Atfal Masr Foundation - مؤسسة اطفال مصر

What Atfal Masr Foundation - مؤسسة اطفال مصر does

Atfal Masr Foundation (مؤسسة أطفال مصر, "Children of Egypt") is an Egyptian nonprofit charitable organization headquartered in Cairo (Villa 5, Sami Shawa Street, Gesr El Suez) and operating across at least twelve Egyptian governorates including Cairo, Giza, Alexandria, Port Said, Damietta, Beni Suef, Asyut, Sohag, Red Sea, Luxor, Aswan, and Fayoum. It is governed by a Board of Trustees chaired by Eman Moussa with Abdel Rahem Farahat as Executive Director and Donia Ali as Secretary General, registered and licensed by Egypt's Ministry of Social Solidarity, and operates under a money-collection license valid for 2024-2025. The foundation's mission is child welfare, delivered through an integrated portfolio of programs spanning education, health, child protection, digital empowerment, environmental sustainability, and refugee support, serving 36,000 unique beneficiaries in the 2023/2024 fiscal year and reaching a cumulative 2 million children across its history.

The foundation operates without a proprietary technology platform; its digital infrastructure consists of a standard WordPress-based website (atfalmasr.org) supporting online donations via the Kashier payment gateway, a branded merchandise e-commerce storefront, and a volunteer application system. Core products and services include the Online Donation Platform (accepting 15 categorized donation types from 50 EGP to 2,000+ EGP plus custom amounts in EGP, USD, and EUR), a Merchandise Shop (T-shirts, tote bags, heart bags priced 32-62 EGP), the Atfal Masr Digital Initiative (programming and AI education for 1,000 students across 10 governorates, launched Aug 2024 with EGBank and the Ministry of Social Solidarity), the Voice in a Second (صوت في ثانية) national child protection campaign, Community Schools, the Green Road environmental project, Healthcare Programs, the Sudanese Refugee Support Program (11,000+ beneficiaries in Aswan), and the Annual Children's Iftar Celebration (1,000 orphaned children hosted at the Children's Museum).

The revenue model is donation-monetized with secondary merchandise and CSR partnership income. Primary inflow is individual and corporate charitable contributions across fifteen giving categories (General, Zakat, Sadaka, Emergency, Urgent Health Needs, Medicines, Medical Supplies, Medical Equipment, Urgent Surgeries, Critical Cases, Educational Support, Training for Employment, Vulnerable Empowerment, Environment and Sustainable, Digital Empowerment). The go-to-market is community-led and event-driven: the foundation reaches beneficiaries through partner charitable associations, community schools, and orphanages across governorates, supplemented by signature events (Iftar Celebration, Family Expo, Digital Skills Workshops, Art Therapy Days, Winter Clothes Drives) and digital channels (website, Facebook, X, LinkedIn, Instagram, email newsletter). Strategic partnerships anchor major programs — EGBank and the Ministry of Social Solidarity as patrons of the Digital Initiative, Apex Academy for Programming as curriculum partner, Children's Museum as Iftar venue, and membership in the Egyptian Refugee Support Federation, Community Education Coalition, and Arab Child Protection Network — collectively forming the foundation's primary structural advantage.

Name

Atfal Masr Foundation - مؤسسة اطفال مصر

Legal name

Children of Egypt "Atfal Masr" (مؤسسة أطفال مصر)

Website

https://atfalmasr.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atfal Masr Foundation is an Egyptian nonprofit that delivers integrated child welfare programs — education, healthcare, digital skills, child protection, and refugee support — to children and families across twelve Egyptian governorates, funded through donations, CSR partnerships, and merchandise sales.

Ownership category

akta.pro rank

Product category

Charitable Child Welfare Services

NAICS

Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Child Welfare, Foster Care & Adoption Services (BPAGAEAE), Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Child welfare programs
• Charitable donations
• Digital education initiatives
• Community schools
• Refugee humanitarian aid

