Asset Fire Protection
- Company typePrivate
- Founded2004
- HeadquartersTucker, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Asset Fire Protection does
Assets Fire Protection, LLC is a privately-held, regionally-focused fire protection and life safety services company headquartered at 1924 Tucker Industrial Rd, Tucker, Georgia, operating in the Atlanta metropolitan area since 2004. The firm delivers end-to-end fire protection services across design, installation, inspection, testing, repair, and maintenance of fire alarm systems, fire extinguishers, fire sprinkler and hydrant systems, suppression systems (including gas and foam), and emergency exit signage. Field operations are staffed by licensed technicians fluent in NFPA standards, supported by mobile technician reporting technology and an intelligent remote monitoring platform intended to provide real-time service documentation and equipment oversight.
The business model is professional services plus hardware supply, priced via custom quotes rather than published tiers. Revenue is generated from project-based installation work, recurring inspection and compliance contracts, and 24/7 emergency response across residential, commercial (primary), industrial, institutional, construction/infrastructure, and emergency/public safety segments. A stated area of specialization is restaurant and commercial kitchen fire protection, where the firm positions itself as a single-source provider for up-to-code suppression, inspection, and maintenance without disrupting daily operations. The company maintains no disclosed funding, parent entity, or institutional investors, and relies primarily on direct sales channels — website, phone, and email — supported by customer testimonials rather than paid marketing or partnerships.
Asset Fire Protection firmographics
Firmographics- Name
- Asset Fire Protection
- Legal name
- Assets Fire Protection, LLC.
- Website
- https://assetsfire.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Asset Fire Protection industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Building Inspection Services (54135)
- akta.pro primary industry
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)
- akta.pro secondary industries
- Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Smoke Control & Fire/Smoke Damper Inspection & Testing (IMAIAJAI), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)
Keywords
Where Asset Fire Protection is headquartered
LocationHeadquarters
- HQ city
- Tucker
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Asset Fire Protection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Fire Protection System Services: Professional services including design, installation, inspection, repair, testing, and maintenance of fire protection systems. Revenue is generated through service fees for labor and materials associated with fire alarm systems, fire extinguishers, fire sprinkler systems, fire hydrant systems, suppression systems, and emergency exit signage.
- Fire Safety Products Supply: Supply of fire safety equipment and products including fire extinguishers, fire alarms, and related safety devices. Revenue is generated from product sales alongside installation and servicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Asset Fire Protection product offering
Product offeringCore offering
Asset Fire Protection designs, installs, inspects, repairs, tests, and maintains fire protection and life safety systems — including fire alarm systems, fire extinguishers, fire sprinkler and suppression systems, fire hydrant systems, and emergency exit signage — for residential, commercial, industrial, institutional, and public-sector clients in the Atlanta metropolitan area. The company offers 24/7/365 emergency response, fire safety inspections and risk assessments, fire safety training, and customized service plans, with a niche specialization in restaurant and commercial kitchen fire protection.
Product overview
Asset Fire Protection offers a comprehensive portfolio of fire protection and life safety solutions as a single-source provider. The core offering consists of interconnected fire safety products and services: fire extinguisher supply and servicing serves as fundamental equipment provision; fire alarm systems and fire suppression system installation provide detection and control capabilities; fire hydrant systems and emergency exit signage support emergency response; fire safety inspection and risk assessment enables compliance verification; repair and maintenance ensures ongoing reliability; fire safety training builds organizational preparedness; and emergency fire response services deliver 24/7 rapid support. These services are designed for residential, commercial, industrial, institutional, and public sector clients, with particular specialization in restaurant and commercial kitchen fire protection in the Atlanta area.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Extinguisher Supply & Servicing
Quantifiable outcome
- 24/7 emergency response availability
- +1 more outcomes
Companies that use Asset Fire Protection
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Asset Fire Protection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Asset Fire Protection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Client Partner Logos (unnamed)minorThe company website About Us page displays logos of client partners including approximately 9 unnamed partner/client logos. These appear to represent commercial clients or industry partners but are not individually identified by name in the source material.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Asset Fire Protection competitors and assessment
Company assessmentDirect peers
- Koorsen Fire & Security: Regional fire protection and security services company with a multi-state U.S. footprint offering fire alarm, sprinkler, suppression, extinguisher, and inspection services — directly comparable mid-sized competitor to Asset Fire Protection.
