AssuredPartners International

What AssuredPartners International does

AssuredPartners International is a UK- and Ireland-focused insurance brokerage and risk management firm, now operating as a subsidiary of Arthur J. Gallagher & Co. following its acquisition in August 2025. Founded in 2011, the company provides commercial insurance across 30+ classes (property, liability, cyber, professional indemnity, motor fleet, business interruption, and specialty lines such as warranty & indemnity, pandemic, and tax liability), personal lines (high net worth, motor, home, pet, travel, boat, holiday home), wholesale intermediation enabling retail brokers to access specialist products, and integrated risk management services. Its core technology platforms are AssuredPartners ONE — an integrated insurance and risk management solution providing unlimited telephone, email and LiveChat access to risk consultants plus access to over 500 compliance documents — and the Client Hub, a 24/7 portal offering risk management resources and mitigation advice. Specialist teams also conduct proprietary risk mapping for asset management clients.

The company earns revenue primarily through brokerage commissions on policies placed with carriers including Lloyd's Syndicates, Munich Re (via Great Lakes Insurance SE and InEvexco), AXA XL, and other A-rated insurers, supplemented by professional services fees from risk management consulting, training (IOSH- and ROSPA-accredited courses), and wholesale transaction fees. Go-to-market combines a field-based enterprise sales motion across 35+ UK and Ireland offices, high-street retail for personal lines, and wholesale channel partnerships. Customer segmentation is vertical-led, with primary specialisations in Care, Education, Charity, Small-to-Medium Business, Large Corporate, and secondary coverage of Asset Management, Professional Services, Real Estate, Cyber Risk, and High Net Worth Individuals. AssuredPartners also operates a Brussels-based European entity (AssuredPartners SRL) and retained multiple UK subsidiaries under acquired brand names (AssuredPartners London Limited, AssuredPartners Regions Limited, Borland Insurance, PSP Insurance, Gallivan Murphy Insurance Brokers), with the Irish operation now consolidated under the Gallagher brand.

Name

AssuredPartners International

Legal name

AssuredPartners International

Website

https://assuredpartners.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

AssuredPartners International is a UK and Ireland insurance brokerage and risk management firm, recently acquired by Arthur J. Gallagher & Co., serving Care, Education, Charity, Real Estate, and corporate clients across 35+ offices with specialist insurance placement and integrated risk advisory.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Commercial insurance brokerage
• Risk management services
• Personal insurance solutions
• Wholesale insurance intermediary
• Professional indemnity insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: AssuredPartners acts as an insurance broker placing coverage with insurers and earning commissions on policies arranged. The company works with multiple insurers including Lloyd's Syndicates, Great Lakes Insurance SE (Munich Re), AXA XL, and A-rated carriers to arrange coverage for clients.
2. Risk Management Consulting Services: The company provides risk management consulting services including Health & Safety audits, Fire Risk Assessments, Legal & Regulatory support, HR & Employment Law consultancy, and training courses. Services are available as standalone offerings or bundled through the ONE product.
3. Wholesale Insurance Intermediation: Wholesale division provides insurance products and expertise to retail brokers and agents, enabling them to offer specialized coverage (Cyber, Professional Indemnity, Property, US Wholesale) to their end clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AssuredPartners International is a global insurance brokerage that arranges commercial and personal insurance coverage with insurers and delivers integrated risk management advisory services. Its offering spans business insurance across specialty sectors (care, education, charity, real estate, asset management, transportation, cyber, professional indemnity, pandemic, warranty & indemnity), personal insurance for high net worth individuals (motor, home, pet, travel, boat, holiday home), wholesale insurance distribution to retail brokers, and corporate insurance. Operations run from 35+ offices across the UK and Ireland with international reach via US wholesale and Belgium operations.

Product overview

AssuredPartners International is a global insurance brokerage, a Gallagher company, offering a comprehensive portfolio of insurance and risk management products across business, personal, and wholesale lines. The core offerings include Business Insurance (covering 30+ classes such as property, liability, cyber, professional indemnity, and specialty sectors like care, education, charity, and real estate), Personal Insurance (including high net worth, motor, home, pet, travel, and specialty coverage), Wholesale Insurance, and Risk Management Solutions. The ONE platform serves as the integrated risk management hub combining insurance placement with advisory services. Specialty products include Warranty and Indemnity Insurance for M&A transactions, Pandemic Insurance underwritten by Munich Re, and Salus for the charity sector. The company operates across the UK, Ireland, USA, and Belgium with 35+ office locations.

