What Avis Vérifiés does

Avis Vérifiés, operated by Skeepers SAS, is a Marseille-based B2B SaaS platform for collecting, moderating, syndicating, and analyzing authentic customer reviews, founded in 2012. Its product surface comprises a core review management suite broken into functional modules — multi-channel collection (email, SMS, QR code, on-site widget), third-party moderation certified under AFNOR NF522 / NF ISO 20488, multi-channel activation, dashboard analytics, automated syndication across a network of 6,000+ brands and retailers via EAN/GTIN matching, and an AI feature layer (instant moderation, assisted writing, translation, conversational insights). In 2024 the company launched Reviews & Feedback Management (RFM), unifying these capabilities into a broader Voice of Customer platform. The platform serves over 6,000 brands across 40+ countries, with named enterprise customers including TotalEnergies, ENGIE, BUT, Carglass, Auchan, Grain de Malice, and SushiShop, and integrates natively with Google, AWS, Shopify, Salesforce, Microsoft, Meta, PrestaShop, Magento, WooCommerce, and Pages Jaunes.

The company monetizes via annual or multi-year SaaS subscriptions priced on transaction volume and feature scope, supplemented by revenue from the review syndication network. Go-to-market is enterprise-led (consultative sales, "Request a demo" as primary CTA) combined with channel-led acquisition through platform integration partnerships and a multi-language website in French, English, Spanish, German, Italian, and Portuguese. Avis Vérifiés maintains AFNOR NF522 certification since March 2014 and earned a Cybervadis Gold medal (916/1000) in 2025, positioning it for enterprise procurement under tightening EU regulation (Omnibus Directive, DSA). No funding rounds, revenue figures, or institutional investors are disclosed; the operating entity is a privately held French SAS with stated share capital of €11,480,257 and a headcount in the 51–100 range.

Name

Avis Vérifiés

Legal name

Skeepers SAS

Website

https://avis-verifies.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Avis Vérifiés by Skeepers is a Marseille-based B2B SaaS platform, founded in 2012, that collects, moderates, and syndicates customer reviews for over 6,000 brands across 40+ countries. It serves enterprise retailers, brands, and B2B service companies with AFNOR-certified review management, AI-powered moderation, and automated syndication.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Platform: Annual or multi-year subscription for access to review collection, moderation, syndication, and analytics platform. Pricing based on transaction volume and features.
2. Review Syndication Services: Distribution of collected reviews to retailer sites, Google Shopping, and partner platforms through automated syndication network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Avis Vérifiés provides a SaaS platform that enables brands to collect, moderate, analyze, and syndicate verified customer reviews. The service is offered under the Skeepers group and combines AI-driven moderation and translation with distribution to third-party channels. It is sold primarily on a subscription basis to brands seeking to manage online reputation and leverage reviews as a marketing asset.

Product overview

Avis Vérifiés by Skeepers is a unified customer review and feedback management platform operating as a platform-plus-modules architecture. The core platform provides AFNOR-certified collection, moderation, analysis, and syndication of authentic customer reviews across multiple channels. Core modules include: Collecte des avis clients (multi-channel review collection via email, SMS, QR code, widget), Gestion des avis clients (NF ISO 20488-certified moderation), Activation des avis clients (multi-channel distribution), Analyse des avis clients (dashboard analytics with sentiment analysis), Syndication des avis clients (automated syndication network via EAN/GTIN matching to retailers), Diversité des avis clients (diverse review types), and IA & avis clients (AI-powered moderation, translation, and analysis). The Reviews & Feedback Management (RFM) solution unifies all capabilities into a comprehensive Voice of Customer platform. The platform integrates natively with major e-commerce platforms (Shopify, PrestaShop, Magento, WooCommerce) and syndicates reviews to Google, Pages Jaunes, and major European retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Avis Vérifiés Review Collection & Syndication Platform

