Landshark Bar & Grill

What Landshark Bar & Grill does

LandShark Bar & Grill operates a single year-round beachfront restaurant and bar at 1133 Boardwalk, Atlantic City, New Jersey, on the sand at Resorts Hotel & Casino. The venue holds 200 feet of beach frontage at the site of the Old Steeplechase Pier, with 360 seated / 500 reception / 650 beach capacity, retractable walls for ocean views, indoor and covered deck seating, and a seasonal beach bar open until 1:00 AM on Saturdays. It is the only full-service year-round bar and restaurant on the sand side of the Atlantic City Boardwalk. The company is operated by IMCMV Holdings, Inc. (Orlando, FL) under a licensing and brand partnership with Margaritaville (Jimmy Buffett), with no publicly disclosed equity backing, no M&A activity, and no AI/ML, patent, or regulatory footprint.

Revenue is generated through four streams: (1) dine-in food and beverage (American bar food with tropical themes; e.g., Full Rack Baby Back Ribs $35.99, Half Rack $27.99, plus margaritas, cocktails, draft/canned beer, wine); (2) on-site retail merchandise (branded apparel and island-themed goods); (3) private events and group bookings (weddings, rehearsal dinners, corporate events, full venue buyouts) handled through Tripleseat; and (4) online ordering for takeout and delivery through the Thanx platform. Pricing is unit-based pay-as-you-go with auxiliary revenue from valet parking (up to $20), self-parking ($5–$20 seasonal), an 18% auto-gratuity for parties of 8+, and a 15% military discount.

The underlying technology stack is commodity restaurant operations software — Thanx for loyalty/ordering, Tripleseat for event management, Paylocity for recruiting — with no proprietary systems disclosed. The Paradise Points loyalty program (1 point per $1, $10 credit at 150 points, tiered Sunrise Seeker / Coastal Explorer $300 / Island Hopper $500, plus birthday rewards) is shared across the broader Margaritaville/LandShark/5 o'Clock Somewhere portfolio. Marketing runs through Facebook, Instagram, email newsletter (with a free appetizer acquisition hook), the brand website, and the Margaritaville ecosystem. The venue is staffed by 111 employees and won Casino Player Magazine's 2025 reader vote for Best Outdoor Dining and Pool/Beach Bar.

Name

Landshark Bar & Grill

Legal name

IMCMV Holdings, Inc.

Website

https://atlanticcity.landsharkbarandgrill.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

LandShark Bar & Grill is a single year-round beachfront restaurant and bar on the Atlantic City Boardwalk at Resorts Hotel & Casino, serving tourists, group event clients, and loyalty members under the Margaritaville brand via IMCMV Holdings, Inc.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant and Bar

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Hotel Bars & Rooftop Bars (CRANACAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Beachfront restaurant service
• Tropical themed bar and grill
• Private event venue hosting
• Branded retail merchandise store
• Restaurant loyalty rewards program

Headquarters

HQ city

Atlantic City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Primary revenue stream from dine-in restaurant service featuring American bar food with tropical themes, including appetizers, salads, entrees, burgers, seafood, handhelds, desserts, margaritas, cocktails, draft and canned beer, and wine. Full food and drink menus available daily.
2. Retail Merchandise: On-site retail store selling merchandise unique to the LandShark Bar & Grill Atlantic City location, including branded apparel, accessories, and island-themed products.
3. Private Events and Group Bookings: Revenue from hosting private events including weddings, rehearsal dinners, corporate events, birthday parties, holiday parties, family reunions, bridal showers, and baby showers. The venue offers full venue buyouts (360 seated/500 reception) and semi-private spaces.
4. Online Ordering: Direct online food and beverage orders placed through the Paradise Points ordering platform for takeout and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LandShark Bar & Grill operates a year-round full-service beachfront restaurant and bar on the Atlantic City Boardwalk at Resorts Hotel & Casino, serving American cuisine with tropical themes alongside an extensive beverage program. The venue also features a seasonal beach bar, an on-site retail merchandise store, private event hosting for weddings and corporate functions, and a tiered loyalty rewards program (Paradise Points) spanning Margaritaville and LandShark locations.

Product overview

LandShark Bar & Grill is a beachfront restaurant and bar operating as part of the Margaritaville brand. The offering consists of a full-service restaurant with an extensive food and drinks menu, a seasonal beach bar with extended weekend hours, and a retail store selling branded merchandise. The company also offers group and private event hosting services for various occasions including weddings, corporate events, and celebrations. A loyalty program called Paradise Points Dining Rewards, powered by the Thanx platform, enables members to earn points on purchases and redeem rewards across participating Margaritaville and LandShark locations.

Differentiator

Problem solved

Functional benefit

Brands

• Paradise Points Dining Rewards: Loyalty rewards program where members earn 1 point for every $1 spent, redeemable for dining credits, complimentary appetizers, birthday desserts, and merchandise discounts at participating locations.

