Instituto Asunción de Querétaro

What Instituto Asunción de Querétaro does

Instituto Asunción de Querétaro is a private Catholic bilingual K-12 school located in Querétaro, Mexico, founded in 1966 by Pita Urquiza and Lupe López under the Congregación del Asunción religious order. The school operates a single campus at Cerrada de la Asunción #16, Col. Loma Dorada, Querétaro, serving families seeking bilingual (Spanish-English) Catholic education from infancy through high school. It is one of six educational levels addressing families from Lactantes (12 months) through Preparatoria, with small class sizes (15-30 students) and a horizontal segmentation approach targeting two primary personas: families seeking values-based bilingual education and students preparing for international university placement with B2+ to C1 English proficiency.

The school's core product is a comprehensive bilingual academic pathway unified under the proprietary MPPA (Modelo Pedagógico Pastoral Asunción) educational framework, which integrates Catholic formation, academic rigor, and international preparation. Pedagogical methodology evolves by grade level: Montessori approach for Lactantes (with Kiddy Gym neurological development) and Preescolar (Casa de Niños, Prefirst immersion), Pierre Faure personalist work and gamification for Primaria, STEAM and Design Thinking at Secundaria, and transdisciplinary project-based learning at Preparatoria. The technology stack comprises standard third-party digital learning platforms (RAZ Kids, Reach Higher, Reach for the Stars, Chromebooks) rather than proprietary AI systems. Support modules include free extracurricular activities (Talleres Extraescolares), internationalization program (exchanges to France/UK/Canada), school transportation, and the Escuela Evangelizadora faith formation program.

Revenue is generated through tuition-based recurring fees (specific pricing not publicly disclosed), with the school covering Cambridge English certification costs as part of the academic program. The institution holds official SEP incorporation (Acuerdo 945766, work center code 22PBH3241W) granting recognized bachillerato certification, and operates as part of the global Asunción education network spanning 32 countries across 4 continents. Distribution is direct-to-consumer: families contact the admissions office via phone, WhatsApp, or website to schedule interviews and complete enrollment for any grade level. Marketing is conducted through Facebook, Instagram, YouTube, virtual 360 tours, and word-of-mouth referrals within the local community.

Name

Instituto Asunción de Querétaro

Legal name

Instituto Asunción de Querétaro

Website

https://asuncionqro.edu.mx

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Asunción de Querétaro is a private Catholic bilingual K-12 school in Querétaro, Mexico, founded in 1966, serving families from infancy through high school with Montessori, Cambridge-certified, and international exchange programs under the Asunción global network.

Ownership category

akta.pro rank

Product category

Private Bilingual Catholic Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611), Language Schools (611630), Language Schools (61163)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Language Immersion & Bilingual Private Schools (EDAJABAL)

akta.pro secondary industries

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG), Montessori K–12 Schools (EDAJABAD), Bilingual & Language-Immersion Early Learning Academies (EDACADAG)

Keywords

• Bilingual education
• Catholic school
• K-12 education
• Montessori education
• Private education

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Services: Private bilingual Catholic education services from Maternal (Infants) through Preparatoria (High School). Revenue generated through tuition fees for educational services including bilingual instruction, Montessori methodology, religious formation, extracurricular activities, and international programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Instituto Asunción de Querétaro is a private Catholic bilingual school offering continuous education from Lactantes (infants, 12 months) through Preparatoria (high school). It delivers Spanish-English bilingual instruction grounded in the MPPA (Modelo Pedagógico Pastoral Asunción) framework, with Montessori methodology in early childhood, Cambridge English certifications, and international exchange programs as part of the global Asunción religious network.

Product overview

Instituto Asunción de Querétaro is a Catholic bilingual private school system offering comprehensive education from infants (Lactantes, 12 months) through high school (Preparatoria), founded in 1966 and operated by the Religious of the Assumption. The institution's core educational products span seven sequential school levels: Lactantes (with Kiddy Gym neurological development program), Maternal Montessori, Preescolar Montessori (Casa de Niños and Prefirst), Primaria Bilingüe, Secundaria Bilingüe, and Preparatoria Bilingüe (SEP agreement 945766). Each level employs distinct pedagogical methodologies including Montessori, Pierre Faure personalist work, gamification, STEAM, and Design Thinking, unified under the MPPA (Modelo Pedagógico Pastoral Asunción) framework centered on Catholic formation and bilingual education. Supporting modules include Talleres Extraescolares (free extracurricular sports and arts), Internacionalización (exchange programs and English certifications), Transporte Escolar, and Escuela Evangelizadora. The institution has over 55 years of operation and is part of the global Asunción education network spanning 35 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Lactantes Infant care program for children aged 12 months to 2.6 years, featuring Kiddy Gym for neurological development and an introduction to Montessori-based learning, English as a second language, and environmental care.
• Maternal Montessori Community Infantil (Maternal) program using Montessori methodology with prepared environments fostering independence and autonomy, daily bilingual English lessons, and socio-emotional, cognitive, and psychomotor development.
• Preescolar Montessori Casa de Niños (Preschool) program based on Montessori pedagogy, promoting holistic child development through autonomy and experience-based learning, with a 50% Spanish and 50% English bilingual jornada, and a Prefirst immersion program for English language acquisition.
• Primaria Bilingüe Bilingual elementary school program combining personalist work methodology with Pierre Faure techniques, gamification, and project-based learning; features RAZ Kids reading platform, Reach Higher English program integrating science and social studies content, Cambridge KET certification in 5th grade, and a Makerspace with chromebooks.
• Secundaria Bilingüe Bilingual secondary school emphasizing logical and critical thinking from an ethical and community perspective, using Pierre Faure pedagogy and Global Learning Methods; incorporates STEAM, Design Thinking, the Culture Maker model, English-taught subjects, Cambridge certifications, and an internationalization program with a 15-day UK experience.
• Preparatoria Bilingüe Transdisciplinary bilingual high school (Preparatoria) with SEP incorporation agreement 945766 and work center code 22PBH3241W, offering English proficiency reaching B2+/C1 levels by graduation, Cambridge FCE/CAE certification, and international exchange opportunities to France for female students.
• Internacionalización Internationalization program offering 100% bilingual education from preschool through high school, including international exchange to France for female students in 3rd semester, summer camps in England, certifications in Canada, and participation in international networks.
• Talleres Extraescolares Free-of-charge extracurricular activities for students, including sports (cycling, parkour), arts (jazz, ballet, dance, painting, drawing, plastic arts, music), and enrichment programs (science and art, explore, emotional development, early musical stimulation), provided during extended afternoon hours.
• Transporte Escolar School transportation service for students, facilitated within the school's facilities.
• Escuela Evangelizadora Evangelizing school program integrating Christian formation, Gospel values, and pastoral activities including retreats, encounters, missions, social action, and catechesis across all school levels from maternal through high school.

