ATLAS Singapore

What ATLAS Singapore does

ATLAS Singapore is a grand Art Deco lobby and bar located on the ground floor of Parkview Square, an iconic skyscraper at 600 North Bridge Road in Singapore's Bugis district. Operated by Chyau Fwu Wine & Spirits Pte Ltd under the Hwang family's Parkview Group, the venue opened in March 2017 and houses two signature physical assets: a curated gin collection of 1,300+ bottles displayed in the ATLAS Gin Tower, and a 250+ label Champagne programme drawn in part from the Parkview Family Cellar. Service pillars span drinking (cocktails, gin flights, Champagne), dining (modern European lunch, dinner, late-night grazing), and a European-style afternoon tea ($68++/person), supported by proprietary spirits including the ATLAS London Dry Gin (47% ABV) launched in 2017 and the St George ATLAS Orange Gin co-developed with St. George Spirits in 2020.

The business monetises its single physical venue through seven distinct revenue streams: on-premise F&B, afternoon tea, e-commerce (Shopify-powered ATLAS Shop), takeaway and delivery via Oddle and WhatsApp, private venue hire (ATLAS Takeover from $220++/person standing / $280++/person seated), the Gin Tower Experience (from $100/guest), virtual and in-person masterclasses (from $108/guest), and the Juniper Society annual membership ($100+/year). Go-to-market is direct-to-consumer with event-driven demand generation, supplemented by Sevenrooms-managed reservations. The venue is supported by an ~27-person team and serves affluent local and international consumers, gin enthusiasts, and corporate/private event clients, with no disclosed B2B sales motion, franchise, or geographic expansion.

ATLAS has accumulated nine consecutive years of global recognition — Highest New Entry at No. 15 on World's 50 Best Bars in 2017, No. 4 in 2020 (Best Bar in Asia), and ongoing top-50 status through 2025 — alongside two 'Outstanding' Pins from the Pinnacle Guide (2024–2026), Tatler Best 100 listings, and TIME Magazine's World's Greatest Places (2018). Technology footprint is standard hospitality SaaS (Shopify, Sevenrooms, Oddle, Zoom, WhatsApp) with no proprietary platform or AI capability. The venue operates as part of the Hwang family's diversified Chyau Fwu Group, with no external institutional investment disclosed.

Name

ATLAS Singapore

Legal name

Chyau Fwu Wine & Spirits Pte Ltd

Website

https://atlasbar.sg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ATLAS Singapore is a grand Art Deco bar in Parkview Square operating a 1,300+ bottle gin collection, 250+ label Champagne programme, dining, afternoon tea, private events, and e-commerce, serving affluent consumers, gin enthusiasts, and corporate event clients through a single Singapore venue owned by the Hwang family.

Ownership category

akta.pro rank

Product category

Premium Cocktail Bar & Restaurant

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Art deco bar
• Cocktail lounge
• Premium gin collection
• Champagne bar
• Afternoon tea service

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food & Beverage (On-Premise): Revenue from dining (lunch, dinner, afternoon tea, late-night grazing) and cocktails, champagne, and spirits served at the bar. Dining and drinking sessions are timed (lunch 12–2:30pm, dinner 6–10pm, late night 10pm–12am). No indication of revenue split between food and beverage.
2. Afternoon Tea: European-style afternoon tea served at 3pm, 3:30pm, and 4pm, priced at $68++/person. Requires 24-hour advance reservation. Vegetarian and gluten-free options available.
3. The ATLAS Shop (E-commerce): Online storefront (shopatlasbar.sg) selling bottled cocktails, personalised gift cards, curated gift sets, bottled gin, and ATLAS merchandise. Shopify-based platform with islandwide Singapore delivery.
4. Takeaway & Delivery: Food and cocktail takeaway and delivery service via the Oddle platform (atlasbar.oddle.me), WhatsApp, and email. Offers full dining menu, bottled cocktails, and aperitivo gift boxes for home delivery.
5. Private Events & Venue Hire: Revenue from venue hire including ATLAS Takeover (exclusive whole-venue hire on Sundays), ATLAS Stage events, and commercial photography shoots. Custom packages available on request.
6. Masterclasses: Virtual and in-person masterclasses led by ATLAS bartenders via Zoom or on-site, priced from $108/guest with a 5-person minimum. Includes an ATLAS Masterclass set delivered to each participant.
7. Gin Tower Experience: Guided tour of the Gin Tower with a bartender guide, gin tasting, and custom paired G&T. Priced from $100/guest with a minimum of two guests. Limited availability.
8. Juniper Society Membership: Annual membership programme for gin enthusiasts providing exclusive access to gin collections, monthly Juniper Tuesday tastings, virtual sessions, and discounts. Priced at $100+/year for membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ATLAS Singapore operates a grand Art Deco bar and restaurant at Parkview Square offering a curated hospitality experience built around one of Asia's largest gin collections (1,300+ bottles) and a 250+ label Champagne programme. The venue serves modern European cuisine across lunch, afternoon tea, dinner, and late-night grazing menus, alongside signature Art Deco-inspired cocktails, and generates supplementary revenue from the ATLAS Shop e-commerce store (bottled cocktails, ATLAS London Dry Gin, gift sets, merchandise), Juniper Society membership programme, private venue hire, and virtual/in-person masterclasses.

