Athens Wellbeing Project

What Athens Wellbeing Project does

Athens Wellbeing Project is a community-based, non-profit research initiative headquartered in Athens, Georgia, that produces longitudinal wellbeing assessments for the local community. Its core products are a sequence of Findings Reports (AWP 1.0 through 4.0), one-pagers, and white papers that quantify quality-of-life indicators across Athens, complemented by the Athens Social Mapping Atlas, an interactive visualization tool that overlays social and wellbeing data geographically. The research is led by Principal Investigator Dr. Bagwell-Adams and is supported by institutional partners who provide financial and operational backing.

The organization's business model is mission-driven rather than commercial: all reports, data, and visualizations are distributed free of charge through its website to Athens residents, local government, and service organizations, with donations solicited via a dedicated 'DONATE' pathway. Beyond the core Athens footprint, the initiative has extended its methodology into two adjacent programs, the Metro-Atlanta Cities Wellbeing Initiative (MACWI) and the Greene Wellbeing Project, and offers Program Evaluation services and Secondary Data Resources to community partners. The enterprise has no proprietary software product, no paid pricing model, and no disclosed revenue or funding data; its technical footprint is limited to a Squarespace-hosted website and standard data visualization.

Name

Athens Wellbeing Project

Legal name

Athens Wellbeing Project

Website

https://athenswellbeingproject.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Athens Wellbeing Project is a nonprofit community research initiative in Athens, Georgia that produces longitudinal wellbeing data reports (AWP 1.0 through 4.0) and an interactive Social Mapping Atlas, distributing findings free to local government, service organizations, and residents.

Ownership category

akta.pro rank

Product category

Community Wellbeing Research Services

NAICS

Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Humanitarian Coordination, Information Management & Needs Assessment (BPAGAAAL)

Keywords

• Community wellbeing research
• Wellbeing data analytics
• Social mapping analysis
• Program evaluation services
• Participatory action research

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Athens Wellbeing Project is a nonprofit, community-based participatory research initiative based in Athens, Georgia that collects, analyzes, and disseminates wellbeing data for the Athens metropolitan community. It produces longitudinal research reports (AWP 1.0 through 4.0), an Athens Social Mapping Atlas, the Metro-Atlanta Cities Wellbeing Initiative (MACWI), and provides program evaluation services and secondary data resources to local organizations and government entities.

Product overview

The Athens Wellbeing Project is a community-focused research initiative that provides wellbeing data and analysis to empower informed decision-making in Athens, Georgia. The organization operates a platform of research products including successive cycles of Findings Reports (AWP 1.0 through 4.0), the Athens Social Mapping Atlas for geographic data visualization, and regional extensions such as the Metro-Atlanta Cities Wellbeing Initiative and Greene Wellbeing Project. These offerings are complemented by Program Evaluation services and Secondary Data Resources, forming a comprehensive suite of community intelligence tools.

Differentiator

Problem solved

Functional benefit

Brands

• AWP 4.0: Version 4.0 of the Athens Wellbeing Project research initiative and findings report
• AWP 3.0
• Athens Social Mapping Atlas
• Metro-Atlanta Cities Wellbeing Initiative
• Greene Wellbeing Project

Products and services

• AWP 1.0 Findings Report Initial community wellbeing research report establishing baseline wellbeing indicators for Athens, Georgia residents.
• AWP 2.0 Findings Report Second iteration of the Athens Wellbeing Project research findings, building on baseline data with updated community wellbeing indicators.
• AWP 3.0 Findings Report Third research report in the longitudinal Athens Wellbeing Project series, presenting continuing trends in community wellbeing.
• AWP 4.0 Findings Report Fourth and most recent longitudinal wellbeing findings report for the Athens community, reflecting continued data collection and analysis.
• Athens Social Mapping Atlas Interactive social mapping tool visualizing community wellbeing and demographic indicators across Athens geographies.
• Metro-Atlanta Cities Wellbeing Initiative (MACWI) Regional extension of the Athens Wellbeing Project research model applied to metro-Atlanta cities, producing comparative wellbeing data across municipalities.
• Greene Wellbeing Project Adaptation of the AWP participatory wellbeing research model to Greene County, Georgia, producing localized wellbeing data.
• Program Evaluation Services Evaluation service offered to community programs and partner organizations to assess outcomes and impact against wellbeing indicators.
• Secondary Data Resources Curated repository of secondary data sources relevant to community wellbeing research in the Athens area, made available to researchers and partner organizations.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Urban Institute: A major nonprofit research organization producing evidence on social and economic wellbeing at the community and city level. Comparable in producing open-access community wellbeing data for policymakers, though at substantially greater scale and breadth.
• Aspen Institute (Community Strategies Group / Wellbeing initiatives): Operates programs focused on community development and rural/urban wellbeing, including research and policy support. Comparable in translating community wellbeing data into recommendations for local stakeholders.
• Gallup (Wellbeing Index / State of the States): Produces large-scale wellbeing and quality-of-life research at national and state levels. Operates in the same community wellbeing data space as AWP but at vastly greater scale, with commercial research and partnerships as its delivery model.

Direct peers

• City Health Dashboard: Provides city- and neighborhood-level health and wellbeing data across U.S. cities, with an interactive mapping interface similar to AWP's Athens Social Mapping Atlas. Comparable in offering municipal decision-makers free, visualized community wellbeing data.
• Measure of America (Social Science Research Council): A nonprofit research initiative that produces state- and city-level human development and wellbeing reports using community-level data. Directly comparable to AWP in mission (community wellbeing data for decision-making), methodology (indices built from secondary data), and open-access distribution.
• County Health Rankings & Roadmaps (Robert Wood Johnson Foundation / University of Wisconsin Population Health Institute): Publishes county-level wellbeing and health rankings for nearly every U.S. county, providing decision-makers with comparable community-level data. Closely parallels AWP's longitudinal, community-scoped wellbeing assessment model.
• Virginia Wellbeing (UVa Center for the Commonwealth): A university-affiliated initiative producing statewide and community wellbeing indices for Virginia. Directly analogous to AWP in producing region-specific wellbeing data reports that inform local policy and service delivery.

Emerging players

• The Wellbeing Project (Global): A nonprofit focused on wellbeing research and practice inside the social sector. Comparable thematic mission (community wellbeing research, data, and program evaluation) though operating globally rather than within a single municipality.
• Sharecare (Wellbeing Index): Combines community-level wellbeing data with digital health tools, including a Community Wellbeing Index built with Gallup. Comparable in fusing wellbeing measurement with decision-support tools for municipalities and employers.

Regional players

• Community Health Needs Assessment programs (e.g., local hospital systems): Hospitals and health systems conduct periodic Community Health Needs Assessments producing wellbeing and health data for defined service areas. Overlap with AWP in serving as a community wellbeing data source for local decision-makers, though typically scoped to clinical priorities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/athens-wellbeing-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athens Wellbeing Project