Atakent-Expo

What Atakent-Expo does

Atakent-Expo (ТОО «Международная выставочная компания «Атакент-Экспо», International Exhibition Company Atakent-Expo Ltd.) is a Kazakhstan-based B2B exhibition organizer and venue operator, established in 1995 as a wholly-owned subsidiary of JSC KCBC Atakent — itself founded by Cabinet of Ministers decree in 1992. The company organizes more than 40 international, national, and themed exhibitions annually across industrial verticals including manufacturing and metalworking, furniture and woodworking, automotive components, security, energy, transport and logistics, education and career, construction, and publishing. Recurring flagship events include Securika Kazakhstan, International Auto Expo, Furniture. Interior. Woodworking, Machine Building and Metalworking, PowerTech, Transit-Kazakhstan/Translogistica, KazTyreExpo, Promstroy-Astana, the Book Fair along the Great Silk Road, and Education and Career, the last of which is supported by the Ministry of Industry and Infrastructure Development of Kazakhstan and the city Akimats of Almaty and Astana.

The company's product surface spans four integrated lines: (1) end-to-end exhibition organization including exhibitor recruitment, program scheduling, and on-site management; (2) pavilion rental of six halls (Pavilions 9, 9A, 9B, 9C, 10, 11) totaling over 19,000 sq.m. of exhibition space with ceiling heights of 560-870 cm; (3) general build-out/stand construction services covering design, engineering, production, decoration, and installation, plus audio/video/projection/presentation equipment rental and water/electricity connections, delivered through an Astana branch in addition to the Almaty base; and (4) accreditation services that vet project documentation and oversee installation/dismantling operations on the Atakent territory. The underlying technology is a conventional venue management and event organization stack; no proprietary software, AI capabilities, APIs, or SDKs are disclosed.

Revenue is generated through quote-based professional services fees for exhibition organization, pavilion/booth rentals, stand construction, equipment rental, and accreditation, supplemented by commission economics from an accredited partner ecosystem (stand builders, logistics providers, security, telecom). The go-to-market is event-driven and B2B, relying on official government endorsement, the company's 20+ year brand in Kazakhstan and CIS, and recurring partnerships with major exhibition organizers including ITE Group/Iteca, Central Asia Trade Exhibitions, CATEXPO, NS Expo, DENTAL FORUM, and DesMed. Customer concentration is moderate: hundreds to thousands of exhibitors per event dilute single-buyer risk, but recurring exhibitions and channel partners concentrate the revenue base at the event level.

Name

Atakent-Expo

Legal name

ТОО «Международная выставочная компания «Атакент-Экспо»

Website

https://atakentexpo.kz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Atakent-Expo is a Kazakhstan-based B2B exhibition organizer and venue operator, subsidiary of JSC KCBC Atakent, organizing 40+ annual exhibitions across industrial and consumer verticals and managing six pavilions (19,000+ sq.m.) at the Atakent complex in Almaty with an Astana branch.

Ownership category

akta.pro rank

Product category

Exhibition and Event Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Exhibition organization services
• Pavilion and venue rental
• Stand construction services
• Trade fair management
• Event accreditation services

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exhibition Organization Services: The company organizes international, national, and themed exhibitions and fairs, generating revenue through exhibitor fees, booth rentals, and event management services for various industry sectors including manufacturing, furniture, security, education, automotive, and construction.
2. Pavilion/Exhibition Space Rental: Provides six pavilions for rent at KCBC 'Atakent' venue for exhibitions, conferences, and business forums. Revenue generated from rental of exhibition space totaling over 19,000 sq.m. across multiple pavilions.
3. Stand Construction and Exhibition Equipment Services: As master developer at KCBC 'Atakent' territory, provides full services for exhibition space organization including design, engineering, production, décor and installation of stands; audio, video, projection, presentation equipment rental; water and electricity connections. Services available throughout Kazakhstan.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Atakent-Expo organizes international, national, and themed exhibitions and fairs in Kazakhstan, hosting 40+ events annually across industries such as manufacturing, automotive, furniture, security, education, energy, and logistics. The company rents out six exhibition pavilions totaling over 19,000 sq.m. at the KCBC Atakent exhibition center in Almaty and provides end-to-end stand construction, exhibition equipment rental, and accreditation services. It operates as master developer and general builder on the Atakent venue and extends services throughout Kazakhstan via a branch office and warehouse in Astana.

