Madison International School - Campus La Herradura

What Madison International School - Campus La Herradura does

Madison International School is a privately held bilingual international school operating two campuses in Mexico: the flagship Campus La Herradura in Monterrey, Nuevo León (founded 1983) and the Campus Country Mérida in Yucatán (opened 2015). The institution delivers a full International Baccalaureate (IB) continuum spanning Nursery through Grade 12, including the Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP), with a structured bilingual model that progresses from English immersion in early years to English/Spanish plus a third language (French or German) in secondary years.

The school's academic platform is built on the IB curriculum framework, supplemented by the NWEA MAP assessment suite, ManageBac for MYP/DP academic management, and Edlio for web/digital communications. Specialized offerings include six science laboratories, 17+ extracurricular academies (arts, music, dance, robotics, Minecraft, sports), a community-service Social Work program, and the annual International Universities Fair for college placement. The pedagogy is positioned as constructivist, holistic, and transdisciplinary.

The business is tuition-driven and sales-led, with families applying year-round through a personalized admissions process involving interviews, evaluations, and academic record review. Pricing is not publicly disclosed; registration fees are due within approximately two weeks of acceptance, and tuition is collected annually with 3- or 5-month installment plans. The school holds dual accreditation from the International Baccalaureate Organization and NEASC, plus CIS, PTC, and MAP affiliations, and reports a 98% IB Diploma pass rate. Distribution is exclusively direct through the two campus locations, serving expatriate and internationally mobile families along with Mexican families seeking premium international credentials.

Name

Madison International School - Campus La Herradura

Legal name

Madison International School

Website

https://mis.edu.mx

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Madison International School is a privately held bilingual international school operating two IB-accredited campuses in Monterrey and Mérida, Mexico, delivering a full Nursery-through-Grade-12 International Baccalaureate continuum to expatriate and premium-segment Mexican families.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Language Immersion & Bilingual Private Schools (EDAJABAL)

Keywords

• International education
• Bilingual instruction
• IB programs
• Primary education
• Secondary education

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Educational Services: The school generates revenue through tuition fees for its international education programs spanning Nursery through High School. The admission process requires registration fees upon acceptance, with families having approximately 2 weeks to secure enrollment. Payment plans are available including 3 or 5-month installment options for tuition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Madison International School La Herradura delivers the full International Baccalaureate continuum from Nursery through High School, including the Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP). It provides bilingual English-Spanish instruction with structured immersion at each level, plus third-language options (French/German) at the MYP and DP stages, and is accredited by IB, NEASC, and CIS. The core offering is delivered on a physical campus in Monterrey with supplementary extracurricular academies, community-service programs, and parent-education programming.

Product overview

Madison International School operates as an international educational institution offering a comprehensive bilingual (English/Spanish) educational program from Nursery through High School. The core portfolio consists of International Baccalaureate (IB) programs: Primary Years Programme (PYP) for elementary, Middle Years Programme (MYP) for middle school, and Diploma Programme (DP) for high school. These are supplemented by extracurricular Academies (arts, music, robotics, sports), Social Work community service programs, and parent education through School for Parents. The institution is accredited by NEASC, CIS, IB, and PTC, with additional programs like the International Universities Fair for university preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• International Baccalaureate (IB) Programs Comprehensive International Baccalaureate programs including the Primary Years Programme (PYP) for elementary, the Middle Years Programme (MYP) for middle school, and the Diploma Programme (DP) for high school. These are the school's core academic offerings, delivering an internationally recognized curriculum for students from Nursery through Grade 12.
• Nursery (Maternal / N1-K3) Early childhood education program for the youngest students (Maternal/N1-K3) featuring English language immersion and emphasis on motor development, language acquisition, and socialization.
• Preschool (Preescolar / K1-K3) Pre-elementary education (K1-K3) with full English language immersion, early stimulation, a music program, and specialized classes in art, physical education, library, technology, and science laboratory.
• Elementary (Primaria / Grades 1-5) Primary education (Grades 1-5) following the IB Primary Years Programme (PYP) framework, with bilingual English-Spanish programs, reading programs in both languages, and specialized subjects including art, music, physical education, library, computing, and science laboratory.
• Middle School (Secundaria / Grades 6-10) Secondary education (Grades 6-10) following the IB Middle Years Programme (MYP) framework, with interdisciplinary projects that promote holistic learning and specialization classes in art, music, physical education, library, technology, and science laboratory.
• High School (Preparatoria / Grades 11-12) Preparatoria/Bachillerato (Grades 11-12) following the IB Diploma Programme (DP) framework, with a competency-based model, pre-university subject selection across all areas, and preparation for university admission.
• Academies (Extracurricular Activities) After-school enrichment activities complementing the academic curriculum, including arts, music, dance, robotics, and Minecraft programs. More than 17 extracurricular activities are offered at the La Herradura campus.
• Social Work Program (Labor Social) Community service program in which students engage in solidarity activities, connect classroom learning to community needs, and participate in service activities organized by the school.