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual and corporate donations. Donation categories include General Donation, Zakat, Sadaka, Emergency, Urgent Health Needs, Medicines, Medical Supplies, Medical Equipment, Urgent Surgeries, Critical Cases, Educational Support, Training for Employment, Vulnerable Empowerment, Environment and Sustainable, and Digital Empowerment.
2. Merchandise Sales: E-commerce store selling branded merchandise including T-shirts, tote bags, and heart bags with proceeds supporting foundation programs. Products range from 32.00 EGP to 62.00 EGP.
3. Corporate Social Responsibility (CSR) Partnerships: Corporate partnerships where companies sponsor specific projects or contribute to foundation initiatives as part of their social responsibility programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Atfal Masr Foundation is an Egyptian nonprofit that runs a portfolio of child welfare programs including digital skills education, community schooling, healthcare campaigns, child protection awareness, environmental projects, and refugee support, all funded through categorized online donations, corporate CSR partnerships, and branded merchandise sales. It operates a donation portal accepting fixed and custom amounts across multiple cause categories (General, Zakat, Sadaka, Emergency, Health, Education, Environment, Digital Empowerment) and sells branded T-shirts and bags to support programs.

Product overview

Atfal Masr Foundation is an Egyptian nonprofit organization operating a digital platform for charitable donations, e-commerce merchandise sales, and various child welfare programs. The organization offers an online donation platform accepting multiple donation categories (general, Zakat, Sadaka, emergency, health, education, environment, digital empowerment), a merchandise shop selling branded T-shirts and bags, and runs multiple programs including the Atfal Masr Digital Initiative for teaching children programming and AI, the Voice in a Second child protection campaign, community schools, healthcare initiatives, and environmental programs like the Green Road Project. The foundation serves children across multiple Egyptian governorates through direct interventions and partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Voice in a Second (صوت في ثانية): A national initiative for child protection awareness, creating a safe environment for children through visual campaigns, educational materials, and protection mechanisms.

Products and services

• Online Donation Platform Web-based donation platform that processes individual and corporate contributions in fixed tiers (50, 200, 500, 1,000, 2,000 EGP) or custom amounts across categorized causes; supports installment payments via Kashier gateway. For individual donors, corporate CSR programs, and supporters worldwide.
• Charitable Merchandise Shop E-commerce store selling branded T-shirts, bags, and totes with heart and forest designs priced 32–62 EGP, with all proceeds directed to foundation programs. For individual consumers supporting the foundation through merchandise purchases.
• Atfal Masr Digital Initiative (مبادرة أطفال مصر الرقمية) Digital skills program teaching children aged 8-18 programming and artificial intelligence through certified instructors across 10 Egyptian governorates, using computer labs equipped in charitable associations. For school-age children in underserved Egyptian communities.
• Voice in a Second (صوت في ثانية) National child protection campaign providing visual designs, parent guides, an official campaign song, a Protection Charter template, an "I am Protected" badge for trained children, and a "Safe Place for Children" sticker for participating institutions. Targets 100,000+ beneficiaries across Egypt.
• Community Schools (المدارس المجتمعية) Education program improving school access for children in remote and underserved Egyptian communities, including funding for school operations, teacher training, infrastructure, awareness campaigns, and nutrition and health programs.
• Computer Labs for Charitable Associations Program that equips charitable associations, orphanages, and community schools with computer labs to teach children programming; 11 labs successfully set up across 11 governorates.
• School Bags and Supplies Distribution Annual program distributing school bags and educational supplies to students from low-income families to support continued education; 300 students served in the most recent year.
• Green Road Project (مشروع الطريق الأخضر) Environmental initiative transforming traditional roads into eco-friendly pathways using solar street lighting, walking and cycling paths, and tree planting to reduce pollution and improve public health.
• Sudanese Refugee Support Program

