Athlete Training and Health

What Athlete Training and Health does

Athlete Training and Health (ATH), operating as CES Performance, Inc., is a Texas-based sports performance training company that runs four large-format facilities in Allen (Dallas/Fort Worth) and Cypress, Katy, and Pearland (Houston). The company delivers evidence-based training built on exercise-science, kinesiology, and strength-and-conditioning methodologies for athletes ages 6 through professional, plus adult fitness programming. Its product portfolio covers five core training programs—Student Athlete (ages 8–18), Forever Athlete (adult fitness), Next Level Athlete (college/pro/combine prep), Rebuild Athlete (return-to-play injury recovery), and Team Athlete (custom team training)—supplemented by Summer Camps, Birthday Party packages, indoor/outdoor Turf Rental, and a High Altitude Chamber at Katy.

The defining structural feature is healthcare integration: three facilities are co-located inside Memorial Hermann Sports Park campuses (with Memorial Hermann Rockets Sports Medicine Institute and UT Orthopedics on site), the Allen facility sits inside the Texas Health Athlete Complex, and Houston Methodist serves as an additional clinical partner. ATH uses Hawkin Dynamics force plates and Keiser equipment for performance measurement, partners with AUT SPRINZ for research validation, and applies age-segmented, progressive training protocols rather than treating youth athletes as scaled adults.

Revenue is generated through a mix of recurring memberships (Student Athlete and Forever Athlete), unit-priced class drop-ins ($25–$30), weekly summer camps ($189–$289), team-training contracts, 1:1 elite coaching, turf rental fees, and birthday-party packages. Distribution is exclusively direct-to-consumer via the company's own website (Mindbody booking integration) and dedicated email channels (info@, teams@, per-location addresses), with no third-party resellers. Marketing leans on blog/SEO content, social media, seasonal camps, and healthcare-partner referrals. The company is privately held with no disclosed funding rounds, no institutional investors, and no revenue disclosure.

Name

Athlete Training and Health

Legal name

CES Performance, Inc.

Website

https://athletetrainingandhealth.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Athlete Training and Health (CES Performance, Inc.) operates four evidence-based sports performance training facilities in Texas (Allen, Cypress, Katy, Pearland), co-located with Memorial Hermann and Texas Health, serving youth athletes, adults, and elite competitors via memberships, camps, and team programs.

Ownership category

akta.pro rank

Product category

Sports Performance Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sports Performance Personal Training (HSADAAAF), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Sports performance training
• Youth athletic development
• Adult fitness coaching
• Sports medicine integration
• Return-to-play rehabilitation

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly/annual membership programs providing unlimited class access, recovery suite access, body composition scans, and locker room facilities for Student Athlete and Forever Athlete programs.
2. Summer Camp Programs: Week-long summer camps for children ages 6-12 featuring athletic training, skill development, and sports activities. Offered at multiple price tiers including half-day, full-day, and drop-in options.
3. Class Drop-in Fees: Non-member drop-in rates for individual classes including Student Athlete classes ($30/class), Saturday Total Body HIIT ($25/class), and special programs.
4. Turf Rental: Full turf field rental services for teams, clubs, organizations, and events at all four locations with indoor and outdoor options.
5. Birthday Party Packages: Private indoor turf field rental with coach-led games and activities for children's birthday parties at all five locations.
6. Team Training Programs: Customized team training programs for schools, clubs, and recreational sports organizations, either at ATH facilities or off-site.
7. Next Level/College Prep Training: Intensive training programs for college and professional athletes including combine/pro day preparation, 1:1 personalized training sessions.
8. High Altitude Chamber Sessions: Altitude training sessions at the Katy facility for performance enhancement and endurance training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Athlete Training and Health operates four large, hospital-co-located sports performance training facilities in Texas, delivering evidence-based athletic training and conditioning services across named programs for youth athletes (Student Athlete), adults (Forever Athlete), elite/college athletes (Next Level Athlete), post-injury athletes (Rebuild Athlete), and teams/organizations (Team Athlete). The company also sells complementary offerings including youth summer camps, birthday party packages, turf field rentals, and high-altitude chamber sessions, all delivered through in-person facility attendance.

Product overview

Athlete Training and Health (ATH) offers a comprehensive suite of sports performance training services through its network of five training facilities in Texas (Allen, Cypress, Katy, Pearland, and Spring/Klein). The company's core product portfolio centers on six interconnected training programs: Student Athlete (youth ages 8-18), Forever Athlete (adult fitness), Next Level Athlete (college/pro/elite), Rebuild Athlete (injury recovery), and Team Athlete (organization定制). Additional services include Summer Camp (youth camps ages 6-12), Birthday Parties, Turf Rental, and High Altitude Chamber Training (Katy location). These programs are unified by ATH's evidence-led training methodology, healthcare collaborations with Memorial Hermann and Houston Methodist, and integration of technology including Hawkin Dynamics force plates for athlete evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• ATH: Athlete Training and Health abbreviation used as brand name

Quantifiable outcome

• Athletes evaluated and grouped by developmental age to ensure safety, efficacy, and enjoyment during growth phase transitions.
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, strategic and supporting.

