Atelier Des Artistes

What Atelier Des Artistes does

Atelier Des Artistes is a privately held, single-location premium hair salon operating in Düsseldorf's historic Altstadt at Südstraße 9. Founded in 2006 by Belgian-born Pascale Willems, the salon has operated continuously for 18+ years, relocating in 2016 from its original Nordstraße premises to a larger upscale location near Schwanenmarkt. The business serves individual consumers (women, men, and children) seeking professional haircutting, coloring, styling, keratin smoothing, perm/transformations, brow and lash services, and OLAPLEX bond-repair treatments.

The core offering is artistic hairdressing — color specialization, multi-tonal balayage, and personalized consultation-driven cuts — delivered by a tightly integrated international team of five stylists (Belgian, Japanese, Dutch, German). The salon is an OLAPLEX Selected Salon and uses premium third-party product lines (INSIGHT from Italy, COSMOS NATURAL certified and vegan; Maria Nila from Sweden, 100% vegan) which are also retailed in-salon. There is no proprietary software, app, or digital platform; booking is handled through the Treatwell DACH GmbH online booking widget embedded on the website, and marketing relies on Instagram, Facebook, and Google AdWords.

The business operates as an individual proprietorship under Pascale Willems, with revenue generated from unit-priced service transactions (Art Director and Top Stylist tiers) and ancillary in-salon retail product sales. Pricing ranges from approximately €25 for children's cuts to over €200 for keratin smoothing, with the premium tier weighted toward color, treatment, and Art Director services. There is no subscription, e-commerce, or recurring contract layer; clients book per-visit either online or by walk-in/phone.

Name

Atelier Des Artistes

Legal name

Atelier des artistes

Website

https://atelier-des-artistes.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Atelier Des Artistes is a privately held, single-location premium hair salon in Düsseldorf's Altstadt, founded in 2006 by Pascale Willems. It serves individual consumers with artistic haircutting, color, and OLAPLEX treatments delivered by an international team, generating revenue from unit-priced services and in-salon retail.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Unisex/Family Hair Salons (HSALAAAC), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional hairdressing services
• Hair color treatments
• Keratin hair smoothing
• Hair salon Düsseldorf
• Professional hair care products

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hair Services: Core revenue from professional hairdressing services including cuts (women, men, children), color treatments (dyeing, toning, highlights, bleaching), styling, keratin smoothing, hair transformation/perming, and brow/lash treatments. Service-based one-time transactions with no subscription model.
2. Retail Product Sales: Sells professional hair care products (INSIGHT, Maria Nila) directly to salon clients for at-home use. Products available for purchase in-salon only.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Atelier des artistes is a single-location premium hair salon in Düsseldorf's Altstadt offering professional hairdressing services including women's, men's, and children's haircuts, color treatments (dyeing, toning, highlights, bleaching, glossing), styling, keratin smoothing, hair transformation/perming, and eyebrow and eyelash coloring. The salon also performs OLAPLEX bond-repair treatments and retails INSIGHT (Italian, COSMOS NATURAL certified, vegan) and Maria Nila (Swedish, 100% vegan) professional haircare products directly to clients during their visit. Services are priced at two tiers—Art Director and Top Stylist—and booked online via Treatwell or by direct contact.

Product overview

Atelier des Artistes is a hair salon in Düsseldorf's Old Town offering a comprehensive range of hair services including cuts for women, men, and children, color services (dyeing, highlights, balayage, glossing, bleaching), styling, keratin straightening, perm treatments, and eyebrow/eyelash coloring. The salon retails two professional haircare brands—INSIGHT from Italy (COSMOS NATURAL certified, vegan) and Maria Nila from Sweden (100% vegan)—and offers OLAPLEX hair repair treatments. Services are priced at two tiers: Art Director and Top Stylist, with pricing varying by service type and hair length.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Haircut (Schnitt Damen)

Quantifiable outcome

• Keratin smoothing results last up to 6 months

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• TreatwellcoreChannel Partner/ Reseller/ DistributorTreatwell DACH GmbH (Berlin, Germany) provides the online booking platform and widget embedded on the Atelier des artistes website. Clients can book appointments through the Treatwell system. Data processing for booking purposes falls under Treatwell's privacy terms.
• INSIGHT (Haarpflege)coreStrategic or Co-development PartnerItalian professional hair care brand providing vegan, sustainable products (shampoo, conditioner, masks, styling products). COSMOS NATURAL certified. Products are Paraben- and Sulfate-free. Atelier des artistes uses INSIGHT products for treatments and retails them to clients. Partnership includes ongoing product support and salon-exclusive formulations.
• Maria Nila (Stockholm)coreStrategic or Co-development PartnerSwedish professional hair care brand providing 100% vegan hair care and styling products. Products sold at Atelier des artistes. Brand offers seasonal Gift Box promotions featured on salon's Instagram. Partnership supports salon's sustainability positioning.
• OLAPLEXflagshipStrategic or Co-development PartnerInternational hair bond repair technology. Atelier des artistes is a designated OLAPLEX Selected Salon. Uses OLAPLEX products (No.1, No.2, No.3) for color processes and standalone treatments. The 3-phase bond-building system repairs damaged hair from within. Results are permanent and long-lasting.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Great Lengths: Premium hair extensions brand headquartered near Düsseldorf. While product-focused, Great Lengths certifies partner salons for high-end extension services and targets the same premium Altstadt-type clientele in NRW.
• Jägers Friseure: German upscale hair salon brand with multiple NRW locations focused on premium color and styling. Overlaps with Atelier des artistes on service menu and affluent positioning but operates multiple sites and a broader team.
• Essanelle: German premium hair salon chain. Comparable in service menu (cuts, color, treatments) and tiered styling expertise; competes for the same affluent urban clientele in NRW cities including Düsseldorf.
• Figaro Hair Company: German premium salon chain offering cuts, color, and premium styling services. Directly comparable to Atelier des artistes on service structure, tiered pricing, and target segment, with a multi-location footprint in NRW.

Broad incumbents

• Toni&Guy: Global premium hair salon chain with strong design and color positioning; operates affiliate salons across Germany including Düsseldorf. Directly comparable in the premium haircut/color/styling category but at vastly larger scale and with corporate marketing muscle.
• Klier Hair Group: Germany's largest hair salon chain with hundreds of locations nationwide. Overlaps on core haircut/color/styling services but targets a broader mass-market segment rather than the premium Altstadt positioning.
• Aveda Experience Center / Aveda Salons: Brand-led network of premium partner salons built around Aveda's botanical/vegan positioning — directly analogous to Atelier des artistes' INSIGHT/Maria Nila/Olaplex-led sustainable premium model, but operating globally at much larger scale.
• Wella Studios / Wella Professional Salons: Brand-network of premium partner salons built around Wella's color and care product lines (incl. OLAPLEX-adjacent categories). Comparable service menu and tiered-stylist structure; broader scale and corporate backing versus a single-location owner-operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atelierdesartistesduesseldorf
• Instagraminstagram.com/atelier_des_artistes_
• LinkedInlinkedin.com/company/atelier-des-artistes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelier Des Artistes