SOBA New Jersey

What SOBA New Jersey does

SOBA New Jersey is a privately held, boutique addiction treatment and mental health services provider founded in 2014 and headquartered in New Brunswick, New Jersey. The company operates a full continuum of care spanning medical detoxification (with only eight detox beds statewide, a deliberate capacity constraint supporting personalized attention), inpatient residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient services, sober living, and a HIPAA-compliant telemedicine platform for remote care delivery. Its clinical portfolio incorporates evidence-based modalities including CBT, DBT, EMDR, ACT, adventure therapy, mindfulness, and nutrition/wellness, alongside specialty programs targeting young adults (18–25), individuals with co-occurring mental health disorders, families, Orthodox Jews (Shalvah Program), executives, and those with eating disorders (SuperHealth).

The underlying technology layer is modest: a HIPAA-compliant video conferencing platform supports telehealth IOP and outpatient services, and standard local SEO/content infrastructure drives admissions funnel activity. The clinical staff includes dually licensed clinicians, a clinical psychologist (Psy.D.), a board-certified Medical Director (ABPN/ABPM), a Director of Nursing, and a Director of Client Outcomes, with reportedly peer-to-peer recovery staff who are themselves in recovery.

SOBA New Jersey generates revenue primarily through insurance reimbursement, accepting PPO, POS, EPO, HMO, Medicaid, and Medicare plans from major carriers including Aetna, Cigna, United Healthcare, Horizon BCBS, Anthem, Humana, Tricare, and others, with a self-pay option available for uninsured clients. Its go-to-market is sales-led and admissions-driven: 24/7 phone-based admissions coordinators, same-day/same-hour intake, insurance verification workflows, and free transportation within a five-hour drive radius covering New Jersey, New York, Pennsylvania, and Connecticut. Lead generation is fueled by an extensive local SEO footprint (pages targeting 30+ New Jersey cities), educational content marketing, a 4.9-star rating across 445+ Google reviews, and coverage in major publications. The facility holds Joint Commission, CARF, and LegitScript credentials.

Name

SOBA New Jersey

Legal name

SOBA New Jersey

Website

https://sobanewjersey.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SOBA New Jersey is a boutique addiction treatment and mental health provider in New Brunswick, NJ, offering a full continuum of care (detox through outpatient, plus sober living and telehealth) for adults with substance use and co-occurring disorders across the Tri-State region.

Ownership category

akta.pro rank

Product category

Behavioral Health and Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)

Keywords

• Addiction treatment services
• Substance abuse rehab
• Mental health treatment
• Medical detox services
• Outpatient behavioral health

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Reimbursement: SOBA New Jersey generates revenue primarily through accepting and billing insurance. They work with major insurance carriers including Aetna, AmeriGroup, AmeriHealth, Anthem, Cigna, Horizon BCBS, Humana, MagnaCare, Magellan, QualCare, Tricare, United HealthCare, VA CCN, and others. Revenue is collected through PPO, POS, EPO, HMO insurance plans as well as Medicaid and Medicare.
2. Self-Pay: Self-pay option available for individuals without insurance coverage or those preferring to pay out-of-pocket for treatment services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SOBA New Jersey provides a full continuum of addiction treatment and mental health services for adults, structured across five core levels of care: Medical Detox, Inpatient Residential, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and Outpatient Treatment. These are supplemented by Sober Living housing and HIPAA-compliant Telemedicine, and supported by evidence-based therapies (CBT, DBT, EMDR, ACT, Adventure Therapy, Mindfulness, Nutrition & Wellness) and specialty programs for dual diagnosis, young adults, families, alumni, and eating disorders.

Product overview

SOBA New Jersey is a boutique drug and alcohol rehabilitation center offering a unified platform of addiction treatment and mental health services. The core care continuum spans five main levels: Medical Detox (with only eight beds for personalized attention), Inpatient Residential, Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Outpatient Treatment — supplemented by Sober Living housing and Telemedicine for remote access. Core therapy modalities include CBT, DBT, EMDR, ACT, Adventure Therapy, Mindfulness, and Nutrition & Wellness, delivered alongside specialty programs for Dual-Diagnosis, Young Adults, Family, Alumni, Interventions, SuperHealth, Seeking Safety, and SMART Recovery. The portfolio is unified under one integrated treatment philosophy with a shared clinical team and wraparound case management.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Medically supervised detoxification program providing 24/7 clinical supervision to manage withdrawal symptoms safely for substances including alcohol, cocaine, opiates, benzodiazepines, heroin, crystal meth, prescription drugs, and marijuana. Delivered with only eight beds to ensure personalized attention.
• Inpatient Residential Treatment Structured, around-the-clock residential care where clients live at the facility and participate in therapy sessions and group activities while building life skills for long-term healing.
• Partial Hospitalization Program (PHP) Full-time treatment program allowing clients to live at home while receiving intensive treatment for multiple hours a day, several days a week, providing structured care with flexibility for daily responsibilities.
• Intensive Outpatient Program (IOP) Structured outpatient program enabling clients to maintain daily responsibilities while receiving intensive support and therapy sessions several times a week, typically 9 hours per week across three or more days.
• Outpatient Treatment Flexible outpatient care for clients who need to maintain work and home responsibilities while receiving ongoing clinical support, typically fewer than 9 treatment hours per week.
• Sober Living Structured sober living homes providing safety, accountability, and peer support for individuals transitioning from intensive treatment back into the community, including Transitional Sober Living (TSL) and luxury sober living apartments.
• Telemedicine / Telehealth Online telemedicine solutions enabling clients to access mental health and substance abuse treatment via video chat, phone, and messaging, covering consultations, individual therapy, medication management, group therapy, and assessments.
• Dual-Diagnosis Treatment Integrated treatment program addressing co-occurring mental health disorders alongside substance use disorders, treating conditions such as anxiety, depression, PTSD/trauma, personality disorders, and others.
• Young Adults Program Specialty track for young adults aged 18-25 focused on helping young adult clients focus on school and joining the workforce.
• Family Program Program designed to strengthen, support, and rebuild familial relationships through family therapy and counseling sessions.
• Alumni Program Post-treatment support program providing ongoing encouragement, community connection, and resources for clients after completing their rehab program.
• Interventions Professional intervention services helping families stage structured, compassionate interventions to encourage loved ones to seek addiction treatment.
• SuperHealth (Eating Disorders Program) Specialized program addressing eating disorders and disordered eating patterns alongside addiction recovery.
• Substance Use Disorder Treatment (Multi-Substance)

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bicycle Health: Virtual-first opioid use disorder treatment platform offering MAT and telehealth addiction care. Represents the emerging digital-native threat to SOBA's telehealth IOP/OP, especially for less acute SUD patients.

Direct peers

• Caron Treatment Centers: Renowned Pennsylvania-based nonprofit addiction treatment provider serving patients from across the Northeast including NJ and NY. Comparable specialty program model (executive, young adult) and accreditation profile.
• Princeton Detox & Recovery Center: New Jersey-based boutique detox and outpatient addiction provider in close geographic proximity to SOBA's New Brunswick facility. Directly competes for Tri-State patients seeking smaller, more personalized SUD treatment.
• Sunrise House (American Addiction Centers): Lafayette, NJ-based detox, residential, and outpatient SUD treatment center operating under American Addiction Centers. Directly competes in the NJ market across the same levels of care.
• Valley Spring Recovery Center: New Jersey-based boutique addiction treatment center offering detox, residential, and outpatient services. Comparable boutique positioning and NJ/Tri-State patient catchment.
• Recovery Centers of America (RCA): Largest East Coast SUD treatment network with multiple NJ, PA, and NY facilities offering the full detox-through-outpatient continuum. Most directly comparable in geography and scope, though RCA operates at significantly larger scale than SOBA.
• Seabrook House: New Jersey-based CARF-accredited addiction treatment provider offering detox, residential, PHP, IOP, and outpatient services across multiple NJ sites. Closest regional peer in terms of full continuum of care and Tri-State catchment.
• Summit Behavioral Health: Multi-state SUD and mental health treatment operator with NJ presence offering residential, PHP, IOP, and outpatient levels of care. Comparable scope and payor mix, with broader geographic footprint.

Broad incumbents

• Discovery Behavioral Health: National operator of residential, PHP, IOP, and outpatient SUD and mental health programs with multiple East Coast locations. Comparable in care model, larger in scale and geographic breadth.
• Hackensack Meridian Health (Carrier Clinic): Large New Jersey health system with a dedicated behavioral health campus (Carrier Clinic) offering psychiatric and addiction services. Provides SUD treatment as part of broader acute-care system, competing for NJ referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UC6DCiclx_9AetZgiEeMnvPg
• Facebookfacebook.com/SOBANewJersey
• LinkedInlinkedin.com/company/sobanewjersey
• Instagraminstagram.com/sobanewjersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOBA New Jersey