• Memorial HermanncoreStrategic or Co-development PartnerATH collaborates with Memorial Hermann at three locations (Katy, Pearland, Cypress) where facilities are co-located. The partnership provides integrated sports medicine services including access to Memorial Hermann Rockets Sports Medicine Institute, physical therapy, and sports nutrition specialists. Staff work side-by-side, share best practices, and attend education seminars together.
• Houston Methodist Orthopedics & Sports MedicinecoreStrategic or Co-development PartnerATH collaborates with Houston Methodist trainers, nutritionists, and physicians to provide training programs and services for Houston's professional athletes, amateur athletes, and active adults. Staff share best practices and attend education seminars together.
• Auckland University of Technology (AUT) - SPRINZstrategicStrategic or Co-development PartnerThe Sports Performance Research Institute New Zealand (SPRINZ) at AUT is globally recognized for high-impact research to optimize human health, wellbeing, and physical performance. The institute provides internationally renowned experts, research groups, and interdisciplinary research activities that inform ATH's evidence-based training programs.
• Hawkin DynamicssupportingTechnology or IntegrationHawkin Dynamics provides wireless force plates and cloud software for analyzing human movement. The company is an industry leader in force measurement solutions for coaches, sport scientists, researchers, and clinicians. ATH utilizes this technology for athlete evaluation and performance tracking.
• KeisersupportingTechnology or IntegrationKeiser has influenced training of athletes, fitness enthusiasts, and rehabilitation experts worldwide for nearly four decades with fitness products that unite force and speed components of human performance.
• Texas Health Orthopedic Surgeons and Physical TherapistscoreStrategic or Co-development PartnerATH-Allen shares a building with Texas Health Orthopedic Surgeons and Physical Therapists, providing integrated orthopedic care and rehabilitation services at that location.
• UT OrthopedicscoreStrategic or Co-development PartnerUT Orthopedics is co-located with ATH at Katy and Pearland facilities, providing orthopedic care and surgical services as part of the integrated healthcare campus approach.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• D1 Sports Training: D1 operates a national franchise network of sports performance training centers offering strength, speed, and conditioning for youth athletes and adults — overlapping directly with ATH's Student Athlete, Forever Athlete, and Team Athlete programs and competing for the same segment of the Texas market.
• Parisi Speed School: Parisi runs the largest US network of speed and strength training facilities for youth athletes with a franchised model — directly comparable to ATH's age-grouped Student Athlete curriculum, performance benchmarking, and combine-prep focus.
• Velocity Sports Performance: Velocity Sports Performance franchises sports performance training facilities focused on speed, agility, and strength for youth athletes — closely mirrors ATH's Student Athlete curricula, turf-based training environment, and combine-prep offering.
• Athletic Republic: Athletic Republic franchises evidence-based sports performance training centers with proprietary equipment (similar in spirit to ATH's force-plate and high-altitude chamber stack) targeting the same youth-to-elite athlete customer base.

Others

• StretchLab: StretchLab operates a national franchise of assisted-stretching and recovery studios — not direct competition, but represents the kind of recovery/adjacent-service provider that could either partner with or capture share from ATH's recovery-suite and Rebuild Athlete offerings.

Broad incumbents

• Life Time Fitness: Life Time operates large-format health clubs with dedicated performance/sports training centers, group fitness, recovery, and youth athletic programming across the US — overlapping with ATH's Forever Athlete, summer camp, and birth celebration offerings as a broader-incumbent competitor with deeper resources.
• EXOS: EXOS is a broader human performance company providing sports training, corporate wellness, and physical therapy services for professional athletes, teams, and corporate clients — overlapping ATH's evidence-based methodology, adult fitness/coaching, and healthcare integration but at significantly larger scale.
• IMG Academy: IMG Academy is the largest US sports training and education campus, offering elite performance training for collegiate and professional athletes across multiple sports — competes with ATH for the Next Level Athlete segment but at national/international scale rather than regional.

Emerging players

• Phoenix Rising Sports Medicine and Performance: Smaller-scale sports performance and injury rehabilitation centers operating in select US metro areas, mirroring ATH's integrated sports-medicine and performance positioning but with partial geographic and service overlap.

Regional players

• Train-Athlete / The Compound Sports: Texas-based (Houston) private training facilities offering performance coaching for youth and adult athletes — direct regional competitor for ATH's Houston locations serving the same student-athlete, adult-fitness, and combine-prep market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/athlete-training-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athlete Training and Health