What Heritage Pool Supply Group does

Heritage Pool Supply Group is a wholesale distributor of pool and spa supplies in the United States, founded in 2021 as a division of SRS Distribution Inc. The company operates a network of 160+ physical branches across 36 states under a portfolio of retained regional brands (Pool Builders Supply, Aqua-Gon, Recreonics, Nucci Brothers, Noble Tile Supply, Modern Edge Stone & Tile, and others), selling chemicals, equipment, maintenance parts, plumbing, tile and hardscapes, and outdoor living products to pool builders, service technicians, and pool service companies. Pricing and account access are restricted to credentialed B2B customers, with order placement supported via branch staff, the Heritage Pool Plus e-commerce platform (heritagepoolplus.com), and a tiered Heritage Pro Service loyalty program that returns 2–4% of qualifying spend based on annual purchase thresholds.

Heritage's underlying technology stack centers on the Heritage Pool Plus e-commerce platform with API integration capabilities that expose its product catalog, item codes, and pricing to third-party pool-service software (Skimmer, Pool Brain, Jobtread, LOU). The integration roadmap includes live local-branch inventory visibility, streamlined ordering, and real-time order tracking. The company also operates a Heritage Pro Service Academy for professional education and certification, plus a Heritage Cares charitable platform aligned with the PHTA Step Into Swim drowning-prevention initiative. One AI-assistive productivity tool for pool professionals has been announced, though underlying model details are not disclosed.

Heritage's business model is a transaction-fee wholesale distributor model layered with subscription-like loyalty economics through Pro Service rebates. Its go-to-market combines aggressive greenfield expansion (22 new branches in 2024) with serial acquisitions of independent regional distributors (23 acquisitions since 2021), targeting the $60B U.S. pool industry and the ~10.7 million installed residential and commercial pools nationwide. Heritage is a wholly owned subsidiary of SRS Distribution Inc., which was acquired by The Home Depot in June 2024 for approximately $18.25 billion, with SRS continuing to operate as an independent business unit under CEO Dan Tinker.

Name

Heritage Pool Supply Group

Legal name

Heritage Pool Supply Group Inc.

Website

https://heritagepoolsupplygroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heritage Pool Supply Group is a wholesale distributor of pool and spa supplies operating 160+ branches across 36 U.S. states under a portfolio of local brands. It serves pool professionals, contractors, and service companies with chemicals, equipment, plumbing, tile/hardscapes, and outdoor living products via branches, the Heritage Pool Plus e-commerce platform, and a tiered Pro Service loyalty program.

Ownership category

akta.pro rank

Product category

Pool and spa supplies distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool supplies distribution
• Spa products wholesale
• Pool equipment distributor
• Pool chemicals wholesale
• Hardscape outdoor living supplies

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Pool & Spa Product Distribution: Heritage Pool Supply Group operates as a wholesale distributor of pool and spa products, selling chemicals, equipment, maintenance parts, plumbing, tile and hardscapes, and outdoor living products to pool professionals, contractors, and service companies through a network of physical branch locations.
2. E-commerce Sales (Heritage Pool Plus): Online platform allowing pool professionals to view prices, use quick order forms, place bulk orders, search products by name, supplier or code, with delivery to home or store pickup options. Customers can pay with credit line or COD.
3. Heritage Pro Service Loyalty Program: Rewards program for qualified service professionals who purchase products through Heritage, with tiered rebates (2-4% back) based on annual spending levels, plus access to educational resources and exclusive vendor partner benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Heritage Pool Supply Group is a wholesale distributor of pool and spa supplies, selling chemicals, equipment, maintenance parts, plumbing, tile and hardscapes, and outdoor living products to pool professionals, service companies, and contractors through 160+ branch locations across 36 states and the Heritage Pool Plus e-commerce platform. The company operates a family of distinct local brands that retain regional identity while leveraging central purchasing, technology, and the Heritage Pro Service loyalty program offering tiered rebates of 2-4% on annual spend.

