Atlante FC

What Atlante FC does

Atlante FC is a historic Mexican professional football club ("Los Potros de Hierro" / "El Equipo del Pueblo") founded over a century ago, currently competing in Liga de Expansión MX and based at the Estadio Agustín Coruco Díaz in Zacatepec de Hidalgo, Morelos, Mexico. The club's on-field product is a competitive second-division football team that ranked 6th in the Clausura 2026 standings, with a history that includes five Liga MX titles and two CONCACAF Champions League crowns. There is no proprietary technology platform; the operating backbone consists of conventional matchday operations, a small e-commerce storefront selling official KEUKA-manufactured jerseys, a physical tienda in Morelos, and standard social/web marketing channels.

Atlante FC generates revenue through three core streams: matchday ticket sales (with phased pricing for events like Copa Morelos at 750–1,150 MXN), merchandise sales of official apparel, and corporate sponsorships anchored by Caliente alongside KEUKA, Corona, Electrolit, Megacable, and Smart Fit. The club is privately owned and led by CEO Emilio Escalante (a healthcare entrepreneur and lifelong supporter) with Jorge Santillana as Sporting President; the ~17,000-seat home stadium and adjacent Plaza de Toros México are owned by the Cosío family. The customer base is overwhelmingly retail: multi-generational working-class fans ("Atlantistas") in Morelos and Mexico City who buy tickets, merchandise, and consume digital content, while institutional revenue comes from a small portfolio of regional sponsors. The club has pursued non-traditional revenue initiatives including international documentary distribution, F1 hospitality co-hosting with Pumas, and the Copa Morelos quadrangular, signaling an effort to diversify beyond second-division matchday economics.

Name

Atlante FC

Legal name

Atlante FC

Website

https://atlantefutbol.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlante FC is a historic Mexican professional football club founded over 100 years ago, competing in Liga de Expansión MX from its home stadium in Morelos, Mexico. It generates revenue from matchday tickets, official merchandise, and corporate sponsorships serving a multi-generational working-class fan base.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Football merchandise sales
• Matchday ticket sales
• Sports sponsorship deals
• Liga Expansión MX team

Headquarters

HQ city

Zacatepec de Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home games at Estadio Agustín Coruco Díaz, including regular season matches, playoffs, and special tournaments like Copa Morelos.
2. Merchandise Sales: Sale of official merchandise including jerseys (home and away), branded apparel through the club's online store and physical locations.
3. Sponsorships: Partnership with sponsors including Caliente, KEUKA (jersey manufacturer), Corona, Electrolit, Megacable, Smart Fit, and others displayed on team branding and stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Atlante FC is a professional football club competing in Mexico's Liga de Expansión MX, generating revenue through matchday ticket sales at Estadio Agustín Coruco Díaz, official merchandise sales (primarily KEUKA-manufactured home and away jerseys) via online and physical retail channels, and corporate sponsorships with brands including Caliente, Corona, Electrolit, Megacable, and Smart Fit. The club also organizes special tournaments such as the Copa Morelos quadrangular featuring top Mexican clubs.

Product overview

Atlante FC operates a unified e-commerce platform selling official merchandise, primarily football jerseys. The product portfolio consists of official team apparel including home and away jerseys for the 2025-2026 season, manufactured by partner brand KEUKA. The online store (Tienda) serves as the primary sales channel for fans to purchase club merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Jersey Atlante Local 2025-2026 (Home Jersey) Official home jersey of Atlante FC manufactured by KEUKA, part of the 2025-2026 season collection. Available in sizes XCH through XXXXGDE and priced at $1,199.00 MXN. Targeted at Atlante supporters and football jersey collectors.
• Jersey Atlante Visita Keuka 2025-2026 (Away Jersey) Official away/visitor jersey of Atlante FC manufactured by KEUKA, part of the 2025-2026 season collection. Available in sizes XCH through XXXXGDE and priced at $1,199.00 MXN. Targeted at Atlante supporters and football jersey collectors.
• Liga de Expansión MX Matchday Tickets Matchday tickets for Atlante FC home games at Estadio Agustín Coruco Díaz (~17,000 capacity) in Morelos, covering Liga de Expansión MX regular season, playoffs, and special tournaments. Pricing tiers range from 750 to 1,150 MXN depending on seating area and purchase timing. Targeted at football fans and supporters attending live matches.

Quantifiable outcome

• Top 15 team in Mexican football (2024)
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor, major and core.

