Atarim - Tel Aviv Yafo coastline

What Atarim - Tel Aviv Yafo coastline does

Atarim Group (legal name: Atarim in Tel Aviv Beach Ltd. / אתרים בחוף תל אביב בע"מ) is a municipal urban corporation founded in 1968 by the Israeli Ministry of Tourism and the Tel Aviv-Yafo Municipality to develop and manage the Tel Aviv-Yafo coastline. It is the sole entity legally mandated to manage a continuous 14km stretch of urban coastline from Herzliya in the north to Bat Yam in the south, encompassing Tel Aviv Port, Yarid Hamizrach, Tel Aviv Marina, Hatachana, Old Jaffa, Jaffa Port (the world's oldest active port at 4,000 years), Reading Park, the Coastal Park Promenade, and 13 Blue Flag-certified beaches. The organization operates with a lean staff of 13 employees and serves approximately 9 million visitors annually. Its core activities include property management of commercial assets (restaurants, stores, water sports facilities, moorings), operation of a tender/concession system for commercial tenants, science-based coastal management via the Migdalor research institute, and a price supervision program for basic beach amenities. The company also runs the Jaffa Port as a beta site for urban marine innovation, hosting startups in renewable energy, marine ecosystem rehabilitation, and smart marina management.

The company's revenue model is built on three primary streams: managed property and concession revenue from commercial tenants operating along the coastline, tender fees from the public procurement process for leasing coastal assets, and beta-site professional services for marine innovation ventures at Jaffa Port. Pricing is bifurcated — beach access is free 24/7/365, while commercial offerings operate under a supervised pricing scheme (e.g., business lunch at 60-70 NIS, supervised kiosk items at 5-12 NIS) to maintain community accessibility. The technology stack is centered on the Migdalor platform, which broadcasts real-time coastal meteorological data (water temperature, wave height, wind, marine life) and publishes annual coastline status reports. Distribution and customer reach are anchored by direct public access combined with a formal tender system that handles commercial leases online and via physical offices. CERTIFICATIONS include ISO 9001:2015 (quality), ISO 14001:2015 (environmental), ISO/IEC 27001 (information security), PCI DSS for payment processing, and WCAG 2.0 AA accessibility compliance. Integration partners include Google Analytics, YouTube, Vimeo, Polylang, and the Placarter payment gateway.

Name

Atarim - Tel Aviv Yafo coastline

Legal name

אתרים בחוף תל אביב בע"מ (Atarim in Tel Aviv Beach Ltd.)

Website

https://atarim.gov.il

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Atarim is a municipal urban corporation founded in 1968 by the Israeli Ministry of Tourism and Tel Aviv-Yafo Municipality to manage the 14km coastline from Herzliya to Bat Yam, including beaches, ports, marinas, and commercial properties serving 9 million+ annual visitors.

Ownership category

akta.pro rank

Product category

Public Coastal Asset Management

NAICS

Marinas (713930), Port and Harbor Operations (488310)

SIC

Water Transportation (4400)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Coastal infrastructure management
• Urban waterfront development
• Public property management
• Marine research institute
• Waterfront tourism operations

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Coastal Property and Asset Management: Atarim Group manages all properties on the Tel Aviv-Jaffa coastal strip including restaurants, stores, water sports facilities, moorings, and various other assets along 14km of coastline from Herzliya to Bat Yam.
2. Tender Fees and Concession Revenue: Revenue generated through publishing and selling tenders for renting assets along the coastline. Entrepreneurs and business owners can purchase tenders online and submit proposals at the company's offices or online. The group manages tenders for various commercial activities including restaurants, stores, and water sports operations.
3. Jaffa Port Innovation Space Beta Site: Atarim operates the Jaffa Port area as a beta site for urban marine innovation ventures, hosting companies in renewable energy, marine ecosystem rehabilitation, and smart marina management. The open spaces at the port have been converted into a beta site for marine innovation enterprises.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Atarim Group is a municipal urban corporation that develops and manages the 14-kilometer Tel Aviv-Yafo coastline from Herzliya to Bat Yam, operating ports, marinas, beaches, promenades, parks, and commercial districts. It functions as the unified landlord and operator for coastal properties (restaurants, stores, water sports, moorings), runs the Migdalor coastal research institute, hosts marine innovation ventures at Jaffa Port, and delivers free public beach and promenade access to roughly 9 million visitors annually.

