Treatwell
Treatwell is Europe's leading online marketplace for booking hair, beauty, and wellness appointments, connecting millions of consumers with 75,000+ salon partners across 15 countries via web, mobile apps, and salon management software.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Treatwell does
Treatwell is Europe's largest online marketplace for discovering and booking hair, beauty, and wellness appointments, connecting individual consumers with 75,000+ salon partners across 15 European countries and processing roughly 5 million bookings per month. Founded in 2008 in London (originally as Wahanda) and operating as a private limited company under Treatwell Limited, the company runs a two-sided platform: a consumer-facing website and iOS/Android apps for browsing venues, reading reviews, comparing prices, and booking 24/7, paired with a salon-side product suite including Treatwell Connect (diary and management software), Treatwell Pro (partner resources), and complementary modules such as Treatwell Rewards loyalty, digital gift cards (now extended into B2B rewards via a Tillo partnership), the Lookbook inspiration platform, and The Treatment Files editorial content.
The business operates a hybrid marketplace-and-SaaS revenue model, monetizing through booking transaction fees on consumer bookings routed through the platform and recurring software subscriptions paid by salon partners for Connect/Pro. Treatwell's distribution is primarily product-led and self-serve on the consumer side, with a sales-led onboarding motion for new salon partners; an affiliate program (up to 5% commission) extends demand generation, and gift cards are distributed both direct-to-consumer and through Tillo's enterprise rewards network.
Strategically, Treatwell has executed an aggressive European roll-up: the May 2022 acquisition of French SaaS Wavy (€30M investment, 250+ French hires), the September 2022 merger with Italian software provider Uala (up to €40M and 600 planned hires), and the October 2024 acquisition of Dutch salon-software company Salonized B.V. for $29.4 million. Despite M&A spend exceeding €90 million disclosed, the company shows no public funding rounds, implying either cash-flow self-financing or undisclosed capital. Treatwell operates from London headquarters with ~700 employees and is led operationally by founder Lopo Champalimaud.
Treatwell firmographics
Firmographics- Name
- Treatwell
- Legal name
- Treatwell Limited
- Website
- https://treatwell.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Treatwell is Europe's leading online marketplace for booking hair, beauty, and wellness appointments, connecting millions of consumers with 75,000+ salon partners across 15 countries via web, mobile apps, and salon management software.
- Ownership category
- akta.pro rank
Treatwell industry classification
Industry- Product category
- Beauty and Wellness Booking Marketplace
- NAICS
- Beauty Salons (812112)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
- akta.pro secondary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where Treatwell is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Treatwell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Booking Transaction Fees: Treatwell operates as a marketplace platform, likely earning commissions or transaction fees on bookings made through the platform. The platform processes over 5 million bookings every month.
- Salon Partner Software Subscriptions: Treatwell provides salon management software (Treatwell Connect, Treatwell Pro) to salon partners, likely on a subscription basis. This helps salons manage bookings, client relationships, and operations through the platform.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Treatwell product offering
Product offeringCore offering
Treatwell operates an online marketplace that connects individual consumers with hair, beauty, and wellness salons, enabling 24/7 booking of treatments across 15 European countries. The platform processes more than 5 million bookings per month from a network of over 75,000 partner venues. In addition to consumer-facing booking tools, Treatwell sells Treatwell Connect, a salon management software suite that partner venues use to run their diaries, staff, payments, and client records.
Product overview
Treatwell is a multi-product beauty and wellness platform consisting of a core marketplace booking platform and companion tools for both consumers and salon partners. The consumer-facing booking platform (web and mobile app) connects customers with over 75,000 salon partners across 15 countries, processing over 5 million bookings monthly. Supporting the core platform are the Treatwell Rewards loyalty programme, Treatwell Gift Cards (including B2B distribution via Tillo partnership), Treatwell Lookbook, and The Treatment Files editorial content. For salon partners, Treatwell offers Treatwell Connect (salon diary and management mobile app) and Treatwell Pro (partner support resources). The company has grown through acquisitions including Wavy (France, 2022) and Salonized (2024) and a merger with Uala (2022).
Differentiator
Problem solved
Functional benefit
Brands
- Treatwell Rewards: Loyalty programme that allows customers to earn points from bookings and redeem them for discounts of £10 or £25 off future bookings.
- Treatwell Connect
- Treatwell Pro
Products and services
- Treatwell Booking Platform
- Treatwell Mobile App
- Treatwell Gift Card
- Treatwell Connect
Quantifiable outcome
- 5 million bookings processed every month
- +2 more outcomes
Companies that use Treatwell
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Treatwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Treatwell partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- TillominorTreatwell partnered with Tillo to launch its gift card into the B2B rewards and incentives market, expanding its offerings beyond direct consumers. The partnership allows Treatwell to utilise Tillo's global network to enable businesses to reward customers, recognise employees, and provide wellness incentives.