• Festival de Cine de GironaminorStrategic or Co-development Partner · 1 November 2025Atlante's documentary participated in the 37th Festival de Cine de Girona in Spain, November 3-7, 2025. Film screened at Casa de Cultura de Girona.
• Festival Internacional de Cine de Mérida y YucatánminorStrategic or Co-development Partner · 1 November 2025Atlante's documentary 'El Equipo del Pueblo. Un Sueño Atlante' had its Mexico premiere at this festival, screened November 30 at Cinemas Siglo XXI.
• Hola México Film FestivalminorStrategic or Co-development Partner · 1 September 2025Atlante's documentary 'El Equipo del Pueblo. Un Sueño Atlante' was selected for the Hola México Film Festival (17th edition) in Los Angeles, September 12-20, 2025.
• Chivas (Guadalajara)majorStrategic or Co-development Partner · 1 May 2025Chivas participated in Copa Morelos quadrangular organized by Atlante, along with Cruz Azul and León. The tournament took place June 20-22, 2025 at Estadio Agustín Coruco Díaz.
• Cruz AzulmajorStrategic or Co-development Partner · 1 May 2025Cruz Azul participated in Copa Morelos quadrangular organized by Atlante, along with Chivas and León. The tournament took place June 20-22, 2025 at Estadio Agustín Coruco Díaz.
• LeónmajorStrategic or Co-development Partner · 1 May 2025León participated in Copa Morelos quadrangular organized by Atlante, along with Chivas and Cruz Azul. The tournament took place June 20-22, 2025 at Estadio Agustín Coruco Díaz.
• Gobierno del Estado de MorelosmajorStrategic or Co-development Partner · 1 May 2025Governadora Margarita González Saravia co-presented Copa Morelos in press conference with CEO Emilio Escalante. Historic first-time event for Morelos state.
• KEUKAcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025KEUKA is the official jersey manufacturer for Atlante FC. The brand produces official home and visitor jerseys for the 2024-2025 and 2025-2026 seasons, sold through Atlante's retail channels.
• CalientemajorGTM or Marketing Partner · 1 January 2025Caliente is a major sponsor of Atlante FC, with branding displayed prominently on the website, stadium advertising, and team communications.
• Club Universidad Nacional (Pumas)majorStrategic or Co-development Partner · 1 January 2025Atlante and Pumas co-hosted the F1 Grand Prix hospitality event for the fifth consecutive year, with Haas and Alpine F1 teams participating. Events held at Estadio Olímpico de CU. Emilio Escalante García, VP of Atlante, was present.
• Club AméricaminorStrategic or Co-development Partner · 1 January 2025Atlante faced América in friendly match held at América's training facilities in Coapa during FIFA international break. Match was three 30-minute periods.
• CoronaminorGTM or Marketing PartnerSponsor of Atlante FC with logo displayed on official communications and stadium.
• ElectrolitminorGTM or Marketing PartnerSponsor of Atlante FC, appearing in sponsor section on official website.
• MegacableminorGTM or Marketing PartnerSponsor of Atlante FC with branding on official channels.
• Smart FitminorGTM or Marketing PartnerSponsor of Atlante FC, appearing in sponsor section.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Club América: Mexico's most successful Liga MX club. Comparable as a flagship Mexican football organization; Atlante regularly plays friendlies against América for revenue and brand exposure.
• Chivas (Club Deportivo Guadalajara): One of Mexico's most historic and popular Liga MX clubs. Comparable as a brand-driven Mexican football organization with deep fan identity; co-participated in Copa Morelos.
• Club León: Liga MX championship-winning club. Comparable as a historically successful Mexican football brand; participated in Copa Morelos organized by Atlante.
• Tapatío: Liga de Expansión MX club serving as a development affiliate for Chivas. Comparable as a second-tier Mexican football club with similar ticket pricing, sponsorship, and merchandise revenue profile.
• Cruz Azul: Elite Mexican football club in Liga MX and former CONCACAF Champions League participant. Comparable as a historic Mexican brand; partnered with Atlante on Copa Morelos quadrangular.
• Alebrijes de Oaxaca: Liga de Expansión MX club with regional Mexican fanbase. Directly comparable in second-division economics, geographic concentration, and reliance on matchday and sponsorships.
• Dorados de Sinaloa: Mexican professional football club competing in Liga de Expansión MX, the same second division as Atlante FC. Directly comparable as a second-tier club with similar ticket, merchandise, and sponsorship revenue dynamics.
• Club Universidad Nacional (Pumas): Historic Mexican football club competing in Liga MX. Comparable as a brand-driven club with strong community identity; also a strategic partner of Atlante through co-hosted F1 hospitality events.
• Atlético La Paz: Liga de Expansión MX club comparable to Atlante in division, regional profile, and second-tier economics. Atlante has posted lopsided wins (6-0) against this peer, indicating similar competitive dynamics.
• Club Morelia: Mexican football club in Liga de Expansión MX with similar second-tier economics, regional fan base, and reliance on matchday and sponsorship revenue. Atlante is scheduled to face Morelia in Clausura 2026.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlantefc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlante FC