ATFA - Australasian Timber Flooring Association

What ATFA - Australasian Timber Flooring Association does

ATFA - Australasian Timber Flooring Association is a not-for-profit membership-based trade association founded in 2005, operating as the recognized peak body for the timber flooring industry across Australia and New Zealand. It represents flooring contractors, manufacturers, coating and adhesive manufacturers, suppliers, and retailers, and serves as the primary technical authority through industry standards (including AS 4786.2 for sanding and finishing and the ATFA Industry Standard for Solid Timber Flooring 2016), a licensed inspector program, and the ATFA Product Compliance certification scheme. The organization is led by CEO Phil Buckley with a small operational team of approximately 9 staff plus a board of directors with regional representation across Australia and New Zealand.

The association's core offering portfolio spans professional licensing and accreditation, the Flooring Technology platform with online modules and ATFA 3D Virtual Training, a formal Diploma of Timber Flooring Technology, and continuing education through webinars, workshops, and trade nights. Additional member-facing resources include the Knowledge Centre (information sheets, industry manuals, tolerance guides, how-to videos, safe work method statements, QA records), Timber Floors Magazine, ATFA Podcasts, and the ATFA EMC and Costing mobile application. For external audiences, ATFA provides the Product Specification Guide for consumers, the Find a Member directory and interactive map, moisture content testing and timber identification services, and professional flooring inspections for members, the public, and the insurance industry.

ATFA generates revenue across five primary streams: recurring membership dues from contractor and corporate tiers (Platinum and Core), training and event fees, professional testing services (e.g., oven dry moisture content testing at $175 for members vs. $275 for non-members, on-site MC testing at $385, timber identification at $325 per piece), product sales through the ATFA Shop, and flooring inspection services. Distribution is regional across Australia and New Zealand, delivered via the main website, a separate e-commerce and registration portal (epoxy.atfa.com.au), in-person training and workshops, mail-in and on-site testing, and field-based inspector engagements.

Name

ATFA - Australasian Timber Flooring Association

Legal name

Australian Timber Flooring Association Ltd

Website

https://atfa.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The Australasian Timber Flooring Association (ATFA) is a not-for-profit trade association serving as the peak body for the timber flooring industry across Australia and New Zealand, delivering licensing, training, technical standards, and member services to contractors, manufacturers, suppliers, and retailers.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Testing Laboratories and Services (54138), Support Activities for Forestry (1153)

SIC

Services-Testing Laboratories (8734), Forestry (800)

akta.pro primary industry

Wood Grading, Testing & Certification Services (IMAMABAK)

akta.pro secondary industries

Log Quality Inspection & Defect Assessment Services (AFAMAIAH), Sustainable Forest Certification & Chain-of-Custody Services (FSC/PEFC/SFI) (IMAMAJAJ)

Keywords

• Timber flooring association
• Trade association membership
• Flooring industry training
• Timber flooring inspection
• Flooring certification programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: ATFA generates revenue through membership fees from flooring contractors, manufacturers, suppliers, coating manufacturers, adhesive manufacturers, and retailers.
2. Training & Events: Revenue from workshops, webinars, flooring technology courses, Diploma of Timber Flooring Technology, and social/trade events.
3. Testing Services: Oven dry moisture content testing, onsite timber/concrete MC testing, and timber identification services offered to members and non-members for fees.
4. Product Sales: Sale of industry manuals, information sheets, tolerance guides, and publications through the ATFA shop.
5. Flooring Inspections: Inspection services for members and public, insurance industry inspections, and licensed inspector assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ATFA is the not-for-profit peak industry body for the timber flooring industry across Australia and New Zealand, founded in 2005. It provides membership services, accredited training programs, on-site inspections, laboratory testing of timber flooring products, and industry publications/technical resources to flooring professionals and allied trades.

Product overview

ATFA is a not-for-profit trade association serving as the peak body for the timber flooring industry across Australia and New Zealand. The organization provides a comprehensive suite of membership services centered around professional development, industry standards, and member support. Core offerings include professional licensing and accreditation programs, training through the Flooring Technology platform (featuring online modules and ATFA 3D Virtual Training), formal education via the Diploma of Timber Flooring Technology, and ongoing education through webinars and workshops. The association operates an ATFA EMC and Costing mobile app for member use, provides flooring inspection services through licensed inspectors, and offers timber and concrete testing services. Additional member resources include the Knowledge Centre (with information sheets, manuals, tolerance guides, and videos), the Timber Floors Magazine publication, ATFA Podcasts, and the annual awards program. For consumers and industry, ATFA provides the Product Specification Guide, Find a Member directory, and the ATFA Product Compliance certification program for adhesives, solid timber flooring, and coatings. The association also publishes industry standards including AS 4786.2 for sanding and finishing, and ATFA Industry Standard for Solid Timber Flooring (2016).