Product overview

Atakent-Expo is a full-service exhibition company operating as a unified platform combining venue management and event organization services. The core offerings include: (1) Exhibition Organization Services - organizing 40+ international, national and themed exhibitions annually including Securika Kazakhstan, Education and Career, Translogistica, PowerTech, Machine Building and Metalworking, Furniture. Interior. Woodworking, Auto Expo, and others; (2) Pavilion Rental - six pavilions with total area exceeding 19,000 sq.m. (Pavilions 9, 9A, 9B, 9C, 10, and 11); (3) Stand Construction Services - design, engineering, production, decoration and installation of exhibition stands with full equipment rental; and (4) Accreditation Services for exhibition operations. The company also provides conference facilities and business forum hosting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Organization Services
• Pavilion Rental
• Stand Construction Services
• Exhibition Accreditation Services
• Securika Kazakhstan Exhibition
• Education and Career Exhibition
• Furniture. Interior. Woodworking Exhibition
• Machine Building and Metalworking Exhibition
• International Auto Expo
• KAZTOOLEXPO
• PowerTech / Power-Kazindustry Exhibition
• Transit-Kazakhstan / Translogistica Exhibition
• KazTyreExpo
• Promstroy-Astana Exhibition
• Book Fair — Along the Great Silk Road

Quantifiable outcome

• Over 20,000 exhibitors served worldwide
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• ITE Group / ItecacoreChannel Partner/ Reseller/ Distributor · 1 January 2026ITE Group and Iteca are major exhibition organizers that hold events at the Atakent exhibition center. They are listed as organizers of multiple exhibitions including Securika Kazakhstan, ITS, KIHE, KazBuild, Mining and Metals Central Asia, and others. Atakent-Expo serves as venue provider and co-organizer for these events.
• Central Asia Trade ExhibitionscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Organizes exhibitions at the Atakent venue including Home Textile Carpet & Flooring, Hunting/Fishing/Active Recreation, Houseware/KazGift/Consumer Electronics, Central Asia Plast World exhibitions. Listed as a partner using Atakent exhibition space.
• CATEXPOcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Organizes Central Asia Fashion exhibitions (Spring and Autumn editions) and EliteLine footwear exhibition at Atakent venue.
• NS ExpocoreChannel Partner/ Reseller/ Distributor · 1 January 2026Organizes Central Asia Beauty Expo at Atakent exhibition center.
• DENTAL FORUMcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Organizes Central Asia DentalExpo at the Atakent venue.
• DesMedcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Organizes KAZDENTEXPO dental exhibition at the Atakent venue.
• Ministry of Industry and Infrastructure Development of KazakhstancoreStrategic or Co-development Partner · 1 January 2026Provides official government support for Atakent-Expo exhibitions including International Auto Expo, Machine Building and Metalworking exhibitions. Ministry endorsement helps attract exhibitors and legitimizes events.
• Ministry of Commerce of ChinacoreStrategic or Co-development Partner · 1 January 2026Chinese Ministry of Commerce organizes collective exhibitions of Chinese companies at Atakent venue, including Chinese Commodities Fair. Brings 174+ Chinese companies as exhibitors.
• Казахстанская Ассоциация теплицminorStrategic or Co-development Partner · 1 January 2026Greenhouse Association of Kazakhstan organizes 'Greenhouses. Vegetable Storage. Irrigation. Flowers. Landscape' exhibition at Atakent venue.
• КАЗЭКСПОminorChannel Partner/ Reseller/ Distributor · 1 January 2026Organizes Ару-Алматы jewelry exhibition at Atakent pavilion 9.
• PavilionicacoreTechnology or Integration · 1 January 2026External stand construction company accredited for services at Atakent venue. Specializes in exhibition stand design and construction. Listed among accredited organizations for exhibition services.