Differentiator

Problem solved

Functional benefit

Brands

• AssuredPartners ONE: Integrated risk management solution combining insurance and health & safety advisory services
• AssuredPartners SRL
• AP Ireland

Products and services

• Business Insurance Core commercial insurance brokerage offering arranging cover for shops, restaurants, trades, and small-to-medium businesses across multiple sectors, delivered through the firm's regional offices and specialist divisions.
• Personal Insurance
• Risk Management Solutions
• AssuredPartners ONE
• Client Hub
• Care Insurance
• Education Insurance
• Charity Insurance
• Real Estate Insurance
• Asset Management Insurance
• Transportation Insurance
• Cyber Insurance
• Professional Indemnity Insurance
• Pandemic Insurance
• Warranty and Indemnity Insurance
• International Property & Casualty Insurance
• Wholesale Insurance
• Corporate Insurance
• Pharmacy and Healthcare Insurance
• High Net Worth Insurance
• Salus

Quantifiable outcome

• Premium savings of 20%+ achievable for charities through bespoke insurance programs (example: Combat Stress)
• +1 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Arthur J. Gallagher & Co. (Gallagher)flagshipStrategic or Co-development Partner · 1 August 2025AssuredPartners was acquired by Gallagher in August 2025, combining two world-class organizations with emphasis on client-centric approach and best-in-class services. Gallagher is one of the world's largest insurance brokerage, risk management, and consulting firms. In 2026, AssuredPartners will be adopting the Gallagher name while maintaining the same service and specialist teams.
• rradarcoreStrategic or Co-development PartnerPartnership with leading law firm rradar to provide clients with legal and regulatory support services. rradar provides plain-talking legal team with specialisms in civil litigation, corporate law, environmental law, health & safety, HR & employment law, and tax & accountancy. Fully regulated by Solicitors Regulation Authority with discussions covered by legal professional privilege.
• Munich RecoreStrategic or Co-development PartnerPandemic insurance policy underwritten by Munich Re (through InEvexco), one of the world's leading providers of reinsurance, primary insurance and risk solutions. Munich Re's Epidemic Risk Solutions team was established in 2018 to address the growing threat of global pandemics.
• Lloyd's SyndicatescoreTechnology or IntegrationLong-term relationships with Lloyd's Syndicates for international property and casualty insurance placements. The company provides full support in obtaining Lloyd's Cover holders status and securing Lloyd's Binding Authority contracts. Lloyd's relationships span territories including Canada, Australia, UAE, and USA.
• Great Lakes Insurance SE (Munich Re)coreTechnology or IntegrationTransportation insurance policies underwritten by Great Lakes Insurance SE (a Munich Re company), along with AXA XL and other A-rated carriers, providing top-tier coverage and security for transportation sector clients.
• AXA XLcoreTechnology or IntegrationTransportation insurance policies underwritten by AXA XL alongside Lloyd's insurers and A-rated carriers, providing comprehensive protection for auto physical damage, motor truck cargo, and related coverages.
• City Financial Marketing Group (CFM)minorStrategic or Co-development PartnerDublin-based acquisition target announced March 2025, subject to customary regulatory approval. CFM was anticipated to complete in April 2025, expanding AssuredPartners' presence in the Irish market.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Willis Towers Watson (WTW): Global advisory and brokerage firm with strong UK Corporate Risk & Broking operations. Direct overlap in commercial insurance placement, wholesale, and risk consulting services for UK mid-to-large corporates.
• Marsh (Marsh Ltd): Global insurance broker and risk advisor with established UK presence. Competes with AssuredPartners International across corporate, wholesale, and specialty risks, but operates as a much broader portfolio rather than a vertical specialist.
• Aon (Aon UK): Global insurance and reinsurance broker with a substantial UK brokerage operation. Comparable in offering commercial insurance, wholesale placement, and risk consulting across all major lines including cyber and professional indemnity.
• Arthur J. Gallagher & Co. (Parent): Global Fortune 500 insurance brokerage that acquired AssuredPartners in 2025. Now the parent entity, with overlapping UK and Ireland brokerage capabilities that increasingly compete with and complement AssuredPartners International's offerings.

Direct peers

• Lockton: World's largest independent insurance brokerage with strong UK and Ireland presence. Competes head-to-head in commercial insurance, specialty lines, and risk management advisory with a relationship-driven model similar to AssuredPartners'.
• Jensten Insurance Brokers: UK regional insurance broker with comparable geographic distribution model and personal/commercial lines offering. Specifically competes in SMEs and high-net-worth personal insurance segments across UK regions.
• Howden Group Holdings: Major UK-headquartered specialist insurance broker with deep sector specialisation (Care, Education, Real Estate) and wholesale capabilities. Operates a similar vertical-specialist model with comparable UK/Ireland footprint post-acquisition activity.
• Miller Insurance Services: London-based specialist insurance and reinsurance broker with deep Lloyd's market access. Directly comparable in wholesale, professional indemnity, and specialty placement, particularly through the London Market.
• Russell Scanlan (now part of Brown & Brown): UK regional insurance broker with similar specialisation in commercial sectors including Care, Education, and Real Estate. Compares on mid-market commercial distribution and sector-led broking.
• PIB (Private Insurance Broker): UK consolidator insurance broker with comparable specialties across Commercial, Personal, and Wholesale lines including Lloyd's market access. Competes directly in UK specialty broker space with similar acquisition-driven growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assuredpartners-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssuredPartners International