Atlanta Streetcar, Inc.

What Atlanta Streetcar, Inc. does

Atlanta Streetcar, Inc. was a 501(c)(3) non-profit advocacy organization founded in 2003 to advocate for the restoration of electric streetcar service along Atlanta's Peachtree corridor, where streetcars had not operated since 1949. The organization was comprised of Atlanta's top business, government, and community leaders and pursued a community-led go-to-market approach, using public education, community outreach, and government relations to build support, conduct feasibility studies, and secure permanent financial and political resources for the streetcar mission. It served the broader Atlanta Metro Area, with an emphasis on connecting the three major districts of Downtown, Midtown, and Buckhead along Peachtree Street to reduce traffic congestion, capture economic development opportunities, and complement existing regional transit systems such as MARTA.

The organization had no commercial products or services, generated no revenue, and did not employ traditional pricing or distribution channels. It was funded through donations and grants, and operated through strategic partnerships with the City of Atlanta, Central Atlanta Progress, MARTA, Atlanta Development Authority, Atlanta Housing Authority, Atlanta Convention & Visitors Bureau, Georgia Power, Buckhead Community Improvement District, Atlanta Regional Commission, and the Georgia World Congress Center Authority. Leadership included Leon Eplan as Chair of the ASC Management Team and Michael P. Williams as President, with extensive board, advisory, and executive committee participation from across Atlanta's public and private sectors.

Atlanta Streetcar, Inc. handed off its advocacy mission to the City of Atlanta in November 2005, and the City, alongside Central Atlanta Progress and MARTA, broke ground on an east-west streetcar line in early 2012 based on the organization's feasibility study. Having successfully accomplished its mission, the organization dissolved in 2014. The entity is closed and no longer operational.

Name

Atlanta Streetcar, Inc.

Legal name

Atlanta Streetcar, Inc.

Website

https://atlantastreetcar.org

Company type

Private

Founded year

2003

Operating status

Closed

Headcount range

1–10 employees

Short description

Atlanta Streetcar, Inc. was a 501(c)(3) non-profit advocacy organization founded in 2003 and dissolved in 2014. It advocated for restoring electric streetcar service along Atlanta's Peachtree corridor and successfully influenced the City of Atlanta to break ground on a streetcar line.

Ownership category

akta.pro rank

Product category

Public Transportation Advocacy

NAICS

Urban Transit Systems (4851), Civic and Social Organizations (81341)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Tram/Streetcar Operators (TLAFAEAC)

akta.pro secondary industries

Urban Rail Transit Authorities & Public Transport Agencies (THAIABAD), Local Transportation, Parking & Mobility Administration (BPAIACAM)

Keywords

• Urban transit advocacy
• Streetcar restoration
• Public transportation planning
• Transit feasibility studies
• Community transportation planning

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Non-profit Advocacy Funding: As a 501(c)(3) non-profit organization, Atlanta Streetcar, Inc. was funded through donations and grants from business, government, and community leaders. The organization dissolved in 2014 after successfully handing off the streetcar effort to the City of Atlanta, having accomplished its mission.

Go-to-market motion1 record

Marketing channels2 records

Core offering

Atlanta Streetcar, Inc. was a 501(c)(3) non-profit advocacy organization that worked to reintroduce electric streetcar service to Atlanta's Peachtree corridor. The organization conducted feasibility studies, built public and political support, and engaged business, government, and community leaders to secure the financial and political resources necessary to restore streetcar service connecting Downtown, Midtown, and Buckhead. The organization handed off its streetcar effort to the City of Atlanta in November 2005 and dissolved in 2014 after the city broke ground on the project in early 2012.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully influenced City of Atlanta, Central Atlanta Progress, and MARTA to break ground on an east-west streetcar line in early 2012

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship and core.

• City of AtlantaflagshipStrategic or Co-development PartnerPrimary government partner that broke ground on the east-west streetcar line in early 2012. Atlanta Streetcar, Inc.'s feasibility study showed the line would link the Downtown hotel district with tourist attractions and convention space. The organization handed off the streetcar effort to the City of Atlanta.
• Central Atlanta ProgressflagshipStrategic or Co-development PartnerKey partner that joined with the City of Atlanta and MARTA to break ground on the streetcar line in early 2012. AJ Robinson represented Central Atlanta Progress on the Executive Committee.
• MARTA (Metropolitan Atlanta Rapid Transit Authority)flagshipStrategic or Co-development PartnerMetropolitan Atlanta Rapid Transit Authority partnered with the City of Atlanta and Central Atlanta Progress to break ground on the east-west streetcar line in early 2012. Nathaniel Ford from MARTA served on the Board of Directors.
• Atlanta Development AuthoritycoreStrategic or Co-development PartnerGregory J. Giornelli from Atlanta Development Authority served on the Executive Committee.
• Atlanta Housing AuthoritycoreStrategic or Co-development PartnerRenee Glover, President & CEO of Atlanta Housing Authority, served on the Executive Committee.
• Atlanta Convention & Visitors BureaucoreStrategic or Co-development PartnerSpurgeon Richardson from Atlanta Convention & Visitors Bureau served on the Executive Committee.
• Georgia PowercoreStrategic or Co-development PartnerJames R. Vaseff from Georgia Power's Community and Economic Development served on the Board of Advisors.
• Buckhead Community Improvement DistrictcoreStrategic or Co-development PartnerScotty Greene, Director of Buckhead Community Improvement District, served on the Executive Committee and Board of Directors.
• Atlanta Regional CommissioncoreStrategic or Co-development PartnerCain Williamson, Principal Planner at Atlanta Regional Commission, served on the Board of Advisors.
• Georgia World Congress Center AuthoritycoreStrategic or Co-development PartnerDan Graveline from Georgia World Congress Center Authority served on the Board of Advisors.

Scale indicators2 records

Recent moves5 records

Direct peers

• Friends of the Streetcar (various cities): National streetcar advocacy organization supporting the return of streetcars in multiple U.S. cities. Direct peer in the streetcar-restoration advocacy niche, sharing mission and approach with Atlanta Streetcar, Inc.
• Atlanta BeltLine Partnership: Atlanta-based non-profit advocacy organization advancing a major urban transit and trail infrastructure project. Highly comparable as a civic-led, 501(c)(3)-style advocacy group working to reshape Atlanta's mobility landscape.
• Portland Streetcar, Inc. Non-profit organization that operates and advocates for the Portland Streetcar system. Closely comparable as a similarly structured transit-advocacy/operational non-profit that has successfully brought streetcar service back to a U.S. city.

Broad incumbents

• National Association of City Transportation Officials (NACTO): Membership association of major U.S. city transportation departments. Comparable as an advocacy/coordinating body for urban streetcar and transit policy, though broader in scope than a single-project advocacy non-profit.
• American Public Transportation Association (APTA): National trade association representing public transit agencies and businesses. Broadly comparable as a transit-sector umbrella organization that supported the policy environment in which Atlanta Streetcar, Inc. operated.

Emerging players

• TransitCenter: Non-profit foundation focused on urban transit advocacy and policy reform in major U.S. cities. Comparable as a mission-driven, grant-funded organization working to expand and improve urban public transit.

Others

• Streetsblog (non-profit): Non-profit media organization covering urbanism, transit, and street design. Adjacent peer in the urban-mobility advocacy ecosystem that covers streetcar initiatives and the broader movement Atlanta Streetcar, Inc. was part of.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/atlanta-streetcar-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Streetcar, Inc.