• ТОО 'ELkaz'minorStrategic or Co-development Partner · 1 January 2026Accredited organization providing transport-forwarding services, customs clearance, and loading/unloading services at Atakent venue.
• ТОО 'Сенгир-Тау'minorStrategic or Co-development Partner · 1 January 2026Accredited organization providing container services at Atakent exhibition center.
• ТОО 'Фирма Сапсан секьюрити'minorStrategic or Co-development Partner · 1 January 2026Accredited security services provider for Atakent exhibition venue.
• ТОО 'Best Service Company'minorStrategic or Co-development Partner · 1 January 2026Accredited telecommunications services provider for Atakent exhibition center.
• JSC KCBC 'Atakent' (Parent Company)coreStrategic or Co-development Partner · 1 January 2026Parent company and exhibition center operator. Atakent-Expo is a subsidiary of JSC KCBC 'Atakent' which was founded by government decree in 1992. KCBC provides the venue infrastructure including six pavilions and facilities for exhibitions.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• NS Expo: Organizer of Central Asia Beauty Expo at the Atakent exhibition center. A direct niche competitor in the beauty and cosmetics exhibition segment in Kazakhstan.
• CATEXPO: Regional exhibition organizer producing Central Asia Fashion (Spring and Autumn editions) and EliteLine footwear shows at Atakent. Competes with Atakent-Expo in fashion and lifestyle exhibition verticals in Kazakhstan.
• Central Asia Trade Exhibitions: Almaty-based exhibition organizer that runs industry fairs (Home Textile, Houseware/KazGift/Consumer Electronics, Central Asia Plast World) at the Atakent venue. It is a direct competitor for organizing consumer and industrial trade shows in Kazakhstan.
• Iteca (ITE Group): ITE Group's Kazakh subsidiary is a major exhibition organizer in Kazakhstan and Central Asia, organizing many of the same flagship shows (Securika Kazakhstan, KIHE, KazBuild, Mining and Metals Central Asia) held at Atakent. It is both a partner and direct competitor in the regional exhibition-organizing market.

Regional players

• IEC ExpoCentre Moscow: Operator of one of the largest exhibition complexes in the CIS region, providing venue and exhibition organization services to international exhibitors across industrial sectors. Operates in a different geography but competes for the same pool of Central Asian exhibitor relationships.

Broad incumbents

• Informa Markets: Global B2B exhibition and events division of Informa, operating hundreds of trade shows worldwide. A broad incumbent in the same exhibition-organization industry with overlapping capabilities in industrial and consumer verticals.
• Koelnmesse: Major German exhibition organizer with a global portfolio of B2B trade fairs across multiple industries. Comparable as a venue operator and trade-show organizer, though it operates primarily outside Central Asia.
• Messe Frankfurt: One of the world's largest exhibition organizers operating globally, including in CIS markets. A broad incumbent that competes for international exhibitor budgets and brand recognition, with a wider portfolio but less specialization in the Kazakh market.
• Reed Exhibitions (RX): Global exhibition organizer (part of RELX) running trade fairs across dozens of industries. Comparable as a broad incumbent in the same exhibition organizing and venue-management industry.
• ITE Group plc: International exhibition organizer with a focused portfolio in transition and emerging markets, including Central Asia via Iteca. Acts as a parent-level partner and indirect competitor for international exhibitor flow and event IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atakentexpo
• Instagraminstagram.com/atakentexpo
• LinkedInlinkedin.com/company/atakent-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atakent-Expo