Aston Accountants

What Aston Accountants does

Aston Accountants is a private accounting partnership founded in 1998 and headquartered at 1/72 Marine Terrace, Fremantle, Western Australia, with six staff. The firm delivers traditional professional services — personal and business tax returns, BAS, capital gains tax planning, rental property tax, business advisory, and bookkeeping/payroll performed entirely in-house — primarily to small businesses, individuals, property investors, and SMSF trustees across Perth metro, regional Western Australia, and a small international client base in New Zealand, the United Kingdom, the United States, Italy, and Singapore.

The firm's core technology asset is its Xero Gold Partner status, around which it has built a differentiated cloud migration, training, and ongoing support practice that has transitioned over 100 clients to Xero. A second practice pillar is Self Managed Superannuation Fund administration, led by a partner with 20+ years of SMSF specialization and serving over 100 SMSF clients with compliance, financial statements, tax returns, and pension calculations. Operations run on cloud-based accounting and digital collaboration tools that allow the firm to serve remote Australian and international clients.

Revenue is generated entirely through fee-for-service professional engagements (tax compliance, SMSF administration, bookkeeping/payroll, and Xero advisory/migration), with pricing quote-based and tailored to engagement complexity. The firm markets through a maintained Knowledge Base blog, Facebook, and email newsletters, and distributes via its Fremantle office for local clients and remote digital delivery for distance clients. Ownership rests with four partners (Michelle Yip, Melissa de Largie, Emily Yip, and Helen Hardegen) operating as a CPA/FCPA-qualified, registered tax agent practice with multilingual (English, Cantonese, Mandarin) capability.

Name

Aston Accountants

Legal name

Aston Accountants

Website

https://astonaccountants.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Aston Accountants is a Fremantle-based CPA accounting partnership serving Perth and Western Australian SMBs, individuals, property investors, and SMSF trustees with tax compliance, SMSF administration, bookkeeping, and Xero cloud migration services, with a small international client base.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Offices of Certified Public Accountants (541211), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

Keywords

• Accounting services
• Tax compliance
• SMSF administration
• Bookkeeping payroll
• Xero cloud accounting

Headquarters

HQ city

Fremantle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Accounting and Tax Services: Professional accounting services including tax returns, business tax, personal tax returns, and tax planning advice for individuals and businesses.
2. SMSF Administration: Self Managed Superannuation Fund administration and compliance services, assisting over 100 SMSF clients with their compliance needs.
3. Bookkeeping and Payroll Services: On-site and online bookkeeping, payroll processing, BAS preparation and lodgement, and payroll tax compliance services.
4. Xero Services: Xero cloud accounting implementation, migration from other software, training, and ongoing technical support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aston Accountants is a Fremantle-based accounting firm providing personal and business tax compliance, Self Managed Superannuation Fund (SMSF) administration, bookkeeping and payroll services, and Xero cloud accounting implementation, migration and training. The firm partners with clients across Perth, regional Western Australia and internationally, delivering professional accounting services in-house without outsourcing.

Product overview

Aston Accountants is a professional accounting firm providing comprehensive accounting and advisory services from their Fremantle/Perth office. Their service portfolio consists primarily of professional service offerings rather than a software product platform. Core services include tax compliance and preparation (personal tax returns, business tax returns, BAS), Self Managed Superannuation Fund (SMSF) administration, Xero cloud accounting services (implementation, migration, training), bookkeeping and payroll processing, capital gains tax planning, rental property tax services, and business advisory for new and existing businesses. The firm operates as a Xero Gold Partner with over 100 clients migrated to Xero. Services are delivered in-house without outsourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax & Compliance Services Tax return preparation and filing services for individuals and businesses, including income tax returns, business activity statements (BAS), payroll tax, and fringe benefits tax.
• Self Managed Superannuation Fund (SMSF) Administration Comprehensive SMSF administration including financial statement preparation, tax returns, annual minutes, compliance management, and pension calculations for over 100 SMSF clients.
• Xero Cloud Accounting Services Xero cloud accounting implementation, migration from other software, and ongoing support. As a Xero Gold Partner, the firm has transitioned over 100 clients to Xero.
• Xero Training One-on-one Xero training sessions tailored to client needs, covering file optimization, staff training, and ongoing updates to keep clients current with Xero features.
• Bookkeeping & Payroll Services Onsite and online bookkeeping, payroll processing, superannuation management, and BAS preparation and lodgement. All work performed in-house without outsourcing.
• Capital Gains Tax Services Capital gains tax planning and compliance for share traders, share investors, cryptocurrency holders, property investors, and business owners, including small business CGT concessions.
• Rental Property Tax Services Rental property tax deduction maximization, depreciation claims, building allowance schedules, and holiday home tax compliance services.
• Tax Advice & Planning

Quantifiable outcome

• Successfully migrated over 100 clients to Xero cloud accounting
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• XerocoreTechnology or IntegrationXero Gold Partner and Certified Advisor. Aston Accountants provides Xero implementation, migration, and ongoing support services. The firm has successfully migrated over 100 clients to Xero and offers Xero training and technical support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BDO Australia: Large international accounting and advisory network with significant Australian presence providing tax, SMSF, audit and advisory services to SMBs and mid-market clients. Comparable service offering to Aston but at substantially greater scale and broader geographic footprint.
• HLB Mann Judd: National mid-tier Australian accounting and advisory network offering tax compliance, SMSF, business advisory and cloud accounting services across all states. Directly comparable to Aston as a similarly positioned multi-partner firm but at much greater scale.
• William Buck: Australian mid-tier accounting and advisory firm offering tax compliance, business advisory and SMSF services to SMBs and high-net-worth individuals. Direct overlap with Aston's core services and client segments, with broader geographic coverage.
• RSM Australia: National mid-tier accounting and consulting network providing tax, audit, SMSF, business advisory and cloud accounting services to Australian SMBs. Comparable to Aston in target segment (SMB and individuals) and service breadth, but at larger scale.
• Pitcher Partners: Australian mid-tier accounting, tax and advisory firm with strong SMSF and business services practices serving SMBs and individuals. Comparable to Aston's service mix (tax, SMSF, advisory) but operating across multiple states with significantly more resources.
• Crowe Australasia: Mid-tier accounting and advisory network in Australia and New Zealand offering tax, audit, SMSF and business advisory services. Comparable to Aston in service mix and SMB focus, with deeper resources and cross-Tasman reach.

Direct peers

• BlueRock: Melbourne-based accounting, advisory and legal services firm focused on entrepreneurs, SMBs and high-net-worth individuals, with strong Xero adoption. Highly comparable to Aston as a modern, technology-forward small-to-mid accounting practice.
• Pilot Partners: Mid-sized Brisbane-based accounting firm offering tax, SMSF, business advisory and cloud accounting services to SMBs. Closely comparable to Aston's service portfolio and partner-led model, but at larger scale and different geography.
• Carbon Group: Australian accounting and advisory firm with multiple offices offering tax compliance, bookkeeping, payroll and cloud accounting services to SMBs. Comparable mid-sized practice model to Aston with similar Xero-centric service approach.

Regional players

• Insight Accounting (Perth/WA): Perth-based small accounting firm providing tax, bookkeeping, business advisory and Xero cloud accounting services to local SMBs. Direct regional competitor to Aston with overlapping service offerings and target market in Western Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AstonAccountants
• LinkedInlinkedin.com/company/aston-accountants

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aston Accountants