Atlantic Auto Performance Ltd

What Atlantic Auto Performance Ltd does

Atlantic Auto Performance Ltd is a privately held Canadian vehicle export company founded in 1993 by Jan Zurek and formally incorporated in Ontario in 1999. The company specializes in international vehicle sourcing and distribution, connecting North American and Chinese manufacturers with dealerships and vehicle traders across Europe, Asia, and Australia. Its service portfolio comprises new vehicle exports (cars, SUVs, pickup trucks, electric vehicles, motorcycles, and ATVs), weekly parts and accessories shipments via air freight (single parts to container loads), specialized Chinese EV sourcing, and an actively maintained stock vehicle inventory. Operations are described by the company as an 'all-in to your door' full-service model that handles sourcing, cross-border logistics, local tax administration, and Letter of Credit processing on behalf of clients.

The business serves international dealerships and vehicle traders as its primary B2B customer segment, with sales executed through direct enterprise relationships. Revenue is generated through quote-based, one-time transactions on both vehicle units and parts shipments, with economics tied to vehicle sourcing arbitrage, logistics value-add, and trade finance services. The firm operates with a small team of approximately six to nine personnel across a Canadian headquarters in Woodbridge, Ontario and a European sales office, with dedicated logistics coordinators per sourcing geography. The company holds memberships in six industry associations (CVEA, NAATA, OMVIC, UCDA, EAIVT, AIA) that provide credibility and network access, and was invited to join EAIVT at its 2005 founding.

The company's strategic evolution reflects shifting vehicle trade dynamics: founded on Czech-Canada parts trade, expanded into North American vehicle sourcing by 2008, entered Chinese parallel vehicle trade in 2014 when the Chinese government opened its market, and pivoted into Chinese-sourced EV imports for Europe in 2022. Ownership is concentrated in the founder family, with Jan Zurek serving as Founder and CEO and Jana Zurkova as CFO, indicating a bootstrapped, founder-controlled structure with no disclosed external investors or institutional capital.

Name

Atlantic Auto Performance Ltd

Legal name

Atlantic Auto Performance Ltd

Website

https://atlanticauto.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantic Auto Performance Ltd is a Canadian-founded vehicle export company (est. 1993) that sources new vehicles and parts from Canada, the US, Mexico, and China, distributing them to international dealerships across Europe, Asia, and Australia through a full-service trade and logistics model.

Ownership category

akta.pro rank

Product category

International Vehicle Export Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Export & Cross-Border Fleet Resale (Compliance, Documentation) (TLABAKAJ)

akta.pro secondary industries

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), International Vehicle Shipping & Import Assistance (HSAKACAJ)

Keywords

• International vehicle export
• New vehicle sourcing
• Automotive parts distribution
• Cross-border vehicle trade
• Dealership supply services

Headquarters

HQ city

Woodbridge, Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Export Services: Sourcing and supplying new vehicles (cars, SUVs, pickup trucks, electric vehicles, motorcycles, and ATVs) from Canada, US, Mexico, and China to international dealers across Europe, Asia, and Australia. Services include single vehicles, groups of vehicles, stock units, or factory orders.
2. Parts Supply: Weekly shipments of OEM and aftermarket parts and accessories via air freight to international clients. Services range from single parts to container loads of parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Atlantic Auto Performance Ltd sources and exports new vehicles (cars, SUVs, pickup trucks, electric vehicles, motorcycles, and ATVs) from Canada, the United States, Mexico, and China to international dealerships across Europe, Asia, and Australia. The company also ships OEM and aftermarket parts and accessories via weekly air freight to clients worldwide, providing a full-service 'all-in to your door' capability that includes sourcing, logistics, and local tax administration.

