ASTRAGA

What ASTRAGA does

ASTRAGA is a privately-held French B2B digital web agency founded in 2009 and headquartered at 1 Allée du Parc de Mesemena, 44500 La Baule-Escoublac, Loire-Atlantique. Structured as a SARL (Société à Responsabilité Limitée) with registered capital of €78,420 and approximately 6 employees, the firm operates as a regional boutique serving very small to mid-sized businesses (TPE, PME, ETI), public institutions, associations, and retail/e-commerce clients primarily across the Loire-Atlantique, Pays de la Loire, and Bretagne regions of Western France. Jérôme Lesur serves as Directeur de la publication.

The company's services span the full digital project lifecycle: custom website development on WordPress and Drupal, e-commerce site creation on WooCommerce and PrestaShop, mobile application development using Ionic Cordova (iOS/Android), custom web application and API development using the Symfony PHP framework, and a specialized "Reprise de site internet" (Website Rescue/Rehabilitation) service focused on technical debt remediation, code stabilization, and security hardening of legacy platforms. Adjacent offerings include branding (logo, visual identity, style guides), digital acquisition services (SEO, SEA, SMO), and ongoing maintenance and technical assistance (TMA). Notable customers include Groupe Interaction (230+ staffing agencies), SSTRN (occupational health), Fédération Sportive de la Police Nationale (50,000 licensees), Centre Commercial Ruban Bleu (~3M annual visitors), and various SMB e-commerce clients such as Color Pop, Les Harpes Camac, and Beaverhill.

Revenue is generated through three streams: (1) project-based professional services for custom websites, e-commerce platforms, and applications, priced via fixed quotes tied to milestones; (2) ongoing SEO/SEA/SMO digital marketing, frequently structured as retainers; and (3) long-term managed services for maintenance, hosting, and TMA support. Go-to-market is consultative sales-led via the company website (contact forms, phone), regional networking, referrals from existing clients, and own content marketing through a regular blog/editorial channel covering SEO, accessibility regulation, mobile-first design, intranet optimization, and platform migrations. Direct competitors' pricing is not publicly disclosed; engagements are quote-based.

Name

ASTRAGA

Legal name

ASTRAGA

Website

https://astraga.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ASTRAGA is a privately-held French B2B digital web agency founded in 2009 in La Baule-Escoublac, serving TPE, PME, ETI, and public institutions across Western France. It delivers custom websites, e-commerce, mobile apps, Symfony web applications, SEO/SEA/SMO, and a specialized website rescue/rehabilitation service using WordPress, Drupal, WooCommerce, and PrestaShop.

Ownership category

akta.pro rank

Headquarters

HQ city

La Baule-Escoublac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development Projects: Project-based professional services for custom website development, e-commerce solutions, and web applications. Revenue generated through fixed-price project quotes based on scope, with billing aligned to project milestones.
2. Digital Marketing Services: Ongoing SEO, SEA, and social media management services. May include retainer arrangements for continuous optimization and campaign management.
3. Maintenance and Support: Long-term website maintenance, technical assistance (TMA), hosting, and support contracts ensuring ongoing site operation and security updates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ASTRAGA is a French B2B digital agency that designs and develops custom websites, e-commerce platforms, mobile applications, and custom web applications and APIs for TPE, PME, and ETI clients. The agency also provides website takeover/rehabilitation services for technically indebted sites, alongside SEO, SEA (Google Ads), social media advertising, brand identity, and ongoing maintenance and technical support. Services are built primarily on open-source stacks (WordPress, Drupal, WooCommerce, PrestaShop, Symfony, Ionic Cordova) and delivered through a co-creation, Agile methodology.

Product overview

ASTRAGA is a B2B digital agency (since 2009) offering a portfolio of interconnected digital services rather than a single unified software product. The core offerings include custom website development (site web sur mesure) using WordPress and Drupal, e-commerce website creation (site e-commerce) powered by WooCommerce and PrestaShop, website takeover and rehabilitation services (reprise de site internet), mobile application development (application mobile), and custom web application & API development using Symfony. These are complemented by digital marketing modules covering SEO, SEA, and social media (SMO), as well as branding services including logo creation, visual identity, and style guides. The agency also provides ongoing maintenance and technical support (maintenance & assistance) to ensure client platforms remain secure and performant. The portfolio functions as a service-based offering where clients select individual or bundled services rather than a platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Site web sur mesure (Custom Website Development)

Quantifiable outcome

• 300% ROAS achieved for Color Pop e-commerce client on Google Ads campaigns
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Avis VérifiésminorGTM or Marketing PartnerASTRAGA integrates Avis Vérifiés (Verified Reviews) for client websites to collect and display authentic customer reviews, enhancing trust and conversion rates for e-commerce and service clients.
• French TechminorOthersASTRAGA displays the French Tech logo on their website, indicating membership or alignment with the French Tech entrepreneurial ecosystem.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SensioLabs: Creator and steward of the Symfony PHP framework, offering web application development and training. Comparable to ASTRAGA's Symfony-based custom web application and API development offerings.
• Altima: French digital agency focused on e-commerce and digital commerce platforms (including PrestaShop). Directly comparable to ASTRAGA's PrestaShop, WooCommerce, and e-commerce development services.
• Kaliop: French digital agency specialized in Drupal and open-source CMS implementations for enterprise and institutional clients. Closely comparable to ASTRAGA's Drupal rescue and large-content-platform work.
• Junto: French digital agency offering strategy, design, and custom web development for SMEs and mid-market clients. Closely comparable in service mix and target customer segment to ASTRAGA.
• Wokine: French digital agency combining web development, SEO, and brand strategy for SMEs. Comparable to ASTRAGA across web build, SEO/SEA, and branding service lines.
• Eskimoz: French digital agency specializing in SEO, SEA, and content performance marketing. Directly comparable to ASTRAGA's acquisition (SEO/SEA/SMO) service line and SME client focus.
• Smile: French open-source digital agency with strong Drupal, web, and e-commerce expertise across Europe. Directly comparable to ASTRAGA in multi-CMS technical capabilities and SME/institutional project focus.

Broad incumbents

• Isobar: Global digital agency network within Dentsu offering end-to-end digital experience services. Comparable in digital agency positioning to ASTRAGA but with significantly broader geographic and vertical reach.
• Publicis Sapient: Global digital transformation arm of Publicis Groupe covering strategy, technology, and experience design. Overlaps with ASTRAGA's digital and web development services but serves large enterprise accounts as part of a much broader portfolio.
• Capgemini: Global systems integrator and digital transformation services provider with a large French presence. Operates broadly in the same custom development and digital platform space as ASTRAGA but at vastly greater scale and across much larger enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/astraga.fr
• LinkedInlinkedin.com/company/astraga
• Instagraminstagram.com/astraga.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTRAGA