Asuransi Kitabisa
- Company typePrivate
- Founded2012
- HeadquartersJakarta Selatan, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Asuransi Kitabisa firmographics
Firmographics- Name
- Asuransi Kitabisa
- Legal name
- PT. Asuransi Jiwa Syariah Kitabisa
- Website
- https://asuransikitabisa.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Asuransi Kitabisa industry classification
Industry- Product category
- Sharia Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)
Keywords
Where Asuransi Kitabisa is headquartered
LocationHeadquarters
- HQ city
- Jakarta Selatan
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Asuransi Kitabisa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Premium Contributions: Asuransi SalingJaga generates revenue through annual insurance premium contributions (contributions) paid by policyholders. Customers pay yearly contributions starting from Rp44,000/year for critical illness coverage and Rp60,000/year for family life insurance. Contributions provide coverage amounts ranging from Rp50 million to Rp2 billion depending on the product selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SalingJaga Keluarga - Sharia life insurance with up to Rp2 billion death benefit |
| Subscription | Annual | SalingJaga Penyakit Kritis - Critical illness insurance with Rp50 million to Rp1 billion benefit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Asuransi Kitabisa product offering
Product offeringCore offering
Asuransi Kitabisa (Asuransi SalingJaga) is a Sharia-compliant life insurance provider that sells digital-first individual and group insurance products to Indonesian consumers. Its core offerings are SalingJaga Keluarga (family life insurance with death benefits up to Rp2 billion) and SalingJaga Penyakit Kritis (critical illness coverage from Rp50 million to Rp1 billion), distributed online via its website and mobile app with annual contributions starting from Rp44,000 and no medical examination required for registration.
Product overview
Asuransi SalingJaga (PT. Asuransi Jiwa Syariah Kitabisa) is a Sharia-compliant life insurance company that operates as part of the Kitabisa crowdfunding ecosystem. The company offers two main insurance products: SalingJaga Keluarga (Sharia life insurance with coverage up to Rp2 billion) and SalingJaga Penyakit Kritis (critical illness insurance with coverage from Rp50 million to Rp1 billion). All products are designed around the principle of mutual aid (tolong-menolong) and are delivered digitally through the SalingJaga mobile application and website. The company previously operated as Asuransi Jiwa Syariah Amanah Githa before merging into the Kitabisa ecosystem in 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- SalingJaga Keluarga
- SalingJaga Penyakit Kritis
Quantifiable outcome
- Death benefit coverage up to Rp2 billion for Rp60,000/year contribution
- +2 more outcomes
Companies that use Asuransi Kitabisa
Customer profileSegments2 records
Ideal customer profiles3 records
Asuransi Kitabisa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Asuransi Kitabisa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Asuransi Jiwa Syariah Amanah GithacoreAsuransi Jiwa Syariah Amanah Githa, an established Sharia life insurance company operating since 2012, merged into the Kitabisa ecosystem in 2023 and was rebranded as Asuransi Jiwa Syariah Kitabisa (Asuransi SalingJaga). Amanah Githa previously managed various protection programs including travel insurance at over 500 locations and life insurance for Indonesian hajj pilgrims. This strategic integration brought established insurance expertise and regulatory licenses into the Kitabisa platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Asuransi Kitabisa competitors and assessment
Company assessmentEmerging players
- Igloo: Singapore-headquartered insurtech with operations across Southeast Asia including Indonesia, providing digital insurance infrastructure and embedded products. Comparable to SalingJaga as a digital-native insurance player targeting mass-market consumers in the region.
Broad incumbents
- Sequislife: Established Indonesian life insurer offering individual and group products with growing digital channels. Comparable as a domestic incumbent operating in the same life and health insurance market as SalingJaga.
- Manulife Indonesia: Large multinational life insurer with a significant Indonesia presence and Sharia product offerings. Comparable as a broad incumbent in the same regulatory and competitive environment as SalingJaga.
- Allianz Life Indonesia: Major multinational life insurer with established Sharia products in Indonesia. Competes with SalingJaga in Sharia life and critical illness but serves a broader customer base through agency, corporate, and bancassurance channels.
- Generali Indonesia: Multinational life insurer with a meaningful Indonesia operation across individual and group segments. Competes with SalingJaga for Indonesian life and critical illness policyholders but with broader product depth.
- Prudential Indonesia: One of Indonesia's largest life insurers, with a Sharia product line (PRUprime Syariah) competing in the same Sharia life segment as SalingJaga. Operates a much larger agency and bancassurance distribution footprint.
- AXA Mandiri: Joint-venture life insurer between AXA and Bank Mandiri, leveraging Indonesia's largest bank distribution network. Competes with SalingJaga in life and health protection but at much larger scale through bancassurance.
Direct peers
- Ciputra Life: Indonesia-focused life insurer offering individual and group life products with growing digital distribution. Comparable to SalingJaga as a domestic insurer targeting retail and group customers rather than the global incumbents.
- FWD Insurance Indonesia: Digital-first life and health insurer in Indonesia with strong mobile-led acquisition and simplified underwriting. Competes with SalingJaga for the same mass-market, digitally native policyholder seeking frictionless insurance products.
- Astra Life: Local Indonesian life insurer focused on mass-market and micro-insurance products distributed through the Astra ecosystem. Comparable to SalingJaga in targeting lower-premium, digitally accessible life and health protection for Indonesian consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Asuransi Kitabisa social profiles
Digital presenceAsuransi Kitabisa compliance and trust
Trust signalCompliance1 record
Asuransi Kitabisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asuransi Kitabisa leadership team
Management profileNumber of profiles
Asuransi Kitabisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asuransi Kitabisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asuransi Kitabisa
What does Asuransi Kitabisa do?
Asuransi Kitabisa (Asuransi SalingJaga) is a Sharia-compliant life insurance provider that sells digital-first individual and group insurance products to Indonesian consumers. Its core offerings are SalingJaga Keluarga (family life insurance with death benefits up to Rp2 billion) and SalingJaga Penyakit Kritis (critical illness coverage from Rp50 million to Rp1 billion), distributed online via its website and mobile app with annual contributions starting from Rp44,000 and no medical examination required for registration.
Is Asuransi Kitabisa a public or private company?
Asuransi Kitabisa is a private company. It is classified as corporate owned and is currently operating.
When was Asuransi Kitabisa founded?
Asuransi Kitabisa was founded in 2012. It employs 11 to 50 people.
Where is Asuransi Kitabisa based?
Asuransi Kitabisa is headquartered in Jakarta Selatan, Indonesia, in the Asia region.
How does Asuransi Kitabisa make money?
One revenue line is on record: insurance Premium Contributions.
Who are Asuransi Kitabisa's main competitors?
Igloo is listed as an emerging player. Broad incumbents are Sequislife, Manulife Indonesia, Allianz Life Indonesia, Generali Indonesia, Prudential Indonesia and AXA Mandiri. Direct peers are Ciputra Life, FWD Insurance Indonesia and Astra Life.
Does Asuransi Kitabisa have an API?
No public API is recorded for Asuransi Kitabisa.
What industry is Asuransi Kitabisa in?
Asuransi Kitabisa's product category is Sharia Life Insurance. Its primary akta.pro industry code is HLAEALAN, Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness). Its NAICS code is 524113 and its SIC code is 6311.