Quantifiable outcome

• 98% IB Diploma pass rate
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Various International UniversitiesminorChannel Partner/ Reseller/ Distributor · 7 November 2023Annual International Universities Fair hosts multiple universities that visit the school to present programs and recruit students for higher education.
• Washington State UniversityminorStrategic or Co-development Partner · 17 February 2020Partnership established for teacher recruitment, with Washington State University education students completing internships at Madison International School Mérida.
• Tecnológico de MonterreyminorStrategic or Co-development Partner · 6 November 2019Dr. Pedro Grasa Soler, Vice President of Tecnológico de Monterrey Southern Region, visited to share knowledge with MIS parents and high school students.
• US Embassy MexicominorStrategic or Co-development Partner · 23 October 2019Dr. Pearson represented MIS at a roundtable discussion with the US Ambassador to Mexico and Mérida Mayor, facilitated by US Consulate for community engagement.
• International Baccalaureate (IB)coreStrategic or Co-development PartnerIB provides the authorized curriculum framework including PYP, MYP, and Diploma Programme. The school is an authorized IB World School operating within IB's educational standards and assessment frameworks.
• New England Association of Schools and Colleges (NEASC)coreStrategic or Co-development PartnerNEASC provides accreditation services ensuring the school meets internationally recognized educational quality standards from preschool through high school.
• Principals' Training Center (PTC)minorStrategic or Co-development PartnerPTC provides world-class, research-driven practical training designed for implementation in international school settings.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Singapore American School: Large, well-established private American international school providing a benchmark for globally-mobile family expectations on outcomes, facilities, and tuition. Comparable in mission and IB-adjacent positioning though at substantially larger scale.

Direct peers

• American School of Monterrey: Long-established private K-12 international school in Monterrey offering American-style curriculum with strong English-language instruction and university-prep outcomes. Directly competes with Madison's La Herradura campus for expatriate and premium-segment families in the same metro.
• Colegio Americano de Monterrey: Well-established private K-12 school in Monterrey offering bilingual instruction and college-preparatory academics; competes head-to-head with Madison La Herradura for the same expat and Mexican premium-segment families.
• British American School (BAS) Mexico City: Private bilingual K-12 international school in Mexico City offering British and American curricula. Comparable in mission, target family, and pricing tier to Madison's IB-continuum model.
• American School Foundation (ASF) Mexico City: One of the largest and most established private international schools in Mexico, offering American curriculum with college-prep focus and bilingual track. Competitor for expatriate and upper-middle-class families seeking premium K-12 across Mexico.
• Greengates School Mexico City: Private K-12 international school in Mexico City offering IB programmes and English/Spanish bilingual instruction with a similar premium, internationally-accredited positioning. Closest direct analogue in Mexican market for IB-continuum bilingual delivery.
• Panamerican School (Mexico City): Private bilingual K-12 school in Mexico City with American-style curriculum serving expatriate and Mexican families. Similar customer profile and academic positioning to Madison.
• Carol Morgan School Mexico City: Private K-12 international school in Mexico City offering IB programmes and English-medium instruction; comparable size and target market to Madison's campuses.
• Alexander Bain School Mexico City: Private international school in Mexico City offering bilingual education with IB-style academic preparation. Comparable premium-tier K-12 offering targeting similar family segments.

Regional players

• International School of Monterey (San Carlos): Private K-12 international school in the broader Monterrey/California-Baja corridor offering IB programmes; relevant peer for understanding regional IB-continuum operations competing for cross-border and expat families in northern Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MadisonInternationalSchool
• Instagraminstagram.com/madison_mis
• LinkedInlinkedin.com/company/madison-international-school

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison International School - Campus La Herradura