Product overview

ATLAS Singapore is an Art Deco grand lobby and bar located in Parkview Square, offering a comprehensive hospitality experience centered on gin and Champagne culture. The venue operates three interconnected service pillars: ATLAS Drinking (cocktails and beverage programs including one of Asia's largest gin collections with 1,300+ bottles and 250+ Champagne labels), ATLAS Dining (modern European cuisine across lunch, grazing, and late-night menus), and ATLAS Afternoon Tea (a refined European-style tea service). The business extends beyond the physical venue through the ATLAS Shop (e-commerce for bottled cocktails, gins, and merchandise), Juniper Society membership program (gin education and exclusive events), and Virtual ATLAS Masterclass (online experiences). The company also produces proprietary spirits including ATLAS London Dry Gin and collaborates with St. George Spirits on the St George ATLAS Orange Gin. Events services include venue takeovers, stage reservations, and photography packages.

Differentiator

Problem solved

Functional benefit

Brands

• ATLAS London Dry Gin: A signature gin crafted by ATLAS, launched in 2017. Features classic juniper with notes of fresh orange, coriander, lavender, and vetiver at 47% ABV.
• Juniper Society
• ATLAS Afternoon Tea
• ATLAS Gin Tower Experience
• ATLAS Shop

Products and services

• ATLAS Drinking Signature cocktail programme at ATLAS Singapore featuring Art Deco-inspired cocktails including the ATLAS Martini, plus an extensive selection from the 1,300+ bottle gin collection and 250+ label Champagne programme. Offered to bar guests across lunch, afternoon, dinner, and late-night service windows.
• ATLAS Dining Modern European cuisine served throughout the day at ATLAS Singapore, including the Dining Menu, Grazing Menu, and Late Night Menu across lunch (12pm-2:30pm), dinner (6pm-10pm), and late-night grazing (10pm-12am). Designed for bar guests, special-occasion diners, and corporate event attendees.
• ATLAS Afternoon Tea European-style afternoon tea experience served in an Art Deco setting, featuring sweet and savoury items presented on a rose-gold tier stand complemented by tea selections. Available Tuesday-Saturday at 3pm, 3:30pm, and 4pm at $68++/person with vegetarian and gluten-free options.
• ATLAS Events & Private Venue Hire Private event hosting at ATLAS including ATLAS Takeover (exclusive whole-venue hire on Sundays from $280++/person seated or $220++/person standing, 6-guest minimum), ATLAS Stage events with Gin Tower view, and Photography sessions for pre-wedding and commercial shoots with custom packages on request.
• ATLAS Gin Tower Experience Guided tour of the ATLAS Gin Tower where guests select a gin from the 1,300-bottle collection, receive a tasting and presentation from a bartender guide, and enjoy a custom paired gin and tonic. Priced from $100 per guest with a minimum of two guests and limited availability.
• ATLAS London Dry Gin Proprietary gin crafted over three years, inspired by the ATLAS Martini. Features juniper, fresh orange, coriander, lavender, earthy roots, roasted almond, and vetiver at 47% ABV. Bottled and sold via the ATLAS Shop as well as through on-premise consumption.
• St George ATLAS Orange Gin Co-developed collaboration gin with St. George Spirits (California), resurrecting the orange gin style of the early 20th century. Features Seville, Bergamot, and Valencia Orange Blossom with savory botanicals. Available in 200ml and 700ml bottles via the ATLAS Shop.
• Juniper Society Membership Annual membership-based social community for gin enthusiasts offering exclusive access to ATLAS gin collections, monthly Juniper Tuesday tastings, masterclasses, distiller visits, gin dinners, and member discounts. Priced at $100+/year for one-year membership.
• Virtual ATLAS Masterclass Online masterclasses led by ATLAS bartenders via Zoom, featuring storied histories of spirits, tasting sessions, and classic cocktail preparation. Includes an ATLAS Masterclass set delivered to each guest's residence. Priced from $108 per guest with a 5-person minimum.
• The ATLAS Shop (E-commerce) Online store (shopatlasbar.sg) offering bottled cocktails, personalised gift cards, curated gift sets, ATLAS London Dry Gin, St George ATLAS Orange Gin, and ATLAS merchandise. Shopify-based platform with islandwide Singapore delivery for retail consumers.