Products and services

• LandShark Bar & Grill Restaurant Full-service beachfront restaurant offering American cuisine with tropical themes, located at Resorts Hotel & Casino on the Atlantic City Boardwalk, featuring indoor and outdoor seating with ocean views via retractable walls.
• Beach Bar (Tiki Bar) Seasonal beachfront bar with tiki elements, serving drinks and casual fare directly on the sand, open extended hours on Saturdays until 1:00 AM with cabanas and fire pits.
• Retail Store On-site merchandise shop selling branded LandShark Bar & Grill apparel, gifts, and collectibles for customers to take home island-themed merchandise.
• Groups and Events Private Bookings Private event hosting services for weddings, rehearsal dinners, corporate events, birthday celebrations, holiday parties, and family reunions with customizable menus and venue options including full venue buyouts up to 650 guests.
• Paradise Points Dining Rewards Program Loyalty rewards program allowing members to earn 1 point per $1 spent, redeemable for $10 Dining Credits at 150 points, with tiered benefits (Sunrise Seeker, Coastal Explorer at $300, Island Hopper at $500) and birthday rewards, accessible via app, web, or SMS enrollment.
• Online Ordering for Takeout and Delivery Direct online food and beverage orders placed through the Thanx platform for takeout and delivery from participating Margaritaville and LandShark locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• MargaritavillecoreOthersLicensing and brand partnership with Margaritaville (Jimmy Buffett brand) for the LandShark Bar & Grill restaurant concept. LandShark is a beach-themed offshoot of the Margaritaville brand, sharing the tropical island escape lifestyle positioning. The brand falls under IMCMV Holdings, Inc. which operates both Margaritaville Restaurants and LandShark Bar & Grill locations.
• Resorts Hotel & CasinocoreStrategic or Co-development PartnerLandShark Bar & Grill is located on the beach at Resorts Hotel & Casino property at 1133 Boardwalk. This beachfront venue partnership provides the physical location for the restaurant operation within the resort property.
• Thanx (Paradise Points)coreTechnology or IntegrationThanx operates the Paradise Points Dining Rewards loyalty program for LandShark Bar & Grill, Margaritaville, and 5 o'Clock Somewhere Bar locations. The platform handles points accumulation, reward redemption, and online ordering functionality through thanx.com/margaritavillerestaurants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bahama Breeze (Darden): Caribbean-themed full-service restaurant chain owned by Darden. Directly comparable theme (island escape), full-service dining, tropical cocktail program, and event/group booking model — LandShark's casual-tropical positioning sits in the same conceptual lane.

Emerging players

• Tropical Smoothie Cafe: Casual tropical-themed beverage and food concept with broad U.S. footprint. Comparable in tropical lifestyle branding and counter/casual service, though no bar service; useful proxy for the casual tropical-eating consumer that LandShark targets in non-beach moments.

Direct peers

• Hard Rock Cafe Atlantic City: Themed, tourist-oriented full-service restaurant and bar on the AC boardwalk/casino footprint. Same customer base (tourists, casino guests, group events), similar merchandise and event business lines, and similar brand-licensed positioning in a destination market.
• Bubba Gump Shrimp Co. (Atlantic City): Themed full-service chain restaurant with an AC boardwalk location serving tourists and casino visitors with branded dining, retail, and group event offerings. Directly comparable themed-chain dining-and-merchandise model targeting the same leisure traveler segment.
• Planet Hollywood (Atlantic City): Branded themed restaurant located in the Atlantic City casino/hotel market, serving tourists with full-service dining, themed ambiance, and merchandise. Comparable theme-driven dining model on the AC boardwalk/casino footprint.
• Jimmy Buffett's Margaritaville (multiple locations): Parent brand's flagship restaurant concept (vs. LandShark as the beach-themed offshoot). Same tropical positioning, same loyal customer demographic, same Paradise Points cross-promotion, and largely the same menu/merchandise playbook across destinations.
• 5 o'Clock Somewhere Bar (Margaritaville): Rooftop/outdoor bar concept operated within the Margaritaville brand, included in the shared Paradise Points loyalty program. Comparable beach/outdoor bar format with live entertainment, cocktails, and tropical positioning — closer sibling concept within the same parent.
• Margaritaville Restaurant (Atlantic City): Sister concept operated by the same parent (IMCMV Holdings) at the same Resorts AC property. Same target market (AC tourists/casino guests), shared brand ecosystem, overlapping F&B and events offerings, and shared Paradise Points loyalty program — making it the closest internal comparable.

Regional players

• Ocean Casino Resort (Atlantic City): Direct Atlantic City competitor casino-resort with its own beachfront F&B venues. Same local market, same casino-driven foot traffic, and overlapping entertainment/event customer base; serves as a regional benchmark for AC beachfront venue demand.

Others

• Resorts Hotel & Casino (Atlantic City): Host property providing the physical footprint and partial customer base for LandShark AC. Not a competitor but the single most important commercial relationship; comparable only as a benchmark for AC lodging and F&B economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/margaritaville
• Facebookfacebook.com/LandSharkBarGrillAtlanticCity
• Instagraminstagram.com/landsharkbargrillatlanticcity
• LinkedInlinkedin.com/company/landshark-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landshark Bar & Grill