Atlanta Lyric Theatre, Inc.

What Atlanta Lyric Theatre, Inc. does

Atlanta Lyric Theatre, Inc. is a non-profit professional musical theatre company headquartered in Marietta, Georgia, founded in 1980 as the Southeastern Savoyards and rebranded to its current name in 1998. The company produces 6-8 musical productions per year at the 540-542 seat Earl Smith Strand Theatre on Marietta Square, where it has held a five-year residency partnership with Friends of the Strand since 2008, supplemented by smaller-scale cabaret and family programming at the Lyric Studio Theatre. Its core products are professional musical theatre productions (Gilbert & Sullivan, classic Broadway, and contemporary musicals), season subscriptions with priority seating and free date exchanges, individual tickets ($20-$35 per seat), the Jr. Lyric youth program for ages 4-10, cabaret performances, and set/prop rental services. Revenue is generated through a mix of subscription ticket sales, single-ticket purchases, charitable donations, corporate sponsorships, and ancillary rental income, distributed via the company's website ticketing, at-the-door box office, and a multi-channel marketing approach that includes Constant Contact email, organic social (Facebook, Twitter), earned media in Atlanta-area press, and third-party listings on Yelp and FourSquare. The organization employs 14 people, is led by Artistic Director/General Manager Brandt Blocker (appointed May 2007), maintains union affiliations with Actor's Equity Association and American Federation of Musicians, and operates exclusively within the Metro Atlanta market.

Name

Atlanta Lyric Theatre, Inc.

Legal name

Atlanta Lyric Theatre, Inc.

Website

https://atlantalyrictheatre.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Lyric Theatre is a non-profit professional musical theatre company serving Metro Atlanta audiences since 1980, producing Broadway and light opera productions at the Strand Theatre in Marietta with season subscriptions, single tickets, and a youth Jr. Lyric program.

Ownership category

akta.pro rank

Product category

Live Musical Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Regional & Repertory Theatre Companies (MPAGABAB), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Professional musical theatre
• Live theatre productions
• Season subscriptions
• Theatrical performances
• Youth theatre education

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from individual tickets and season subscription packages for musical theatre productions at the Strand Theatre and Lyric Studio Theatre venues.
2. Donations: Charitable contributions from supporters to support the theatre's mission and operations.
3. Sponsorships: Corporate sponsorships for productions and seasons, providing funding in exchange for brand visibility and audience access.
4. Set and Prop Rentals: Rental of theatrical sets and props to other organizations for their productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Atlanta Lyric Theatre produces professional musical theatre productions performed at the Strand Theatre in Marietta and the Lyric Studio Theatre in the Square. The company offers full-scale Broadway-style musicals, season subscription packages, individual tickets, smaller cabaret performances, and youth educational programming through its Jr. Lyric program. It also rents theatrical sets and props to other organizations.

Product overview

Atlanta Lyric Theatre operates as a professional musical theatre company offering a portfolio of live theatrical products and services. The core offering consists of professional musical theatre productions presented at venues including the Strand Theatre and Lyric Studio Theatre in the Square, supplemented by season subscription packages and individual ticket sales. The company also offers educational programming through its Jr. Lyric youth program, set and prop rental services, and cabaret performances. The product portfolio centers on live performance experiences rather than software or digital products.

Differentiator

Problem solved

Functional benefit

Brands

• Atlanta Junior Lyric: Youth company division of Atlanta Lyric Theatre that produces performances featuring young performers, such as productions of 'You're a Good Man, Charlie Brown'.

Products and services

• Professional Musical Theatre Productions
• Season Subscriptions
• Individual Tickets
• Cabaret Performances
• Jr. Lyric Program
• Set and Prop Rentals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Friends of the Strand, Inc.coreStrategic or Co-development Partner · 1 August 2008Atlanta Lyric Theatre entered into a five-year partnership with Friends of the Strand to become the sole musical theatre company in residence at the newly restored Strand Theatre on Marietta Square. The partnership committed ALT to producing 6-8 musical productions annually at the venue, which had undergone a $4.5 million restoration. ALT contributed $175,000-$200,000 for additions including an orchestra pit and fly system.
• The Strand Theatre (Earl Smith Strand Theatre)coreStrategic or Co-development Partner · 1 August 2008Historic 1935 Art Deco theatre on Marietta Square serving as ALT's permanent performance home. The theatre has 540-542 seats and was described as a 'mini Fox Theatre.' This venue partnership enabled ALT to move from temporary single-weekend runs at Georgia Tech to a consistent performance schedule.
• Actor's Equity AssociationsupportingOthersProfessional actors' union membership, indicating ALT employs professional union actors for their productions.
• American Federation of MusicianssupportingOthersProfessional musicians' union membership, indicating ALT employs professional union musicians for their productions.
• Metro Atlanta Arts FundsupportingOthersNon-profit arts organization providing funding and support for metro Atlanta arts organizations including ALT.
• Atlanta Coalition of Performing ArtssupportingOthersLocal arts coalition providing advocacy and support for performing arts organizations in Atlanta.
• Cobb Chamber of CommercesupportingOthersLocal business chamber providing networking and advocacy support for ALT as a member organization in Cobb County.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walnut Street Theatre: The largest nonprofit regional theatre in the U.S., operating a historic multi-stage venue producing Broadway-scale musicals on a subscription and individual ticket model — a directly comparable producing-and-presenting model to ALT's Strand Theatre setup.
• Paper Mill Playhouse: New Jersey-based nonprofit professional producing house specializing in musicals in a historic venue, with season subscriptions and union performers. Closely comparable operational model to ALT.
• Goodspeed Musicals: Connecticut-based professional musical theatre-producing nonprofit known for developing new and revived musicals in historic venues. Comparable as a musical-theatre-focused nonprofit producing house, though Goodspeed is significantly larger.

Regional players

• Theatrical Outfit: Downtown Atlanta professional theatre producing plays and musicals in a historic venue. Same metropolitan market competitor for ticket buyers, donors, and earned media attention.
• Alliance Theatre: Atlanta's flagship regional professional theatre at the Coca-Cola Stage, producing both plays and musicals in the same metro market. Direct Atlanta-based competitor for theatre patrons, donors, and corporate sponsors — though Alliance operates at a larger scale and primarily as a Tony Award-winning play-focused house.
• Georgia Shakespeare: Atlanta-based professional theatre company co-recognizing the Suzi Awards with ALT in 2008. Direct regional peer within the Atlanta theatre ecosystem, though focused on Shakespeare rather than musical theatre.
• Aurora Theatre: Lawrenceville-based professional theatre in the Atlanta metro producing a mix of plays and musicals. Comparable in scale and producing professional musical theatre within the same regional market as ALT, competing for ticket buyers and family audiences.

Others

• Metro Atlanta Arts Fund: Atlanta-area arts funding nonprofit providing grant support to performing arts organizations including ALT. Adjacent comparator as a local arts-funding ecosystem participant and supporter of regional theatre.
• Actor's Equity Association: Professional stage actors' union in which ALT holds membership, governing unionized actor labor. Relevant as enabling infrastructure for ALT's professional production standards — though as a labor union, not a producing competitor.

Broad incumbents

• Cobb Energy Performing Arts Centre: Major Atlanta-area presenting venue hosting touring Broadway and other large-scale productions. Indirectly competitive for theatre-going discretionary spend within the same Cobb County catchment as ALT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/149937460083
• LinkedInlinkedin.com/company/atlanta-lyric-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Lyric Theatre, Inc.