Product overview

Atarim Group manages and develops the Tel Aviv-Yafo coastline (14 km from Herzliya to Bat Yam) through a portfolio of distinct sites and services. The core offering includes multiple port and marina facilities (Tel Aviv Port, Jaffa Port, Tel Aviv Marina), cultural and commercial districts (Old Jaffa, The Station, Eastern Fair), and coastal infrastructure (The Promenade, Coastal Park). Supporting services include the Migdalor Research Center for coastal research and innovation, price supervision programs, and an online tenders system. The company also operates beach facilities, sports centers, and public services (WiFi, restrooms, cycling paths) across the coastline.

Differentiator

Problem solved

Functional benefit

Brands

• The Migdalor (המגדלור): The research center for Tel Aviv-Yafo Coastal Strip - a unique research institute in Israel dealing with coastline research in an urban environment, focusing on innovation development and marine economy.
• Sail Tel Aviv-Yafo

Products and services

• Tel Aviv Port Major entertainment and leisure port along the Tel Aviv-Yafo coastline featuring restaurants, shops, and water sports facilities; serves as the commercial hub of the coastline.
• Jaffa Port The world's oldest active port (4,000 years), undergoing extensive renovation including restoration of Warehouses 2 and 3, dedicated fishing community facilities, marine biology research, and operation as Israel's first urban marine innovation beta site.
• Tel Aviv Marina Israel's first marina, operating for over four decades, hosting sailors and local and international water sports events year-round; first marina in Israel to comply with Blue Flag standards.

Quantifiable outcome

• 9 million visitors annually to the Tel Aviv-Yafo coastline
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tel Aviv UniversitycoreStrategic or Co-development Partner · 1 January 2020Atarim launched a marine ecology monitoring program in 2020 in conjunction with Tel Aviv University, designed to study human and urban impact on the ecosystems of the Tel Aviv-Yafo coastline, implement findings in management decisions and policy documents, and increase public awareness of marine nature.
• Steinhardt Museum of Natural HistorycoreStrategic or Co-development Partner · 1 January 2020The Steinhardt Museum of Natural History is a research partner in the marine ecology monitoring program, contributing to the study of urban impact on coastal and marine ecosystems along the Tel Aviv-Yafo coastline.
• MayslitsKassif ArchitectscoreImplementation/ SI/ Consulting PartnerMayslitsKassif Architects collaborated with Atarim on the renovation of the Tel Aviv-Yafo promenade, the 14km continuous boardwalk and bike path from Herzliya to Bat Yam. The Lahat promenade renovation was completed in 2018.
• Nature and Parks AuthoritycoreStrategic or Co-development PartnerAtarim and the Tel Aviv-Yafo Municipality brief beach workers and the public annually on how to act when sea turtles go ashore or lay eggs. The Authority relocates turtle nests to designated conservation areas and monitors hatching until turtles enter the water.
• Ministry of Tourism (Israel)coreOthersAtarim was founded in 1968 by the Ministry of Tourism and the Municipality of Tel Aviv-Yafo for the purpose of developing tourism sites in the city. The ministry is a founding partner in the corporation's establishment.
• Tel Aviv-Yafo MunicipalitycoreOthersCo-founding partner of Atarim Group alongside the Ministry of Tourism. The municipality provides ongoing oversight and integration with city planning. Atarim acts as the municipal corporation managing the Tel Aviv-Yafo coastline under municipal authority.
• Prof. Yoni Belmaker (Marine Biology Researcher)minorStrategic or Co-development PartnerProf. Yoni Belmaker's laboratory at Tel Aviv University conducted snorkeling surveys and examination of abrasion platforms along the Tel Aviv-Yafo coastline as part of the ecological monitoring program. Research focused on the ecological sensitivity of rocky reef habitats.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namalyafo
• LinkedInlinkedin.com/company/atarim-tel-aviv-yafo-coastline

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atarim - Tel Aviv Yafo coastline