ASSIDEMA

What ASSIDEMA does

ASSIDEMA – Associazione Italiana Destination Manager is a private non-profit professional association founded in 2024 and headquartered in Rome, Italy. It represents, qualifies, and develops Italy's destination manager profession across both public Destination Management Organizations (DMOs) and private Destination Management Companies (DMCs). The association operates under Italian Law 4/2013, which provides legal standing as a recognized professional body, mandates the operation of a digital service desk (Sportello Telematico), and confers the ability to issue professional certificates and guidelines.

The organization runs no proprietary technology product. Its service surface consists of membership benefits, professional training, a national congress and regional roadshows, a curated partner showcase (Cassetta degli Attrezzi) highlighting tourism-technology vendors, and a research arm (Comitato Tecnico-Scientifico) anchored by more than 30 academics from Italian universities and the Consiglio Nazionale delle Ricerche (CNR). Strategic technology and ecosystem partners include Travelware (Travelhive, Travelogue), Lybra Tech (part of the Zucchetti Group, operator of Italy's Travel Data Lake), BikeSquare, Franco Grasso, PayTourist, and Travel Open Day (ItaliAbsolutely).

Revenue is generated principally through annual membership subscriptions at three tiers: €200 for full members, €100 for student members, and €100 for unemployed/inoccupato members, with a base of 59 listed members plus undisclosed revenue from events, sponsorships, and partnership activity. Geographic reach is purely domestic, spanning at least 15 Italian regions through five territorial offices (Rome, Asti, Gavorrano, Monopoli, Cosenza) and a regional representative network.

Name

ASSIDEMA

Legal name

ASSIDEMA - Associazione Italiana Destination Manager

Website

https://assidema.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASSIDEMA is a non-profit Italian professional association founded in 2024 under Law 4/2013 that represents and qualifies destination managers in both public DMOs and private DMCs, offering membership services, training, an annual congress, and a curated tourism-technology partner ecosystem across 15 Italian regions.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Travel Agencies (56151)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

Keywords

• Professional association services
• Destination management
• Tourism professional development
• Industry membership organization
• Tourism governance representation

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: ASSIDEMA generates revenue primarily through annual membership fees. Three tiers are offered: Associato (full member) at €200/year, Associato Studente (student member) at €100/year, and Associato Disoccupato/inoccupato (unemployed member) at €100/year. Members gain access to professional development resources, networking, representation, and association services.
2. Events and Congress: The association organizes and participates in events including a National Congress, regional roadshows, workshops, and industry fairs (e.g., BTM Italia, BTO, TTG). While not explicitly described as a revenue stream, event participation may generate revenue through sponsorships, partnerships, and member engagement that reinforces membership renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ASSIDEMA is Italy's national professional association for Destination Managers (Associazione Italiana Destination Manager). The organization provides membership services, professional qualification pathways, continuing education, networking, and representation for destination management professionals operating in both public Destination Management Organizations (DMOs) and private Destination Management Companies (DMCs). It operates under Italian Law 4/2013, giving it official standing as a registered professional association.