Product overview

Heritage Pool Supply Group is a wholesale distributor of pool and spa products operating under a network of distinct local brands. The company offers a unified platform combining Heritage Pool+ (e-commerce), Heritage Pro Service (loyalty rewards), and Heritage Pro Service Academy (education). Product portfolio spans Chemicals, Equipment, Maintenance, Plumbing, Tile and Hardscapes, Outdoor Living, and Commercial categories. The company integrates with third-party platforms including Pool Brain, Skimmer, Jobtread, and LOU for streamlined operations.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Pool+: Online platform for pool chemicals, equipment, maintenance, plumbing, tile and hardscapes, outdoor living, pools and spas.
• Heritage Pro Service
• Heritage Cares
• Heritage Para Latinos
• Pool & Electrical Products
• Texas Pool Supply
• Pool Builders Supply
• Noble Tile Supply
• Recreonics

Products and services

• Heritage Pool+ E-commerce Platform Wholesale e-commerce platform at heritagepoolplus.com that lets registered pool professionals browse and order the full Heritage product catalog, with quick order forms, bulk ordering, home delivery, store pickup, and API integration capabilities for catalog and pricing sync with partner software.
• Heritage Pro Service Loyalty Program Tiered loyalty and rewards program for qualified pool service professionals who purchase through Heritage, offering 2% back at Service Pro tier (up to $24,999.99 annual spend), 3% back at Elite tier ($25,000-$74,999.99), and 4% back at Legacy tier ($75,000+), along with training, certifications, and vendor partner benefits.
• Pool Chemicals Wholesale distribution of pool chemicals including sanitizers, pH balancers, algaecides, and shock treatments from trusted brands, supplied to pool service professionals and contractors for ongoing water maintenance.
• Pool Equipment Wholesale distribution of pool equipment including high-performance pumps, filters, heaters, and cleaning systems from leading brands, supplied to pool professionals for installation, upgrade, and replacement work.
• Pool Maintenance Parts and Accessories Wholesale distribution of pool maintenance parts and accessories including leaf skimmers, rakes, vacuum heads, maintenance kits, patch kits, discharge hoses, leaf traps, poles, spa vacs, thermometers, and vacuum hose options, supplied to pool service professionals.
• Pool Plumbing Supplies Wholesale distribution of pool plumbing solutions including pipes, flexible tubing, fittings, valves, gauges, butterfly valves, and specialized plumbing tools such as pipe cutters, supplied to pool professionals for system installation and repair.
• Tile and Hardscapes Wholesale distribution of hardscape materials including durable materials for foundations, stylish brick pavers for pathways, and tile from leading manufacturers, supplied to pool builders and outdoor living contractors for installation projects.
• Outdoor Living Products Wholesale distribution of outdoor living products including outdoor kitchens, grills, and outdoor furniture designed to enhance poolside spaces, supplied to pool builders and outdoor living contractors.
• Commercial Pool Equipment and Supplies Wholesale distribution of commercial and institutional pool equipment and supplies through the Recreonics subsidiary, serving hotels, community pools, aquatic centers, and other commercial swimming facilities requiring standards-compliant bulk products.

Quantifiable outcome

• Supported 8,000 children with swim lessons in 2024 through Step Into Swim partnership
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• SkimmercoreTechnology or Integration · 6 March 2026Strategic partnership for digital operations modernization in the pool industry. First phase enables Skimmer customers to sync Heritage product data, improve product management, and prepare for additional functionalities such as real-time product availability and ordering.
• Pool BraincoreTechnology or Integration · 16 May 2025Integration partnership to automate pricing updates and streamline workflows for pool service professionals. Pool Brain users can connect with Heritage's product catalog using API keys, helping preserve profit margins and reduce manual labor. Future phases include live inventory visibility and streamlined ordering.
• Step Into SwimcoreGTM or Marketing Partner · 18 April 2025Drowning prevention initiative of PHTA. Heritage Cares Foundation donated $100,000 in 2025 (following $100,000 in 2024), funding swim lessons for children. Heritage hosts charity concerts at trade shows supporting the initiative.
• Pool & Hot Tub Alliance (PHTA)flagshipStrategic or Co-development Partner · 18 December 2023Strategic Partnership through PHTA's Strategic Partnership Program supporting the association's initiatives including education, advocacy, and market outreach. Heritage's President Matt McDermott serves as PHTA Board Treasurer.
• AQUA Magazine (AQUA Live)coreGTM or Marketing Partner · 27 October 2023Headline sponsor of AQUA Live Leadership Retreat, an exclusive business event bringing together 300 pool and spa managers/owners. Event includes education sessions, networking, and industry leadership activities.
• SRS Distribution Inc.flagshipOthersParent company of Heritage Pool Supply Group. SRS Distribution was acquired by The Home Depot in June 2024 for approximately $18.25 billion. Heritage operates as a wholly owned subsidiary within the SRS family.