Quantifiable outcome

• 36,000 unique beneficiaries served in 2023/2024 fiscal year
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Egyptian Gulf Bank (البنك المصري الخليجي)coreStrategic or Co-development Partner · 20 August 2024Primary sponsor and patron of the Atfal Masr Digital Initiative. Bank contributes to building capabilities of young Egyptian generations through innovation and technology education. Nelly Mahmoud, Head of Marketing and Youth Services, represented the bank at launch ceremony.
• Ministry of Social Solidarity (وزارة التضامن الاجتماعي)coreStrategic or Co-development Partner · 20 August 2024Government patron of the Atfal Masr Digital Initiative providing institutional support and regulatory alignment.
• Apex Academy for Programming and Computer Science (أكاديمية أبيكس)coreStrategic or Co-development Partner · 20 August 2024Educational partner developing curriculum and establishing partnerships with institutions possessing computer labs. Eng. Nada Adly serves as Executive Director overseeing educational program delivery. Programs certified by STEM.org.
• STEM.orgminorStrategic or Co-development PartnerAccreditation body for program trainers certified through the Atfal Masr Digital Initiative.
• What If TeamminorStrategic or Co-development PartnerCreative team that developed the original 'Voice in a Second' visual campaign, later adopted by Atfal Masr as a national child protection initiative.
• Local ArtistsminorStrategic or Co-development PartnerPartnership with local artists for art therapy events and creative content development supporting child expression and stress relief.
• Children's MuseumminorStrategic or Co-development PartnerVenue partner for annual orphaned children's Iftar celebration hosting 1,000 children with entertainment activities.
• Partner Associations NetworkcoreStrategic or Co-development PartnerNetwork of charitable associations in Cairo, Port Said, and Aswan collaborating on child protection initiatives and community outreach. Associations sign Protection Charter and receive 'Safe Space' designation.
• Egyptian Refugee Support Federation (الاتحاد المصري لدعم اللاجئين)minorStrategic or Co-development PartnerAlliance membership for coordinated refugee support efforts including Sudanese refugee assistance programs.
• Community Education Coalition (التحالف من أجل التعليم المجتمعي)minorStrategic or Co-development PartnerAlliance membership focused on improving educational access for underserved communities.
• Arab Child Protection Network (الشبكة العربية لحماية الطفل)minorStrategic or Co-development PartnerRegional alliance for child protection knowledge sharing and coordinated advocacy.
• Anna Lindh FoundationminorStrategic or Co-development PartnerInternational foundation membership for intercultural dialogue and youth empowerment initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Egyptian Food Bank: Egyptian nonprofit focused on food security and hunger alleviation with corporate partnerships, volunteer programs, and donation tiers. Comparable in donation-driven revenue model, e-commerce fundraising components, and Egyptian geographic concentration.
• Ahl Masr Foundation: Egyptian nonprofit foundation focused on burn victims and emergency medical care with corporate partnerships and donation tiers. Comparable in operating model (Egypt-based, donation-driven, healthcare adjacent, CSR partnerships) but with narrower cause focus.
• Misr El Kheir Foundation: Major Egyptian philanthropic foundation running education, health, and social solidarity programs with significant corporate and government partnerships. Comparable in scale, Egyptian focus, multi-program platform, and reliance on CSR-style institutional funding.
• Magdi Yacoub Heart Foundation: Egypt-based health-focused nonprofit foundation with corporate partnerships, donor tiers, and major medical infrastructure projects. Comparable in donation model, corporate CSR partnerships, and Egyptian nonprofit foundation structure.
• Al Orman Charity Foundation: One of Egypt's oldest and largest charitable organizations operating across multiple governorates with health, education, and social welfare programs. Comparable in geographic reach, multi-program structure, and government-aligned operating model.
• Resala Charity Foundation: One of Egypt's largest community-based volunteer-led nonprofits operating across multiple governorates with diverse programs (education, health, disability support). Highly comparable to Atfal Masr in donation-driven model, volunteer platform, and multi-cause programming targeting vulnerable Egyptian populations.

Regional players

• Caritas Egypt: Egyptian arm of international Catholic charity network providing social services, refugee support, and community development. Comparable in serving vulnerable Egyptian populations including Sudanese refugees in Upper Egypt (Aswan area).

Broad incumbents

• Save the Children (Egypt): Global child welfare organization operating in Egypt with programs in education, health, and child protection. Comparable in target beneficiary (Egyptian children) and program areas (education, protection), but vastly larger scale, international funding base, and established global brand.
• UNICEF Egypt: United Nations agency operating major child welfare, education, and protection programs across Egypt. Highly comparable beneficiary focus and program categories, but operates with institutional UN funding rather than individual donations and at much larger scale.
• World Vision Egypt: International child-focused humanitarian organization operating in Egypt with sponsorship and donor-driven funding model. Comparable in child welfare focus and Egyptian operations, but with international funding base and global governance structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AtfalMasr
• Facebookfacebook.com/AtfalMasrFoundation
• LinkedInlinkedin.com/company/atfalmasrfoundation
• Instagraminstagram.com/atfalmisr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Atfal Masr Foundation - مؤسسة اطفال مصر