Quantifiable outcome

• 75,000+ ATLAS Martinis served since opening
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• St. George Spirits (California, USA)minorStrategic or Co-development Partner · 1 January 2020Exclusive collaboration to create St George ATLAS Orange Gin — a revival of the orange gin style from the early 20th century. The gin features Seville and Bergamot oranges and Valencia Orange Blossom. Jointly marketed and sold at ATLAS and through the ATLAS Shop. Head Bartender Jesse Vida developed the ATLAS Orange Blossom cocktail recipe for the launch.
• Parkview SquarecoreOthersATLAS occupies the ground floor of Parkview Square, an Art Deco skyscraper in Singapore's Bugis neighbourhood. The building's architecture was the inspiration for the bar's Art Deco concept. Parkview Square was developed by the Hwang family and completed in 2002.
• Parkview MuseumminorOthersThe Parkview Museum, located within Parkview Square, is referenced alongside ATLAS as part of the broader Parkview Group ecosystem. The museum shares the building with the bar.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Analogue Initiative: A Singapore craft cocktail bar repeatedly ranked in Asia's 50 Best Bars, known for technical, modernist mixology. Comparable to ATLAS as a single-venue Singapore cocktail destination competing for the same sophisticated-drinker audience and international awards.
• 28 HongKong Street: An iconic Singapore cocktail bar and longtime Asia's 50 Best fixture, operating a single craft venue with global bartender pedigrees. Directly competes with ATLAS for the same Singapore cocktail-bar rankings, affluent clientele, and recognition-driven tourism traffic.
• Manhattan Bar at Regent Singapore: A landmark cocktail bar at Regent Singapore, ranked in Asia's 50 Best Bars and World's 50 Best Bars. Directly comparable to ATLAS on premium positioning, Singapore flagship location, World's 50 Best participation, and luxury-hotel-adjacent venue experience, competing for the same affluent local and tourist spend.
• The Old Man Singapore: A Hemingway-themed cocktail bar in Singapore that has ranked in Asia's and World's 50 Best Bars, founded by the team behind the Hong Kong original. Directly comparable to ATLAS as a craft cocktail destination competing in the same international rankings and the same high-end Singapore nightlife segment.
• Employees Only Singapore: The Singapore outpost of the New York–founded Employees Only cocktail bar brand, operating a single premium venue and frequently ranked in Asia's 50 Best Bars. Directly comparable in product, target customer, and rankings-driven marketing playbook.

Broad incumbents

• Artesian at The Langham, London: Named World's Best Bar four consecutive times at The Langham London, and the prior home of founding ATLAS Head Bartender Roman Foltan. A historic luxury-hotel bar comparable in global prestige and craft pedigree, but serving London rather than Singapore.
• The Connaught Bar, London: Multiple World's 50 Best #1 bar located within The Connaught hotel in Mayfair, London. Comparable to ATLAS as an art-directed, internationally top-ranked cocktail bar with strong design DNA and hotel-adjacent positioning, serving an overlapping affluent international clientele in a different city.
• Raffles Singapore (Long Bar): The colonial-era Long Bar at the Raffles Hotel Singapore is an iconic luxury bar inside a heritage hotel in the same city as ATLAS. Comparable on venue-prestige, art-directed interior, and affluent-tourist clientele, though operated by an international hotel group at much larger scale.
• American Bar at The Savoy, London: One of the oldest and most decorated bars in the world, located inside The Savoy hotel in London. Comparable to ATLAS as a globally-awarded, art-deco / heritage-themed luxury bar at a flagship hospitality address, though operating at hotel scale in a different geography.

Emerging players

• SIPS Barcelona: A Barcelona cocktail bar where current ATLAS Head Bartender Esmeralda Castrogiovanni trained. Comparable in modernist mixology culture and as a leading-edge European cocktail destination whose alumni and reputation intersect with ATLAS's talent pipeline and brand storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atlasbarsingapore
• Instagraminstagram.com/atlasbarsg/?hl=en
• LinkedInlinkedin.com/company/atlas-singapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATLAS Singapore