Å Strøm
Å Strøm was a Norwegian residential electricity supplier merged into sister company Vibb in September 2025. Vibb, owned by state-backed Å Energi, serves Norwegian households with a flat-fee spot-price electricity contract, an app-led smart energy platform, and add-on EV charging, solar, and grid-fee optimization services.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Å Strøm does
Å Strøm was a Norwegian residential electricity supplier founded in 2001 and headquartered in Kristiansand, operating as a private limited company within the Å Energi group. On 15 September 2025, Å Energi consolidated its two retail electricity brands by transferring all Å Strøm customers into its sister company Vibb and absorbing the Å Strøm brand, so the underlying retail book now sits within Vibb AS (the legal entity). The combined business serves Norwegian residential consumers exclusively, offering electricity supply on a flat-fee-plus-spot-price basis (Vibb Spot at 49 NOK/month with zero øre markup and a one-year price guarantee) plus a layered portfolio of smart energy services managed through the Vibb mobile app. These include Vibb Sanntid for real-time consumption monitoring, Nettleievakta for automatic grid-fee optimization, Smart elbillading for price-optimized EV charging, Smart oppvarming for app-controlled heating, and combined electricity/grid-fee billing (gjennomfakturering) enabled by bilateral agreements with multiple Norwegian grid companies.
Underlying technology is a digital-first, app-centric platform with smart home integrations and consumer hardware: the Oss-brikken consumption monitor, Zaptec Go EV chargers, and Otovo-distributed solar panels with Otovo Care maintenance. Go-to-market is product-led growth with self-serve acquisition via vibb.no and the mobile app, supported by content marketing through the customer service portal and price-comparison visibility via Forbrukerrådets strømprisportal; no physical retail or field sales force is used. Revenue mechanics combine a recurring 49 NOK/month subscription per customer with full spot-price electricity pass-through billed via gjennomfakturering where grid partnerships exist. The company is wholly owned by Å Energi, a Nordic-leading renewable energy group owned by Norwegian state and municipalities, giving Vibb state-anchored ownership and access to 120+ years of combined heritage from Å Strøm and Vibb predecessor entities.
Å Strøm firmographics
Firmographics- Name
- Å Strøm
- Legal name
- Vibb AS
- Website
- https://astrom.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Å Strøm was a Norwegian residential electricity supplier merged into sister company Vibb in September 2025. Vibb, owned by state-backed Å Energi, serves Norwegian households with a flat-fee spot-price electricity contract, an app-led smart energy platform, and add-on EV charging, solar, and grid-fee optimization services.
- Ownership category
- akta.pro rank
Å Strøm industry classification
Industry- Product category
- Residential Electricity Retail
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industry
- Telemetry, Metering & Measurement & Verification (M&V) for Flexibility (EUAFAHAJ)
Keywords
Å Strøm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electricity Supply Contract: Monthly subscription fee plus electricity at spot price with no markup. Customers pay for actual electricity consumption at market rates (Norgespris/Norway price). Revenue comes from the fixed monthly fee of 49 kr plus the cost of electricity passed through at spot rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vibb Spot - Basic electricity subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Å Strøm product offering
Product offeringCore offering
Å Strøm, now operating under the Vibb brand following a September 2025 merger, is a Norwegian retail electricity provider selling residential electricity supply contracts (Vibb Spot, Vibb Spot Sol) on a 49 kr/month subscription with zero markup on spot-priced electricity. Core delivery combines a mobile app for real-time consumption monitoring, smart EV charging optimization, smart heating control, automatic grid-fee reduction (Nettleievakta), and unified electricity-plus-grid-fee invoicing (gjennomfakturering) for individual households across Norway.
Product overview
Vibb is a Norwegian electricity company (formerly Å Strøm) offering a unified platform for electricity supply and smart energy management. The core product is the Vibb Spot electricity agreement with optional smart add-on packages (Vibb Sanntid for real-time monitoring, Vibb Smart for bundled smart services, Nettleievakta for automatic grid fee reduction). The product portfolio includes hardware devices (Oss-brikken for consumption monitoring, Ladeboks/Zaptec Go for EV charging) and services (Solceller for solar panels, Otovo Care for solar maintenance, Smart elbillading for optimized EV charging, Smart oppvarming for smart heating). All services are managed through the Vibb-appen, which provides full visibility into consumption and costs. The company operates as part of Å Energi, combining over 120 years of history with modern smart energy solutions.
