Atlantis Hotel

What Atlantis Hotel does

Atlantis Hotel is a privately operated 4-star hotel located at 300 Spencer Street in Melbourne, Victoria, Australia, positioned directly opposite Southern Cross Station and Marvel Stadium. The property offers 232 guest rooms across 8 distinct room types — Executive Queen, Executive Twin, Executive Queen View, Family Suite, CityView, Grandview, Superior Twin, and Superior Disabled — spanning entry-level to premium view categories on levels 9–18. The hotel also operates 5 conference and event rooms (Boardroom 57 sqm, Conference 45 sqm, Imperial 84 sqm, Provincial 60 sqm, Ballroom 201 sqm) with capacity for up to 200 guests, with AV equipment and adjustable lighting On-site amenities include a 20-meter heated swimming pool, a Life Fitness-equipped gymnasium, a continental breakfast room, and a business centre offering PC and internet services. All rooms include complimentary WiFi, 32-inch LCD televisions, individual climate control, and in-room safes

The hotel serves two primary customer segments — business travelers requiring proximity to Melbourne's CBD and Southern Cross transport hub, and leisure travelers attending events at Marvel Stadium or visiting attractions such as Docklands, DFO, and Crown Casino — with secondary segments including families (Family Suite) and corporate event organizers. Pricing is quoted in Australian Dollars inclusive of GST on a per-room-per-night basis with free cancellation more than 24 hours before arrival; ancillary revenue is generated through breakfast (AUD $15 adult / $10 child), parking (AUD $25 per vehicle per night, effective 1 March 2022), conference hire, and business services. Distribution is primarily direct through the official website and The Booking Button engine, supplemented by third-party OTAs and 24-hour walk-in reception at the property.

Ownership, founding year, and management team are not disclosed in the available data. The property carries no certifications, patents, or regulatory actions on record and operates within a single domestic market (Melbourne, Australia) with no international expansion signals.

Name

Atlantis Hotel

Legal name

Atlantis Hotel

Website

https://atlantishotel.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlantis Hotel is a privately operated 4-star Melbourne CBD hotel offering 232 guest rooms across 8 room types, plus conference facilities for up to 200 guests and amenities including a heated pool, gym, and business centre. It primarily serves business and leisure travelers drawn to its location opposite Southern Cross Station and Marvel Stadium.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Conference venues
• Business travel lodging
• Leisure hospitality
• Meeting facilities

Headquarters

HQ city

Melbourne, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Accommodation: Core revenue from hotel room bookings across 8 room types, with pricing per room per night in Australian Dollars inclusive of GST
2. Conference and Events: Revenue from hiring out 4 versatile conference rooms capable of hosting up to 200 guests, with catering and special requirements available
3. Breakfast Service: Continental buffet breakfast served daily at $15 per adult and $10 per child
4. Car Parking: On-site car parking available for $25 per vehicle per night on a first-come-first-served basis
5. Business Services: Business centre offering PC usage and internet services, fax and photocopying available at reception

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Atlantis Hotel is a 4-star hotel in central Melbourne, Australia, operating 232 guest rooms alongside conference and event facilities and on-site amenities. The property serves both individual business and leisure travelers as well as corporate and group event organizers seeking centrally located accommodation in Melbourne.

Product overview

Atlantis Hotel is a 4-star hotel offering 232 contemporary guest rooms across 8 distinct room types (Executive Queen, Executive Twin, Executive Queen View, Family Suite, CityView, Grandview, Superior Twin, Superior Disabled) plus conference facilities with 5 rooms accommodating up to 200 guests. The hotel also provides on-site amenities including a heated swimming pool, Life Fitness-equipped gymnasium, breakfast room, and business centre. Located at 300 Spencer Street, Melbourne, opposite Southern Cross Station and Marvel Stadium.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 200 guest capacity for conference events
• +1 more outcomes

Named customers2 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• The Booking ButtoncoreChannel Partner/ Reseller/ DistributorThe Booking Button provides the hotel's online booking engine and distribution platform, enabling guests to make direct reservations through a dedicated property booking page. The platform offers real-time availability and rates.
• Southern Cross StationcoreOthersLocated directly opposite Southern Cross Station, Melbourne's major interstate and regional railway station. This proximity provides significant convenience for guests arriving by train, bus, or SkyBus from Melbourne Airport.
• Marvel StadiumcoreOthersLocated directly opposite Marvel Stadium (formerly Etihad Stadium), making the hotel an ideal choice for sports fans and event attendees visiting the stadium for concerts, AFL games, and other major events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Travelodge Hotel Melbourne Docklands: 4-star midscale hotel in Melbourne's Docklands precinct near Southern Cross Station, serving similar business and leisure travelers with comparable room counts and amenities. Closest direct competitor in submarket and positioning.
• Vibe Hotel Melbourne: 4-star full-service CBD hotel in Melbourne targeting both business and leisure guests with on-site dining, gym, and meeting facilities. Directly comparable product offering and customer mix.
• Rendezvous Hotel Melbourne: Heritage 4-star CBD hotel offering full-service accommodations, conference venues, and on-site amenities in central Melbourne. Overlaps with Atlantis on room product, MICE capability, and segment mix.
• Hotel Grand Chancellor Melbourne: 4-star CBD hotel with conference facilities, restaurant, and recreational amenities serving business and leisure travelers in central Melbourne. Comparable scale and product positioning.
• Novotel Melbourne on Collins: 4-star Accor-branded CBD hotel with comprehensive amenities and meeting space targeting corporate and leisure travelers. Comparable midscale-upscale positioning with broader loyalty network.
• Holiday Inn Melbourne: IHG-affiliated full-service CBD hotel in Melbourne offering business amenities, dining, and event facilities. Comparable to Atlantis in segment focus and product depth, with stronger global loyalty integration.
• Quest Grand Hotel Melbourne: 4-star apartment-style hotel in Melbourne CBD with kitchenette-equipped rooms and conference capability. Comparable CBD location, room count range, and dual-segment business/leisure demand.
• Causeway 353 Hotel: Boutique 4-star CBD hotel on Little Collins Street catering to corporate and leisure guests with compact room product. Comparable rating and CBD positioning though smaller in scale.
• Batman's Hill on Collins: 4-star full-service CBD hotel with conference facilities, restaurant, and gym in Melbourne's Spencer Street/Collins Street corridor. Directly comparable location, amenities, and segment focus.

Broad incumbents

• Best Western Hotels Australia: Brand network Atlantis is loosely affiliated with (per TripAdvisor listing). Relevant as the parent brand framework whose distribution, loyalty, and quality standards the hotel could more fully leverage to access wider corporate and leisure demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlantis-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantis Hotel