Product overview

Atlantic Auto Performance Ltd is a vehicle export company that operates three interconnected service offerings: New Vehicle Export Services (sourcing new cars, SUVs, pickup trucks, electric vehicles, motorcycles, and ATVs from Canada, US, Mexico, and China), Parts and Accessories Supply (weekly air freight shipments of OEM and aftermarket parts globally), and Electric Vehicle Sourcing (specialized procurement from Chinese manufacturers). The company also maintains a Stock Vehicle Inventory of North American vehicles. Founded in 1993, the company distributes vehicles and parts to clients across Europe, Asia, and Australia.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Canadian Vehicle Exporters Association (CVEA)coreOthersIndustry association for Canadian vehicle exporters. Provides credibility and network access within the Canadian export community.
• North American Automobile Trade Association (NAATA)coreOthersAssociation facilitating North American automobile trade. Supports the company's cross-border vehicle sourcing operations.
• Ontario Motor Vehicle Industry Council (OMVIC)coreOthersRegulatory body for motor vehicle dealers in Ontario, Canada. Provides licensing and industry oversight.
• Used Car Dealers Association (UCDA)supportingOthersAssociation supporting used car dealers in Canada. Industry representation and networking.
• European Association of Independent Vehicle Traders (EAIVT)coreOthersAssociation for independent vehicle traders in Europe. Joined in 2005, forming long-lasting international partnerships.
• Automotive Industries Association of Canada (AIA)supportingOthersNational trade association for automotive aftermarket industry in Canada. Supports parts supply operations.

Scale indicators3 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• TradeRev: Canadian dealer-to-dealer vehicle auction platform connecting North American franchise dealers. Comparable as a North American vehicle sourcing intermediary, though focused on used inventory auctions rather than new vehicle export.
• BE FORWARD: Large Japanese vehicle exporter specializing in sourcing and shipping new and used vehicles to international buyers, particularly in Africa, Asia, and the Pacific. Operates a similar cross-border vehicle export and dealer-supply business, though with a much larger digital storefront.
• SBT Japan: Japanese-headquartered exporter of new and used vehicles to dealers and buyers across Africa, Asia, the Caribbean, and other global markets. Comparable as a parallel vehicle exporter connecting Asian OEMs with international dealers, with similar international dealer-to-dealer sourcing model.
• Zerobridge (Chinese vehicle export platforms): Chinese-headquartered vehicle export platforms sourcing directly from Chinese OEMs for international dealer customers. Comparable as direct competitor in the China-to-Europe and China-to-global EV/ICE export corridor where Atlantic Auto has been active since 2014.
• EGL (EGlobal): Vehicle export company focused on new and used vehicles from Asian markets to international dealers and buyers. Comparable as a cross-border vehicle export intermediary serving international dealership customers with sourcing, logistics, and shipping services.

Regional players

• AutoCanada: Canadian-headquartered new vehicle dealership group with operations across Canada and the U.S. Comparable as a Canadian-based new vehicle dealer with North American sourcing capability, though focused on retail rather than international export.

Broad incumbents

• Copart: U.S.-headquartered global vehicle auction company operating remarketing and vehicle disposal services across multiple geographies. Comparable as a cross-border vehicle wholesale and resale platform, though significantly larger and focused on used/remarketed rather than new vehicles.
• Manheim: U.S. wholesale vehicle auction company owned by Cox Automotive, operating physical and digital auctions globally. Comparable as a wholesale vehicle distribution intermediary for dealers, though broader in scope and primarily focused on used vehicles.
• JAA (Japan Auto Auction): Japanese-headquartered auto auction and vehicle export company. Comparable as an international vehicle sourcing, auction, and export intermediary serving global dealer customers across multiple geographies.

Emerging players

• DriveAxis: Emerging digital cross-border vehicle trade and export platform connecting North American dealers with international buyers. Comparable as a digital-first alternative to traditional vehicle exporters, though younger and smaller in scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6rm6ZwohW-ubucyLYyHZIg/featured
• Facebookfacebook.com/atlanticautoperformance
• Instagraminstagram.com/atlanticautoperformance
• LinkedInlinkedin.com/company/atlantic-auto-performance-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Auto Performance Ltd