- Impact Fire Services: Multi-state fire protection services company focused on fire sprinkler, alarm, suppression, and extinguisher inspection and service — comparable recurring-revenue inspection-driven model to Asset Fire Protection.
- Sciens Building Solutions: U.S. fire and life safety services provider delivering fire alarm, sprinkler, suppression, and extinguisher services with recurring inspection revenue — direct peer in business model and customer profile.
- Fire & Life Safety America (FLSA): National fire and life safety service provider offering design, installation, inspection, and maintenance of sprinkler, alarm, and suppression systems — closely comparable integrated service model.
- Western States Fire Protection: Full-service fire and life safety contractor offering sprinkler, alarm, and suppression services across multiple U.S. states — directly comparable integrated services portfolio and recurring inspection revenue model.
Broad incumbents
- Pye-Barker Fire & Safety: Largest U.S. fire and life safety services consolidator offering full-service fire alarm, sprinkler, suppression, and extinguisher services across dozens of metros — directly comparable to Asset Fire Protection's integrated service stack, but at national scale.
- Cintas Fire Protection: Division of Cintas providing fire extinguisher, alarm, sprinkler, and suppression inspection and service across the U.S. Overlaps with Asset Fire Protection on inspection, extinguisher, and alarm services for commercial customers.
- APi Group: Public safety-services holding company with multiple fire-protection subsidiaries offering alarm, sprinkler, and suppression services nationwide — comparable offering portfolio to Asset Fire Protection, but at much larger scale.
Regional players
- Triangle Fire Systems: Southeast U.S. fire protection services company with a strong presence in the Carolinas and Georgia — direct regional competitor with overlapping service lines to Asset Fire Protection.
Emerging players
- Cennox (formerly Fire Stop Technologies): Multi-service fire protection and security services provider offering inspection, installation, and maintenance of alarms and suppression systems — an adjacent competitor targeting similar commercial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Asset Fire Protection social profiles
Digital presenceAsset Fire Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asset Fire Protection leadership team
Management profileNumber of profiles
Profiles1 record
Asset Fire Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asset Fire Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asset Fire Protection
What does Asset Fire Protection do?
Asset Fire Protection designs, installs, inspects, repairs, tests, and maintains fire protection and life safety systems — including fire alarm systems, fire extinguishers, fire sprinkler and suppression systems, fire hydrant systems, and emergency exit signage — for residential, commercial, industrial, institutional, and public-sector clients in the Atlanta metropolitan area. The company offers 24/7/365 emergency response, fire safety inspections and risk assessments, fire safety training, and customized service plans, with a niche specialization in restaurant and commercial kitchen fire protection.
Is Asset Fire Protection a public or private company?
Asset Fire Protection is a private company. It is classified as unknown and is currently operating.
When was Asset Fire Protection founded?
Asset Fire Protection was founded in 2004. It employs 1 to 10 people.
Where is Asset Fire Protection based?
Asset Fire Protection is headquartered in Tucker, United States, in the North America region.
How does Asset Fire Protection make money?
Two revenue lines are on record. Fire Protection System Services are the primary driver. The others are fire Safety Products Supply.
Who are Asset Fire Protection's main competitors?
Direct peers on record are Koorsen Fire & Security, Impact Fire Services, Sciens Building Solutions, Fire & Life Safety America (FLSA) and Western States Fire Protection. Broad incumbents are Pye-Barker Fire & Safety, Cintas Fire Protection and APi Group. Triangle Fire Systems is listed as a regional player. Cennox (formerly Fire Stop Technologies) is listed as an emerging player.
Does Asset Fire Protection have an API?
No public API is recorded for Asset Fire Protection.
What industry is Asset Fire Protection in?
Asset Fire Protection's product category is Fire Protection Services. Its primary akta.pro industry code is IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service), with a secondary code of IMAIAAAI, Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms). Its NAICS code is 56162.