Franco Grasso Revenue Team

What Franco Grasso Revenue Team does

Franco Grasso Revenue Team is an Italian hospitality revenue management consulting firm operating under the legal entity FRANCO & FRANCO SRL, headquartered in Rome. Founded in 2005 by Franco Grasso, a recognized Italian pioneer of revenue management with a hospitality career beginning in 1981, the firm provides dynamic pricing consulting combined with its proprietary software platform Revolution Plus to over 2,500 accommodation facilities across Italy, with selective international presence in Benelux and Latin America.

The core offering is a multi-year consulting engagement in which a dedicated Revenue Manager works with a hotel on a three-phase methodology: development of an Operational Manual, setup of strategic tools (PMS, Channel Manager, Booking Engine), and activation of dynamic pricing through Revolution Plus. Revolution Plus is the firm's proprietary SaaS platform that ingests historical and forecast data, runs multiple daily analyses, and supports pricing decisions using algorithmic automation and machine learning under human oversight. The product portfolio also includes Revenue Insieme (an entry-level 4-hour coaching package), Revenue Academy (an online training platform launched in 2024), Masterclass and in-company training, Revenue Plus software licensing, and a Hospitality Staging sub-brand for micro-accommodation properties.

The business model combines subscription-recurring revenue from consulting and software with professional-services revenue from training. Pricing is customized per property based on size and room count, with a "Win-Win" compensation model that links a portion of fees to client performance outcomes. Go-to-market is direct, sales-led field engagement targeting primarily 3-4 star hotels across Italian city, sea, mountain, and lake destinations, with a secondary segment in micro-accommodation (B&Bs, vacation rentals, guesthouses). The firm is privately held, ISO/IEC 27001 certified, and has no disclosed external funding.

Name

Franco Grasso Revenue Team

Legal name

FRANCO & FRANCO SRL

Website

https://francograsso.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Franco Grasso Revenue Team is an Italian hospitality revenue management consulting firm providing dynamic pricing services and proprietary SaaS (Revolution Plus) to over 2,500 accommodation facilities, primarily 3-4 star hotels across Italy with emerging presence in Benelux and Latin America.

Ownership category

akta.pro rank

Product category

Hotel Revenue Management Consulting

akta.pro primary industry

Revenue Management & Dynamic Pricing (THALACAE)

akta.pro secondary industries

Hotel Pricing & Rate Shopping Intelligence (THALAIAB), Revenue Management, Pricing & Channel Management (THAMAKAH), Channel Managers & Distribution (THALACAC)

Keywords

• Hotel revenue management
• Dynamic pricing consulting
• Hospitality software
• Accommodation consulting
• Revenue management training

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Consulting Services: Personalized revenue management consulting with dedicated Revenue Manager assigned to each client. Compensation model includes performance-based elements ('Win-Win collaboration'). Pricing customized based on structure size and number of rooms. Phase-based onboarding: Operational Manual, tool setup, and dynamic pricing activation.
2. Revolution Plus Software Licensing: Revenue management software subscription for properties seeking independent operation. Software provides pricing recommendations, market analysis, and forecasting tools.
3. Revenue Insieme (Entry-Level Accompaniment): 4-hour consulting package offering periodic coaching sessions with experienced Revenue Manager. Client operates independently but receives strategic guidance and technical solutions. Designed for properties not requiring full consulting engagement.
4. In-Company Training: On-site training programs delivered by Revenue Manager experts. Includes theoretical lessons and practical sessions using Revolution Plus software. Custom work model developed for each property.
5. Masterclass Training: One-to-many training sessions for tourism operators, associations, and business networks. Covers skills acquisition, business performance improvement, and strategic positioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Franco Grasso Revenue Team provides revenue management consulting, ongoing accompaniment services, and proprietary dynamic-pricing software (Revolution Plus) to hotels and accommodation facilities across Italy. The firm combines human Revenue Manager oversight with algorithmic pricing tools to optimize room rates, OTA visibility, and occupancy 365 days a year, complemented by training programs (Revenue Academy, Masterclass, in-company training).