Quantifiable outcome

• Students graduate with B2+ to C1 English proficiency (CEFR)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Congregación del Asunción (Asunción Network)coreStrategic or Co-development Partner · 1 January 1966Instituto Asunción de Querétaro is part of the global Asunción education network founded by Santa María Eugenia Milleret de Brou in Paris (1839). The network includes 1000+ sisters and many lay collaborators operating in 32 countries across 4 continents, united by the mission of transformative education through Gospel values.
• Cambridge Assessment EnglishcoreStrategic or Co-development PartnerCambridge English certification partnership providing students with internationally recognized KET, FCE, and CAE certifications. The school covers certification costs as part of the academic program, with students achieving B2+ to C1 proficiency by graduation.
• Culford School, EnglandminorStrategic or Co-development PartnerSummer camp partnership for 5th and 6th grade students providing immersive English language and cultural experience in England.
• Asunción Schools in FrancecoreStrategic or Co-development PartnerExchange program partnership allowing female students in 3rd semester of Preparatoria to study for a full year at sister schools in France as part of internationalization program.
• Asunción Network - Red Latinoamericana (Enredala)coreStrategic or Co-development PartnerRegional Latin American network of Asunción schools facilitating collaborative projects, academic exchanges, and shared educational resources across Latin American institutions.
• SEP (Secretaría de Educación Pública)coreStrategic or Co-development PartnerOfficial incorporation agreement (Acuerdo 945766) with Mexican Ministry of Public Education, providing official bachillerato certification recognized throughout Mexico. Clave del Centro de Trabajo: 22PBH3241W.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edron Academy: Long-established bilingual K-12 IB school in Mexico City with strong reputation for academic excellence. Comparable as a competing premium bilingual K-12 institution in Mexico offering Cambridge/IB certifications, university preparation, and serving affluent Mexican families.
• American School of Querétaro: International K-12 school located in the same Querétaro market, serving expatriate and Mexican families with English-language instruction. Direct competitor for the same premium bilingual segment in Querétaro, offering similar university preparation pathways.
• Lancaster School Querétaro: Bilingual K-12 school in Querétaro offering international curriculum with strong focus on English proficiency and university preparation. Direct competitor in the same city for premium bilingual families, with similar dual-language instruction model.
• Instituto Asunción de México (Las Águilas / CDMX): Sister school within the same Congregación del Asunción network, also offering bilingual Catholic K-12 education under the MPPA framework in Mexico City. Most directly comparable as it shares the same pedagogical model, brand, governance, and exchange network — only differing by geography and campus scale.
• Madison International School: Premium bilingual international school serving Querétaro's expatriate and elite Mexican families with IB and American-style curriculum. Directly comparable as a competitor in the same city targeting the same premium bilingual segment with international university preparation.

Broad incumbents

• Greengates School: Established British-style bilingual school in Mexico City offering IGCSE and IB programs from early years through high school. Comparable as a long-established premium bilingual institution in Mexico serving internationally mobile families seeking globally recognized credentials.
• American School Foundation (ASF) of Mexico City: Mexico's most prestigious private bilingual K-12 international school founded in 1888, offering IB curriculum and serving affluent Mexican and expatriate families. Comparable to Instituto Asunción as a premium bilingual Catholic-heritage school network targeting elite families seeking global university placement.

Regional players

• Colegio Inglés (Querétaro): Bilingual K-12 school operating in the Querétaro metropolitan area with a long local history. Comparable as a competing bilingual K-12 institution in the same region, though typically positioned at a different price tier than Instituto Asunción.

Emerging players

• Colegio de San Ignacio (Loyola México): Catholic Jesuit-affiliated bilingual school network in Mexico offering K-12 education with values-based formation and international credentials. Comparable as a competing faith-based bilingual K-12 school in Mexico targeting similar family segments with religious + academic dual mission.

Others

• Enredala (Asunción Latin American Network): Latin American network of Asunción schools facilitating collaborative projects, academic exchanges, and shared educational resources. Adjacent ecosystem partner — not a competitor but a network layer that enables Instituto Asunción's internationalization program and shares the Asunción pedagogical framework across Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@asuncionqro
• Facebookfacebook.com/asuncionqro
• Instagraminstagram.com/asuncionqro
• LinkedInlinkedin.com/company/instituto-asunci%C3%B3n-de-quer%C3%A9taro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Asunción de Querétaro