Atlantic Sales Connection, Inc.
Atlantic Sales Connection is a manufacturer representative firm serving the pool and spa industry, part of the Byrd Moreton group providing commissioned sales representation, market analysis, and warehouse support to manufacturers across Florida, the Northeast, and the Southwest US.
- Company typePrivate
- Founded-
- HeadquartersApopka, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Atlantic Sales Connection, Inc. does
Atlantic Sales Connection, Inc. is a manufacturer representative firm serving the pool and spa industry, operating as one of three entities within the Byrd Moreton group alongside Byrd Moreton & Associates (Florida) and Byrd Moreton Southwest. The company provides outsourced sales representation, market analysis, and warehouse support, connecting pool and spa product manufacturers with pool builders, service companies, and retailers across the Northeast, Southwest, and Florida regions of the United States. Corporate roots trace back more than 30 years, with Atlantic Sales Connection, Inc. itself organized in 2008, and operations are run from a 10,000 square foot office and warehouse facility at 126 Semoran Commerce Place, Apopka, Florida.\n\nThe company's core offering is commissioned sales representation, organized around three customer segments — Builders, Service, and Retail — and delivered through regional sales representatives with established distributor relationships. There is no proprietary technology platform or digital product layer; the business model is relationship-driven, monetizing manufacturer client engagements through commission-based representation agreements. Ancillary services include market analysis and logistics support via the in-house warehouse, which reduces freight costs and shipping times for manufacturer principals. The go-to-market is primarily direct, B2B, and driven by territorial sales coverage and long-standing industry relationships rather than digital marketing channels.\n\nCustomer relationships are notable for their multi-decade duration, including representation of the UNICEL brand (Meissner Manufacturing) since 1998 and a strategic partnership with NC Brands in Florida dating to 2016. Headcount is small — approximately 7 at Atlantic Sales Connection and roughly 14 across the broader Byrd Moreton group — and leadership is family-led, with Tim Moreton as CEO, Michael Moreton as President, and Alex Titovich as Vice President of Atlantic Sales Connection. The firm is privately held, headquartered in Florida, and operates without disclosed outside funding, public listing, or technology-enabled distribution infrastructure.
Atlantic Sales Connection, Inc. firmographics
Firmographics- Name
- Atlantic Sales Connection, Inc.
- Legal name
- Atlantic Sales Connection, Inc.
- Website
- https://atlanticsalesconnection.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atlantic Sales Connection is a manufacturer representative firm serving the pool and spa industry, part of the Byrd Moreton group providing commissioned sales representation, market analysis, and warehouse support to manufacturers across Florida, the Northeast, and the Southwest US.
- Ownership category
- akta.pro rank
Atlantic Sales Connection, Inc. industry classification
Industry- Product category
- Manufacturer Representative Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- akta.pro primary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Atlantic Sales Connection, Inc. is headquartered
LocationHeadquarters
- HQ city
- Apopka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantic Sales Connection, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Representation Services: The company generates revenue by representing pool and spa manufacturers in specific territories (Florida, Southwest, Northeast US). Revenue is derived from commission-based sales representation services, connecting manufacturers with pool professionals including builders, service companies, and retailers. The company provides product representation, market analysis, and sales support to manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Atlantic Sales Connection, Inc. product offering
Product offeringCore offering
Atlantic Sales Connection provides outsourced sales representation services to pool and spa manufacturers in the Northeast United States, connecting them with pool builders, service companies, and retailers through a network of experienced field sales professionals. The firm operates as part of the Byrd Moreton group of companies alongside Byrd Moreton & Associates and Byrd Moreton SW, and supports its manufacturer clients with regional sales coverage, established dealer relationships, and a 10,000 sq ft warehouse facility for product distribution.
Product overview
Atlantic Sales Connection, Inc. is a manufacturer representative company serving the pool and spa industry. The company operates as part of the Byrd Moreton group of companies (alongside Byrd Moreton & Associates and Byrd Moreton SW), providing outsourced sales solutions for the pool and spa industry. Their core offering is sales representation services, supported by market analysis capabilities and a 10,000 square foot warehouse facility. The company organizes its services by customer segment: Builder, Service, and Retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool and Spa Sales Representation Services
Quantifiable outcome
- UNICEL brand represented successfully for over 25 years (since 1998)
Companies that use Atlantic Sales Connection, Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Atlantic Sales Connection, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic Sales Connection, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Atlantic Sales Connection, Inc. competitors and assessment
Company assessmentOthers
- Fluidra: Global pool equipment and water solutions manufacturer (owner of brands including AstralPool, Zodiac, Jandy). A key principal-class industry player whose decisions on in-house sales teams versus outsourced rep partnerships shape the demand pool for firms like Atlantic Sales Connection.
- Pentair: Global pool and water treatment equipment manufacturer. A potential principal/client for independent rep firms like Atlantic Sales Connection and a key player shaping whether manufacturers route through reps or push direct-to-dealer.
- Hayward Industries: Major pool and spa equipment manufacturer with broad channel coverage. Comparable as a downstream principal whose go-to-channel decisions directly affect the addressable opportunity for independent rep agencies in the pool/spa space.
- Heritage Pool Supply Group: PE-backed specialty distributor of pool and spa equipment serving builders, service companies, and retailers. Adjacent role in the pool supply chain with overlapping customer segments, though structured as a distributor rather than a manufacturer's rep agency.
- Pool Corporation: Largest North American distributor of pool equipment, supplies, and related products. Comparable as an adjacent ecosystem player connecting pool manufacturers with builders/service/retail channels, but operates as a title-taking distributor rather than a commission-based rep firm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Atlantic Sales Connection, Inc. social profiles
Digital presenceAtlantic Sales Connection, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Sales Connection, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Atlantic Sales Connection, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Sales Connection, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Sales Connection, Inc.
What does Atlantic Sales Connection, Inc. do?
Atlantic Sales Connection provides outsourced sales representation services to pool and spa manufacturers in the Northeast United States, connecting them with pool builders, service companies, and retailers through a network of experienced field sales professionals. The firm operates as part of the Byrd Moreton group of companies alongside Byrd Moreton & Associates and Byrd Moreton SW, and supports its manufacturer clients with regional sales coverage, established dealer relationships, and a 10,000 sq ft warehouse facility for product distribution.
Is Atlantic Sales Connection, Inc. a public or private company?
Atlantic Sales Connection, Inc. is a private company. It is classified as family owned and is currently operating.
When was Atlantic Sales Connection, Inc. founded?
Atlantic Sales Connection, Inc. was founded in -1. It employs 1 to 10 people.
Where is Atlantic Sales Connection, Inc. based?
Atlantic Sales Connection, Inc. is headquartered in Apopka, United States, in the North America region.
How does Atlantic Sales Connection, Inc. make money?
One revenue line is on record: manufacturer Representation Services.
Who are Atlantic Sales Connection, Inc.'s main competitors?
Others on record are Fluidra, Pentair, Hayward Industries, Heritage Pool Supply Group and Pool Corporation.
Does Atlantic Sales Connection, Inc. have an API?
No public API is recorded for Atlantic Sales Connection, Inc..
What industry is Atlantic Sales Connection, Inc. in?
Atlantic Sales Connection, Inc.'s product category is Manufacturer Representative Services. Its primary akta.pro industry code is BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 4251.