Ateliê RH

What Ateliê RH does

Ateliê RH is a privately held Brazilian HR consulting firm headquartered in Barueri, São Paulo, founded in 2002. The company operates as the exclusive distributor of Hogan Assessments solutions in Brazil, a relationship established in 2003 and maintained for over 20 years. Its core offering consists of three Hogan psychometric inventories — the Hogan Personality Inventory (HPI), Hogan Development Survey (HDS), and Motives, Values, Preferences Inventory (MVPI) — which together measure normal personality, derailment risk, and core values. The underlying platform is grounded in the Five Factor Model and leverages Hogan's global normative dataset derived from approximately 100,000 assessments across 180 countries, available in more than 50 languages.

The company's revenue model rests on three streams: (1) three-day intensive Hogan certification programs that confer globally valid credentials across 56 countries, (2) distribution of Hogan assessment licenses and report generation on a recurring basis, and (3) corporate consulting focused on talent acquisition and leadership development. Pricing is contact-based and tailored per engagement, with a 5% discount available for multiple enrollments from the same company in the same certification cohort. Go-to-market is primarily enterprise field sales targeting large Brazilian corporations, supplemented by a network of over 1,200 certified practitioners and a content marketing program spanning blog, ebooks, podcast, and social media channels.

Ateliê RH's customer base includes notable enterprise logos across automotive (MAHLE, Volkswagen), logistics (Maersk, BTP Brasil), financial services (Banco Safra), technology (Google), pharmaceuticals (Chiesi), food & beverage (Lactalis, AB Mauri), pulp & paper (Klabin), energy (Ultragaz), and risk management (AON). The company is led by Managing Partner Roberto Santos and operates with a headcount of 11–50 employees. Its competitive positioning is structurally tied to the Hogan brand and methodology, with limited proprietary technology development and no disclosed AI/ML capabilities.

Name

Ateliê RH

Legal name

Ateliê RH

Website

https://atelie-rh.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ateliê RH is a Brazilian HR consulting firm and exclusive distributor of Hogan Assessments in Brazil, offering psychometric assessments, three-day certification programs, and leadership development consulting to enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Services

NAICS

Other Scientific and Technical Consulting Services (541690)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPACAMAC

Personality & Behavioral Assessments

Business & Public Services/HR, Staffing & Recruitment Services/Talent Assessment, Testing & Psychometrics

SECONDARYBPACAMAI

Emotional Intelligence, Motivation & Culture-Fit Assessments

Business & Public Services/HR, Staffing & Recruitment Services/Talent Assessment, Testing & Psychometrics

Keywords

• Personality assessments
• Talent acquisition
• Leadership development
• HR consulting
• Psychometric assessments

Headquarters

HQ city

Barueri, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Programs: Three-day intensive Hogan certification programs with global validity. Includes training materials, five Leadership Series reports, remote feedback session, and certificate for methodology use across 56 countries.
2. Assessment Licenses and Reports: Distribution of Hogan Assessment licenses and report generation for organizations. Pricing varies based on organizational needs and assessment scope.
3. Corporate Training and Consulting: HR consulting services focused on talent acquisition and leadership development using the Hogan methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ateliê RH is the exclusive distributor of Hogan Assessments solutions in Brazil, providing scientifically validated psychometric personality assessments for talent acquisition and leadership development. The company offers three core assessment inventories (HPI, HDS, MVPI), three-day Hogan certification programs, and HR consulting services focused on selection, succession planning, and executive development.

Differentiator

Problem solved

Functional benefit

Products and services

• Hogan Personality Inventory (HPI) Measures normal personality traits including adjustment, ambition, sociability, interpersonal sensitivity, prudence, inquisitiveness, and learning approach. Takes approximately 20 minutes to complete with immediate results. Based on the Five Factor Model with 30+ years of research by Dr. Robert Hogan.
• Hogan Development Survey (HDS) Identifies derailment risks and counterproductive behaviors that emerge under stress or pressure. Part of the three-instrument suite addressing leadership development needs and risk prevention.
• Motives, Values, Preferences Inventory (MVPI) Measures core values, motivations, and preferences that drive career decisions and organizational fit. Used for cultural alignment, leadership development, and person-organization fit assessments.
• Hogan Certification Program Three-day intensive certification program covering all three Hogan instruments (HPI, HDS, MVPI). Includes training materials, five Leadership Series reports, remote feedback session, and certificate with global validity across 56 countries. Has trained over 1,000 Brazilian professionals.
• HR Consulting Services HR consulting services focused on talent acquisition and leadership development using the Hogan methodology. Includes selection of candidates, leadership development, high-potential identification, team building, and succession planning for organizations in Brazil.

Quantifiable outcome

• Test-retest reliability index ranging from 0.69 to 0.87 for HPI
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hogan AssessmentscoreChannel Partner/ Reseller/ DistributorAteliê RH is the official distributor of Hogan Assessments solutions in Brazil. Hogan Assessments is a leading provider of scientifically validated personality assessments for talent acquisition and leadership development. The partnership enables Ateliê RH to offer the full suite of Hogan instruments including HPI, HDS, and MVPI, along with certification programs. The Hogan methodology is based on 30+ years of research and is used by organizations in 56 countries.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• SHL: SHL is a global leader in psychometric and talent assessment, offering personality and behavioral inventories for selection and development — directly comparable to Hogan Assessments and therefore to Ateliê RH's core offering, though operating globally rather than Brazil-only.
• Thomas International: Thomas International provides psychometric assessments (e.g., PPA, HPTI) used globally for hiring and leadership development. Its product mix and certification-based distribution model closely mirror Ateliê RH's Hogan-centered approach.
• Cubiks (Cognisess): Cubiks/Cognisess delivers psychometric and behavioral assessments with a partner/distributor model for HR practitioners — a structural analog to Ateliê RH's Hogan certification network, though operating more broadly across Europe and other regions.

Broad incumbents

• Mercer: Mercer's Mettl platform provides online psychometric and behavioral assessments globally, including in Brazil. It represents a broader incumbent competitor with integrated HR consulting and broader product portfolio.
• Korn Ferry: Korn Ferry combines executive search with proprietary psychometric assessments (e.g., KF Leadership Architect). It competes with Ateliê in the Brazilian high-potential and executive assessment market as a broader HR services incumbent.
• Aon Assessment Solutions: Aon is a global HR consulting powerhouse offering assessment, coaching, and broader talent solutions. It is both a customer of and competitor to Ateliê RH; its scale and bundled offerings represent the enterprise-incumbent threat in Brazil.

Emerging players

• Pymetrics: Pymetrics offers AI-driven behavioral assessments using neuroscience-based games, targeting enterprise hiring use cases that overlap with Ateliê's selection solutions — representing the AI-native threat to legacy psychometric inventories.

Regional players

• Gupy: Gupy is a Brazilian recruitment and selection platform increasingly incorporating assessment and people analytics. It is a regional competitor operating in the same Brazilian enterprise HR market with a broader technology platform than Ateliê's pure-assessment focus.
• Senior Sistemas: Senior Sistemas is a leading Brazilian HR-tech platform providing HR management and people analytics software domestically. It represents a regional player that could embed or bundle assessments alongside core HR workflows in the same Brazilian market Ateliê serves.

Others

• Hogan Assessments: Hogan Assessments is the underlying product owner and primary supplier of Ateliê RH's entire portfolio. It is the most strategically important relationship — comparable not as a competitor but as a partner/principal whose strategic direction shapes Ateliê's upside and downside.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/atelie_RH
• YouTubeyoutube.com/@Atelie-RH
• LinkedInlinkedin.com/company/atelie-hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ateliê RH