Astoria live & évènementiel

What Astoria live & évènementiel does

Astoria live & événementiel is a regional French technical audiovisual service provider founded in 2016 and headquartered at 354 boulevard d'Encamps, Rouillac (Charente), in the Nouvelle-Aquitaine region. The company delivers turnkey event production across four service pillars: LIVE services for concerts and festivals, Événementiel services for corporate events, Vidéo services for filming and live streaming, and Integration services for permanent venue installations. It serves music festivals (Musiques Métisses, Cognac Blues Passion, Festival de Confolens, Gastronomades), enterprise and luxury brand clients (Hennessy, GEDIMAT, Espace 3000 Cognac), private events, and cultural venues within approximately a 300 km radius of Angoulême across the Charente, Charente-Maritime, Gironde, Dordogne, and Vienne departments.

The technology foundation is a premium professional inventory that includes D&B audiotechnik KSL sound systems and the DS100 Soundscape signal engine with En-Scene and En-Space modules (a capability explicitly described as rare in France), Robe lighting fixtures, Panasonic 4K PTZ cameras, Midas Heritage-D96 consoles, DJI stabilizers, and a transport fleet of tractors, semi-trailers, sprinters, and an electric E-Vito. Supporting operations are warehouse capacity at Rouillac, eight named full-time staff plus regional intermittents du spectacle, and certifications including Label Spectacle and the PRESTADD sustainable events label (awarded October 2024). Under managing director Denis Pelletier, the company maintains no public rate card and conducts all sales via custom quotations through direct contact.

Revenue is generated from project-based professional services — equipment rental with technical operators, full technical event production, and fixed venue integration — plus a secondary stream from resale of pre-owned professional equipment such as Robe MegaPointe and Robe Pointe fixtures. Distribution is exclusively direct (phone, email, website inquiry) with no intermediary channels. Pricing is fully custom and quote-based, and contracts span multi-year horizons per company disclosures. The firm is privately held with no identified external investors, parent company, or public-market listing.

Name

Astoria live & évènementiel

Legal name

Astoria

Website

https://astorialive.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Astoria live & événementiel is a French technical audiovisual service provider based in Rouillac, delivering sound, lighting, video, and stage production for festivals, corporate events, and venue installations across Nouvelle-Aquitaine.

Ownership category

akta.pro rank

Product category

Audiovisual Event Production Services

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

akta.pro secondary industries

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Audiovisual event production
• Concert sound engineering
• Event equipment rental
• Corporate event services
• Live event lighting

Headquarters

HQ city

Rouillac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of professional audiovisual equipment including sound systems, lighting, video, structures, and power distribution equipment. Customers can rent individual items or full setups.
2. Technical Event Services: Full-service technical production for events including installation, operation, and dismantling. Covers concerts, festivals, corporate events, and private functions with complete technical support.
3. Used Equipment Sales: Sale of pre-owned professional audiovisual equipment in verified working condition. Examples include Robe MegaPointe (12 units at €30,000) and Robe Pointe (16 units at €16,000) lighting fixtures.
4. Integration Services: Fixed installation of equipment for theatres, museums, multipurpose spaces, and conference rooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Astoria live & évènementiel provides end-to-end technical audiovisual services for live events, including sound, lighting, and video production for concerts and festivals (e.g., Festival de Saintes), as well as corporate events for clients such as Hennessy and GEDIMAT. The company also rents professional audiovisual equipment, sells used equipment, and delivers integration services for fixed installations such as venues, theatres, churches, and restaurants.

Product overview

Astoria live & événementiel operates as a comprehensive audiovisual technical service provider offering a unified suite of services centered on technical event production. The core portfolio consists of four interconnected service pillars: LIVE services for concerts and festivals, Événementiel services for corporate events, Vidéo services for filming and streaming, and Integration services for permanent installations. These services are supported by a diverse equipment rental program spanning sound, lighting, video, structures, and power distribution categories, along with a secondary used equipment sales division. The company functions primarily as a service provider rather than a software product company, delivering technical expertise and equipment rental to clients throughout Nouvelle-Aquitaine region.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Technical Production (Sound, Light, Video)

Quantifiable outcome

• Multiple years of partnership with major festivals (Musiques Métisses, Gastronomades) demonstrating consistent quality delivery
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• D&B AudiotechnikcoreTechnology or Integration · 8 April 2024Strategic equipment partnership for premium sound systems. Astoria acquired the D&B KSL system and DS100 signal engine, representing one of the few companies in France with this technology. D&B provides spatial sound technology enabling immersive audio experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: Publicly listed French event services group operating venues, supplying event infrastructure, and providing AV/technical services globally. Overlaps with Astoria in event technical production but operates at much larger scale with venue ownership and exhibition services.

Direct peers

• Novelty Group: France's largest event-focused audiovisual rental and technical production group, offering sound, lighting, video, and stage structures for concerts, festivals, and corporate events. Directly comparable business model and service mix to Astoria, but at substantially larger national scale.
• B-Live: French event production and audiovisual technical services provider for concerts, corporate events, and brand activations. Operates in the same niche as Astoria with a similar service portfolio (sound, light, video, staging) and direct client base.
• Regielight: French audiovisual rental company specializing in lighting and event production services for live events, corporate functions, and broadcast. Comparable technical offering and customer segments to Astoria's lighting and event rental services.
• Videlio: French audiovisual integrator and event services provider with both rental and fixed-installation capabilities for venues, corporate clients, and events. Directly comparable to Astoria's combination of event rental and integration services.
• Eurosono: French audiovisual rental and event production company offering sound, lighting, and stage services. Directly comparable business model and customer base to Astoria, with broader geographic coverage in France.
• Dushow: Major French audiovisual rental company serving live events, corporate functions, and touring productions. Closely aligned with Astoria in service portfolio (sound, light, video, staging) and target client base, operating at significantly larger scale across France.
• Magnum Live: French event production company providing technical services, staging, and audiovisual production for live concerts, festivals, and corporate events. Comparable service mix and client focus to Astoria, particularly in touring and festival segments.

Others

• L-Acoustics: French professional audio manufacturer of premium loudspeaker systems used in live events and touring. Adjacent to Astoria's value chain as a supplier-side ecosystem player whose products (and competitors like D&B KSL) shape the AV rental competitive landscape.

Emerging players

• Audiosculpt: French audiovisual services provider focused on sound reinforcement and event technical production. Smaller-scale peer to Astoria with comparable regional event-services orientation, particularly in western France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AstoriaLiveEvenementiel
• LinkedInlinkedin.com/company/astoria-live-%C3%A9v%C3%A8nementiel
• Instagraminstagram.com/astorialive16/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astoria live & évènementiel