Product overview

ASSIDEMA is a professional association (Associazione Italiana Destination Manager) that serves as a membership organization for destination management professionals in Italy. The organization does not offer a software product or technology platform; rather it provides membership services, professional development, networking, events, and a knowledge-sharing ecosystem. The association showcases partner solutions and best practices through its 'Cassetta degli Attrezzi' (Toolbox) and 'Amici di Assidema' sections, featuring partner companies in the tourism technology space, but these are not ASSIDEMA's own products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership (Associato) Full annual membership for destination managers, tourism professionals, and organizations at €200/year. Includes professional recognition, training, networking, continuing education, certification pathways, and institutional representation in Italian, EU, and international tourism bodies.
• Student Membership (Associato Studente) Discounted annual membership at €100/year for individuals enrolled in tourism or related academic programs. Provides access to association resources, professional development, and networking at a reduced rate.
• Unemployed Membership (Associato Disoccupato/inoccupato) Discounted annual membership at €100/year for unemployed or underemployed individuals seeking to enter the destination management profession. Provides same benefits as full membership at reduced annual rate.
• Cassetta degli Attrezzi (Toolbox) A curated collection of partner solutions and best practices featuring technology providers and service companies in the Italian tourism ecosystem, including revenue management, sustainable tourism, destination management, and travel marketing tools offered to ASSIDEMA members.
• Amici di Assidema (Friends of ASSIDEMA) A showcase of allied organizations and institutions that collaborate with ASSIDEMA, including the Associazione Startup Turismo and the MEMATIC Master program at Università di Roma Tor Vergata.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Travelware SRL SBcoreStrategic or Co-development Partner · 1 January 2024ASSIDEMA and Travelware entered a strategic partnership in 2024 to co-create innovative digital tools based on social networks, blockchain, and gamification to support Italian destination managers in participatory destination management. The partnership was officially presented during the II National Convention of ASSIDEMA in Monopoli (October 2024). Travelware's platforms Travelhive (decentralized governance) and Travelogue (social network and marketplace) are offered to ASSIDEMA members as tools for tourist flow analysis, community engagement, collaborative management, and research.
• BikeSquare – MobilitySquare SrlminorStrategic or Co-development PartnerBikeSquare is an Italian innovative SME founded in 2016 (Società Benefit since 2024), headquartered in Novello in the Langhe area, specializing in e-bike cycling tourism. Featured in the Cassetta degli Attrezzi, BikeSquare offers destination managers an integrated ecosystem connecting e-bike rentals, accommodation, restaurants, and tourism services. The company has over 50 rental points and 443 partners across 30 destinations in Italy, having facilitated over 26,000 rentals in the Langhe alone.
• Territori Sostenibili SrlminorStrategic or Co-development PartnerTerritori Sostenibili Srl is featured in the Cassetta degli Attrezzi as a sustainability partner. The company offers strategic and collaborative consulting to orient communities, entities, and businesses toward sustainable tourism futures, identifying innovative projects for quality tourism that enhance natural and cultural heritage while combining economic development, environmental protection, and human well-being.
• Franco GrassominorStrategic or Co-development PartnerFranco Grasso is Italy's most established hotel revenue management consulting and training company, founded in 2005. Featured in the Cassetta degli Attrezzi, it serves over 2,500 accommodation facilities of all sizes with 40 forecast managers, offering revenue management consulting and the Revenue Academy training program. Emiliano Viola, ASSIDEMA's Revenue Manager, is C.O.O. of the Franco Grasso company.
• Travel Open Day Srl (ItaliAbsolutely)minorGTM or Marketing PartnerTravel Open Day Srl, publisher of Travel Quotidiano (30+ years of B2B tourism journalism), runs ItaliAbsolutely.com – the only English-language B2B tourism information website targeting international travel agents, DMCs, and tour operators interested in Italy. The platform has ENIT patronage and distributes print editions at major international tourism fairs (BIT, TTG, WTM, ITB). Its weekly newsletter reaches approximately 70,000 buyers. Featured in the Cassetta degli Attrezzi as a promotion partner.
• Associazione Startup TurismominorStrategic or Co-development PartnerListed under 'Amici di Assidema' (Friends of ASSIDEMA), Associazione Startup Turismo promotes the Innovation Startup Tour – a project that brings startups directly to territories to offer tailored solutions to local public administrations and businesses, fostering effective relationships between companies, territories, and startups.
• MEMATIC – Master in Economia e Management delle Attività Turistiche e Culturali, Università di Roma Tor VergataminorStrategic or Co-development PartnerListed under 'Amici di Assidema', MEMATIC is a long-running Master program (active since 2006) at the University of Rome Tor Vergata that trains tourism and cultural management professionals. The master is coordinated by Prof. Paola M.A. Paniccia. ASSIDEMA board member Alessandra Romano serves as Coordinator of the Master in Management of Tourism Organizations at the same university, linking ASSIDEMA to academic talent development.
• Consiglio Nazionale delle Ricerche (CNR)coreStrategic or Co-development PartnerThe Comitato Tecnico-Scientifico (Technical-Scientific Committee) of ASSIDEMA includes Piera Buonincontri, Primo Ricercatore (Senior Researcher) at CNR (National Research Council). The CNR collaboration supports ASSIDEMA's mission of research and scientific analysis for evidence-based destination management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assidema

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSIDEMA