Atlas Cranes

What Atlas Cranes does

Atlas Cranes Pty Ltd is a privately held, family-owned mobile crane hire company operating in the Greater Sydney region since 1979. Headquartered at 15 Sunblest Cres, Mount Druitt, NSW, the company maintains two yards (Western Sydney and South Sydney) and provides 24/7, 7-days-a-week service across the Sydney metropolitan area.

The company's core offering is mobile crane hire with operator, organized around a 7-unit fleet spanning 20t and 25t Franna pick-and-carry cranes for tight-site flexibility, and 40t Terex and 55t/80t/100t/130t Grove all-terrain mobile cranes for general and heavy-lift applications. Fleet capability extends to a maximum tip height of 98m on the 80t unit. Services are delivered with licensed crane operators and experienced dogmen, and include free site inspections and quotes. Marketing is conducted via the company website (atlascranes.com.au), a project portfolio, and customer testimonials emphasizing reliability, safety, and direct owner engagement.

Atlas Cranes operates a sales-led, direct-to-customer model with no intermediaries; customers engage by phone (0416 227 517) or email. Revenue is generated on a usage-based, quote-driven basis for hourly/daily crane hire, with competitive rates, no hidden costs, and a discount offered to new customers. The customer base is drawn primarily from Sydney-based building and construction companies and property developers, with named enterprise logos including FDC Building, Morrison Homes, ENGIE, Suez, ARA Group, and Tower Crane Hire across construction, energy, waste management, HVAC, and education verticals. The business is run with 6 employees and appears to be entirely owner-managed with no disclosed institutional investors or parent company.

Name

Atlas Cranes

Legal name

Atlas Cranes Pty Ltd

Website

https://atlascranes.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas Cranes is a privately held, owner-operated mobile crane hire company serving the Greater Sydney region since 1979 with a 7-unit fleet (20t–130t) of Franna, Terex, and Grove cranes, providing 24/7 operated crane rental to construction, energy, waste management, and development clients.

Ownership category

akta.pro rank

Product category

Crane Hire Services

NAICS

Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Mobile & Crawler Cranes (IMAHAJAA)

akta.pro secondary industries

Gear & Lifting Equipment Rental (Cranes, Spreaders, Forklifts, Reach Stackers) (TLAHALAD), Truck-Mounted & Loader Cranes (IMAHAJAF)

Keywords

• Mobile crane hire
• Pick-and-carry cranes
• All-terrain cranes
• Heavy lifting services
• Construction crane rental

Headquarters

HQ city

Mount Druitt

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Mobile Crane Hire Services: Atlas Cranes generates revenue through hourly/daily crane rental services, providing mobile cranes with operators to construction and development projects across the Sydney region. The company offers competitive rates with discounts for new customers and emphasizes no hidden costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Atlas Cranes is a mobile crane hire company that rents out a fleet of mobile cranes with licensed operators to construction companies, developers, and industrial clients across the Greater Sydney region. The fleet includes Franna pick-and-carry cranes (20t and 25t) and all-terrain mobile cranes (40t to 130t capacity) from Terex and Grove, available 24 hours, 7 days a week. Services are quote-based with discounts for new customers and include free site inspections and advice.

Product overview

Atlas Cranes is a mobile crane hire company offering a diverse fleet of crane rental services for the Sydney region. The product portfolio consists of two main categories: Franna pick-and-carry cranes (20t and 25t capacity) designed for flexibility and site mobility, and larger all-terrain mobile cranes (40t to 130t capacity) from Terex and Grove brands for heavy-lift applications. The fleet ranges from compact Franna cranes ideal for tight sites to Grove GMK series cranes capable of reaching heights up to 98m. Services are available 24 hours, 7 days a week throughout Greater Sydney.

Differentiator

Problem solved

Functional benefit

Products and services

• 20t Franna Crane Hire The 20t Franna is a pick-and-carry mobile crane available for hire, described as the industry leader in the pick-and-carry sector with high standards in flexibility and service levels. It is designed for tight site access and serves as the cornerstone of the Atlas Cranes general hire fleet, targeting construction companies and developers in the Greater Sydney region.
• 25t Franna Crane Hire The 25t Franna is a pick-and-carry mobile crane available for hire with a telescopic boom ranging from 6.1m to 18.4m and a maximum reach of 21.4m. It targets construction companies and developers in the Greater Sydney region requiring flexible lifting on tight access sites.
• Terex AC 40/2 Mobile Crane Hire (40 ton) The Terex AC 40/2 is a 40-ton benchmark general hire mobile crane with a telescopic boom of 9.4m to 18.4m plus fly attachment reaching 45.4m maximum, and counterweight up to 6.5t with max tip height of 45.5m. It serves construction and industrial projects across the Greater Sydney region.
• Grove GMK 3055 All Terrain Mobile Crane Hire (55 ton) The Grove GMK 3055 is a 55-ton all-terrain mobile crane with a telescopic boom of 9.6m to 43.0m plus fly attachment to maximum reach of 66.7m. It features 3 steerable axles, max tip height of 66.7m, and the ability to access even the tightest sites, serving as a modern slewing taxi crane for construction projects in the Greater Sydney region.
• Grove GMK 4080-1 All Terrain Mobile Crane Hire (80 ton) The Grove GMK 4080-1 is an 80-ton all-terrain mobile crane with a telescopic boom of 13.7m to 64.0m plus fly attachment to maximum reach of 98m. It features max tip height of 98m and counterweight up to 19.3t, designed for heavy-lift applications on construction and industrial sites in the Greater Sydney region.
• Grove GMK 4100L-1 All Terrain Mobile Crane Hire (100 ton) The Grove GMK 4100L-1 is a 100-ton all-terrain mobile crane with a telescopic boom of 9.6m to 43.0m plus fly attachment to maximum reach of 85.6m. It features 4 steerable axles, max tip height of 85.6m, and counterweight up to 26.2t, serving heavy-lift construction and industrial projects in the Greater Sydney region.
• Grove GMK 5130-1 All Terrain Mobile Crane Hire (130 ton) The Grove GMK 5130-1 is a 130-ton all-terrain mobile crane and the largest crane in the Atlas Cranes fleet, offering heavy-lift capability for large construction and industrial projects. It serves as the top-tier offering for the most demanding lifting requirements across the Greater Sydney region.

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Boom Logistics: One of Australia's largest mobile crane hire companies with national fleet coverage including Franna pick-and-carry and all-terrain cranes. Direct competitor to Atlas in the Sydney mobile crane hire market with overlapping customer base across construction, mining, and infrastructure.
• Sherrin Cranes: Australian mobile crane hire specialist operating fleets including Franna and all-terrain units serving construction and industrial customers. Highly comparable business model to Atlas — owner-operated regional mobile crane hire with operator-included service.
• Boom Sherrin Group: Mobile crane hire operations closely tied to the Australian construction sector with comparable fleet mix of Franna and all-terrain units. Direct competitor profile for Sydney-region mobile crane hire with operator-included service model.
• TRT (Tidd Ross Todd): New Zealand/Australian crane and heavy lifting specialist offering mobile crane hire, rigging, and specialized transport services. Comparable to Atlas in mobile crane rental with operator provision and focus on construction and industrial lifting solutions.

Broad incumbents

• Coates Hire: Australia's largest equipment rental company offering cranes alongside a broad range of general construction equipment. Competes with Atlas on mobile crane hire within a much wider portfolio; represents the scale incumbent that mid-sized regional operators face.
• Kennards Hire: Major Australian equipment rental chain with crane offerings alongside extensive general hire inventory. Broad incumbent with national branch network; competes with Atlas for entry-level and mid-tier crane hire customers in Sydney.
• Tutt Bryant Equipment: Australian heavy equipment distributor and hirer representing major crane OEMs including Grove and Terex. Overlaps with Atlas's fleet composition and Sydney service region, though operating as a multi-line distributor with broader industrial equipment focus.

Regional players

• JAX Crane Hire: Australian mobile crane hire operator providing Franna and all-terrain cranes with operators to construction projects. Comparable regional crane hire business model, typically operating within a single metropolitan footprint similar to Atlas.
• Mini Crane Hire: Smaller specialized crane hire operator focused on mini and pick-and-carry cranes for tight-access Sydney sites. Comparable segment exposure (urban construction, tight-site lifts) though more limited capacity than Atlas's full-spectrum fleet.

Emerging players

• Crane Industries: Australian crane and lifting services provider focused on construction and industrial customers. Emerging competitor in the mobile crane hire space with overlapping Sydney market exposure and similar operator-included service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-cranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Cranes