Scale indicators12 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Leslie's Poolmart: Leslie's (NASDAQ: LESL) is the largest direct-to-consumer retailer of pool supplies in the U.S., operating over 1,000 retail locations. While it operates a different channel (retail vs. wholesale), Leslie's competes for the same end-customer pool maintenance spend and represents an adjacent business model in the pool supply value chain that Heritage could expand into.
• SiteOne Landscape Supply: SiteOne Landscape Supply (NYSE: SITE) is the largest wholesale distributor of landscape supplies in North America with 600+ branches. It shares a comparable B2B distribution model, multi-brand acquisition strategy, and Home Depot-adjacent customer base (contractors, service professionals), and increasingly competes for outdoor living and hardscape spend that overlaps with Heritage's tile and outdoor living categories.
• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, windows, and exterior building products in North America with 800+ branches. It shares a multi-branch B2B distribution model, contractor/professional customer base, and rollup acquisition strategy that mirrors Heritage's approach in the pool supply vertical.
• Pinch A Penny: Pinch A Penny is a Florida-based franchise retail pool supplies chain serving residential pool owners through ~260 locations. It overlaps with Heritage's end-market (pool supplies for maintenance) but competes via a retail-to-consumer franchise model rather than wholesale-to-professional distribution.
• HD Supply (The Home Depot Pro): HD Supply is a major industrial distribution subsidiary of The Home Depot serving maintenance, repair, and operations customers. As a fellow Home Depot-owned distributor, it shares customer overlap with Heritage and represents an adjacent distribution platform that could enable cross-selling or operational synergies.

Direct peers

• Pool Corporation: Pool Corporation (NASDAQ: POOL) is the largest wholesale distributor of swimming pool supplies, equipment, and related products in the world, operating approximately 456 sales centers across North America and Europe. It is Heritage's direct and dominant competitor, with a substantially larger distribution footprint (456 vs 160+ centers) and shared focus on serving pool professionals, builders, and service companies.
• SCP Pool Corporation: SCP Distributors (now SCP Pool Corporation) is a subsidiary of Pool Corporation that operates as a separate distribution brand focused on swimming pool and spa products. It directly competes with Heritage in the wholesale pool distribution channel serving pool professionals and retailers across the U.S.

Others

• Pentair plc: Pentair (NYSE: PNR) is a major manufacturer of pool and water treatment equipment sold through distributor channels including Heritage. As a key upstream supplier, Pentair's channel strategy directly affects Heritage's economics and product availability, making it an essential adjacent participant in Heritage's value chain.
• SRS Distribution Inc. SRS Distribution Inc. is Heritage's parent company (acquired by The Home Depot for $18.25B in 2024), operating a broader network of building products distribution businesses including roofing, HVAC, plumbing, and electrical. While Heritage operates as a separate division, SRS provides shared infrastructure and capital that make it the closest operational peer in scale and acquisition cadence.
• Hayward Holdings: Hayward Holdings (NYSE: HAYW) is one of the largest manufacturers of pool equipment and connected products. While it operates upstream as a supplier rather than distributor, its products flow through Heritage's branches and its strategy of direct-to-pro relationships could represent disintermediation risk that materially affects Heritage's margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HeritagePSG
• Facebookfacebook.com/HeritagePSG
• LinkedInlinkedin.com/company/heritage-pool-supply-group
• Instagraminstagram.com/heritagepsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Pool Supply Group