Product overview

Franco Grasso Revenue Team is Italy's leading Revenue Management consulting firm offering a comprehensive ecosystem of services for accommodation facilities. The core offering includes specialized consulting (with 3-phase implementation methodology), Revenue Team accompaniment, and proprietary Revolution Plus software. Training products include Revenue Academy (online learning), Masterclass (group training), and Formazione in azienda (on-site training). Revenue Insieme provides entry-level coaching, while Hospitality Staging offers property presentation services. The portfolio spans consulting, software, training, and operational support for hotels and accommodation businesses seeking to optimize revenue through dynamic pricing strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Revenue Team: Core consulting service providing revenue management accompaniment and support for accommodation facilities
• Revolution Plus
• Revenue Academy
• Revenue Insieme
• Masterclass
• Formazione in azienda
• Hospitality Staging

Products and services

• Consulenza (Revenue Management Consulting) Specialized revenue management consulting for accommodation facilities. Includes 3-phase implementation: Operational Manual development, strategic tools setup (PMS, Channel Manager, Booking engine), and dynamic pricing activation.
• Revenue Team Direct accompaniment and mentorship service providing ongoing operational support. A dedicated Revenue Manager advises and motivates clients daily to grow together through a Win-Win collaboration model tied to client success.
• Revolution Plus Revenue Management software that analyzes sales data multiple times daily using dynamic pricing algorithms to help accommodation facilities choose optimal rates. Practical, intuitive tool integrating technology, automation, and machine learning.
• Revenue Academy Online professional training platform offering comprehensive Revenue Management education for hospitality professionals. Live training experience delivered by practitioners who apply revenue management daily.
• Masterclass One-to-many group training for tourism operators, associations, and business networks covering skills acquisition, business performance improvement, and strategic positioning.
• Formazione in azienda (In-Company Training) On-site team training service. Expert Revenue Manager travels to the facility to create success strategy together with client and collaborators. Includes theoretical lessons and practical sessions on Revolution Plus software.
• Revenue Insieme Entry-level coaching service offering 4-hour consultation packages with flexible scheduling. Helps accommodation facilities apply pricing strategies themselves with support from an experienced Revenue Manager.
• Hospitality Staging Home staging service for hospitality businesses. Professional property presentation and set-up to enhance visual appeal and guest experience without major renovations.

Quantifiable outcome

• Valsesia property achieved 100% occupancy with +8,000 EUR additional revenue in August
• +2 more outcomes

Named customers1 record

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Revenue TeamcoreOthersCore operating entity within the Franco Grasso group offering revenue management consulting and accompaniment services to accommodation facilities. Provides hands-on support with experienced Revenue Managers.
• Revolution PluscoreOthersProprietary revenue management software platform within the group. Provides dynamic pricing tools, market analysis, and forecasting capabilities integrated with PMS, Channel Manager, and Booking Engine.
• Revenue AcademysupportingOthersProfessional training division offering revenue management education, certification programs, and skill development for hospitality professionals.
• Hospitality StagingsupportingOthersHome staging services for hospitality properties, helping accommodation facilities improve visual presentation and guest appeal without major renovations.
• SARIFminorStrategic or Co-development PartnerPartnership with SARIF for PNRR (Italian Recovery Plan) and Superbonus support services, providing free assistance to tourism businesses for identifying funding opportunities and submitting applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• IDeaS Revenue Solutions: Established global revenue management system (SAS company) for hotels; overlaps directly in RMS and dynamic pricing but serves larger, enterprise properties.
• RateGain: Global travel and hospitality technology provider spanning rate intelligence, distribution and pricing data, overlapping in hotel pricing analytics but far broader in scope.

Direct peers

• RoomPriceGenie: Automated dynamic pricing tool aimed at small and independent hotels, closely matching Franco Grasso's target segment and dynamic-pricing value proposition.
• PriceLabs: Dynamic pricing and revenue management for vacation rentals and short-term stays, comparable to Franco Grasso's micro-accommodation pricing offering.
• BEONx: AI-driven revenue management platform for hotels (parent of Atomize), directly comparable in automated dynamic pricing for accommodation providers.
• Duetto: Cloud-based revenue management and dynamic pricing platform for hotels, competing on the same core RMS functionality Franco Grasso delivers via Revolution Plus.
• Lighthouse (formerly OTA Insight): Hotel commercial platform providing rate shopping, market intelligence and pricing insight, overlapping with Franco Grasso's rate/demand analytics and trend reporting.

Regional players

• Smartpricing: Italian venture-backed dynamic pricing / revenue management SaaS for hotels and accommodations, directly competing for the same Italian independent-hotel customer base.

Emerging players

• Pace Revenue: AI-based revenue management and dynamic pricing startup for hospitality, comparable in automated pricing for hotels though earlier-stage and product-led.
• Beyond: Dynamic pricing platform for short-term and vacation rentals, overlapping with Franco Grasso's micro-accommodation revenue optimization segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FrancoGrassoRevenueTeam
• Facebookfacebook.com/Franco.Grasso.Revenue.Management
• LinkedInlinkedin.com/company/francograssorevenueteam
• Instagraminstagram.com/francograsso.revenue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franco Grasso Revenue Team