for Accounting & Finance students. Mirrors Asset IBM's structure (membership tiers, study materials, career platform, partner banners) and competes for the same pool of Tilburg corporate recruiting partners.
• Asset Tilburg — Econometrics: Sibling study association under the same Asset Tilburg umbrella, serving Econometrics students with a comparable suite of study support, career events, and corporate partner banners. Operates the same membership and recruitment platform model as Asset IBM.
• Asset Tilburg — Operations & Innovation: Fourth sibling association under the Asset Tilburg umbrella, targeting Operations & Innovation students with the same study-support + career-orientation model. Directly comparable in scale, governance, and product portfolio to Asset IBM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/asset-marketing
• Instagraminstagram.com/asset_ibm/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset | Marketing