- Salonized B.V.coreTreatwell Ltd. acquired Salonized B.V. for $29.4 million in October 2024 to strengthen its European presence and digital tools for beauty businesses.
- UalacoreTreatwell completed a merger with Uala, a salon management software company, creating a combined entity operating in multiple European countries. The merger aims to strengthen Treatwell's position as a leading digital platform for salon management and bookings. Uala's software capabilities merged into Treatwell's platform.
- WavycoreTreatwell acquired French SaaS startup Wavy on May 16, 2022. The deal aimed to strengthen Treatwell's market position in France and across Europe, with plans to invest 30 million euros over two years and expand its team to over 250 employees in France.
- Affiliate PartnersminorAffiliate programme where bloggers, websites, apps, and social media accounts can drive traffic to Treatwell in exchange for up to 5% commission on all bookings. Easy 4-step sign-up process through affiliate network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Treatwell competitors and assessment
Company assessmentBroad incumbents
- Square Appointments: Square Appointments, part of Block, offers free/low-cost booking and payment software to salons and spas. As a broad incumbent with payments-driven economics, it competes for the same salon supply as Treatwell even though it is not a beauty-specialized marketplace.
- Mindbody: Mindbody is a large, established wellness software and marketplace provider (now private after being taken private by Vista Equity). It overlaps with Treatwell's salon software and consumer marketplace, particularly across wellness and beauty verticals in Europe.
Direct peers
- Booksy: Booksy provides online booking and management software for beauty and wellness professionals, with strong presence in Europe and the US. It is a direct marketplace-plus-SaaS peer competing for the same salon supply and consumer demand as Treatwell.
- Fresha: Fresha is the closest direct competitor to Treatwell, operating a global beauty and wellness booking marketplace serving salons and consumers. Both companies compete head-to-head on consumer booking flow and salon partner SaaS, with Fresha aggressively expanding across Europe.
- Phorest: Phorest is an Ireland-based salon software and marketing platform serving hair and beauty salons across Europe, the US, and Australia. It is a direct peer in the salon SaaS space and overlaps with Treatwell's Treatwell Connect/Pro offering.
- Vagaro: Vagaro offers a beauty, fitness, and wellness marketplace with integrated salon and spa management software. It is comparable to Treatwell as a two-sided platform with salon SaaS, though it has stronger North American roots.
Emerging players
- GlossGenius: GlossGenius offers booking, payments, and marketing tools for beauty professionals, with a growing consumer marketplace. It is an emerging peer to Treatwell's consumer-plus-salon value proposition, primarily in the US.
- Boulevard: Boulevard provides booking and management software for salons and spas, with growing self-serve booking marketplace capabilities. It is a comparable emerging peer to Treatwell in the premium salon SaaS category.
Regional players
- StyleSeat: StyleSeat is a beauty and barbering booking marketplace primarily serving the US and Canada. While geographically distinct, it is a comparable two-sided beauty booking marketplace with similar consumer value proposition.
Others
- Salonized: Salonized B.V. was acquired by Treatwell in October 2024 for $29.4M, but it remains a relevant comparable as a Netherlands-based salon management SaaS provider that now sits within the Treatwell platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Treatwell social profiles
Digital presenceTreatwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treatwell leadership team
Management profileNumber of profiles
Profiles2 records
Treatwell subsidiaries and ownership
Company hierarchySubsidiaries3 records
Treatwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treatwell M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treatwell
What does Treatwell do?
Treatwell operates an online marketplace that connects individual consumers with hair, beauty, and wellness salons, enabling 24/7 booking of treatments across 15 European countries. The platform processes more than 5 million bookings per month from a network of over 75,000 partner venues. In addition to consumer-facing booking tools, Treatwell sells Treatwell Connect, a salon management software suite that partner venues use to run their diaries, staff, payments, and client records.
Is Treatwell a public or private company?
Treatwell is a private company. It is classified as unknown and is currently operating.
When was Treatwell founded?
Treatwell was founded in 2008. It employs 501 to 1,000 people.
Where is Treatwell based?
Treatwell is headquartered in London, United Kingdom, in the Europe region.
How does Treatwell make money?
Two revenue lines are on record. Booking Transaction Fees are the primary driver. The others are salon Partner Software Subscriptions.
Who are Treatwell's main competitors?
Broad incumbents on record are Square Appointments and Mindbody. Direct peers are Booksy, Fresha, Phorest and Vagaro. Emerging players are GlossGenius and Boulevard. StyleSeat is listed as a regional player. Salonized is listed as an others.
Does Treatwell have an API?
No public API is recorded for Treatwell.
What industry is Treatwell in?
Treatwell's product category is Beauty and Wellness Booking Marketplace. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its NAICS code is 812112.