Differentiator

Problem solved

Functional benefit

Products and services

• ATFA Membership
• Accredited Training Programs
• Timber Flooring Inspection Service
• Timber Flooring Testing Service
• Industry Publications & Technical Resources

Quantifiable outcome

• Timber floors represent 25% of the flooring market

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered platinum, core and minor.

• HurfordsplatinumChannel Partner/ Reseller/ DistributorHurfords is a Platinum Corporate Member of ATFA, representing timber flooring manufacturing and hardwood products. The partnership provides Hurfords with industry recognition, networking opportunities, and promotional exposure through ATFA's member communications and events.
• Pentarch ForestryplatinumChannel Partner/ Reseller/ DistributorPentarch Forestry is a Platinum Corporate Member providing forestry and timber products. The partnership supports ATFA through corporate membership while gaining industry credibility and marketing exposure.
• SelleysplatinumChannel Partner/ Reseller/ DistributorSelleys, a leading adhesive manufacturer, holds Platinum Corporate Membership in ATFA, demonstrating commitment to the timber flooring industry through product compliance and technical collaboration.
• BostikplatinumChannel Partner/ Reseller/ DistributorBostik is a Platinum Corporate Member specializing in adhesive solutions for timber flooring, supporting industry standards and product compliance initiatives.
• Harvey NormanplatinumChannel Partner/ Reseller/ DistributorHarvey Norman, a major Australian retailer, is a Platinum Corporate Member providing retail distribution visibility and consumer market access through ATFA's member referral system.
• Carpet CallplatinumChannel Partner/ Reseller/ DistributorCarpet Call holds Platinum Corporate Membership representing the retail flooring sector within the ATFA member network.
• PortaplatinumChannel Partner/ Reseller/ DistributorPorta is a Platinum Corporate Member specializing in timber products for the flooring industry.
• National TilesplatinumChannel Partner/ Reseller/ DistributorNational Tiles is a Platinum Corporate Member expanding ATFA's reach into the tile and hard flooring retail market.
• RLA PolymersplatinumChannel Partner/ Reseller/ DistributorRLA Polymers is a Platinum Corporate Member providing adhesive and chemical products for timber flooring applications.
• LobacoreChannel Partner/ Reseller/ DistributorLoba is a Corporate Member representing coating manufacturers in the timber flooring industry, supporting ATFA's product compliance program.
• Sika AustraliacoreChannel Partner/ Reseller/ DistributorSika Australia is a Corporate Member providing adhesive and waterproofing solutions for timber flooring installations.
• Commercial Flooring SystemscoreChannel Partner/ Reseller/ DistributorCommercial Flooring Systems is a Corporate Member and provider of flooring products that holds ATFA Product Compliance for their RapidStick and AccouStick adhesive lines.
• Berger-SeidlecoreChannel Partner/ Reseller/ DistributorBerger-Seidle is a coating manufacturer with multiple products recognized for ATFA Product Compliance, including AquaSeal and Classic lines.
• DomotexcoreChannel Partner/ Reseller/ DistributorDomotex is a Corporate Member representing flooring products and distributors in the industry.
• BSI (British Standards Institution)minorStrategic or Co-development PartnerATFA displays the BSI logo on its website, indicating alignment with British Standards for quality management systems and industry best practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Forest & Wood Products Australia (FWPA): FWPA is the industry services body for Australia's forest and wood products sector, performing research, marketing, and standards work that overlaps with ATFA's adjacent role in timber flooring standards and training.
• Australian Forest Products Association (AFPA): AFPA is the national peak body for Australia's forest, wood, and paper products industry, providing advocacy and policy representation—related to ATFA as upstream timber industry representation with overlapping corporate members such as Pentarch Forestry.
• Timber Trade Federation (TTF): The UK Timber Trade Federation represents timber importers, distributors, and manufacturers with technical guidance and industry standards—aligned with ATFA's standards-setting and trade member services but with a broader supply-chain mandate than ATFA's flooring-focused scope.
• Building Research Association of New Zealand (BRANZ): BRANZ is the New Zealand building research and testing authority covering materials, standards, and compliance—comparable to ATFA's testing, identification, and standards-setting services within the NZ end of ATFA's Australasian footprint.

Direct peers

• National Wood Flooring Association (NWFA): The US-based National Wood Flooring Association is the most direct peer to ATFA, serving as the peak body for wood flooring professionals in North America with training, certifications, and industry standards analogous to ATFA's Diploma, accreditation, and AS 4786.2 standards.
• Federation of European Parquet Industry (FEP): FEP is the European peak body for the parquet/wood flooring sector, providing industry representation, technical standards, and advocacy—directly comparable to ATFA's role across Australia and New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ATFAeducate
• Facebookfacebook.com/ATFAnews
• Instagraminstagram.com/_A_T_F_A_
• Pinterestpinterest.com/atfafloors
• LinkedInlinkedin.com/company/atfa-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ATFA - Australasian Timber Flooring Association