Quantifiable outcome

• 70% conversion rate for product page visitors who read reviews
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• GooglecoreGTM or Marketing PartnerGoogle partnership for Seller Ratings, Rich Snippets, and Google Shopping integration. Enables star ratings in search results and Google Ads, improving CTR and SEO visibility. Part of DMA requirements for third-party review integration.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for Avis Vérifiés platform. Servers located in Dublin, Ireland. AWS is a core technology partner for platform hosting and scalability.
• AFNOR CertificationcoreTechnology or IntegrationIndependent certification body providing NF ISO 20488 certification and NF522 for review management services. Certifies that reviews are collected from verified purchasers only, with transparent moderation processes.
• ShopifycoreTechnology or IntegrationE-commerce platform integration partner. Native connectors enable automated review collection triggered by Shopify orders.
• SalesforcemajorTechnology or IntegrationCRM integration partner enabling review data to connect with customer relationship management and marketing automation workflows.
• Meta (Facebook/Instagram)majorGTM or Marketing PartnerSocial media platform partnership for review activation on Facebook and Instagram channels.
• MicrosoftmajorTechnology or IntegrationTechnology partnership for platform integration and potential Azure-based services.
• KinstamajorTechnology or IntegrationManaged WordPress hosting provider. Servers located in St. Ghislain, Belgium.
• PrestashopcoreTechnology or IntegrationE-commerce platform integration partner with native connector for automated review collection.
• Pages JaunesmajorGTM or Marketing PartnerFrench directory partnership for review syndication, enabling review distribution across Pages Jaunes platform for local SEO.
• LengowminorChannel Partner/ Reseller/ DistributorProduct data feed management partner enabling integration with product catalog systems.
• WebhelpminorChannel Partner/ Reseller/ DistributorCustomer experience and customer service partner.
• French TechminorOthersFrench Tech ecosystem membership representing French technology companies.
• BingminorGTM or Marketing PartnerSearch engine partnership for review visibility and ratings in Bing search results.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trustpilot: Publicly listed consumer review platform operating a similar open-review and verified-review SaaS model for brands and retailers. Direct competitor in the same verified-review category across Europe and globally, with overlapping enterprise and SMB customer base.
• Bazaarvoice: Enterprise-focused user-generated content and review syndication platform serving global brands and retailers. Closest direct peer on the syndication/EAN-matching network side of Avis Vérifiés' offering, with comparable retailer-side distribution and brand-side analytics.
• Yotpo: E-commerce reviews, ratings, and UGC platform with deep Shopify, Magento, and Salesforce Commerce integrations. Direct competitor for online brands on review collection, moderation, and on-site display, with overlapping AI moderation capabilities.
• PowerReviews: Enterprise reviews and ratings platform for brands and retailers, with emphasis on syndication and SEO-driven Rich Snippets. Direct peer in the same verified-review-plus-syndication category, particularly competitive in mid-market and enterprise retail.
• Feefo: UK-based verified-review SaaS focused on genuine, transaction-based customer reviews with strong European retail penetration. Direct competitor to Avis Vérifiés on the verified-purchase, AFNOR-equivalent positioning and enterprise retail accounts.
• Trusted Shops: European trust-mark and verified-review platform serving SMB and mid-market online retailers. Direct peer in the EU e-commerce trust and review certification category, with overlapping German, French, and broader European retailer base.
• Ekomi: Berlin-based verified review and customer feedback SaaS for European e-commerce. Direct peer on the verified-purchase review collection and certified moderation value proposition, particularly in DACH markets.
• Reeview: French verified-review platform focused on collecting, moderating, and publishing customer opinions for brands and retailers. Direct competitor in France on the same verified-purchase review model with comparable mid-market positioning.

Broad incumbents

• Reputation.com: Larger customer experience and reputation management platform covering reviews, listings, surveys, and social. Broader incumbent competing for multi-location enterprise CX budgets that overlap with Avis Vérifiés' store-review and omnichannel use cases.
• BirdEye: Multi-product CX platform combining reviews, surveys, listings, messaging, and social. Broader incumbent that overlaps with Avis Vérifiés on review collection and e-reputation, particularly in the multi-location retail and services segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/avisverifies/?locale=fr_FR
• LinkedInlinkedin.com/company/avis-v%C3%A9rifi%C3%A9s/?originalSubdomain=fr
• Instagraminstagram.com/skeepers_fr
• TikToktiktok.com/@skeepers_fr
• Xx.com/avis_verifies

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Vérifiés