AT Direct Sports Medicine

What AT Direct Sports Medicine does

AT Direct Sports Medicine, LLC is an Arizona-based mobile sports medicine practice founded in 2017 and headquartered in Tempe, operating across the Phoenix Metro area with 28 employees. The company delivers BOC Certified and Arizona Licensed athletic trainers directly to client sites — schools, youth sports organizations, tournaments, community events, workplaces, and individual homes — via a fully equipped mobile treatment unit and on-site sideline coverage. Its service portfolio spans five core lines: Sideline Coverage (event and practice medical staffing with injury assessment, taping, and emergency response), Mobile Treatment (rehab and manual therapy on-site), Injury Prevention (functional movement screening and pre-season conditioning), Sports Rehabilitation (post-surgical and acute injury recovery protocols), and Sports Performance, supplemented by Manual Therapy (cupping, instrument assisted soft tissue mobilization) and Concussion Management (baseline and post-injury testing).

The company's underlying technology is operational rather than digital: a customized mobile treatment vehicle stocked with hot packs, cold tubs, foam rollers, lacrosse balls, and clinical supplies, combined with electronic documentation and pre-event emergency action planning. Revenue is generated through professional-services contracts — daily, seasonal, tournament, and ongoing coverage arrangements — with quote-based pricing negotiated directly via email and phone. Go-to-market is event-driven and relationship-based, with schools, tournament organizers, and event coordinators as primary buyers and individual active patients and industrial/workplace accounts as secondary segments.

AT Direct is privately held, founder-operated, and bootstrapped, with no external investors, parent company, M&A activity, or leadership transitions disclosed. Marketing relies on a content-rich website, educational blog resources, Google reviews/testimonials, and direct outreach. The firm competes on distribution (mobile convenience), talent (certified trainers), and switching friction (seasonal contracts and embedded emergency protocols) rather than on technology, AI, or platform scale.

Name

AT Direct Sports Medicine

Legal name

AT Direct Sports Medicine, LLC

Website

https://atdirectsportsmedicinellc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AT Direct Sports Medicine is an Arizona-based mobile sports medicine practice that dispatches BOC Certified athletic trainers to schools, tournaments, workplaces, and homes across Phoenix Metro for sideline coverage, mobile treatment, injury prevention, rehabilitation, and performance services.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Other Ambulatory Health Care Services (6219), Sports and Recreation Instruction (61162)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Mobile athletic training
• Sports medicine services
• Sideline medical coverage
• Injury prevention programs
• Sports rehabilitation services

Headquarters

HQ city

Phoenix Metro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sideline Coverage Services: BOC Certified athletic trainers provided on-site for games, tournaments, and practices with injury assessment, taping, and emergency response. Contract types include daily contracts, seasonal contracts, practices/games, graduate assistantships, tournaments, and maternity/sick leave coverage.
2. Mobile Treatment Services: In-home, gym, or facility-based treatment using a fully equipped mobile unit. Includes rehab, manual therapy, and injury management.
3. Injury Prevention Programs: Functional movement screening, corrective exercises, and pre-season conditioning programs to prevent injuries and keep athletes healthy.
4. Sports Rehabilitation: Personalized rehab protocols for post-surgical and acute injury recovery, designed to return athletes to sport faster and stronger.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AT Direct Sports Medicine delivers BOC Certified, Arizona Licensed athletic training services on-site at sporting events, schools, workplaces, and individual residences throughout the Phoenix Metro area. Its core services include sideline coverage for games and tournaments, a fully equipped mobile treatment unit providing rehab and manual therapy at the client's location, injury prevention programs, and sports rehabilitation for post-surgical and acute injury recovery.

Product overview

AT Direct Sports Medicine offers a portfolio of mobile sports medicine services centered on licensed athletic trainers who bring clinical-quality care directly to athletes, schools, and organizations. The core offerings consist of Sideline Coverage (on-site athletic trainers for events), Mobile Treatment (a fully equipped mobile unit delivering rehab and manual therapy), Injury Prevention (movement screening and conditioning), Sports Rehabilitation (post-surgical and acute injury recovery), and Sports Performance (performance optimization). The company operates as a service-based healthcare practice rather than a software platform, with services available through short-term event contracts, seasonal agreements, or long-term coverage arrangements across the Phoenix metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Sideline Coverage

Quantifiable outcome

• 25% reduction in injury costs with an Athletic Trainer on-site
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Banner Health: Large Arizona-based health system with sports medicine and orthopedic service lines. Comparable as a system-level provider of sports medicine and rehabilitation services across the Phoenix Metro.
• HonorHealth: Major Phoenix-area health system operating sports medicine, orthopedic, and rehabilitation services. Competes for school contracts, event coverage, and rehabilitation referrals in the same geography.
• Concentra: National occupational health and workplace injury provider. Directly comparable to AT Direct's industrial/workplace segment offering athletic trainers in warehouses, distribution, and construction.
• Hospital for Special Surgery: Nationally recognized specialty hospital for orthopedics and sports medicine. Comparable as a sports medicine provider offering rehabilitation, performance, and return-to-play services, though at a higher acuity level.
• NovaCare Rehabilitation: Select Medical-owned outpatient rehabilitation network with sports medicine offerings. Comparable in delivering athletic training, sports rehab, and injury prevention services at greater scale.
• ATI Physical Therapy: National outpatient PT chain with a sports medicine and athletic training partnership practice. Overlaps with AT Direct on rehabilitation, athletic training, and school/event coverage at greater scale.
• Cleveland Clinic Sports Medicine: Health-system-affiliated sports medicine program providing athletic training, rehab, and performance services. Comparable as a multi-disciplinary sports medicine platform with sideline and clinical offerings.

Direct peers

• Briotix Health: Specializes in on-site athletic training, ergonomics, and injury prevention for employers, schools, and events. Closely comparable mobile-delivery model and target customer mix.
• Pivot Onsite Innovations: Provides mobile athletic training and workplace injury prevention services nationally. Highly comparable as a mobile, contract-based athletic training provider with overlapping school, event, and industrial clients.

Regional players

• Foothills Sports Medicine & Physical Therapy: Phoenix-area outpatient PT and sports medicine provider with multiple clinics. Comparable as a local sports medicine/physical therapy competitor addressing overlapping schools, athletes, and rehabilitation demand in the same metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/at-direct-sports-medicine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Direct Sports Medicine