Differentiator
Problem solved
Functional benefit
Companies that use Å Strøm
Customer profileSegments1 record
Ideal customer profiles1 record
Å Strøm technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Å Strøm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Å EnergicoreÅ Energi is the parent company and owner of Vibb. On September 15, 2025, Å Energi consolidated its two residential electricity brands - Å Strøm and Vibb - into a single company under the Vibb name. Å Energi is Nordens ledende fornybarkonsern (Nordic leading renewable energy group), owned by Norwegian state and municipalities.
- Nettleieselskaper (Grid Companies)coreVibb has agreements with multiple grid/network companies to enable gjennomfakturering (combined billing), where electricity and grid fees appear on a single invoice. A full list of partner grid companies is available on the Vibb website.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Å Strøm competitors and assessment
Company assessmentOthers
- Otovo: Norwegian residential solar company and explicit Vibb partner (Otovo Care, Vibb Spot Sol); an adjacent ecosystem participant enabling Vibb's solar bundle rather than a competitor, but relevant as a Norwegian residential DER counterpart.
Broad incumbents
- Lyse Energi: Large Norwegian energy group (also a telecom/broadband operator) with significant residential electricity supply; broader incumbent offering multiple utilities rather than a digital-only specialty, but competes for the same household customers.
- Eidsiva Energi: Regional Norwegian utility serving Innlandet and surrounding areas with electricity distribution and retail supply; an established incumbent comparable in scale of residential customers, but with a broader portfolio than Vibb's digital-only focus.
- Statkraft: Norwegian state-owned generator and Europe's largest renewable energy producer; while primarily a wholesale/generation player, it competes in Norwegian retail through its ownership of Skagerak Energi and stands as a broader industry incumbent relevant for market context.
- Trøndelag Kraft: Mid-Norway regional energy group with residential electricity supply alongside grid and fiber; comparable customer base and product (household electricity contracts) but with a regional, broader-utility footprint versus Vibb's national digital model.
- Skagerak Energi: Norwegian utility group owned by Statkraft and municipalities, providing retail electricity, distribution, and fiber; competes with Vibb for Norwegian residential contracts but as a broader, infrastructure-heavy incumbent.
Direct peers
- Fjordkraft (Elmera Group): One of Norway's largest residential electricity suppliers following the Fjordkraft–Elmera merger, serving Norwegian households with retail electricity and consumer energy services; a directly comparable Norwegian retail electricity peer.
- Tibber: Norwegian-headquartered digital-first electricity retailer offering app-based consumption insight, dynamic pricing, and smart home/ EV charging integrations — the closest direct competitor to Vibb's PLG, no-markup, smart-services model in the Norwegian residential market.
- Agva Energi: Norwegian retail electricity supplier serving residential and business customers with competitive spot and fixed-price contracts; a directly comparable peer competing for the same Forbrukerrådet-listed household segment.
- Norgesenergi: Norwegian retail electricity supplier offering spot-priced and fixed-price contracts to residential customers; competes head-to-head with Vibb in the same Forbrukerrådet-comparable residential segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Å Strøm social profiles
Digital presenceÅ Strøm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Å Strøm leadership team
Management profileNumber of profiles
Å Strøm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Å Strøm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Å Strøm
What does Å Strøm do?
Å Strøm, now operating under the Vibb brand following a September 2025 merger, is a Norwegian retail electricity provider selling residential electricity supply contracts (Vibb Spot, Vibb Spot Sol) on a 49 kr/month subscription with zero markup on spot-priced electricity. Core delivery combines a mobile app for real-time consumption monitoring, smart EV charging optimization, smart heating control, automatic grid-fee reduction (Nettleievakta), and unified electricity-plus-grid-fee invoicing (gjennomfakturering) for individual households across Norway.
Is Å Strøm a public or private company?
Å Strøm is a private company. It is classified as state government owned and is currently operating.
When was Å Strøm founded?
Å Strøm was founded in 2017. It employs 51 to 100 people.
How does Å Strøm make money?
One revenue line is on record: electricity Supply Contract.
Who are Å Strøm's main competitors?
Otovo is listed as an others. Broad incumbents are Lyse Energi, Eidsiva Energi, Statkraft, Trøndelag Kraft and Skagerak Energi. Direct peers are Fjordkraft (Elmera Group), Tibber, Agva Energi and Norgesenergi.
Does Å Strøm have an API?
No public API is recorded for Å Strøm.
What industry is Å Strøm in?
Å Strøm's product category is Residential Electricity Retail. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAFAHAJ, Telemetry, Metering & Measurement & Verification (M&V) for Flexibility. Its NAICS code is 2211 and its SIC code is 4911.