Al Shafar United Switchgear L.L.C

What Al Shafar United Switchgear L.L.C does

Al Shafar United Switchgear L.L.C (ASUSG) is a Dubai-based private limited liability company founded in 2014 that designs and manufactures custom low voltage power distribution switchgear for residential, commercial, and industrial facilities in the UAE and broader Middle East market. The company operates a single manufacturing facility in Dubai covering fabrication, assembly, machine tooling, and storage, supported by a 22-person workforce.

Its core technology centers on low voltage switchgear systems engineered for reliability and safety in electrical distribution. The product portfolio includes custom-designed power and distribution panels, harmonic analysis and reactive power solutions, energy management systems, and smart-grid compatible panels with communication and tele-control features. The firm differentiates through design flexibility that respects site-specific space constraints and coordinates with existing equipment, alongside ISO-certified compliance with industry and public utility standards.

The business model combines one-time custom equipment sales with a recurring professional services layer — installation, testing and commissioning, thermal imaging, site surveys, training, preventive and corrective maintenance, conversion, and refurbishment/retrofitting. Pricing is quote-based and project-specific with no publicly disclosed rates. Go-to-market is direct enterprise field sales targeting building projects across the three core verticals, with the website as the primary marketing channel. No revenue figures, customer logos, or funding events are disclosed in available source material.

Name

Al Shafar United Switchgear L.L.C

Legal name

Al Shafar United Switchgear L.L.C

Website

https://asusg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Al Shafar United Switchgear (ASUSG) is a Dubai-based, ISO-certified manufacturer of custom low voltage switchgear and power distribution systems, serving residential, commercial, and industrial facilities across the UAE and Middle East with full design, manufacturing, installation, and after-sales services.

Ownership category

akta.pro rank

Product category

Low Voltage Switchgear and Power Distribution Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (33531)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industries

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Testing, Commissioning, Maintenance & Retrofit/Modernization (Substations/Switchgear) (EUADACAL)

Keywords

• Low voltage switchgear
• Power distribution systems
• Electrical switchgear manufacturing
• Custom electrical panels
• Energy management systems

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Custom Switchgear Manufacturing & Sales: Custom-designed low voltage switchgear and power distribution equipment manufactured to customer specifications for residential, commercial, and industrial applications
2. Professional Services: Installation, testing and commissioning, site surveys, training, and maintenance services (preventive, corrective) for switchgear systems
3. Retrofitting & Conversion Services: Conversion, refurbishment and retrofitting services for existing electrical distribution systems

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Al Shafar United Switchgear (ASUSG) designs, manufactures, and supplies custom low voltage switchgear and power distribution systems for residential, commercial, and industrial facilities. The offering includes custom-engineered switchgear panels, harmonic analysis and reactive power solutions, energy management systems, and supporting services such as installation, testing, commissioning, thermal imaging, training, site surveys, preventive and corrective maintenance, conversion, and refurbishment/retrofitting.

Product overview

Al Shafar United Switchgear (ASUSG) offers comprehensive low voltage switchgear solutions that deliver safety and reliability for electrical distribution systems. The product portfolio centers on custom-designed low voltage power distribution equipment and switchgear, supported by a full suite of value-added services including harmonic analysis and reactive power solutions, energy management systems, and professional installation, testing, commissioning, and maintenance services. The company provides complete customization of electrical distribution systems designed to meet rigorous industry and public utility standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Design & Manufacturing of Low Voltage Switchgear Custom design and manufacturing services for low voltage power distribution systems, providing design flexibility to meet specific customer needs and space limitations. Targeted at builders, contractors, and facility owners needing tailored switchgear solutions.
• Harmonic Analysis & Reactive Power Solutions Analysis and solutions for harmonic distortion and reactive power management in electrical distribution systems, intended for facilities seeking improved power quality and system efficiency.
• Energy Management System Systems for monitoring, managing, and optimizing energy consumption and distribution in electrical installations, suited to commercial and industrial facility operators focused on energy efficiency.
• Installation Services Professional installation services for low voltage switchgear and power distribution equipment, delivered to customers purchasing ASUSG systems.
• Testing and Commissioning Services Comprehensive testing and commissioning services to verify proper operation and compliance of electrical distribution systems after installation.
• Thermal Imaging Services Thermal imaging services used to identify hotspots and potential faults in electrical installations, supporting preventive diagnostics for facility operators.
• Training Services Training services for customer personnel on the operation and maintenance of electrical distribution systems and switchgear.
• Site Survey Services Site survey services to assess existing electrical infrastructure and define requirements for new or upgraded switchgear installations.
• Preventive Maintenance Services
• Corrective Maintenance Services Corrective maintenance services to repair and restore faulty electrical distribution equipment and restore reliable operation.
• Conversion Services Conversion services for upgrading or modifying existing electrical distribution systems to meet new requirements or specifications.
• Refurbishment and Retrofitting Services Refurbishment and retrofitting services to extend the service life and enhance the performance of existing switchgear installations.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hager Group: European specialist focused on electrical installations including LV distribution boards, panelboards and energy management. Closely comparable product focus on residential, commercial and light-industrial LV distribution with similar customization emphasis.
• Federal Pacific: Manufacturer of LV switchgear, panelboards and power distribution equipment for commercial and industrial applications. Comparable product mix and project-based custom-engineering orientation.
• Lucy Group: UK-based specialist in LV and MV electrical distribution products including custom switchgear assemblies. Comparable custom-design manufacturing model targeting utilities, infrastructure and industrial customers.

Broad incumbents

• Legrand: Global specialist in electrical and digital building infrastructures, including LV distribution boards and switchgear. Overlaps with ASUSG's commercial and residential segments at a much larger scale.
• ABB: Global leader in electrification including low- and medium-voltage switchgear and distribution solutions. Directly competes in UAE/Middle East project bids but operates at a vastly larger scale with a broad product catalogue rather than ASUSG's custom-only focus.
• Eaton: Global power management company offering LV and MV switchgear assemblies and panelboards. Comparable product category to ASUSG with established channel and broader geographic reach.
• Schneider Electric: Major global provider of LV switchgear, panelboards and energy management systems — overlapping directly with ASUSG's core offering. Competes through a broad portfolio spanning residential, commercial and industrial segments.
• LS Electric: Korean electrical equipment manufacturer with a strong LV switchgear and power distribution portfolio. Competes in similar industrial and infrastructure tenders across emerging markets including the Middle East.
• Siemens: Global electrical equipment and switchgear manufacturer with strong Middle East presence across industrial and infrastructure projects. Competes in similar tender processes as ASUSG but with a much wider portfolio and brand recognition.

Regional players

• alfanar: Saudi Arabia-based electrical equipment manufacturer serving the Middle East with LV/MV panels, switchgear and related solutions. Comparable regional custom-fabrication model and target customer base across GCC construction and industrial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/al-shafar-united-switchgear-l-l-c

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Shafar United Switchgear L.L.C