ATELIERS LEONARD

What ATELIERS LEONARD does

ATELIERS LEONARD is a Paris-headquartered, multidisciplinary design agency founded in 2012 that specializes in retail design, scenography, merchandising, and event design for the luxury and premium consumer goods sector. The agency operates as a SARL (French limited liability company) with reported share capital of 7,000 euros and a small team of approximately 5 employees based primarily at its Paris headquarters (37 Passage du Désir, 75010 Paris). It is led by founder-manager Morgane Leonard and remains independently owned with no disclosed external investment.

The agency delivers an integrated service spanning four sequential stages: Conseil & Stratégie (retail strategy consulting, sensory journey design, trend and material studies), Création & Conception (conceptualization, sourcing, sketches, photorealistic 3D rendering), Maquette & Prototype (technical plans, reduced-scale models, full-scale prototypes), and Production & Suivi de projet (cost estimation, procurement, installation, on-site project management). Its core service lines are organized as Scénographie, Retail Design, Merchandising, Expérience client, Graphisme et Identité visuelle, Design d'espace, and Design produit. Technical production relies on standard design software (3D photorealistic rendering, technical plans), physical prototyping, and model-making — there is no proprietary platform or AI/ML infrastructure.

The agency's commercial model is project-based professional services sold through direct enterprise sales to the marketing, retail, and visual merchandising teams of luxury brand clients. Pricing is custom-quoted per engagement, with no public standard pricing. The agency serves primary verticals including luxury fashion and leather goods (Chanel, Hermès, Motherhouse), prestige cosmetics and perfumery (L'Oréal, Lancôme, Birchbox, Décléor, Elizabeth Arden, Cacharel), luxury horology and jewelry (Breguet, Messika, Esther Vina), and luxury wines and spirits (Rémy Martin, Creative Wine), with a stated history of 300+ brand engagements. Distribution is direct: no resellers, marketplaces, or intermediaries. The agency's proprietary 'Retail Impact / Factice' event concept — a fictional cosmetics brand used as a creative laboratory — functions as both a marketing showcase and a recurring annual event platform. Geographic reach is global in delivery (airport activations, itinerant exhibitions, pop-ups across Paris, Tokyo, Macau, Geneva, London, Nantes) although operations are concentrated from Paris.

Name

ATELIERS LEONARD

Legal name

ATELIERS LEONARD – SARL

Website

https://ateliersleonard.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ATELIERS LEONARD is a Paris-based, multidisciplinary design agency founded in 2012 that delivers retail design, scenography, merchandising, and event design services to luxury and premium brands across fashion, cosmetics, horology, and wines and spirits.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Design and Creative Services: The agency generates revenue through project-based design and creative service engagements including retail design, scenography, merchandising, visual identity, and event design. Services span from concept/creation through to production and installation, working with brands across luxury, beauty, fashion, watches, and lifestyle sectors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ATELIERS LEONARD is a multidisciplinary design agency that creates and produces retail environments, scenography, merchandising displays, and event experiences for luxury and premium brands. Services span strategy consulting, concept creation, prototyping, production, and on-site installation, delivered as project-based engagements to maisons across fashion, leather goods, cosmetics, watches, jewelry, wines and spirits, and lifestyle sectors. The agency also operates the proprietary Retail Impact / Factice event initiative to showcase innovative customer experience concepts.

Product overview

ATELIERS LEONARD is a multidisciplinary design agency specializing in retail design, scenography, events, and customer experience creation. The agency offers an integrated service spanning strategy consulting, creative design, prototyping, and production. Core offerings include Retail Design for stores and concept spaces, Scénographie for exhibitions and events, Merchandising for display solutions, and Expérience client for sensory journey design. The agency also provides Graphisme/Identité visuelle for branding and Design produit for product design. Their services extend across luxury sectors including Perfumes & Cosmetics, Horology & Jewelry, Fashion & Leather goods, Wines & Spirits, and Art de Vivre.

Differentiator

Problem solved

Functional benefit

Named customers27 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ApotamoxminorOthersApotamox serves as the agency's digital communication advisor, providing guidance on digital strategy and online presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sheridan & Co: London-based design agency delivering retail environments, packaging, and brand experiences for luxury and beauty clients — overlapping service offering in retail design and merchandising for premium brands.
• Chevalvert: Paris-based independent design studio known for scenography, branding and editorial design for cultural and luxury clients — comparable in size, French base and focus on scenography/experiential design.
• StudioXAG: London-based, similar-sized luxury retail and experiential design agency working with fashion, beauty and lifestyle brands on retail design, pop-ups, and brand experiences — directly comparable in scale, service mix and end-client profile to Ateliers Leonard.
• HMKM: UK retail design agency specializing in luxury and premium brands, offering retail concept design, visual merchandising and brand experiences — closely aligned in offering and target clients to Ateliers Leonard.
• Sablon Group: French luxury retail design and branding agency serving fashion and lifestyle maisons with store concept, visual identity and merchandising work — closest geographic and vertical peer.
• UCT (Under Construction Territory): Belgian luxury retail design studio delivering flagship stores, pop-ups and brand environments for high-end fashion and beauty maisons — comparable boutique agency competing for the same European luxury briefs.

Broad incumbents

• Design Bridge: Global design agency with dedicated experience design and brand experience practices serving luxury and beauty clients — wider portfolio but competes for overlapping experiential retail and brand expression mandates.
• Landor & Fitch: Global brand and design consultancy offering retail experience, branding and packaging at scale across luxury and FMCG — broader incumbent that competes on the same luxury briefs but with much larger teams and full geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lesateliersleonard
• LinkedInlinkedin.com/company/ateliersleonard
• Instagraminstagram.com/ateliersleonard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATELIERS LEONARD