Real Estate Referral Group

What Real Estate Referral Group does

Real Estate Referral Group, as represented in the supplied data, is not a standalone corporate entity but the operational footprint of Jon Head, a single licensed real estate agent (License #: 222000) operating as an independent contractor under the Keller Williams Realty Greater Athens franchise. The business serves individual residential home buyers and sellers in the Athens, Georgia metropolitan area, including the submarkets of Watkinsville and Bogart. Service offerings comprise buyer and seller representation, property search assistance, first-time home buyer education through a blog series, and a home valuation tool, all delivered via a Keller Williams-branded agent website (jonhead.kw.com).

The technical foundation is the Keller Williams platform rather than proprietary technology: the site provides MLS-fed property search with neighborhood, school, postal code, and metro-level filters; a featured properties display sourced from listings data; an agent contact form; and a home worth valuation tool. The website is localized into more than 29 languages, a platform-level capability inherited from KW. There is no proprietary IP, no custom application, no mobile app, and no disclosed integrations, APIs, or SDKs. Marketing is conducted through organic social channels (Twitter, YouTube, Facebook, LinkedIn, Instagram) and content marketing via the blog, all top-of-funnel.

The revenue model is commission-based, with transaction fees earned on residential real estate closings. Rates are not publicly disclosed and are negotiated per transaction. There is no recurring revenue, no subscription product, and no enterprise sales motion. Distribution is direct agent-to-client through the KW-branded website and featured property listings. The office of record is at 1361 Jennings Mill Road, Building 100, Suite S-101, Watkinsville, GA 30677, and the legal entity referenced in the data is Keller Williams Realty, Inc., founded in 1996.

Name

Real Estate Referral Group

Legal name

Keller Williams Realty, Inc.

Website

https://athensagents.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Estate Referral Group is the operating presence of Jon Head, a single licensed real estate agent affiliated with Keller Williams Realty Greater Athens, serving residential home buyers and sellers in the Athens, Georgia metropolitan area on a commission basis.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• Home valuation
• Property search

Headquarters

HQ city

Watkinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Commission-based revenue from residential real estate transactions including buyer and seller representation in the Athens, GA greater area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Real Estate Referral Group operates as a single licensed real estate agent (Jon Head, License #: 222000) under the Keller Williams Realty Greater Athens brokerage, providing buyer and seller representation for residential real estate transactions in the Athens, GA metropolitan area. Services are delivered through a Keller Williams branded website featuring property search, featured listings, a home valuation tool, and contact forms, supplemented by content marketing and direct client engagement.

Product overview

This is a Keller Williams real estate agent website featuring property search capabilities and real estate services. The core offering includes the Keller Williams Property Search platform for finding homes, Featured Properties Display showing agent-curated listings, and a Real Estate Blog providing educational content on home buying. Additional modules include an Agent Contact Form for client inquiries and a Home Worth Valuation Tool. The site serves home buyers and sellers in the Greater Athens, Georgia area.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full buyer-side representation for residential property purchases in the Athens, GA metropolitan area, including property search assistance, first-time home buyer guidance, and transaction support.
• Seller Representation Services Full seller-side representation for residential property sales in the Athens, GA metropolitan area, including listing, marketing, and transaction management.
• Home Valuation Service Estimation of market value for homeowners' current properties, supported by an online home worth valuation tool and agent consultation.
• First-Time Home Buyer Guidance Educational content and consultative support for first-time home buyers navigating the purchase process, delivered through blog articles and direct agent engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams Realty Greater AthenscoreChannel Partner/ Reseller/ DistributorJon Head operates as a licensed real estate agent affiliated with Keller Williams Realty Greater Athens, utilizing the Keller Williams brand platform, technology tools, and marketing resources to serve clients in the Athens, GA metropolitan area.

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• RE/MAX: Global residential real estate franchise with a similar agent-affiliate model and commission-based transaction revenue. Competes for the same home buyer/seller audience in Athens-area markets.
• Compass: Tech-forward national residential brokerage competing for agent affiliations and consumer mindshare. Comparable business model (commission-based residential representation) with stronger proprietary technology layer.
• Keller Williams Realty: The parent national real estate franchise under which the subject agent operates. Comparable as the platform/brand enabling the subject's service delivery, though the subject is a single-agent affiliate rather than the franchisor itself.
• Century21 Real Estate: Global residential real estate franchise with a familiar brand and agent-affiliate commission model. Directly comparable service offering for residential buyers and sellers in mid-sized US metros.
• Better Homes and Gardens Real Estate: National residential real estate franchise with comparable agent-affiliate model and transaction-based commission revenue, targeting similar suburban and secondary metro markets.
• Berkshire Hathaway HomeServices: National residential real estate franchise with comparable agent-affiliate structure and commission-based transaction model. Overlaps with the subject on buyer/seller representation in suburban and secondary metros.
• Coldwell Banker: Established national real estate brokerage franchise offering residential buyer/seller representation with brand-driven lead flow and technology platforms — a direct substitute at the consumer level.

Emerging players

• Redfin: Technology-driven residential brokerage offering lower-commission alternatives and direct consumer search tools. Overlaps as a substitute service for Athens-area home buyers and represents a competitive threat to traditional commission models.
• eXp Realty: Cloud-based residential brokerage with a similar independent-agent model but a global agent network and revenue-sharing structure. Comparable as an alternative affiliation for individual residential agents.

Others

• Zillow (Premier Agent): Leading consumer real estate search platform that channels buyer leads to local agents. Comparable as a demand-generation channel and indirect substitute for the organic content/social strategy used by the subject.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/headjon
• YouTubeyoutube.com/@JonHeadKW
• Facebookfacebook.com/JonHeadAthens
• LinkedInlinkedin.com/company/real-estate-referral-group-ga
• Instagraminstagram.com/jonheadathens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Referral Group